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廣告 Communication design에 있어서 크리에이티브 戰略에 관한 硏究 : AIDA 모델적용을 中心으로
羅允華 김천대학교 1992 김천대학교 논문집 Vol.13 No.-
This is a study for importance of creativity in design. In the modern Industrial developments in Korea has brought increase of consumptional products, by this reason, we are interested in the advertising industry for purpose of booming currents. But Comparing with the development of general advertising industry, it is not so long that understanding of advertising design has become important problem and specillay importance of creativity. Therfore According as the usefulness of advertis-ement is growing, we are concerned of the study of advertising effects. Now creatived expression is required without a moment delay because of the point of discrimination about too many advertisements. So, Advertising design has a role of positive communi-cation which is passed into the life of modern man deeply. So for the effective and impactive communication in the short time and on the limit space against implicative message, the study for importance of creativity in advertising expression has common purpose contact floody advertising everyday. Therefore this thesis try to seek Strategies of crea-tivity in order to effective advertising expression.
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단군신화의 원시형에 내재(內在)된 우리나라 고대 원시인들의 커뮤니케이션사상
박허식 청주대학교사회과학연구소 2010 한국사회과학연구 Vol.32 No.1
알 수는 없으나 분명 존재한다고 믿어지는 사실적 ‘최초’에 대한 실재(實在)는 모두가 신화의 영역에 속한다. 바로, 여기서 유한자(有限者)인 인간은 무한자적(無限者的) 유한자가 된다. 무한자적 유한자로 전위(轉位)되는 신화의 공간을, 만물의 영혼이 거주하는 곳으로 삼았던 우리나라 고대 원시인들의 경우 그들이 지녔던 커뮤니케이션사상은 어떤 모습이었는가? 『삼국유사』를 통해 오늘날까지 전해오는 단군신화는 우리나라 고조선의 건국시조(始祖)에 관한 신화이다. 이 신화가 지니고 있는 문제는 단군신화의 원시형이 후대로 내려오면서 변색되었고, 구전(口傳)이 문자로 기록되면서 기록 당시의 시대적 요청과 기록자의 개인적 사상이 첨가되어 그 구체적 실상이 표층적으로 변질된 것이라는데 있다. 이에 착안, 현존 단군신화를 구성하는 주요 어휘의 조어와 이야기의 심층구조를 중심으로 원시형을 재구(再構)하여 볼 때, 이는 수렵시대에 형성된 신화가 아니라 모권적 원시 농경시대에 형성된 것임을 알 수 있다. 식물을 신화의 주 소재로 하고, 자생적 출산력을 지닌 대지를 인간형으로 하여 여성으로, 그리고 ‘신’의 개념이 아니라 자연의 개념과 마주했던 고대 원시의 야성적 사유는 ‘조선’과 ‘사람’이 어우러져 만들어 낸 <사람 중심의 집합성>, ‘쑥’과 ‘마늘’이 어우러져 만들어 낸 <모권적 원시 농경의 생명중심 집합성>, ‘쑥 ․ 마늘’과 ‘사람’이 어우러져 만들어 낸 <뜻(意)과 존재양식이 결합된 일원적(一元的) 애니미즘(animism) 커뮤니케이션중심의 집합성>을 중심으로 원시적 단군신화를 만들어 내고 있다. 이 집합성은 원시적 단군신화에서 ‘이야기의 전제(前提)’인 원시 농경인들의 우주, 즉 ‘생명’에 대한 적분적 사유과정을 거쳐 ‘생명의 에너지는 소통에서 생성되며, 소통은 자연의 모성성(母性性)이다’라는 커뮤니케이션사상을 갖게 하였다. The real existence in the factual 'origin' that we don't know, but plainly believe in belongs to a category of a myth. In this respect, the human being as a person who is finite becomes a finite person like an infinite one. For ancient primitive men who thought the mythic space transposed into a finite person like an infinite one as a place where the souls of all things dwelled, what communication thought did they have? The Dangun Myth which have been handed down from Samguk Yusa(The Reminiscences of Three Kingdoms by monk Yil-Yeon) is the myth which is related to the founder of the Kochosun in Korean history. The issue that is raised about this myth is that the primitive type of Dangun Myth has been transmited in the course of its handing down to posterity. In other words, while the oral transmission of the myth. By considering this respect, I reconstructed the primitive type in the basis of the protolanguage of main vocabularies and the in -depth structure of the story that formed the existing Dangun Myth. As a result, I came to know that the Myth was formed in a maternal right-centered agricultural era, not in a hunting era. The main materials of this Myth were plants, and the earth having an autogenous power of delivery became a woman. And the wild thoughts by primitive men who were confronted with a concept of nature, not God, are as follows; <the human bing-centered collectivity> that was formed by the combination of 'Chosun' with 'human being', <the life-centered collectivity of maternal and primitive agriculture> that was formed by the combination of 'mugwort', 'garlic', <the unitary animism-communication-centered collectivity> that meaning and existence were combinated> that was formed by the combination of 'mugwort ․ garlic' and 'human being.' Dangun Myth was made on the basis of the above-mentioned collectivities. These collectivities in the primitive farmers' cosmos, that is, life, and came to have the communication thought that is 'an energy of life is generated from communication, and the communication is the maternity of nature.'
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서울대학교 부설 뉴미디어통신공동연구소(Institute of New Media & communication) 국립국악원 2000 국악원논문집 Vol.12 No.-
The history of Korean traditional instruments are long and they have had constant development fitting with the circumstance. But the systematic and scientific research for developing Korean traditional instruments has little performed yet. In the west, they have continued studying on their traditional instruments, and today they use the results from their research for producing instruments of better quality. If the achievements of research on Korean traditional instruments are accumulated, we may be able to get further understanding on them. Those achievements will also contribute to retain the originality of the instruments. String instruments are composed of strings which generate sound, the parts which deliver the sound to resonance board, and resonance board. The nature of each part of the three are very important and the relationships among them are also important. To get better understanding on the string instruments, research on the characteristics of each part should be carried out before experimenting the acoustic features of completed instruments. In this thesis, the acoustic characteristics of strings are studied as the first step of research on Korean traditional string instruments. The followings are measured for the research. 1. tension and gauge of the strings 2. vibrating waves which vibrate the bridges 3. duration of the sound 4. overtone structure The characteristics of gayageum strings proved to be not so far from the general theory on vibration of general strings, from the result of the research. gayageum strings, however, have some unique nature, different from that of western string instruments. The results attained in this research can be applied to other Korean traditional string instruments, though the research was carried out just on sanjo gayageum The results attained in this research can be used as the basic materials for further study on the whole part of gayageum including bridges and resonance chamber.
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