위기에 대한 준비태세와 조직특성에 관한 연구

김한얼(Kim, Hann-Earl) 대한경영학회 2012 大韓經營學會誌 Vol.25 No.1

Is Commanding Korean a Source of Competitiveness?: An Analysis of Publications in English by Korean Economics Professors Affiliated with Korean Universities

Duol KIM,Hann Earl KIM The Academy of Korean Studies 2021 Korea Journal Vol.61 No.3

Public-Private Partnership and the Evolution of a Social Mission

Jae Won Suk(석재원),Hann Earl Kim(김한얼) 한국전략경영학회 2017 전략경영연구 Vol.20 No.3

본 연구는 public-private partnership을 통해서 개발도상국 국민들의 빈곤문제를 해결하는 예로서 한국낙농(현 매일유업)의 1970년대 역사를 살펴본다. 빈곤층에게 저렴한 가격에 단백질을 공급한다는 사회적 미션을 기업의 가장 중요한 사명으로 설정한 매일유업은 국제기구, 정부, 그리고 농민과 같이 다양한 이해관계자들을 잘 조율함으로써 낙농업이 자리를 잡는데 큰 역할을 했다. 빈곤퇴치에 있어서 public-private partnership의 역할을 조명하고 향후 과제를 살펴본다. This study examines the history of the Korean Dairy and Beef Company (currently Maeil Dairies) in establishing the dairy industry from scratch in the 1970s onwards as an example of public-private partnership (PPP) alleviating poverty in developing countries. With a social mission of providing affordable protein sources to the poor as an integral part of the business, the company created a tremendous momentum to kick-start the dairy industry by monitoring, coordinating, and managing different stakeholders ranging from international organizations, the government, and farmers. This study highlights the PPP’s role in poverty reduction and discusses the challenges for the future.

감사법인 감사품질지표와 공시에 대한 회계제도 비교연구

이재은 ( Jae Eun Lee ),김한얼 ( Hann Earl Kim ) 한국회계학회 2013 회계저널 Vol.22 No.1

노스탤지어가 구매의도에 미치는 영향

곽예경(Ye Kyung Kwak),김한얼(Hann Earl Kim),윤나라(Na Ra Youn) 한국마케팅학회 2012 마케팅연구 Vol.27 No.3

