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- 저자 : D. Lawrence Kincaid (검색결과 1 건)
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Recent Developments in the Methods for Communication Research
D. Lawrence Kincaid 연세대학교 동서문제연구소 1985 東西硏究 JOURNAL OF EAST AND WEST STUDIES Vol.14 No.1
Communication as a field of scientific research is as diverse, If not more diverse, than the social sciences in general. As a consequence, the researcher Is faced with a wide variety of perspectives towards communication as a phonomenon for study and the full range of methodologies for empirical research from all the social science disciplines. These methodologies range from the more qualitative, ethnographic methods of anthropology and sociology through the highly quantitative, multivariate methods of the econometricians, including computer simulation and mathematical modeling. This situation is, of course, beneficial over the long run for communication as a scientific discipline, but It presents a difficult choice over the short run for the researcher who must necessarily commit himself both substantively and methodologically for periods of five to ten years or longer. We can only hope that the choice of methodology will become more and more guided by theory and the nature of communication as a phenomenon for study than the other way around. There are several biases or preconceptions towards communication which have played a significant role over tile last forty years in both the development of communication theories and the selection of research methodologies (Rogers and Kincaid, 1980; Kincaid, 1979):
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