LICENSING BEST-PRACTICES OF INDEPENDENT LUXURY BRANDS

Yves Lucky,Ivan Coste-Manière 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06

The world market for brands and licenses is constantly growing and represents a very interesting economic field. Brands are constantly being sold, and brand ownership may change often completely unbeknown to the majority of consumers. Brands are in fact held as any other assets, either by individuals or by companies, as part of their balance sheet (Lucky & Giliberti, 2013). A multiple case study of independent luxury companies enables us to identify the following best practices: 1) Perfume = Survival Most brands achieve a long lasting market penetration once they successfully move into the fragrancies. Every case study confirms the assumption. 2) Perfume + cosmetics = survival and success It seems that the perfume business and cosmetics in general are the main boosters for a brand to keep on growing and gain if not “top of mind” at least “aided awareness”. 3) Less licensees = more business! As strange as this can be, most luxury brands that have succeeded in keeping a remarkable growth have made the decision not to expand their number of licensees, but rather to dramatically diminish them, selecting, in most of the cases, main licensing categories like: 1- Perfumes and cosmetics 2- Watches 3- Eye glasses 4- Limited ranges of accessories The cases show that massive licensing may have brought very interesting revenues obtained “the easy way” by the brands owners, but have then started a decline in revenues due to many practical reasons: The brand loses its appeal by becoming seen just about everywhere and applied to any type of possible product. The brand simply becomes less exclusive and therefore less luxury. Cases like Saint Laurent (new name used instead of Yves Saint Laurent) in France or Valentino in Italy, clearly indicate that the brands managers have decided to concentrate their core business within a very limited number of licensees making sure that the brand orientation strictly reflects the identity chosen by the (new) owners. The most impressive example of extremely massive licensing tending to pull the brand out of the luxury market is without doubt the one of Pierre Cardin.

MIDDLE EAST CONSUMER BEHAVIOR IMPACT ON STRATEGY OF INDEPENDENT LUXURY BRANDS

Ivan Coste-Manière,Jean-Baptiste Garcin,Maria Bianca Merheb,Susana Georgina Morales García 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06

Effects of a Glutamine Enema on Anastomotic Healing in an Animal Colon Anastomosis Model

Mani Habibi,Osman Zekai Oner,Mehmet Tahir Oruc,Nurullah Bulbuller,Sebahat Ozdem,Sukru Ozdemir,Arsenal Sezgin Alikanooglu,Rojbin Karakoyun,Ugur Dogan,Ayper Ongen,Umit Koc 대한대장항문학회 2015 Annals of Coloproctolgy Vol.31 No.6

Purpose: Anastomotic leakage in colorectal surgery is a very important issue. Although many studies have shown the positive effects of enteral glutamine (Gln) on anastomotic healing, none has assessed the effects of administering Gln via an enema for anastomotic healing. To fill this study gap, this study investigated the intraluminal effect of administration of Gln enema on the healing of colonic anastomosis in a rat model. Methods: Thirty Wistar albino rats were divided into three groups containing 10 rats each and were subjected to distal left colon transection and anastomosis. Postoperatively, group I (the control group) was administered no treatment, group II was administered daily placebo enemas containing physiological saline, and group III was administered daily 2% L-Gln enemas. After sacrifice on postoperative day 5, anastomotic healing, burst pressure, tissue hydroxyproline levels, and histological parameters were measured, and group values were compared via statistical analysis. Results: Group III was found to have the highest mean bursting pressure and tissue hydroxyproline levels and the lowest mean ischemia score. While the values of these parameters were not found to differ significantly among the groups, the lack of significance may have been due to the limited number of subjects examined. Conclusion: Administration of a Gln enema may have a positive effect on anastomosis in terms of bursting pressure and histopathological parameters. Future research should examine administration of a preoperative Gln enema as a means of decreasing the traumatic effects of the enema and identifying its applicability in surgical practice.

