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      • KCI등재

        소비자의 의류제품별 점포혼합애고행동에 관한 연구

        이은영,정현숙 한국의류학회 2002 한국의류학회지 Vol.26 No.8

        As consumers' alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type are important to retailers and marketers for building a successful merchandising and marketing strategies. Most of the previous researches in store selection and patronage assume consumer behavior as single store patronage, and thus relatively little is known about patronage mix behavior. Also, little attention has been given to product characteristics as an important variable in store patronage behavior. The purposes of this study were to determine the effects of product characteristics in consumers patronage mix behavior. In this study, a theoretical model including product characteristics as an intervening variable between store attributes and patronage behavior was developed. A questionnaire was developed and data were collected from 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVA, Duncan test, and discriminant analysis were employed to analyze the data. As a insult, the suggested model was partially verified. First, the product characteristic was found to have an effect on perceived importance of store attributes and on determinant attributes of stores. Consumers were found to use different evaluative criteria for store attributes when they purchase different product types. Second, the perceived importance of store attributes was determined by consumer characteristics as well as product characteristics. Third, the determinant attributes in store selection were affected not only by the perceived importance of store attributes but also by the type of product to be purchased.

      • Reduced Glutathione의 마우스 大腦組織內 移動에 關하여

        李漢喆,朱永恩 慶北大學校 醫科大學 1973 慶北醫大誌 Vol.14 No.2

        Reduced glutathione (GSH)의 組織細胞內로의 移動樣相의 一端을 알고져 마우스 大腦의 切片을 作成하고 이것을 1mM, 2mM 및 3mM의 GSH溶液中에 둔後 4C, 25C 및 37C의 溫度下에서 incubate 하고 incubation中 5, 15, 30, 60 및 120分에서 各各 組織內의 GSH 및 GSSG(oxidized glutathione)을 定量하고 이 兩者의 合計로서 總 SH基(sulfhydryl)의 量으로 하여 正常群 및 對照群의 그것과 比較한 結果 다음과 같은 結果를 얻었다. 1) 正常 마우스 大腦組織의 GSH, GSSG 및 總 SH基의 量은 各各 2.33±0.26, 1.72±0.27, 및 4.05±0.27μmol/gm wet. wt.이었다. 2) 大腦組織이 GSH 및 GSSG의 量은 incubation의 溫度가 4C 및 25C에서는 incubation溶液中의 GSH의 濃度와 無關하게 時間의 經過에 따라 큰 差異가 없었고 正常群 및 名對照群의 그것과 比較해서도 서로 비슷한 傾向을 나타내었다. 3) 37℃에서 incubate 하였을 때의 大腦組織의 GSH, GSSG 및 總 SH基의 量은 incubationd溶液中의 GSH濃度에 比例하여 增加하였고 또한 實驗時間 120分까지 繼續 增加되는 傾向을 나타내었다. Glutathione, atripeptide abundantly distributed among the animal and plant world, is known to exert some important physiological actions in the body, il e. ; paticipation in various enzymatic reaction, membrane tarnsport and action mechanism of some peptide hormones. Also, the effectiveness of reduced glutathione (GSH) ofr radioprotection has recently been established. However, reports on the transport mechanism of GSH through the cell membrance is scanty, and little is known whether GSH is transported through the cell membrane by active transport or facilitated diffusion, or otherwise. In the present study, an effort was made to observe the transport mechanism of GSH by using the brain tissue of the mouse as the model. Whole brain was carefully removed from the normal mouse, and the brain slice of approximately 0.2mm in thickness was prepared manually. The slice was incubated in the solution of GSH in the concentration of 1mM, 2mM, and 3mM temperature of the incubation was set at 4C, 25C and 37C. At 5, 15, 30, 60 and 120 min of the incubation, the slice was taken out and carefully washed with Krebs-Ringer phosphate buffer (KRP). GSH level ws measured by Ellman's method and GSSG (oxidized glutathione) was measured by the electrolytic reduction method described by Dohan and Woodward. The total SH (sulfhydryl) group was claculated by the sum of GSH and GSSG. The control was set in each temperature group, in which the experimental procedures were identical as in the experimental groups but the incubation was carried out in the absence of GSH and only in KRP. Results thus obtained are summarized as follows. 1) Normal value of GSH, GSSG and total SH group of the mouse brain was 2.33±0.26, 1.72±0.27 and 4.05±0.27μmol/gm wet. wt., respectively. 2) When the incubation was carried out at 4C and 25C, GSH and GSSG levels of the mouse brain were similar in all the groups including the normal and control regardless of the concentration of GSH throughout the entire experiment. 3) When the incubation temperature was set at 37C, the levels of GSH, GSG and total SH group increased in proportion to the concentration of GSH, and the increase was continuous till 120 min.

