기업의 스포츠 스폰서십 목적과 선택기준에 관한 연구 : Focus on A Board Advertisement

남중웅,전용배 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.20 No.1

The purpose of this study is to determine the corporations' major objectives and selection criteria professional sport sponsorship and to determine the relationship of these objectives and selection criteria to sponsorship fee, annual sales, product type and geographic market area. The study consisted of a questionnaire that was distributed to 25 major corporations which have participated as a A board advertiser at one of the professional soccer, Daegu FC and Samsung Lions professional baseball team and Dongyang Orions professional basketball team in 2003 game seasons. The questionnaire was judged to be reliable because the scales' Cronbach alpha was computed to be over 0.9. The data analyses consisted of descriptive analyses for the background variables, t-test or one-way ANOVA to determine whether the objectives and selection criteria differ with respect to the four above-mentioned independent variables, and one-way ANOVA to determine whether the selection criteria differ with respect to the objectives. The results indicate that sponsorship fee and geographic market area differ with respect to both the objectives and selection criteria. however, annual sales differ with respect to the objectives only, and product type differ with respect to the selection criteria only lastly, of the 15 objectives, the selection criteria differed with respect to 9 objectives.

대구 U대회의 마케팅 평가와 시설 활용 방안에 관한 연구

남중웅,전용배 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.6

The purpose of this study was to evaluate the marketing strategy and facility utilities of 2003 Daegu Universiade. This paper examined the reasons why new Daegu stadium needs to set up the utilizing planning after the Daegu Universiade and to evaluate the marketing strategies for this sports event. The background and current situation were analyzed and future recommendations made. This paper attempted to discuss factors contributing to the circumstances and endeavor to imply possible solutions. The stadium was to build a new 66,140 seats spending 2,925 billion Wons(US $255 million). This includes a minimum of $128 million in local government subsidies. Operate cost after the Daegu Universide is estimated around $2.4 million each year. Unless detailed planning for use after the Daegu Universide, it will be impossible for the stadium to make a profit on operating. The financial condition of the Daegu Universiade will be evaluated in terms of revenue and expenditure view.

대구 U 대회에 대한 태도가 공식 스폰서의 구매의도에 미치는 영향

전용배,남중웅 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.6

The purpose of this study was to identify the relationship between attitude of college students toward 2003 Daegu Universide Games and purchase intention (PI) for official sponsor (Samsung Electronics). Respondents (n=980) were sampled from 6 different universities in Daegu area. Questionnaire were obtained using simple random sampling method and self-administration method. Descriptive analysis, t-Test, and regression (simple & multiple) were performed for data analysis. Results were as follows: First, a relationship between attitude toward the Universide Games (UG) and official sponsor was found to be average level, and the relationship between attitude toward the brand (AB) and PI was almost positive level. Second, for Universide involvement, high involvement group had more positive awareness for all factors such as UG, attitude toward the sponsor (AS), and AB than low involvement group. Third, for UG and AS, sponsor emblem and logo had an effect on AS. In addition, sponsor emblem only was found to be statistically significant. Marketing insights and strategies based upon information gained from data analysis were discussed.

NCAA 시스템 적용을 통한 한국대학스포츠 구조개선 방안

남중웅,전용배 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.4

The college sports is a final step among academic sports, and it is related closely to college athletic future. In Korea, college sport was founded a basic frame with growing a social interesting. Although Korea college sport have taken an important position in Korea sport, they did not achieve the mission that they are suppose to do such as unsystematical and unreasonal administration. This study was conducted to answer questions related to current problems in Korean College Sports (KCS) and to suggest a problem of reform for KCS based on research of the NCAA. The NCAA in the United States has provided a broad benefit for college athletes and is considered as a culture taking educational function. In conclusion, results from this study indicate that there are many differences between the NCAA and the KCS in related to the aspects of structure and function. There were also existed meaningful difference in cultural and environmental factor. To solve the problems the KCS is facing, this study has suggested developing devices for KCS, they were as following: 1. Organizing a new committee without public or government intervention. 2. Ensuring financial funds. 3. Changing athletic schedules to coincide with the school vacation.

