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Pop-up retailing: Integrating objectives and activity stereotypes
Gary Warnaby,Varvara Kharakhorkina,Charlotte Shi,Margherita Corniani 한국마케팅과학회 2015 Journal of Global Fashion Marketing Vol.6 No.4
The purpose of this paper is to provide an overview of pop-up retailing, which is, to date, a relatively neglected element in the retailing literature. Pop-up retailing can be defined in terms of an experientially orientated consumer – brand interaction, taking place within a particular, albeit temporary, “territory”. Given the limited extant academic literature, the paper briefly outlines antecedents that provide a broader theoretical context for the study of pop-up retailing, in particular experiential marketing and customer experience management, retail environments and atmospherics. It then moves on to identify more strategic objectives that pop-up retail activities could potentially contribute toward achieving, conceptualized in terms of communicational, experiential, transactional and testing objectives, before identifying four different general stereotypes of pop-up retailing. These are the product showcase/ anthology, the brand pantheon, the tribal gathering and the market tester. These objectives and stereotypes are not mutually exclusive, and their interaction is highlighted via an exploratory case study of one pop-up activity developed by the fashion brand Marisota, held in April 2014 in Manchester, UK. The paper proposes an initial classificatory schema of pop-up activity and concludes with an agenda for future research in this relatively neglected area.
Pop-up retailing objectives and activities: A retrospective commentary
Gary Warnaby,Charlotte Shi 한국마케팅과학회 2019 Journal of Global Fashion Marketing Vol.10 No.3
This paper provides a retrospective commentary on a paper, “Popup retailing: integrating objectives and activity stereotypes”. Drawing on both published work and our empirical research carried out subsequently, the paper considers developments relating to pop-up retailing in both industry practice and perceptions and the academic literature, to ascertain how this flexible and malleable concept might develop into the future. It begins by elaborating further understanding of the characteristics of the pop-up from the perspectives of practitioners, in temporal and experiential terms, before considering the broader interrelated strategic and spatial implications arising. The study here concludes by identifying avenues for further research, including: the nature of the potential interaction between pop-ups and other retail activities; the context(s) within which such interaction could occur; how it might be facilitated; and possible criteria for evaluating effectiveness.
Gary E. Marchant 한국공법학회 2009 公法硏究 Vol.38 No.1-1
과거 30년간 그 소속 정당을 불문하고 연방대통령들은 백악관 관리예산처(OMB) 내 정보규제관리국(OIRA)이 주요행정기관의 규제에 관한 규제분석을 실시하는 것을 모두 지지하였다. 그러한 규제심사(regulatory review)를 명하는 대통령 행정명령(Executive Order)에 대하여 그 동안 미미한 수준의 개정이 있기는 하였지만, 행정명령의 핵심적인 부분은 여전히 유지되고 있다. 이처럼 규제분석에 대한 초당파적인 지지에도 불구하고 규제분석의 역할은 늘 논쟁을 야기할 수밖에 없었다.이는 행정기관을 규율하는 조직법(organic statutes)에 대하여 행정명령이 갖는 부차적인 법적 지위 때문이다. 대부분의 규제관련 제정법들은 규제분석에서 산출된 경제적 요인을 고려하도록 허용하지 않지만, 이로 인해 미국에서의 규제분석은 논쟁을 야기할 수밖에 없는 근원적인 긴장관계를 형성하고 있다. 이 글은 1980년에서 현재에 이르기까지 미국의 규제분석 역사를 추적한다. 또한 규제분석의 효과를 제한하고 그에 관한 논쟁을 증대시켜온 규제분석과 조직법 사이에 놓인 긴장관계를 분석한다.
Social Competence: An Important Educational Objective?
Gary W. Ladd 환태평양유아교육연구학회 2007 Asia-Pacific journal of research in early childhoo Vol.1 No.1
Abstract. Because early childhood educators have been entrusted with the responsibility of promoting children S social competence, it is important to consider the meaning of this concept and its value as an educational objec - tive. Accordingly, three principal themes are addressed in this article. First, the construct of social competence is examined with the aim of explicating assumptions about its locus, its modes of expression or manifestations, and the conditions under which children s performance can be considered competent. Second, the value of social competence as an educational objective is appraised in light of what has been learned, empirically, about its role in chil - dren s development. Third, findings from research on the precursors of social competence are reviewed as a means of identifYing resources that may useful for promoting social competence in young children.
Teach Earlier, Expect Later: An Essay on Pedagogical Patience and Propaedeutic Appropriateness
( Gary Glen Price ) 한국유아교육학회 2013 INTERNATIONAL JOURNAL OF EARLY CHILDHOOD EDUCATION Vol.19 No.2
The author begins by restating his suggestion of 1982 to uncouple adults` efforts to teach from their expectations for soon-following mastery by children. He then associates that teach earlier, expect later proposal with a longstanding tradition in early childhood education of pedagogical patience. Tying that tradition to an ancient and even broader educational practice, propaedeutics, he proposes and discusses propaedeutic appropriateness as a standard by which to both legitimate and evaluate propaedeutic activities.