기업의 도덕성 위기 상황에서 공중의 CRS활동에 대한 인식이 기업명성과 브랜드 태도에 미치는 영향

김무곤,김소진 한국방송광고공사 2009 광고연구 Vol.0 No.83

본 연구는 기업이 도덕성 위기와 마주했을 때 해당기업 CSR활동에 대한 공중의 인식 유무가 기업명성 훼손과 브랜드 평가 저하를 막는 역할을 하는가, 나아가 어떠한 유형의 CSR활동이 기업이 위기 상황에서 벗어나는데 가장 도움을 주는가에 대해 실험을 통해 고찰하고자 하였다. 이를 위해 공중이 해당기업 CSR활동에 대한 인식 유무에 따라 기업명성과 브랜드에 대해 상이한 평가를 내리는지, 기부, 봉사활동, 공익연계마케팅 등 세 가지 CSR 유형별 인식에 따른 기업명성 및 브랜드 평가의 차이는 어떠한지 알아보았다. 우선 기업의 도덕성 위기에 대한 자극물을 보여준 뒤 CSR노출의 유무에 따라 기업명성과 브랜드에 대한 피험자의 태도 변화를 살펴본 결과, 위기 자극 전·후 기업명성과 브랜드태도에 대한 평가 모두 CSR활동에 노출된 집단에서 변화의 폭이 적다는 것이 밝혀졌다. 또 해당 기업의 봉사활동, 기부활동, 공익연계마케팅의 세 유형 중 하나에 노출된 세 집단에게 위기 자극을 준 후 자극 전과 후의 기업명성평가와 브랜드패도에 차이가 나타나는지 알아보았다. 분석결과, 세 유형의 CSR활동 중 봉사활동에 대한 노출만이 기업명성의 훼손을 저지하고 있었으며, 브랜드태도의 저하를 막는 기제는 기부활동과 봉사활동에 대한 노출이었다. 본 연구의 결과는 기업의 평소 CSR활동이 위기시 보호수단으로 작용하여 위기의 피해를 감소시키는 도구가 될 수 있음을 확인하였다. 또한 연구결과는 CSR활동의 세 유형 중에서는 봉사활동이 기업의 도덕성 위기시 방어 수단의 역할을 가장 잘 수행할 수 있음을 시사하고 있다. The purposes of this study are two folds. First, this study examines whether the public's awareness of the CSR activity influences corporate reputation and brand attitude when a corporate is involved in the moral crisis situation. Second, this study also examines whether the types of CSR activities (e.g., acts of social donation, voluntary works, and cause-related marketing) have a differential effect on the reputation of a corporate and the attitude toward its brand. As an attempt to investigate the effects of the public's awareness and the types of CSR activities, a controlled experiment was conducted. College students were shown video dips and newspaper articles about a corporate's moral crisis and their pre- and post-attitudes towards the corporate were assessed through paper-and-pencil survey. The results of this study found that the public's awareness about CSR activities helped to prevent the corporate's reputation and attitudes from being damaged by the moral crisis. That is, those who were aware of the corporate's CSR activities showed a lesser decrease in their prior attitudes towards the corporate. In addition, it was found that the types of CSR activities also influenced significant effects on the corporate reputation and brand attitude. In particular, those who were shown the CSR activity about voluntary works maintained their initial reputation on the corporate even after the moral crisis. On the other hand, those who were shown the CSR activities about acts of social donation and voluntary works reported little decrease in their prior attitudes towards the brand. The results of this study confirm that everyday CSR activities help to maintain the image and reputation of a corporate even in a moral crisis situation. Among the types of CSR activities, in particular. voluntary works can be an effective way to protect a corporate from defamation.

안동호 상류 운곡천의 이화학적 수질특성과 식물플랑크톤 군집 특성

이중복,이희무,이건주,박정원,박재충,김동걸,권기석 7개 국립대학교 환경연구 논문집 공동발행 위원회 2002 환경연구논문집 Vol.2 No.1

This investigation is about the characteristics of phytoplankton community and physciochemical water quality of specific 6-point the Woon-kog stream system in upsteam of the Andong Lake. DO value was showed over 8.1㎎/L at each site and COD_Mn, BOD, T-N, T-P tend to increase as they stream down and that the existence and dominance of phytoplankton was low and it was difficult to conclude the definite correlation of water quality and phytoplankton community. Finally, it seemed to be desirable that alternatives for pollutional reduction should be made and performed on the basis of the continuous monitoring of the inflow to preserve the Andong Lake.

