International Success the Second Time Around

Mary Catherine Colley,Brandie Gatlin 한국마케팅과학회 2010 마케팅과학연구 Vol.20 No.2

这是一家私人、第三代家族拥有的公司, Boom Technologies公司(BTI)。对电力设施提供产品和服务的供应商, 通信和承包商的市场,不断进步的出口。尽管在2008年出口销售只占总收入的5%, BTI已形成了一个完整的出口部门。他们的出口部门的执行董事揭示了一家私营公司的试验和错误以及他们对成功的海外市场的疑问。自成立以来, BTI始终相信它最大的资产是它的雇员。当出口销售因为缺乏战略和方向而挣扎时, BTI为其出口部门雇了一位董事总经理。在BTI总裁和总经理的领导下,他们很好的利用了这个部门的技能和知识。为向海外扩展他们的市场份额,增加出口销售他们进行了机构调整。结果就是,出口销售增加了4倍, 新国家的地区经理增加了,同时成功养成了分销渠道网络。有时, 由于公司的结构,收入形成很难决定。因此,在1996年,出口部门重组为有限责任公司。这使得公司改进收入和费用。最初,80%的BTI出口销售来自两个国家;因此,最初在海外出售的方法并没有达到预期目标。然而,所做的修改, 使得现在公司经营,销售超过80个国家。总经理指出主要有三个出口扩张挑战 1. 产品和船运—BTI主要障碍是产品装配。最初,大多数的产品被聚集在美国,这增加了运输包装费用。有这么多的部分指定订购,很多次定的东西到的时候有些零部件都丢失了。失踪的零件价值上万美元。装运这些失踪的部分也花费成千上万的美元,外加一个延迟交货时间六到八周,所有的费用都由BTI出。 2. 产品适应—在BTI80个出口国家中,每个国家的安全、产品标准都不同。重量、特殊证,产品的规格要求,测量系统的稳定性,卡车都会因国别而不同。 作为一种准入障碍,以致很难使产品适应。技术和安全标准的障碍,作为一种保护国内产业的方法,可以阻碍成功的进入外国市场 3. 市场的挑战—分销的重要性给BTI带来了很多挑战,因为他们试图根据他们的分销系统来确定每个国家如何操作。有些国家已经从一个小的竞争对手,只生产一种具有竞争力的产品而极具竞争力。而BTI制造超过100种的产品。营销资料是另一个BTI所关心的,因为他们试图对经销商推动销售成本。从翻译和文化差异的角度,合适的市场营销资料可能会花费很多。此外, 美国的纸张大小不同于别的一些国家, 当试图复制相同的布局和设计时,就会出现许多问题。分销已经成为BTI所面临的挑战之一,公司宣称他们的分销网络是他们的竞争优势之一,因为他们的分销商的位置和名字都是保密的。另外,BTI每年有两次奉献:培训分销商一年,另一个是分销商会议。产品、航运、产品适应性、营销这些挑战,这些海外市场错综复杂需要时间和耐心。另一个竞争& A privately held, third generation family owned company, Boom Technologies, Inc. (BTI), a provider of products and services to the electric utility, telecommunications and contractor markets, continues to make progress in exporting. Although export sales only equal 5% of total revenue in 2008, BTI has an entire export division. Their export division’s Managing Director reveals the trial and errors of a privately held company and their quest for success overseas. From its inception, BTI has always believed its greatest asset is its employees. When export sales struggled due to lack of strategy and direction, BTI hired a Managing Director for its export division. With leadership and guidance from BTI’s president and from the Managing Director, they utilized the department’s skills and knowledge. Structural changes were made to expand their market presence abroad and increase export sales. As a result, export sales increased four-fold, area managers in new countries were added and distribution networks were successfully cultivated. At times, revenue generation was difficult to determine due to the structure of the company. Therefore, in 1996, the export division was restructured as a limited liability company. This allowed the company to improve the tracking of revenue and expenses. Originally, 80% of BTI’s export sales came from two countries; therefore, the initial approach to selling overseas was not reaching their anticipated goals of expanding their foreign market presence. However, changes were made and now the company manages the details of selling to over 80 countries. There were three major export expansion challenges noted by the Managing Director: 1. Product and Shipping - The major obstacle for BTI was product assembly. Originally, the majority of the product was assembled in the United States, which increased shipping and packaging costs. With so many parts specified in the order, many times the order would arrive with parts missing. The missing parts could equate to tens of thousands of dollars. Shipping these missing parts separately in another shipment also cost tens of thousands of dollar, plus a delivery delay time of six to eight weeks; all of which came out of the BTI’s pockets. 2. Product Adaptation - Safety and product standards varied widely for each of the 80 countries to which BTI exported. Weights, special licenses, product specification requirements, measurement systems, and truck stability can all differ from country to country and can serve as a type of barrier to entry, making it difficult to adapt products accordingly. Technical and safety standards are barriers that serve as a type of protection for the local industry and can stand in the way of successfully pursuing foreign markets. 3. Marketing Challenges - The importance of distribution creates many challenges for BTI as they attempt to determine how each country prefers to operate with regard to their distribution systems. Some countries have competition from a small competitor that only produces one competing product; whereas BTI manufactures over 100 products. Marketing material is another concern for BTI as they attempt to push marketing costs to the distributors. Adapting the marketing material can be costly in terms of translation and cultural differences. In addition, the size of paper in the United States differs from those in some countries, causing many problems when attempting to copy the same layout and design. With distribution being one of several challenges for BTI, the company claims their distribution network is one of their competitive advantages, as the location and names of their distributors are not revealed. In addition, BTI rotates two offerings yearly: training to their distributors one year and then the next is a distributor’s meeting. With a focus on product and shipping, product adaptation, and marketing challenges, the intricacies of selling overseas takes time and patience.

