국내 프로야구 구단의 브랜드 이미지 강화전략

정현철,이정학 경희대학교 체육과학연구소 2004 體育學論文集 Vol.32 No.-

The purpose of this study was to investigate the brand image of Korean professional baseball clubs in the spectators view through brand image scale of the previous study and further to provide a direction in reinforcement strategy of brand image of professional baseball clubs. The target of this research were people who attended the games in four home stadiums consisting of LG Twins, Doo San Bears, SK Wyverns, and Hyun Dai Unicorns during the 2004 Korean professional baseball season 370 samples were used in this analysis. Four domains and ten sub domains from "A study of the generalization of sports brand image scale" by Hong Seok-Pyo(2002) and reconstructed questionnaires of "A study of an effect of brand image on product consumption" by Kim, Ku-Nam(2000) were used as research materials. Factor analysis and reliability test used to confirm the availability of the scale. The results from descriptive statistics, analysis of variance by using SPSS WIN 11.0 are as following. First, results indicated that brand image for each baseball club divided into several sub domains and its sub facet. LG Twins has excitement, competence as sub domain and refreshing, modernity as its facet for its brand image. SK Wyverns has excitement, sincerity as sub domain and refreshing, ruggedness as its facet. Hyun Dai Unicorns has sincerity, competence as sub domain and reliability, successful as its facet. Doo San Bears has excitement, ruggedness as sub domain and ruggedness, toughness for its facet. Second, the peat impacts on developing brand image for each professional baseball club are shown as team formation factor, game style factor, and stadium factor except stadium factor of Hyun Dai Unicorns. In conclusion, A direction in reinforcement strategy of brand image are deduced as following. First, brand personality should be applied. Second, each professional baseball dub needs constant application of brand image. Consistency of brand image and brand image making movement in the baseball clubs and an application of Integrate Marketing Communication(IMC) and be applied in reinforcing brand image.

제초제(propanil. butachlor) 저항성 잡초 선발 방법에 관한 연구

정성엽,김영미,박재현,이재현,김학윤,이인중,신동현,김길웅 경북대학교 농업과학기술연구소 1999 慶北大農學誌 Vol.17 No.-

This study was conducted to develop a simple selection method for herbicide-resistance weeds. Two methods, designated "seedling method" and "stem node method" were employed for screening of barnyardgrass against propanil and butachlor. In the seedling method, shoot and root growth of barnyardgrass were significantly inhibited at quarter of the recommended herbicide rate, while in the stem node method, the similar inhibition was obtained at half of the recommended rate. Thus, it was concluded that the seedling method is more simple and quick method to evaluate response of barnyardgrass to propanil and butachlor compared to stem node method.

급성하벽심근경색에서 전흉부유도 ST절 하강의 의의

정병천,배호상,곽동훈,김영태,배용학,황종현,임현주,류재근,조용근,채성철,전재은,박의현 慶北大學校 醫科大學 1997 慶北醫大誌 Vol.38 No.2

