청소년의 국가대표 축구팀 충성도와 가치지향성

한동유(Dong Yoo Han) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.40

The purpose of this study was to examine the relationship between team loyalty and cultural value orientations(i.e., individualism and collectivism). In order to accomplish this purpose, the study first assessed whether there are any relationships between individualism/collectivism and loyalty for South Korea National soccer team. This study also examined whether loyalty differences exist across individualist and collectivist soccer fans regardless of gender and school year. Lastly, the current study tested whether there are any individualism/collectivism differences between high loyal fans and low loyal fans. 512 Korean high school students completed surveys designed to evaluate the individualism-collectivism and loyalty for the soccer team. The results of this study show that there was a positive relationship between team loyalty and collectivism. In regards to loyalty by individualism-collectivism groups, the findings indicated that team loyalty did not differ by individualists and collectivists. However, the outcomes show that low loyal fans and high loyal fans did respond differently to their perceptions of collectivism.

스포츠팬 성향에 따른 다중 변인 효과 탐색 : 보수-진보, 메시지 프레이밍 및 팬십

한동유(Han, Dong-Yoo) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.6

The purpose of this study was to examine the existence of relationships between professional sports fans’ ideologies, message frames, and sociodemographic variables. In order to answer the designated research questions, the study first examined whether message framing differences existed across age, gender, and sports. The study also tested whether there were any fanship differences across two ideologically different groups-the progressives and the conservatives. The survey subjects were spectators of two professional sports, soccer and baseball, sourced from nine stadiums in Korea. Two chi-square tests and an ANCOVA were performed. The results showed that significant differences in message frames existed across age and also indicated differences in fanship between the progressives and conservatives.

스포츠팬들의 경기관람 결정요인

한동유 ( Dong Yoo Han ) 한국여가웰니스학회 2010 한국레저사이언스학회지 Vol.1 No.2

스포츠 산업이 지속적으로 활기를 띰에 따라 주요 소비 집단인 스포츠팬들에 대한 관심은 어느 때 보다 높다. 학계에서도 스포츠팬들의 소비행위를 이끄는 제 요인에 대한 분석은 언제나 주된 연구동향 중 하나로 자리매김 해왔다. 하지만 관련연구의 양적인 증가세에도 불구하고 스포츠팬들의 관전 등을 다양한 관점에서 고찰한 연구는 여전히 제한적인 것이 사실이다. 이에 본고는 선행연구들을 토대로 스포츠팬들의 경기관람을 이끄는 각종 결정요인들을 조사했다. 여러 문헌들을 통해 밝힌 바와 같이 스포츠 조직들은 승리감 및 서비스에 대한 기대감, 그리고 관람 동기와 로열티 등을 효율적 관중확보를 위해 반드시 고려해야 할 것으로 나타났다. As the sport industry continues to collectively, the sports fans are concerned so higher than ever. The analysis of factors of consumption led by sport fans is one of the main subjects of studies. Though the quantitative of analysis increases the variety of sports fans watching from the perspective of the study investigates is still limited. This study was to explore the determinant factors of sports fans watching. As indicated by many literature sports organization for the triumph and service expectations, and viewing motivation and loyalty, and must be considered to ensure crowd to sports effectively.

남녀 대학생의 개인/집단주의와 팀 스포츠 관람동기 분석

한동유(Dong Yoo Han),강현욱(Hyun Wook Kang),박형란(Hyoung Ran Park) 한국체육교육학회 2010 한국체육교육학회지 Vol.15 No.2

본 연구는 남녀 대학생 스포츠 팬들이 지닌 관람동기와 그들의 가치 지향성간의 관련성 검증을 목적으로 수행되었다. 총 309명의 남녀 대학생이 설문에 참여했고 연구대상자들의 가치지향성을 측정하기 위해 Triandis(1995)가 개발한 INDCOL(개인/집단주의 척도)과 Mahony등(2002)이 개발한 SFMS(스포츠 팬 관람동기 척도)가 설문문항으로 사용되었다. 연구문제 검증을 위해 다변량분산분석(MANOVA)과 다변량공분산분석(MANCOVA)이 주 통계 기법으로 활용되었으며 통계분석 결과 다음과 같은 현상들이 발견되었다. 첫째, 남녀 대학생간의 개인/집단주의 성향은 유의한 차이가 없는 것으로 나타났다. 둘째, 관람동기의 경우 남자대학생들은 미학적 욕구, 선수에 대한 애착 및 팀에 대한 애착 때문에, 여학생들은 공동체 자부심과 가족 결속 욕구 때문에 스포츠를 관람하는 것으로 나타났다. 셋째, 개인주의와 집단주의 그룹 간 관람동기를 비교한 결과에서 순수 개인주의 성향자들은 개인주의 동기인 오락을 선호한 반면, 순수 집단주의 성향자들은 집단주의동기인 가족결속과 그룹소속동기를 선호하는 것으로 나타났다. 이에 성별에 따른 관전유도 방안으로 경기단체들의 대학 교양체육교과와 연계하는 프로그램등이 제안되었다. The purpose of this study was to examine the relationship between sport fan motivations and cultural value orientations (i.e., individualism and collectivism). In order to accomplish this purpose, the study first assessed whether there are gender differences in the cultural value orientations and motivation of sport fans. This study also examined whether motivation differences exist across individualist and collectivist sport fans regardless of gender. Three hundred Korean college students including 176 male and 133 female students completed surveys designed to evaluate the individualism-collectivism and sport spectator motivation. The outcomes of this study show that in regards to cultural value orientation by gender, there was no gender difference in both individualism and collectivism. However, male and female college students did respond differently to their perceptions of sport fan motivations. The findings also indicated that sport fan motivation differed by individualism-collectivism groups. Supporting programs affiliated with general physical education courses in universities by sports organizations were suggested to increase the active and spectator participation of students.