Cyclophosphamide-containing regimen (TCD) is superior to melphalan-containing regimen (MPT) in elderly MM patients with renal impairment

( Moo Kon Song ),( Joo Seop Chung ),( Ho Jin Shin ),( Joon Ho Moon ),( Je Jung Lee ) 대한내과학회 2011 대한내과학회 추계학술대회 Vol.2011 No.-

S-435 : PET/CT and Bcl-2 negative germinal center type as predictive factor in relapsed DLBCL patients

( Moo Kon Song ),( Joo Seop Chung ),( Deok Hwan Yang ),( Jeong Ok Lee ),( Jun Shik Hong ),( Su Hee Cho ) 대한내과학회 2013 대한내과학회 추계학술대회 Vol.2013 No.1

Few clinical data have been investigated which prognostic factor would affect clinical outcomes for patient with relapsed or refractory diffuse large B-cell lymphoma (DLBCL) who is ineligible for autologous stem cell transplantation (ASCT) after immunochemotherapy. A total 161 patients with relapsed or refractory DLBCL were enrolled. All patients received positron emission tomography/computed tomography (PET/CT) before and after salvage therapy, and the patients` pathologic samples were analyzed by immunohistochemistry (IHC) such as CD10, Bcl-6, MUM-1, and Bcl-2. Ninety-three patients had been treated with ESHAP (etoposide, methylprednisone, cytarabine, and cisplatin) therapy, and 68 patients had been treated with ICE (ifosfamide, carboplatin, and etoposide) therapy. Clinical outcomes were compared according to several factors (low age-adjusted international prognostic index [aaIPI], SUVmax<6.5 by PET/CT, time to relapse ≥12 months, complete response [CR] after salvage therapy, and bcl-2 expression combined with germinal center [GC] type by IHC stain). In the EHSAP group, low aaIPI, SUVmax <6.5, and Bcl-2 negative GC type were independent prognostic factors for survivals. In the ICE group, low aaIPI, SUVmax<6.5 and time to relapse ≥ 12 months after the therapy were independent factors for survivals. The aaIPI and initial SUVmax were powerful prognostic factors in patients with relapsed or refractory DLBCL ineligible ASCT. Interestingly, Bcl-2 negative GC type was available to predict the clinical outcomes in ESHAP setting.

Effect of Lyoprotectant on the Solubility and Structure of Silk Sericin

( Moo Kon Kim ),( Hyo Won Kwak ),( Jeong Yun Lee ),( Hae Sung Yun ),( Min Hwa Kim ),( Ki Hoon Lee ) 한국잠사학회 2012 International Journal of Industrial Entomology Vol.25 No.1

To increase the solubility of lyophilized sericin, we added three types of lyoprotectant: sucrose, trehaloseand dextran. The addition of lyoprotectant increased the solubility of lyophilized sericin especially when 1.0% of sucrose, 1.0% and 1.5% trehalose are added. The secondary structure of lyophilized sericin showed that the content of β-sheet or aggregated structure reduced in the presence of lyoprotectant. The morphology of lyophilized was also affected by the addition of lyoprotectant. Whereas flake structure was obtained in the case of pure sericin, a scattered andrelatively small flake structure was formed in the presence of lyoprotectant. These finding shows that the presence of lyoprotectant prevents aggregation of sericin molecules and increases the solubility of lyophilized sericin.

Elevation of Serum Ferritin is Associated with the Outcome of Patients with Newly Diagnosed Multiple Myeloma

( Moo Kon Song ),( Joo Seop Chung ),( Young Mi Seol ),( Ho Jin Shin ),( Young Jin Choi ),( Goon Jae Cho ) 대한내과학회 2009 The Korean Journal of Internal Medicine Vol.24 No.4

Background/Aims: Serum ferritin is a marker of acute phase reactions and iron storage. In addition, hematologic malignancies are associated with elevated serum ferritin levels. Other studies have suggested that ferritin is a surrogate for advanced disease and has an impact on relapse, because elevated serum ferritin predicts overall survival (OS) and relapse-free survival following autologous stem cell transplantation for lymphomas. Methods: We studied 89 consecutive patients with newly diagnosed multiple myeloma to determine the value of serum ferritin in comparison with known prognostic factors. Results: The OS in the elevated serum ferritin group (≥300 ng/mL) was shorter than that in the normal serum ferritin group (<300 ng/mL, p<0.001) after a median follow-up of 25 months. In univariate analysis, elevated ferritin was correlated with poor survival in the patients (relative risk [RR], 2.588; 95% confidence interval [CI], 1.536 to 4.358; p<0.001). Furthermore, multivariate analysis showed that elevated serum ferritin was an independent predictor of mortality in patients with multiple myeloma (RR, 2.594; 95% CI, 1.403 to 4.797; p=0.002). Conclusions: The serum ferritin can a prognostic parameter of survival as well as disease activity in patients with multiple myeloma. (Korean J Intern Med 2009;24:368-373)