목적 : 급성하벽심근경색증 환자에서 심전도상 흔히 동반되는 전흉부유도 ST절 하강의 의의를 알아보았다. 방법 : 심근경색후 24시간에서 48시간에 얻은 심전도를 기준으로 52명의 급성하벽심근경색증 환자를 전흉부유도에서 ST절의 하강이 있는 군과 없는 군으로 나누었으며 심도자, 관상동맥조영술, 심초음파도 및 방사성 핵종을 이용한 좌심구혈율 측정 등을 시행하였다. 결과 : 1) 좌심실확장기말압은 전흉부유도에서 ST절의 하강이 있는 경우에서 16.9±5.33mmHg로 없는 경우의 11.0±4.02mmHg보다 유의하게 높았다(p<0.05). 그러나 운동량 및 좌심구혈을은 흥부 유도상 ST절의 하강이 있는 경우 7.6±3.0 METs 및 53.9±9.1%로 없는 경우의 9.1±2.7 METs 및 54.6±9.5%보다 낮았으나 통계적 유의성은 없었다(p=0.180, p=0.823). 2) 관상동맥조영술상 전흉부 ST절의 하강이 동반된 군에서는 유의한 좌전하행지나 좌회선지의 협착이 있는 경우가 60.9% 및 57.9%로 ST절의 하강이 없는 군에서의 34.5% 및 7.7%와 비교해 좌관상동맥에 협착이 동반된 경우가 많았다(p=0.050, p=0.001). 3) 관상동맥조영술상 세 혈관질환의 빈도는 흉부유도상 ST절의 하강을 보인 23예에서 10예로 ST절 하강이 없었던 29예중 2예에 비하여 유의하게 많았고(P=0.007), 단 혈관질환의 빈도는 ST절의 하강을 보인 군에서 23예중 5예로 ST절 하강이 없었던 29예중 17예에 비하여 유의하게 적었다(P=0.002). 두 혈관질환의 경우에는 각각 8예와 10예로 양군간에 유의한 차이가 없었다. 4) 흉부유도상 ST절 하강의 빈도는 단 혈관질환 22예 중 5예에서, 두 혈관질환 18예중 8예, 세 혈관질환 12예 중 10예에서 관찰되어 협착이 있는 관상동맥의 수가 많을수록 ST절의 하강이 나타나는 빈도가 많음을 보였다(p=0.00308). 그러나 흉부유도상 나타난 ST절의 하강을 모두 합하여 구한 ST절 하강의 합은 협착이 있는 관상동맥의 수와 통계적인 유의성이 없었다. 5) 심초음파도상 좌심실 하벽의 벽운동은 ST절 하강을 보인 군에서는 akinesia가 83.3%, hypokinesia가 11.1%, 정상 벽운동이 5.6%로, ST절 하강이 없었던 군에서의 dyskinesia가 3.6%, akinesia가 39.3%, hypokinesia가 25.0%, 정상 벽운동이 32.1%와 비교하여 ST절의 하강이 있는 군에서 유의하게 벽운동의 장애가 빈번함을 보였다(p=0.03891). 그러나 좌심실전벽, 측벽 및 중격부위에서는 유의한 벽운동의 차이가 없었다. 결론 : 급성하벽심근경색증 환자의 전흉부유도에서 ST절의 하강이 동반되는 경우 다혈관 질환의 가능성이 높으며 좌심실확장기말압이 상승되었고 운동능력은 감소되어 있었다. 또한 심초음파도상 좌심실하벽의 벽운동장애도 심하였다. 따라서 전흉부 ST절의 하강을 동반한 급성하벽심근경색증 환자는 전흉부유도에 ST절 하강이 없는 경우보다 예후가 불량할 것으로 생각되며, 보다 적극적인 치료가 필요할 것으로 생각된다. The purpose of this study was to determine the significance of precordial ST segment depression appearing during acute inferior myocardial infarction and to assess the correlation of that with angiographic finding. 52 patients were allocated into two groups based on the existence of precordial ST segment depression : 23 patients with ST segment depression and 29 patients without ST segment depression. The extent of coronary artery disease as well as the prevalence of significant stenosis (≥70%) in left anterior descending artery were more frequent in patients showing precordial ST segment depression than in patients not showing them (p=0.050) and the result were similar in cases of left circumplex artery (p=0.001). On echocrdiographic examination of left ventricular (LV) wall motion, it showed more severely decreased inferior LV wall motion in patients showing precordial ST segment depression than in patients not showing them (p=0.03891) even though the other segment of LV wall motion didn't show the statistical difference between both groups. The other cardiac parameters such as LVEDP, exercise amount (METs) and ejection fraction were tend to showing bad profile in patients with precordial ST segment depression. From the above results, we could deduce that patients with precordial ST segment depression have relatively large infarction or concomitant left coronary artery disease, so they need more caution and intensive theraphy.