초등학교 체육 수행평가에 대한 비교 분석

남중웅,전용배 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.4

This research focuses on the providing basic foundation needed in search of the proper way to evaluation in physical education for substantiality and normalization of it in the front line of elementary schools through analysing the actual conditions of evaluating them. The researcher have explored the actual conditions of evaluation in physical education of the elementary school based on a survey of which sample covers 382 teachers and 299 students in the elementary schools of Busan city. The questionnaire for this research was made focused on the evaluation of physical education referred to many survey results of Byung-rae Cho, In-kyu Choi, and other previous research results in the literature, and statistically tested through t-test, Chi-square tests, ANOVA, So the result of analysing the questionnaire is the followings: First, The research results are statistically significant by their gender, experience, academic carrier, school size, school year, working area(p<.05). The results showed there were statistical significances in experience, academic carrier, the existence of teachers in charge, working area and came to know that experienced teachers took much more time in their evaluation than unexperienced. Second, these results were statistically significant by academic carrier, the existence of teachers in charge, working area(p<.05). Their results were statistically significant by school size, working area, For utilization of evaluation outputs, 64.2% teachers used them for grasping capabilities of students, which showed there had been freshly much better awareness about the performance evaluation. Third, for evaluation fields on students in physical education, the most preferred field of Students was a game and the results were statistically significant by gender, school year(p<.05).

스포츠 A보드 및 유니폼 광고에 대한 소비자 인식수준과 구매의도 관계

전용배,남중웅 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.4

The purpose of this study was to examine the relationship between Consumers Awareness Levels and Purchase Intention Over A-Board and Uniform Advertisement. The main purpose of study was to analyze the difference in consumers' behaviors and to examine the degree of recognition by types of advertisements by means of dividing sports advertisements into A-board advertisements and uniform advertisements. The subject of study was selected by stratified cluster random sampling method from 598 high school students and adults who watched 2003 Daegu FC and Samsung Lions in Daegu. They were 397 males and 201 females. The instrument of study were abstracted from pre-research of Par(1996) and Chu(1998) to measure consumers' behaviors and recognition question used by Um (2000) and Kim (2003). These methods were amended and complemented to fit in this study. The data were subjected to frequency analysis, crosstabulation analysis, one-way ANOVA and multiple response analysis using the window SPSS PC 10.0 program. The level of significance of all hypothesis tests was α=.05 From the analyses of the data, the results of this study were as following: In conclusion, as shown in the correlation relationship between effective level and purchase level, the higher respondents had recognition levels, the higher they had purchase levels, and this suggests that it (featuring corporations for A-Board and Uniform advertisement) was statistically significant not only for corporate recognition but for corporate brands enhancement.

이동량 보상 및 분류 벡터 양자화기

박규태,전중남,신태민,연창모 연세대학교 산업기술연구소 1987 논문집 Vol.19 No.2

This study describes an interframe image coding method using motion compensated and classified vector quantization(MC-CVQ). In motion compensated vector quantization(MCVQ), it is very important to encode the significant block. Therefore, we propose the MC-CVQ which encodes the significant block in the motion compensated error image by the classified vector quantizer. We classify the significant blocks according to the positions of the significant vectors, and also classify the significant vectors into 15 classes according to the positions of the significant pels. The computer simulation shows that the signal-to-noise ratio and the average bits of MC-CVQ are 0.2-0.25 bits/pel and 35 to 37 dB, respectively.

트랜잭션 처리를 기반으로 하는 ARS 자동 생성기

김석일,민경석,전중남 충북대학교 컴퓨터정보통신 연구소 2000 컴퓨터정보통신연구 Vol.8 No.2

이 논문에서는 서비스의 흐름의 표현을 보다 쉽게 하기 위해 ARS 서비스 내용을 사용자와 ARS 서비스간의 동작 단위인 트랜잭션으로 나누고, 모든 트랜잭션을 표현하기 위해 트랜잭션을 분석하여 일반화한 처리노드를 제시하였다. 이 처리노드를 통한 서비스의 기술 및 실행을 할 수 있는 개발 환경인 ARS 자동생성기 모델을 제시하고 구현하였다. ARS 자동 생성기는 서비스의 기술을 GUI(Graphic User Interface)를 통해 할 수 있는 그래픽 에디터와 서비스 기술 정보를 이용하여 실제 동작을 수행하며 정보처리 및 데이터관리를 위한 응용프로그램의 인터페이스를 지원하는 ARS 엔진으로 구분된다. 이 논문에서 제시한 처리노드를 이용함으로 서비스의 흐름을 보다 쉽게 기술할 수 있다. ARS services could be presented by a series of transactions which are the units representing the interaction between ARS and user. In this paper, we propose a model for a processing node which represents the operation of a generalized transaction. We also implement an ARS generation tool that performs an ARS service with the information of processing nodes. The ARS generation tool consists of three components: the Operation Database, the Engine, and the Application Interface. The information for the processing nodes is stored in the Operation Database. ARS Engine is responsible for the middleware operations. It proceeds the processing nodes. The concept of processing node makes it convenient to describe the operation of an application ARS.