성별에 따른 청소년의 팬쉽과 팀 로열티간 연동성

한동유(Dong Yoo Han) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.44

The purpose of this study was to examine the relationship between team loyalty and fanship for South Korea National soccer team based on gender differences. In order to accomplish this purpose, the study first examined whether fanship/loyalty differences exist across male and female national soccer team fans. This study also assessed whether there are any relationships between fanship and behavioral/attitudinal loyalty for male fans. Lastly, the current study tested whether there are any relationships between fanship and behavioral/attitudinal loyalty for female fans. 512 Korean high school students completed surveys designed to evaluate the fnaship and loyalty for the soccer team. Based on statistical analyses using MANCOVA(Multivariate Analysis of Covariance) and MR(Mulple Regression), the results of this study showed that male and female college students did respond differently to their fanshp, behavioral loyalty, and an attitudinal loyalty-related item. The findings for male fans indicated that there was significant positive relationships between fanship & behavioral loyalty, and behavioral loyalty & attitudinal loyalty. The outcomes for female fans showed that there was significant positive relationships between fanship & behavioral loyalty, and between fanship & attitudinal loyalty. Some educational ideas for high schoolers in physical education courses were suggested to better overcome ``winning-centered attitudes``.

중요타자, 축구 팀 팬쉽 및 문화가치지향상 간 관련성 탐색

한동유(Han, Dong-Yoo),하재필(Ha, Jae-Pil) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.5

The purpose of this study was to examine if there are any relationships between fanship and cultural value orientation based on the significant others of high school students. In order to answer the designated research questions, the study first tested if there are any relationships between individualism-collevtivism and fanship for the South Korean national soccer team. Controlling for gender and school year, the current study also examined if fanship differences exist across significant others. Thirdly, this study tested if there are any differences related to cultural value orientation between fans classified by significant others. The survey subjects for this study were 355 high school students. The study found that fanship is positively related to both total individualism and total collectivism. Another finding of this study indicated that there is a positive relationship between fanship and competition, one of the subfactors of individualism. Finally, the outcomes indicated that fans who selected friends as their own significant others scored higher than other fan groups on collectivism, although fanship did not differ by significant others.

프로스포츠 소비자의 메시지 프레이밍, 이념 및 관람동기 탐색을 통한 전략적 커뮤니케이션

한동유 ( Dong Yoo Han ) 한국스포츠정책과학원(구 한국스포츠개발원) 2014 체육과학연구 Vol.25 No.4

본 연구는 프로스포츠 소비자의 이념 및 관람동기를 메시지 프레이밍의 관점에서 고찰하였다. 제시된 연구문제에 대응하기 위해 먼저 주요변인에 대한 메시지 프레이밍의 효과성을 검증하였다. 아울러 집단별 이념(진보와 보수의 개념에서) 및 관람동기에 차이가 존재하는지 여부를 조사하였다. 자료는 9개 프로축구 및 야구 경기장 1001명의 관람객에 대한 설문조사를 통해 추출하였다. 카이제곱검정, 다변량분산분석, 다변량공분산분석이 주 통계기법으로 활용되었다. 분석결과, 연령과 선호언론사 변인에서 메시지 프레이밍 효과가 발견되었고, 전체 연구변인에 걸쳐 이념과 관람동기 차이가 나타났다. 이러한 결과에 바탕하여 관람소비자 유인방안과 효과적 설득메시지를 활용한 매체전략 등이 논의되었다. This study aimed to compare professional sport consumers on the basis of their ideology, spectator motivation, and message framing. In order to answer the research questions, the study first examined whether message framing effects existed across the designated variables. The study also assessed whether there were any differences in progressive-conservative ideology and motivation across respondent groups. The participants were spectators of two professional sports, soccer and baseball, sourced from 9 stadiums. Data were collected by the researcher and 33 survey assistants, from May to August 2013. The results of a chi-square test, MANOVA, and MANCOVA indicated that significant effects in message framing existed across the two variables. The findings also showed differences in ideology and motivation across major variables (e.g., age, gender, sports, and choice of newspaper). Some issues including media communication strategies were discussed based on the results of this study.