추간판 변성의 영상화: 자기공명영상과추간판 조영술의 비교

고현윤,김훈,이종언,신용범,김학진 大韓再活醫學會 2000 Annals of Rehabilitation Medicine Vol.24 No.1

廣告의 機能에 관한 硏究

玄鶴淳 제주대학 1980 논문집 Vol.12 No.2

It is often said that the moderns make their living in the flood of advertising. Thus, it deeply penetrates into our living environment through various media. In business management the activities of advertising are inevitably performed as a means of promotion for sales. Therefore, we cannot even imagine our business activities without advertising. Even though some people criticize the defects of the advertising activities in many ways, there is no other alternative as a communicating means of promotion for the business management as yet. In the year 1980, the total advertising outlay of Korea was \2,752 hundred million, and that was interesting to us for the accounts of 0.78 percent in GNP. In this place, I studied the functions of advertising with a historical review of the modern advertising activities. In Korea the first modern advertising activities are started through the newspapers of 1886 ; however, that is more 180 years backward than the United States, and 20 years than Japan. During the 1960's, the advertising activities had been increasingly active with the planning of economic development in Korea. For example in 1968 Korean branch of I. A. A. began to investigate Korean advertising expenses, and after 1976 Korean First Advertising Co., Ltd. has been wholly responsible for investigating the advertising expenses of Korea. And during ten years from 1970 to 1980, the expenses of advertising were increased a bout 21.6 times. As the shown above, much expenses was found in advertising activities ; accordingly, in respect of advertising activities, I could examine and analyze the several aspects of the advertising functions in Korean business environments as following: 1) Observing the aspects of business management to maintain and development the business entity, we have to perform the function of introducing new products to the market, penetrating the market, presenting goods, and maintaining a channel of distribution in service and goods. 2) Observing the aspects of consumers for protecting their rights and interests, we have to perform the function of conveying their informations to consumers, and persuading and educating them. 3) Observing the economic aspects of developing the national economy, we have to perform the function of realizing economics of scale through the activities of promoting the demand creativity, and of income distribution by enlarging the opportunity of employment. 4) Observing the social and cultural aspects, we have to perform the function of changing the culture of life to let the citizens approach mass media at the low price. The business advertising of modern society has mainly performed the functions oriented only to the sales promotions for maximizing its profit through increasing and maintaining the sales. But its functions in the future will be focused on the followings : the respects of human beings, the enlargement of awareness of beauty, the satisfaction at the feeling for human living, the improvement of the level of knowledge for consumers, the faithful conveyance of informations without falsehood, the contribution to the enlagement of the profits in their environment, and the guidance of changing of historical flow. In conclusion, it seems that in the future the new functions of advertising will be gradually expended us the stated above.

관리가격의 실태 및 규제방안에 관한 연구

현학순 제주대학 기업경영연구소 1971 經營論集 Vol.2 No.1

( I ) This Paper is intended to have a correct understanding of it's concept and to explain an actual conditions and controlled devices to administered Prices in Korea. The concept of administered prices were advanced by G.E. Means. He defined, in short, an administered price as, it is settled almost by producers and con-sumers, does not flunctuate for a specified period in a fixed level and the variation of demand has a characteristics which is reflected by the change of the output and sales rather than prices, ( ll ) Owing to the Government's protective measures to the producer, administered Price takes form the Meno-Oligopolistic market and permits high Prices excess-ively compared with international marketing prices. For the reasons mentioned above, producer's margin of the products is to high from the beginning and becomes the subject of critisizm unfavorably from the Part of consumer. According to many problems occured on the distribution processes. ( lll ) The schems to regulate such an admiistered prices are as follows: 1) Setting up new course of policy as well as cut down cost by introducing standard cost accounting system in the enterprises producing the regulatory items. 2) Expenses except standard value don't admit on :he tas accounting 3) Regulatory items foreshadow in advance. 4) Open import in order to protect consumer and strengten an international competition of the firms. The problems of administered prices in not too severe at the present stage in Korea. But as Korean economy convertes into open-system inevitably at the end of 1970's, the actment of lawer to the administered prices in desired in advance.

經濟開發에 따른 流通近代化 促進에 關한 硏究 : 都小賣機構를 中心으로

玄鶴淳 제주대학교 1977 논문집 Vol.9 No.1

Distribution sector which connects production and distribution directly calls for an effort to reform in order to rationalize a national consumer's life as well as smooth supply and demand of goods. Since Korea has achieved the rapid industrilization under the economic development plan but distribution section is still in primitive stage comparing with production sector, it if essential for us to have to modernize the distribution structure. In Korea distribution sector forms 23.8% of G NP in 1976, have high rank next to the manufacturing industry. However, distribution system in Korea is a state of small scale business, variety of the organization, low productivity, irrational marketing management and the functions of distribution stage are intermixed and not specialized so that consequently distribution cost is high. A schem to facilitate of distribution structure are as follows; 1) Revising the unrealistic laws related to distribution channels in solving a marketing law. 2) Increasing marketing efficiency of merchandise mart. 3) Strengthening the organization of voluntary chains in order to inprove rotating methods. 4) Cultivating direct operated departments, shopping center for the apartments and super markets. In the development countries, most common features of managment to distribution structure have run par? lel with legal control and support policy from the laissez-fair policy. we have en leavor to improve the pre-modern distibution structure with support in finance, law and tazation and legal control as well as expansion in physical distribution.

마케팅윤리의 내용 고찰

현학순,황용철 제주대학교 경상대학 경영경제연구소 1999 경영경제연구 Vol.1 No.-

척수 원추 말단부 위치의 정상 변이

고현윤,김기림,김학진 大韓再活醫學會 1998 Annals of Rehabilitation Medicine Vol.22 No.5

다양한 방법을 이용한 유방축소술의 임상적 적용

김학수,이상원,정재호,설정현 大韓成形外科學會 2001 Archives of Plastic Surgery Vol.28 No.2