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내용분석을 통한 기업 홈페이지 실태 연구 : 소비자정보제공과 의사소통을 중심으로 Focused on Consumer Information and Communication
구혜경,이기춘 대한가정학회 2004 Human Ecology Research(HER) Vol.42 No.1
The aim of this study is to analyze Internet homepages of Korean companies. Thii study especially The method of thii study is to review a company internet homepage. Main findings are as follows. 1) Consumer information is classified into product, living, study, law and regulation related to product, consumer's product evaluation, consumer education, A/S, company info. about branch stores, financial data, webzine and entertainment. concentrates on consumer information and communication on a company Internet homepage. 2) Communication type is classified into B2C and C2C, but Korean company concentrates on B2C communication channel.