Antecedents and Consequences of Brand Hate Among Netizens: Empirical Evidence from Vietnam

Hai Ninh NGUYEN 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.7

In the era of tough competition, the customer’s emotional attachment to brand plays a vital role to the successes and failures of enterprises. Specifically in the case of doing business online, brands have to cope with the troubles of rising from brand hate as brand avoidance, negative word of mouth and brand retaliation. Traditionally, the brand communication is very hard to control and with online communities, the problems tend to be even more severe. This paper aims to explore and discuss the core concept, the driven factors and the actionable consequences of brand hate among netizens. A total of 358 valid responses were obtained from surveys taken from the internet users across the nation. Partial Least Square – Structural Equation Modeling (PLS-SEM) was conducted using Smart PLS to assess the hypotheses. The result shows that the expression of brand hate among netizen consists of active hate and passive hate. Deficit value, deceptive advertising, negative past experience and ideology incompatibility have been confirmed as influencing factors on customers’ brand hate emotion. Then brand hate itself causes the customer’s actionable outcomes such as brand avoidance, brand negative word of mouth and brand retaliation. Along with the theoretical contributions and managerial implications have been recommended for enterprises to avoid netizens’ brand hate.

Channel Integration Quality, Customer Experience and Patronage in Omnichannel Retailing

Hai Ninh NGUYEN 한국유통과학회 2021 유통과학연구 Vol.19 No.12

Purpose: By integrating multiple separate online, offline distribution channels, omnichannel distribution has modernized and revolutionized the retailing sector. Omnichannel distribution supports firms by delivering seamless shopping experiences for customers throughout all touchpoints of the shopping journey. This paper aims at exploring the impact of channel integration quality on customer experience and patronage intentions in the omnichannel distribution context. Research design, data and methodology: An online survey was taken with 351 omnichannel experienced shoppers by utilizing the structured questionnaire. The partial least square– structural equation modeling (PLS-SEM) and Smart PLS software were employed to analyze and test proposed hypotheses. Results: The findings reveal that channel integration quality dimensions including breadth of channel-service choice, transparency of channelservice configuration, content consistency, and process consistency, play crucial roles in the customer shopping experience. The perceived compatibility has been influenced by the integrated interactions in which content consistency and process consistency. The findings also demonstrate the positive and direct impact of perceived compatibility on customer experience, and both factors have substantial effects on customers patronage intentions. Conclusions: This study sheds light on the literature on channel integration quality, omnichannel retailing experience and customer patronage. In addition, this study provides practical implications for omnichannel retailers in enhancing customer experience and patronage.

Camellia tuyenquangensis (Theaceae), a new species from Vietnam

Ninh Nguyet Hai Le,Chiyomi Uematsu,Hironori Katayama,Lieu Thi Nguyen,Ninh Tran,Dung Van Luong,Son Thanh Hoang 한국식물분류학회 2017 식물 분류학회지 Vol.47 No.2

Camellia tuyenquangensis (Theaceae), a new yellow species of camellia from the Chiem Hoa district of the Tuyen Quang province in Vietnam, is described and illustrated. Camellia tuyenquangensis is similar to Camellia luongii but different from the latter species in several morphological features: leaves oblong-ovate to narrow elliptic; flowers 1–2; bracteoles glabrous on both sides; sepal margins ciliate; style cleft one half of the length. The morphological data provisionally support its placement in Camellia sect. Chrysantha Chang.

Assessing Interactions Among Omnichannel Attributes, Customer Perceptions, Customer Experience, Channel Selection

Hai Ninh NGUYEN,Anh Duc NGUYEN 한국유통과학회 2022 유통과학연구 Vol.20 No.3

Purpose: This study aims at understanding the impacts of three omnichannel attributes (channel transparency, channel uniformity, channel convenience) and four customer perceptions (perceived innovativeness, perceived personalization, perceived risk, perceived credibility) on customer experience and channel selection decision. Research design and methodology: A quantitative online survey with 356 shoppers was executed. The partial least squares linear structural model (PLS-SEM) and Smart PLS were adopted to analyze the collected data and test the proposed hypotheses. Results: The research findings indicate four dominant results: (i) The customers channel selection is directly determined by customer experience; perceived innovativeness; perceived personalization; perceived risk; and perceived credibility; and (ii) among these, the perceived risk shows negative impact on the customer s experience and customers channel selection whereas others reveal the positive status; (iii) The customer experience represents the most decisive impact on the channel selection, then perceived personalization, perceived credibility, perceived innovativeness, and perceived risk. (iv) Three proposed channel attributes (transparency, uniformity, convenience) significantly influence the overall customer experience. Conclusions: This research adds to the body of knowledge in omnichannel retailing, customer experience, and customer channel selection. Furthermore, this research provides omnichannel retailers with practical implications for improving customer channel selection.

Assessing Interactions Among Omnichannel Attributes, Customer Perceptions, Customer Experience, Channel Selection

NGUYEN, Hai Ninh,NGUYEN, Anh Duc Korea Distribution Science Association 2022 유통과학연구 Vol.20 No.3

Purpose: This study aims at understanding the impacts of three omnichannel attributes (channel transparency, channel uniformity, channel convenience) and four customer perceptions (perceived innovativeness, perceived personalization, perceived risk, perceived credibility) on customer experience and channel selection decision. Research design and methodology: A quantitative online survey with 356 shoppers was executed. The partial least squares linear structural model (PLS-SEM) and Smart PLS were adopted to analyze the collected data and test the proposed hypotheses. Results: The research findings indicate four dominant results: (i) The customers' channel selection is directly determined by customer experience; perceived innovativeness; perceived personalization; perceived risk; and perceived credibility; and (ii) among these, the perceived risk shows negative impact on the customer's experience and customers' channel selection whereas others reveal the positive status; (iii) The customer experience represents the most decisive impact on the channel selection, then perceived personalization, perceived credibility, perceived innovativeness, and perceived risk. (iv) Three proposed channel attributes (transparency, uniformity, convenience) significantly influence the overall customer experience. Conclusions: This research adds to the body of knowledge in omnichannel retailing, customer experience, and customer channel selection. Furthermore, this research provides omnichannel retailers with practical implications for improving customer channel selection.