The Trends and Culture of Spectator Sports in the U. S. and Korea

Han Dong-yoo(한동유),Mahony Daniel F 한국체육과학회 2010 한국체육과학회지 Vol.19 No.3

본 연구는 한국과 미국 대학생 스포츠 팬들이 지닌 스포츠 선호도를 조사하여 양국의 문화에 기반한 스포츠 트랜드를 비교 분석하기 위해 수행되었다. 총 412명의 한국과 미국 대학생이 설문에 참여했고 연구문제 검정을 위해 카이제곱검정이 주통계 기법으로 활용되었으며 통계분석결과 다음과 같은 현상들이 발견되었다. 첫째, 스포츠 선호도에 관한 공통점으로 한국과 미국 학생들은 프로 스포츠를 좋아하는 것으로 나타났다. 둘째, 가장 명백한 차이점으로 한국학생들은 국가대표 팀 스포츠를 선호한 반면 미국 대학생들은 대학 간 대항 스포츠를 보다 선호하는 것으로 나타났다. 이 같은 결과는 양국 간 상이한 문화와 학교 시스템에 기초한 현상이자 축구와 같이 국가주의가 강한 스포츠 종목의 영향력 때문인 것으로 추정된다.

우슈선수의 운동 참여정도와 여가몰입 및 삶의 질의 관계

강현욱 ( Hyun Wook Kang ),한동유 ( Dong Yoo Han ),김지태 ( Ji Tae Kim ) 대한무도학회 2010 대한무도학회지 Vol.12 No.1

본 연구의 목적은 첫째 우슈선수들의 운동 참여정도에 따른 여가몰입과 삶의 질의 차이를 알아보고 둘째, 우슈선수들의 여가몰입이 삶의 질에 어떠한 영향을 미치는지를 규명하기 위하여 서울, 경기, 충남지역의 체육관에 등록된 우슈선수를 모집단으로 선정하여 총 172명의 우슈선수들을 유목적적 표집법에 의하여 선택하였다. 조사도구로는 Jackson과 Marsh(1996)의 몰입상태 측정척도(Flow State Scale; FSS)를 김현태(2008)가 번안한 여가몰입에 관한 검사지와 강현욱(2008)이 사용한 삶의 질에 관한 질문지를 본 연구의 대상자에 맞게 수정 및 보완하여 사용하였다. 자료처리는 통계 패키지 프로그램인 SPSS 14.0을 이용하여 일원분산분석, 상관관계분석, 그리고 다중회귀분석 방법을 연구목적에 맞게 활용하였다. 이를 통해 얻어진 결론은 다음과 같다. 첫째, 우슈선수들의 운동 참여정도 요인 중 운동경력과 운동시간에 따라서 여가몰입에는 유의한 차이가 나타났다. 둘째, 우슈선수들의 여가몰입 요인 중 명확한 목표는 삶의 질의 모든 요인들(경제적, 사회적, 정서적)에 영향을 미치는 것으로 나타났다. The purposes of this study were to examine the difference in leisure flow experience and quality of life according to the degree of Wushu athletes` participation in sport activities, and to investigate the influence of Wushu athletes` leisure flow experience on quality of life. Participants of this study were Wushu athletes enrolled in Wushu halls in Seoul, Kyung-gi, and Choong-nam. 172 Wushu athletes were selected by using purposive sampling. Two instruments were employed according to the purposes of the present study. The first was Flow State Scale(FSS) translated by Kim(2008), and second was a questionnaire related to leisure flow experience utilized by Kang(2008). In order to analyze the data, one-way ANOVA, correlation analysis and multiple regression using the SPSS 14.0 program were conducted. The findings of the present study were as follows; First, the degrees of leisure flow experiences among Wushu athletes were significantly different in relation to their sport careers and activity durations. Second, a clear goal, a factor in leisure flow experience, influenced all factors (e.g., economic social, and emotional) in relation to quality of life.

청소년 여자축구 선수들의 자기효능감, 중요타자의지지 및 진로결정수준 간 구조관계 분석

김민규(Kim, Min-Kyu),김성대(Kim, Seong-Dae),한동유(Han, Dong-Yoo) 한국체육과학회 2020 한국체육과학회지 Vol.29 No.1

The present study aims to examine the differences in self-efficacy, support from significant others, and career decision level according to the score of the team or the team to which the middle and high school female soccer players belong. In addition, it aims to analyze the influence of support from significant others on the career decision level with self-efficacy acting as a mediator. The Korean version of career indecision scale was utilized to examine the level of career decision. The following conclusions are drawn based on the results of the study. First, parental and peer support had significant effects on self-efficacy. Second, parental and coach support influenced the career decision level. Third, parental and peer support among support from significant others were found to have significant influence on the career decision level with self-efficacy acting as a mediator.