      • KCI등재

        유행동조성과 혁신성에 따른 소비자 세분화 및 준거대상 연구

        이은영,김한나 한국의류학회 2001 한국의류학회지 Vol.25 No.7

        When segmenting consumers according to their fashion adoption behavior, it has been assumed that consumers' fashion conformity and innovativeness characteristics are negatively correlated. The purpose of this study was to examine the relationship between conformity and innovativeness and that these two attributes exist independently. The research problems of this study were to segment consumers according to the degrees of conformity and innovativeness, and to identify differences in reference groups and clothing purchasing behavior among the segments. The results of the empirical study showed that the fashion conformity and innovativeness were in different dimensions. Consumers were classified into four groups according to scores of their conformity and innovativeness; High conformity/High innovativeness group(HC/HL), High conformity/Low innovativeness'group (HC/LI), Low conformity/High innovativeness group(LC/HI), and Low conformity/Low innovativeness group(LC/LI). When the groups were compared in their reference groups and purchasing behavior, it was found out that HC groups were more influenced by reference groups than LC groups. When HC/LI and HC/HI groups were compared, HC/LI group was more influenced by their parents and siblings, while HC/HI group was more influenced by upper class and celebrities. Both groups were mostly influenced by friends and desirable passengers on the street. Friends and passengers were most influential to LC groups also, even though they were less influenced than HC groups. In conclusion, the fashion conformity and innovativeness were found to exist in different dimensions consisting dual structure. Thus, retailers and marketers can make their strategies more successfully if they use these two characteristics separately when segmenting consumers.

      • KCI등재

        의복광고에 나타난 소비자 가치의 변화추세 고찰 : 1976∼1996년 남성월간지 의복광고분석을 중심으로 A content analysis of advertisements in men's magazine , 1976∼1996

        고선영,이은영 한국의류학회 1998 한국의류학회지 Vol.22 No.1

        The purpose of this study was to investigate the change of consumers' values as appeared in advertisements. Advertisements in men's magazine from 1976 to 1996 were classified by VALS1 program. The results were as follows. 1. There was a significant trend that advertisements with outer-directed value decreased while the ones with inner-directed value increased. 2. In case of outer-directed group appeared in advertisements, There was a tendency that the hierarchy of needs shifted from emulators to achievers. However, the shift in hierarchy of needs in inner-directed group was not significant. 3. Even though the advertisements with material value were predominant, there was a tendency that the advertisement with material value decreased while the ones with human value increased.

      • SCIESCOPUSKCI등재
      • 버퍼층 및 열처리 효과가 CoFe/Cu 다층박막의 자기저항에 미치는 영향

        오미영,송은영,이장로,김희중,김경민,김미양 숙명여자대학교 자연과학연구소 1996 자연과학논문집 Vol.- No.7

        DC magnetron sputtering방법에 의해 Corning glass기판 위에 ?? 형태로 다층박막을 제작하여 버퍼층 종류(Fe, Cu, Cr, Ta)와 두께, 비자성층인 Cu두께 변화에 관한 자기저항비의존성을 조사하였다. 또한 이들 시료에 대하여 열처리를 행한 후 열처리가 이 시료의 구조, 자기적 성질 및 자기저항에 미치는 영향을 조사하였다. Fe버퍼층의 두께가 60Å일 때 극대 자기저항비가 14%인 자기저항이 관찰되었고 Fe버퍼층과 Cr버퍼층을 갖는 시료를 비교한 경우 자기저항비는 그다지 차이가 없으나 Fe버퍼층이 있는 경우에 더 큰 포화자기장 및 자기 이력현상을 나타내었다. 250℃까지의 시료에 대한 열처리는 다층박막의 주기성을 유지한채 더 큰 결정립을 갖게 하여 자기저항비는 증가하였으나 그 이상의 온도에서는 계면 혼합 및 계면 확산에 의한 감소를 나타내었다. Giant magnetoresistance (GMR) and magnetic properties of CoFe/Cu multilayers prepared by dcmagnetron sputtering has been studied. We investigated the effect of Fe buffer layer thickness, different buffer layers, and annealing condition on GMR. For the 60Å Fe buffer layer thickness, maximum MR ratio 14% was found. When we have used different buffer layers, multilayers with Cr and Fe buffer show similar GMR magnitude, but multilayers with an Fe buffer have much higher saturation fields and hysteresis. The study of the dependence of the MR behaviors on annealing temperature, the MR ratio was increased to 250℃, but reduced at the temperature higher than 300℃ because of the interfacial diffuse.

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