The Effect of Perceived Organizational Support on Employee Engagement During the COVID-19 Pandemic

Hai Ninh NGUYEN,Manh Dung TRAN 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.6

Employee engagement at workplace is very important for organizations, however, the motivators to keep the employees engaged vary. It has been normally observed that personality and job satisfaction has been the main causes which can motivate employees. However, the COVID-19 pandemic has brought a lot of changes, and the main aim of this study is to analyze the determinants of employee engagement during Covid-19 pandemic with the mediating role of Perceived organizational support and Perceived family support. Through a survey instrument, data was collected from 216 employees working at corporate offices in Hanoi, Vietnam. Partial least squares structural equation modeling (PLS-SEM) was applied to test the study hypotheses using Smart-PLS. The study underlined the significant positive effect of Perceived Organizational support and Perceived Family Support on Employee Engagement. Moreover, Employee engagement also measures the indirect effects from factors such as colleague support, supervisor support, organizational support, spousal support and family members supports on Employee Engagement. Some discussions are given based on the findings of this research in comparison with findings of prior studies in different contexts. This research is evidenced in the emerging countries and Vietnam as the case study.

Lipidomics Analysis Reveals Perturbation of Lipids Upon Harmane Exposure in Caenorhabditis elegans

Bao Tan Nguyen,Nguyen Thi Hai Yen,Ninh Khac Thanh Tung,Jong Seong Kang,Nguyen Phuoc Long,Hyung Min Kim 한국분석과학회 2023 학술대회논문집 Vol.2023 No.5

First-aid training for primary healthcare providers on the island: A mix-method design

Do Thi Ninh,Hoang Thi Giang,Yoon Jung Lee,Nguyen Thanh Hai,Pham Minh Khue,Jwa-Seop- Shin 한국간호과학회 2023 한국간호과학회 학술대회 Vol.2023 No.11

Outcomes of liver transplantation for hepatocellular carcinoma: Experiences from a Vietnamese center

Khai Viet Ninh,Dang Hai Do,Trung Duc Nguyen,Phuong Ha Tran,Tuan Hoang,Dung Thanh Le,Nghia Quang Nguyen 한국간담췌외과학회 2024 Annals of hepato-biliary-pancreatic surgery Vol.28 No.1

Backgrounds/Aims: Liver transplantation (LT) provides a favorable outcome for patients with hepatocellular carcinoma (HCC) and was launched in Vietnam in 2004. In this study, we evaluated the short-term and long-term outcomes of LT and its risk factors. Methods: This retrospective study analyzed HCC patients who underwent LT at Viet Duc University hospital, Vietnam, from 01/2012–03/2022. The following data were gathered: demographics, virus infection, tumor characteristics, alpha-fetoprotein (AFP) level, Child-Pugh and MELD scores, selection criteria, type of LT, complications, 30-day mortality, and disease-free and overall survival (DFS and OS). Results: Fifty four patients were included, the mean age was 55.39 ± 8.46 years. Nearly 90% had hepatitis B virus-related HCC. The median (interquartile range) AFP level was 16.2 (88.7) ng/mL. The average MELD score was 10.57 ± 5.95; the rate of Child-Pugh A and B were 70.4% and 18.5%, respectively. Nearly 40% of the patients were within Milan criteria, brain-dead donor was 83.3%. Hepatic and portal vein thrombosis occurred in 0% and 1.9%, respectively; hepatic artery thrombosis 1.9%, biliary leakage 5.6%, and postoperative hemorrhage 3.7%. Ninety-day mortality was 5.6%. Five-year DFS and OS were 79.3% and 81.4%, respectively. MELD score and Child- Pugh score were predictive factors for DFS and OS (p < 0.05). In multivariate analysis, Child-Pugh score was the only significant factor (p < 0.05). Conclusions: In Vietnam, LT is an effective therapy for HCC with an acceptable complication rate, mortality rate, and good survival outcomes, and should be further encouraged.

Right lumbar lymph trunk injury after right laparoscopic donor nephrectomy: a case report

Le Thanh Dung,Le Nguyen Vu,Than Van Sy,Tran Ha Phuong,Ninh Viet Khai,Dao Xuan Hai,Nguyen Quang Nghia 대한이식학회 2023 Korean Journal of Transplantation Vol.37 No.2

Laparoscopic donor nephrectomy (LDN) is increasingly popular because of its advantages over open surgery. Chyle leak after donor nephrectomy is a rare but potentially lethal complication if not treated appropriately. We describe a case of a 43-year-old female patient with no remarkable history who presented a chyle leak on day 2 after right transperitoneal LDN. Since conservative treatment failed, the patient underwent magnetic resonance imaging (MRI) and intranodal lipiodol lymphangiography, which confirmed the chyle leak from the right lumbar lymph trunk into the right renal fossa. The chyle leak was percutaneously embolized twice, on postoperative day (POD) 5 and POD 10, by a mixture of N-butyl-2-cyanoacrylate and lipiodol. The drainage fluid decreased significantly after the second embolization. The subhepatic drainage tube was withdrawn on POD 14, and the patient was discharged on POD 17. MRI lymphangiography and intranodal lipiodol lymphangiography effectively identified the chyle leak point. Percutaneous embolization seems to be a safe, effective method for treating high-output chyle leaks.