Transformation of Japan's Civil Society Landscape

Mary Alice Haddad 동아시아연구원 2007 Journal of East Asian Studies Vol.7 No.3

Japans civil society is being transformed as more people volunteer for advocacy and professional nonprofit organizations. In the American context, this trend has been accompanied by a decline in participation in traditional organizations. Does the rise in new types of nonprofit groups herald a decline of traditional volunteering in Japan? This article argues that while changes in civil rights, political opportunity structure, and technology have also taken place in Japan, they have contributed to the rise of new groups without causing traditional organizations to decline, because Japanese attitudes about civic responsibility have continued to support traditional volunteering.

Regulation of differentiation in newborn human keratinocytes by endogenous Ligands of nuclear hormone receptors

( Mary L. Williams ),( Peter M. Elias ),( Kenneth R. Feingold ) 한국피부장벽학회 2000 한국피부장벽학회지 Vol.2 No.1

Optimizing Substrates and Fertilization for Production of Greenhouse Tomatoes Using Organic Practices

Mary M. Peet,Janet F. M. Rippy,Chris D. Harlow 한국원예학회 2006 한국원예학회 기타간행물 Vol.- No.-

Recovering the Sacred in the Church’s Education

Mary Elizabeth Moore 한국기독교교육정보학회 2010 Journal of Christian education information tech Vol.0 No.18

The author asserts that the heart of Christian education is to mediate the grace of God. Thus, she calls Christian educators to recover the sacred and to understand their teaching as a sacramental practice. Reflecting on Luke 8:26-9:17, she describes teaching as a faithful act in which one cannot control the outcomes. Drawing upon personal and congregational narratives of sacramental teaching, she builds upon her recent book on sacramental teaching. She articulates her increasing recognition of the challenges and importance of sacramental educational practices: expecting the unexpected, remembering the dismembered, seeking reversals, giving thanks, nourishing new life, and reconstructing community and repairing the world.

State Power, Citizen Rapport, and Civil Society: It Takes More than Economics

( Mary E. Guy ) 한국행정학회 2011 한국행정학회 학술발표논문집 Vol.2011 No.-

Break a Leg: An Investigation of L2 Idiom Comprehension of L1 Arabic Speakers

Mary Catherine Augstkalns,Soomin Jwa 한국영어학학회 2019 영어학연구 Vol.25 No.3

Previous research into the area of idioms in SLA has focused on the learner’s ability to comprehend idioms in the L2 without delving deeper into the processes by which they decode idioms. Therefore, this study is designed to investigate Arabic learners of L2 English for their comprehension of idioms, with a focus on the strategies they implement to decode idioms. Ten learners of English, five intermediate and five advanced, were recruited and asked to define ten transparent and ten opaque idioms. Results indicated that they all understood transparent idioms better than opaque idioms. Features of each idiom that made the participants’ comprehension challenging are identified and discussed. Also, it was found that advanced and intermediate learners used different cognitive and metacognitive learning strategies (Oxford and Burry-Stock 1995). In particular, advanced learners often used compensation strategies which, with the help of instructors, can be brought to the attention of intermediate learners as well in order to achieve a more effective ability to decode language in the L2. Also, there was an L1 effect as shown in their use of similar descriptive language when attempting to define an idiom they were unfamiliar with. Based on the findings of the study, it is suggested that teachers showcase particular compensation strategies that are suited to the level of their students and the type of idioms to teach.

An Interactive Platform Supporting Peer-to-Peer Live Video Streaming for Synchronous Distance Education

Mary Jesany B. Anub,Rosana J. Ferolin 대한전자공학회 2010 ICEIC:International Conference on Electronics, Inf Vol.1 No.1

Video streaming is one of the most successful technologies for sharing of digital information. Highly recognized by many institutions and individuals as a good communication tool and means of sharing information across regions, it is an alternative solution to address the shortcomings of education brought about by the limited time schedule of instructors and the distance aspect between the instructor and the students. In this study, a webbased interactive platform was developed. The aim of the platform is to provide a simple environment which enables the instructor and the students from different locations to interact and share multimedia resources such as live video and audio discussions. The features of the Video Lan Client (VLC) application to utilize itself as a streaming server was used in this study. This allows access to an active stream of a variety of video file types over a network. A routing strategy was developed in such a way that every streaming-capable member can re-transmit the captured streams over one or multiple participants. With this stream and re-streaming approach, client-server bottleneck was avoided and the network load per participant in comparison to a client-server architecture with unicast communications was reduced.

e-Government Cloud/Enterprises Architecture Strategies & Programs in the Philippines

( Mary Jane Dabela ) 한국EA학회(구 한국ITA학회) 2018 학술대회 Vol.2018 No.-

Curriculum of Homecoming and Pedagogy of Responsibility as the Future of Home Economics Education

Mary Gale Smith 한국가정과교육학회 2022 한국가정과교육학회지 Vol.34 No.5

Looking back to the beginnings of home economics and how it has evolved over the years, I suggest that the future of home economics education lies in (a) revisiting the name and initial goals of the profession in conjunction with adopting (b) a curriculum of homecoming (borrowed from Wes Jackson and Wendell Berry) as well as (c) a pedagogy of responsibility, a term used by educational scholars based on the work of Wendell Berry.