본 연구는 선험연구 결과를 토대로 하여 노스탤지어 콘텐트와 소비자의 불안-회피 차원 애착 유형이 노스탤지어 광고를 활용한 제품의 구매 의도에 어떠한 영향을 미치며 그 과정을 이끄는 심리학적 기재는 무엇인가에 관하여 연구하였다. 노스탤지어의 콘텐트는 주도적 자아개념을 자극하는 내용을 담은 주도적 노스탤지어와 친화적 자아개념을 활성화시키도록 한 친화적 노스탤지어로 구분하였다. 노스탤지어 광고의 콘텐트와 실험 참가자들의 평소 애착성향의 차이에 따라 각각 주도적 또는 친화적 노스탤지어 주제를 활용한 광고가 어떤 상황에서 왜 노스탤지어의 기능인 자기긍정감과 사회유대감의 향상을 가져와 구매의도를 높이는 효과가 있는지를 설명하였다. 주도적 노스탤지어 콘텐트와 친화적 노스탤지어 콘텐트의 조작을 위하여 주도적 자아개념과 친화적 자아개념을 나타내는 주제를 보여주는 사진 이미지 집합과 노스탤지어 문구를 사용한 디지털카메라 광고를 제작하여 사용하였고, 실험 참가자들에게 불안애착성향과 회피애착성향을 조작하기 위해서 관계의 형태를 서술적으로 묘사한 글을 읽고 기술된 것과 동일한 관계에 있었던 사람과 상황을 시각적인 이미지로 떠올리게 하여 낮은 불안/ 낮은 회피, 낮은 불안/ 높은 회피, 높은 불안/ 낮은 회피, 높은 불안/ 높은 불안의 네가지 조합의 애착상태를 유도하였다. 연구 결과, (1) 주도적 노스탤지어 콘텐트는 자기긍정감을 높이고 친화적 노스탤지어 콘텐트는 사회유대감을 높였다. (2) 불안애착은 자신에 대한 부정적인 관점을 가진 사람에게서 높게 나타나며 회피애착은 다른 사람에 대해 부정적인 관점을 가진 사람에게서 높게 나타나므로 불안애착이 높은 참가자는 주도적 노스탤지어 콘텐트의 광고에 노출되었을 때 자신에 대한 낮은 자존감을 자기긍정감의 향상을 통하여 상쇄할 수 있었으며, 회피애착이 낮은 소비자는 타인을 신뢰하는 것에 대한 부정적인 태도가 적으므로 친화적 노스탤지어 콘텐트의 광고에 노출되었을 때 사회유대감이 증진되었다. (3) 따라서, 주도적 노스탤지어 콘텐트는 자기긍정감을 유발하므로 주도적 콘텐트를 높은 불안애착유형의 소비자가 소비할 때 자기긍정감이 높아져 노스탤지어 광고를 활용한 제품에 대한 구매 의도가 높아졌으며, 친화적 노스탤지어 콘텐트는 사회유대감을 유발하므로 낮은 회피애착유형의 소비자가 친화적 노스탤지어 콘텐트를 경험하며 사회유대감을 느껴 노스탤지어 광고를 활용한 제품에 대한 구매 의도가 높아졌다. 노스탤지어 제품 또는 부활된 브랜드(resurrected brand)를 마케팅 하는 기업이 좀 더 효과적인 노스탤지어 활용 의사결정을 할 수 있도록 실무적 시사점과 연구 결과의 이론적 의의, 미래 연구를 위한 제안점을 토론하였다. The concept of nostalgia, defined as "a sentimental longing for the past" (The New Oxford Dictionary of English 1998) is gaining more attention in consumer psychology (Loveland, Smeesters, and Mandel 2010, Zhou et al. 2012; Wildschut et al. 2010) as contemporary consumers experience more feelings of loneliness (Wang et al. 2012) and the economic recession brings yearnings for the warm and cozy past. Marketers have responded to the trend with resurrected brands, throwback versions, vintage slogans and jingles, and recreating nostalgic moments in ads (Brown, Kozinets, and Sherry 2003; Elliott 2009). Previous research documented that nostalgia bolsters social bonds and satisfy consumers` need to belong with others (Wildschut et al. 2006; Loveland, Smeesters, and Mandel 2010). In addition to the function of enhancing social-connectedness, we consider nostalgia`s another function of increasing self-positivity in this study and show that embedding agentic self-concept on a nostalgia ad derives self-positivity and communal self-concept inserted in a nostalgic ad engenders social-connectedness. We also propose that consumers` attachment style moderate the effect of nostalgia on purchase intention of the advertised products. Anxiety dimension of attachment style primarily affect the way a person sees self, so activating anxiety increased the accessibility of agency (Bartz and Lydon 2004) and anxiety attachment was either negatively (Collins and Read 1990; Shaver et al. 1996; Zuroff, Moskowitz, and Cote 1999) or positively (Bartz and Lydon 2004) associated with agency, whereas, avoidance dimension of attachment style reflects the negative perspective toward others and communion depicts an other-orientation, so activating avoidance decreased the accessibility of communion (Bartz and Lydon 2004). In this study we investigate when and how agentic vs. communal nostalgia ad content influences purchase intention of the product. We predict that consumers with a high anxiety attachment can derive more self-positivity through agentic nostalgia ad content than communal content which enhances purchase intention toward products, and that low avoidance consumers derive more social-connectedness from communal nostalgia ad content than agentic nostalgia ad content and the social-connectedness raises purchase intention. Three hundred sixty two participants were randomly assigned to one of eight conditions in a 2 (nostalgia content: agentic vs. communal) × 2 (anxiety related attachment: high vs. low) × 2 (avoidance related attachment: high vs. low) between subjects design. Attachment style was manipulated by asking the participants think about a relationship that fits the description provided to them out of four attachment style combination (high vs. low anxiety × high vs. low avoidance) and to generate a visual image in their mind of a person and a situation with whom and in which they had this type of relationship (Swaminathan et al. 2008). Then, we asked participants to evaluate a nostalgia advertisement for digital camera. The content of the two print advertisements was manipulated via photo images to convey a distinct self-concept (agency or communion). The agentic nostalgia ad featured images of past successes/achievements, having time to myself, having confidence in myself, overcoming challenges and expanding my horizons, whereas the communal nostalgia ad featured my family, someone I loved, my friends, my pet, being part of a group or community, and having someone to depend on (Hart et al. 2011). Both ads contained taglines of "because past is too meaningful to let it pass you by" and "re-live the moment" to induce nostalgia. After being exposed to the ad, participants provided their responses on the extent to which they felt nostalgia, self-positivity, social connectedness, and their intention to purchase the product. They also completed the Revised Experiences in Close Relationships Scale (ECR, Brennan, Clark and Shaver 1998) for anxiety and a