계층적 유한 상태 기계에 의한 ARS 구현 모델

민경석,김석일,전중남 충북대학교 컴퓨터 정보통신 연구소 2000 컴퓨터정보통신연구 Vol.8 No.1

ARS(Audio Response System)를 구현하기 위하여, ARS를 지원하는 하드웨어의 기본 지식을 알아야 하고, 하드웨어 생산 업체에서 제공하는 원시 라이브러리와 C언어를 사용하여 어렵게 프로그램을 해야했다. 따라서 개발의 용이성을 위하여 ARS 소프트웨어의 개발을 단순화할 필요가 있다. 본 논문에서는 ARS의 처리 과정을 분석하여 외부동작과 내부동작으로 분리하여 두 단계의 유한 상태 기계로 표현하는 ARS 구현 모델을 제시하였다. 외부동작은 응용분야에 의존하는 부분으로 대기상태, 처리상태, 종료상태로 표현하였다. 내부동작은 응용분야와 무관한 부분으로, 하드웨어 제어와 외부동작을 지원한다. 내부동작을 처리하는 부분을 외부동작과 분리하여 캡슐화하고, 외부동작에 필요한 정보를 파일의 형태로 제공함으로써 ARS 시스템을 구현할 수 있다. 본 논문에서 제시하는 ARS 구현 모델에 의하여 ARS 구현이 단순해진다. The ARS program has been written in C language using the supported by the hardware vendor. Since this process is not so simple, we need to develop an easy method that could make the ARS implementation simple. In this paper, we propose an ARS implementation model which consists of two-level FSM (Finite State Machine). From the analysis of common ARS operations, we represent it as external and internal operations. The external operation is the dependent part of ARS to the application area. On the other hands, the internal operation in independent from the application area. The internal operation corresponds to the ARS engine that includes the hardware control and supports the external operation. The function of external operation is decided by a sequence of description that contains the voice filename, input type, variable name, and the next-state names according to the input values. In the proposed system, a new application of ARS can be generated by simply writing a new description file for the external operation.

하드웨어 논리 시뮬레이션을 위한 VHDL표현으로부터 회로 정보 추출

손소라,민경숙,전중남 충북대학교컴퓨터과학연구소 1995 컴퓨터과학연구 Vol.3 No.1

VLSI 기술의 급속한 발전과 더불어 칩의 복잡도가 증가함에 따라 칩 설계를 지원하는 설계 자동화 도구의 필요성이 증가되고 있는 현실이다. 실제로 하드웨어 합성기, 하드웨어 시뮬레이터등과 같은 많은 설계 자동화 도구들이 이용되고 있다. 하드웨어 논리 시뮬레이터는 자동 설계된 회로의 정확성을 검증하기 위한 설계 자동화 도구이다. 시뮬레이터에 있어서 테스트하고자 하는 시스템의 동작 특성과 상호 간의 연결 관계 및 설계의 문서화를 효율적으로 표현하는 것은 매우 중요하다. 그런 면에서 VHDL(VHSIC Hardware Description Language)은 표준화된 하드웨어 기술언어(Hardware Description Language)로써 하드웨어의 사양을 표현하는 통일된 규격을 제공한다. 본 논문에서는 하드웨어 논리 시뮬레이터가 다른 설계 자동화 도구와의 호환성을 유지하면서 시뮬레이션을 효율적으로 수행할 수 있도록 VHDL로 기술된 회로 표현을 전처리하는 VHDL분석기에 대하여 연구하였다. VHDL 분석기는 VHDL로 기술된 회로 표현과 입력 신호를 VHDL의 문법에 따라 분석하고, 시뮬레이션을 위해 요구되는 정보인 회로 연결 정보와 회로를 구성하고 있는 소자들에 대한 정보 그리고 입력 신호 정보 등을 추출하여 중간 코드를 생성하고, 이를 라이브러리로 구성함으로써 시뮬레이션 시스템이 계층적으로 내부 표현을 모델링하는 기능을 제공한다.