Implementation of Virtual Feedback Control of Industrial Processes via Soft Sensing Technique

Geetha Mani 대한전기학회 2020 Journal of Electrical Engineering & Technology Vol.15 No.1

Hardware sensor devices are used for state measurements in many process industries but due to various disturbances and aging efect it causes inaccuracies in measurement. Hence, soft sensing technique is employed. Soft sensing is the method of determining constants and variables of any system according to the performance level based on the measurement from a process. In real-time all process variables cannot be tapped directly. Controlling of those variables are also tedious in nature. Further, by using simple feedback mechanism it cannot be controlled. Hence, there arises need for estimating the unmeasured state using suitable soft sensing techniques. The estimated values can be used as a feedback signal to the external PID controller. This leads to the design of virtual feedback control. In the feedback path, a hardware sensor is replaced with soft sensing technique namely an extended Kalman flter (EKF). But the main drawback of using conventional PID controllers in industries are both servo tracking and disturbance rejection cannot be achieved at the same time. Thus, enhanced PID (EPID) controllers are used to overcome the above demerit. The EPID controller has the capability to instantaneously track the set point variations and reject the disturbances simultaneously. The comparative performance analysis of both conventional PID and EPID integrated with EKF has done in simulated continuous stirred tank reactor non-linear process. The efectiveness of virtual feedback control using EPID has been demonstrated in the real-time level process.

Involvement of high-valent manganese-oxo intermediates in oxidation reactions: realisation in nature, nano and molecular systems

Balamurugan Mani,Saravanan Natarajan,Ha Heonjin,이윤호,Nam Ki Tae 나노기술연구협의회 2018 Nano Convergence Vol.5 No.18

Manganese plays multiple role in many biological redox reactions in which it exists in different oxidation states from Mn(II) to Mn(IV). Among them the high-valent manganese-oxo intermediate plays important role in the activity of certain enzymes and lessons from the natural system provide inspiration for new developments of artificial systems for a sustainable energy supply and various organic conversions. This review describes recent advances and key lessons learned from the nature on high-valent Mn-oxo intermediates. Also we focus on the elemental science developed from the natural system, how the novel strategies are realised in nano particles and molecular sites at heterogeneous and homogeneous reaction conditions respectively. Finally, perspectives on the utilisation of the high-valent manganese-oxo species towards other organic reactions are proposed.

The Behavior of Laterally Loaded Piles Subjected to Scour in Marine Environment

Y. Nanda Kishore,S. Narasimha Rao,J.S. Mani 대한토목학회 2009 KSCE JOURNAL OF CIVIL ENGINEERING Vol.13 No.6

Pile foundations are used to transmit both vertical and horizontal loads. Many of offshore and coastal structures are founded on piles and these piles are subjected to significant amounts of lateral loads due to wind, wave and currents. Piles in shallow water regions are subjected to scour and there can be loss of soil support around these pile foundations. Bending moments and deflections are increased due to scour. In this investigation, it has been brought out that the lateral capacity of foundation is reduced due to scour. Tests on model piles of PVC and Aluminum embedded in soft marine clay bed formed at different consistency indices and load eccentricity ratios were conducted with and without scour. These pile materials are chosen such that there is a good variation in the rigidity of piles. From the model tests, it is noticed that scour results in the reduction in lateral capacity and increase in bending moments. In the second set of tests, cyclic loading is applied on PVC and Aluminum piles for a time period of 12 seconds. This time period represents the time period of storm wave in across the Indian seas. Considerable increase in deflection occurred due to scour in cyclic load tests for different consistency conditions of soil. Pile foundations are used to transmit both vertical and horizontal loads. Many of offshore and coastal structures are founded on piles and these piles are subjected to significant amounts of lateral loads due to wind, wave and currents. Piles in shallow water regions are subjected to scour and there can be loss of soil support around these pile foundations. Bending moments and deflections are increased due to scour. In this investigation, it has been brought out that the lateral capacity of foundation is reduced due to scour. Tests on model piles of PVC and Aluminum embedded in soft marine clay bed formed at different consistency indices and load eccentricity ratios were conducted with and without scour. These pile materials are chosen such that there is a good variation in the rigidity of piles. From the model tests, it is noticed that scour results in the reduction in lateral capacity and increase in bending moments. In the second set of tests, cyclic loading is applied on PVC and Aluminum piles for a time period of 12 seconds. This time period represents the time period of storm wave in across the Indian seas. Considerable increase in deflection occurred due to scour in cyclic load tests for different consistency conditions of soil.