The Influence of Authentic Leadership on Psychological Safety in China

Meng-Tian Zhang,Myeong-Cheol Choi,Mo-Ye Li,Ying-Zi Yao,Hann-Earl Kim 국제문화기술진흥원 2021 International Journal of Advanced Culture Technolo Vol.9 No.4

In an environment that places a priority on morality, authentic leadership is becoming increasingly important. Chinese enterprises are putting a lot of effort into improving their employees’ psychological safety and positive psychological capital (PsyCap). This study examines the influence of authentic leadership on positive PsyCap and psychological safety, as well as the influence of positive PsyCap on psychological safety in China. It also examines whether positive PsyCap plays a mediating role. Authentic leadership has a positive effect on both positive PsyCap and psychological safety. Positive PsyCap also has a positive effect on psychological safety. Moreover, positive PsyCap had a mediation effect on the relationship between authentic leadership and psychological safety. This result means that an authentic leadership style can stimulate employees’ psychological capital, make the staff more confident and promote optimistic attitudes, hopeful minds, and plenty of other positive psychological states. At the same time, it promotes the psychological safety of employees in Chinese art enterprises. The significance of this study is that it investigates the effects and processes of authentic leadership on psychological safety and positive PsyCap in Chinese art enterprises. The implications of this research bridge a theoretical gap in the field, and provide feasible suggestions and guidance for development in the discipline. Enterprises should attach importance to the selection, cultivation, and appointment of authentic leaders. They must also pay attention to trends in employee psychological safety and positive PsyCap.

印尼华侨企业 Lippo Group的发展与竞争力研究

周素洁 ( Su-jie Zhou ),陈邦博 ( Bang-bo Chen ),김한얼 ( Hann-earl Kim ),邱爱林 ( Ail-in Qiu ),崔明哲 ( Myeong-cheol Choi ) 한중사회과학학회 2024 한중사회과학연구 Vol.22 No.1

印度尼西亚是东南亚最大的经济体之一, 其经济近年来发展迅速。在印尼的经济发展中, 其经济快速增长的核心在于海外华人企业。作为印尼最大的华人企业家之一, 力宝集团在印尼的经济发展中发挥着重要作用。在房地产领域, 力宝集团是印尼最大的房地产开发商之一, 在东南亚拥有广泛的业务网络。它在金融领域也有强大的实力, 拥有银行、证券公司、保险公司和其他金融机构。此外, 该集团还在医疗、教育、零售等领域拥有业务。力宝集团通过在印尼的投资和扩张, 为当地经济带来了就业机会和增长动力。力宝集团不仅是印尼经济的重要支柱, 还致力于社会责任和可持续发展, 为印尼社会做出了积极贡献。它积极参加社会公益事业, 包括教育、医疗、救灾等。 力宝集团在印尼经济发展中扮演重要角色,但韩中两国对其研究较少。因此, 本研究对企业的发展历史和企业的相关业务领域进行了调查, 并采用SWOT分析法和五力模型对力宝集团的企业竞争力进行了分析。本研究的目的在于通过对印尼最大华人企业集团力宝集团的研究, 分析其发展历程、业务领域和竞争力等方面的特点, 为印尼和韩国的海外华人企业研究做出学术贡献, 并为韩国企业进入印尼提供启示。 Indonesia is one of the largest economies in Southeast Asia, and its economy has developed rapidly in recent years. In Indonesia’s economic development, the core of its rapid economic growth lies in overseas Chinese enterprises. As one of the largest Chinese entrepreneurs in Indonesia, Lippo Group plays an important role in Indonesia’s economic development. In the field of real estate, Lippo Karawaci is one of the largest real estate developers in Indonesia, which has an extensive business network in Southeast Asia. It also has strong strength in the financial field, and owns banks, securities companies, insurance companies and other financial institutions. In addition, the group also has businesses in healthcare, education, retail and more. Lippo Group has brought employment opportunities and growth momentum to the local economy through its investment and expansion in Indonesia. Lippo Group is not only an important pillar of the Indonesian economy, but also committed to social responsibility and sustainable development, making positive contributions to Indonesian society. It actively participates in social public welfare undertakings, including education, medical care, disaster relief and so on. The Lippo Group plays an important role in Indonesia’s economic development, but it has been less studied in Korea and China. Therefore, this research investigates the history of the enterprise development and the relevant business fields of the enterprise. and analyzes the corporate competitiveness of Lippo Group using SWOT analysis and five forces model. The purpose of this study is to contribute academically to the study of overseas Chinese enterprises in Indonesia and Korea and to provide insights for Korean enterprises to enter Indonesia by studying Lippo Group, the largest Chinese enterprise group in Indonesia, and analyzing its characteristics in terms of its development history, business fields, and competitiveness.