Case Reports : Pulmonary Nodular Lymphoid Hyperplasia Associated with Sjogren`s Syndrome

Moo Kon Song,Young Mi Seol,Young Eun Park,Yun Seong Kim,Min Ki Lee,Chang Hun Lee,Yeon Ju Jeong 대한내과학회 2007 The Korean Journal of Internal Medicine Vol.22 No.3

Pulmonary nodular lymphoid hyperplasia (NLH) is a term first suggested by Kradin and Mark to describe one or more pulmonary nodules or localized lung infiltrates consisting of reactive lymphoid proliferation. To date, there have been only a few cases of pulmonary NLH reported associated with autoimmune disorders. There is no case of NLH associated with Sjogren`s syndrome from Korea in the medical literature. A 56-year-old woman was referred to our hospital with cough productive of sputum and chest tightness. The Computed tomography scans of the chest revealed multiple and well-defined peribronchiolar nodular opacities. A video assisted thoracoscopic surgery (VATS) biopsy was performed and the nodular opacity in the lung parenchyma was pathologically confirmed as NLH. Through meticulous review of patient`s record, we found that she had been suffering from dry eye and dry mouth. The symptoms suggested Sjogren`s syndrome, which was confirmed by specific laboratory tests including the Schirmer test, anti-nuclear antibody and anti-Ro/La antibody. The patient is followed regularly and has no further progression of symptoms.

Cyclophosphamide-containing regimen (TCD) is superior to melphalan-containing regimen (MPT) in elderly MM patients with renal impairment

( Moo Kon Song ),( Joo Seop Chung ),( Ho Jin Shin ),( Joon Ho Moon ),( Je Jung Lee ) 대한내과학회 2011 대한내과학회 추계학술대회 Vol.2011 No.1

Background: Renal impairment (RI) is frequent complication in patients with multiple myeloma (MM). Severe RI is important prognostic factor for survival. Melphalan clearance is renal function dependent whereas cyclophosphamide is renal function independent. Therefore, it is important theme which combination regimen should be selected between melphalan-combining regimen (MPT) or cyclophosphamide-combining regimen (TCD) in elderly MM patients with RI Patients and methods: Between 2005 and 2009, 139 newly diagnosed MM patients with RI were included comparing MPT with TCD therapy as initial treatment. Sixty-two patients were given MPT regimen and 77 patients were given TCD regimen. The doses of Melphalan and cyclophosphamide were not adjusted. Results: Baseline characteristics were similar between MPT and TCD group. For determine adequate cut-off level, analysis of different cut-off levels between the 25% and 75% quartile using log-rank test determined that glomerular filtration rate (GFR), 45ml/min/1.73m2 as the cut-off point yielded the highest difference in event-free survival (EFS) and overall survival (OS). MPT subgroup with low GFR (GFR<45ml/min/1.73m2) had poorer response rates than any other subgroups. The incidence of neutropenia was higher in MPT subgroup with low GFR than others (p=0.027). Infection with febrile neutropenia was higher in MTP subgroup with low GFR. Furthermore, mortality due to the infection was higher in MPT subgroup with low GFR than others (p=0.002, Figure 2). Event-free survival (EFS) was lower in MPT subgroup with low GFR than any other groups (p<0.001). Moreover, the survival in TCD subgroup with GFR ≥ 45ml/min/1.73m2 was higher than TCD group with low GFR. Overall survival was lower in MPT subgroup with low GFR than others (p=0.001). Conclusion: In newly diagnosed elderly MM patients with RI, MPT regimen would be more toxic and less effective to RI. In contrast, TCD regimen would be effective and tolerable treatment option due to combination of cyclophosphamide independent to renal function and dexamethasone effective for RI.

Influence of Low absolute Lymphocyte count of patients with non-germinal center type diffuse Large B cell Lymphoma on the with R-CHOP therapy (초)

Moo Kon Song,Joo Seop Chung,Young Mi Seol,Seung Geun Kim,Ho Jin Shin 대한내과학회 2009 대한내과학회지 Vol.77 No.4S

Splenic volume can be a novel predictive parameter for the prognosis of chronic lymphocytic leukemia? (초)

( Moo Kon Song ),( Joo Seop Chung ),( Young Mi Seol ),( Ho Jin Shin ),( Young Jin Choi ),( Goon Jae Cho ) 대한내과학회 2010 대한내과학회 추계학술대회 Vol.2010 No.-