자동차 로어컨트롤암 재제조를 위한 분해공정 연구

박홍석(Hong-Seok Park),신승철(Seung-Cheol Shin),우펜드라 마니 툴라다르(Upendra Mani Tuladhar) (사)한국CDE학회 2014 한국 CAD/CAM 학회 학술발표회 논문집 Vol.2014 No.2

Recently, Automobile industries are increasing their concern in adopting different ways to increase the life span of their automobiles because of the increasing problems of environmental degradation, circulation of resources and many more. Therefore interest in automotive remanufacturing technology to recycle the resources all over the world is increasing rapidly. However, the advanced countries which are active in developing remanufacturing technology are still not able to remanufacture many parts of automobiles. Such parts are still being remanufactured by small domestic enterprises through quality certification. Accordingly, in this paper the study of the processes for lower control arm core acquisition, visual inspection for the degradation of core, classification of core type, and selection of disassembly process is presented. Moreover, process for the visual inspection of the cores collected for the test are defined, classification procedure are defined in order to make manuals for the disassembly process, process for selecting appropriate disassembly method are presented and after disassembly process the defect analysis were carried out for remanufacturing process.

Sulfanilamide and silver nanoparticles-loaded polyvinyl alcohol-chitosan composite electrospun nanofibers: Synthesis and evaluation on synergism in wound healing

Mani Ganesh,Abidov Sch Aziz,Udumansha Ubaidulla,Pushparaj Hemalatha,Arthanari Saravanakumar,Rramaswamy Ravikumar,Mei Mei Peng,최은영,장현태 한국공업화학회 2016 Journal of Industrial and Engineering Chemistry Vol.39 No.-

Novel silver nanoparticles-decorated chitosan (CS)-polyvinyl alcohol (PVA) composite electrospunnanofibers, loaded with sulfanilamide for enhanced wound healing have been developed. Herein, formicacid was used as a reducing agent to produce in situ colloidal silver nanoparticles (AgNPs) in thecomposite polymeric solution with the active agent sulfanilamide. The prepared electrospun fiberswere characterized using scanning electron microscopy (SEM), transmission electron microscopy (TEM),X-ray diffraction, ultraviolet spectroscopy, and thermal gravimetric analysis (TG). Further, in vitrorelease, antimicrobial properties and in vivo wound healing activity were evaluated. The results revealedthat the composite fibers displayed a synergistic antibacterial and wound healing activities.

Application of Block Chain Technology in Global Supply Chain Management & Industry 4.0

Mani P. Sam 동중앙아시아경상학회 2018 한몽경상학회 학술대회 Vol.2018 No.07

Nootropic Potential of Murraya koenigii leaves in Rats

Mani Vasudevan,Milind Parle,Singaravel Sengottuvelu,Thulasimani Shanmugapriya 경희대학교 융합한의과학연구소 2008 Oriental Pharmacy and Experimental Medicine Vol.8 No.4

Murraya koenigii leaves commonly known as ‘curry patta’ are routinely added to Indian gravy and vegetarian dishes by south Indian as a favourate condiment. The present study was undertaken to investigate the effects of Murraya koenigii leaves (MKL) on memory in rats. Elevated plus-maze and Hebb-Williams maze served as the exteroceptive behavioral models for testing memory. Diazepam-, scopolamine- and ageing-induced amnesia served as the interoceptive behavioral models. MKL fed orally to various groups of young and aged rats with diet containing 2, 4 and 8% w/w of MKL for 30 days consecutively were investigated. The MKL diets produced a significant dose-dependent improvement in memory scores of young and aged rats and significantly reduced the amnesia induced by scopolamine (0.4 mg/kg, i.p.) and diazepam (1 mg/kg, i.p.). Therefore, it would be worthwhile to specifically investigate the therapeutic potential of MKL in the management of dementia patients. Murraya koenigii leaves commonly known as ‘curry patta’ are routinely added to Indian gravy and vegetarian dishes by south Indian as a favourate condiment. The present study was undertaken to investigate the effects of Murraya koenigii leaves (MKL) on memory in rats. Elevated plus-maze and Hebb-Williams maze served as the exteroceptive behavioral models for testing memory. Diazepam-, scopolamine- and ageing-induced amnesia served as the interoceptive behavioral models. MKL fed orally to various groups of young and aged rats with diet containing 2, 4 and 8% w/w of MKL for 30 days consecutively were investigated. The MKL diets produced a significant dose-dependent improvement in memory scores of young and aged rats and significantly reduced the amnesia induced by scopolamine (0.4 mg/kg, i.p.) and diazepam (1 mg/kg, i.p.). Therefore, it would be worthwhile to specifically investigate the therapeutic potential of MKL in the management of dementia patients.