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RISS 인기검색어
- 검색키워드
- 저자 : Giuseppe Musarra,Constantine S. Katsikeas,Mathew Robson (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
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INTERACTION EFFECT OF MONITORING ON INTERNATIONAL STRATEGIC ALLIANCES’ PERFORMANCE
Giuseppe Musarra,Constantine S. Katsikeas,Mathew Robson 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
We argue that a novel dark personality trait—the focal firm’s desire for control—may drive key decisions pertaining to how to monitor strategic alliances, which in turn can deter performance outcomes. Our conceptual model was tested based on a survey of 197 international strategic alliances. Results demonstrate that the firm’s use of process monitoring to oversee the counterpart drives its performance outcomes only if there is a low level of information exchange between alliance partners; as such, information exchange norms substitute for process monitoring. Whereas, the focal firm’s use of outcome monitoring enhances its performance outcomes only if it is reinforced by a high level of information exchange; that is, these two monitoring mechanisms complement each other in alliances.
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Dr. Giuseppe Musarra,Dr. Vita Kadile 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
Introduction and Rationale Research interest in the global and strategic marketing field has been stimulated significantly over the past two decades by the increasing globalization of economic systems and accelerating pace of competition worldwide. The establishment and development of global business operations involves international marketing strategy decisions that can bring substantial economic benefits for both national economies and individual companies. A large number of conceptual propositions and empirical works have examined how firms can derive sustainable competitive advantage from their global and strategic marketing activities and cross-border collaborations. The Special Session aims to uncover and debate on some important empirical, methodological, and theoretical research challenges within the broad domain of global marketing and strategy. Further, it sets to highlight emerging trends and concepts in the field to critically evaluate their potential impact on existing theory development and management practice. Emphasis will be placed on comparing contributions from leading international scholars to stimulate research synergy and collaboration. Specifically, the Special Session will provide a strong base for establishing, maintaining, and developing a dialogue among marketing academics who have interests in the global marketing and strategy phenomena. All panel members specialize in the topic and have published extensively in well-recognized academic journals. All contributors hold a highly international profile and are affiliated to different research institutions. The proposed topic cover important and timely issues in global and strategic marketing which are outlined below.
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