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Smart Tourism Design: A Semiotic Affordances Approach
Chulmo Koo,Jaehyun Park,William C. Hunter Smart Tourism Research Center 2023 Journal of smart tourism Vol.3 No.2
This paper presents a conceptual approach to Smart Tourism Design based on semiotic affordances theory. This conceptual approach repositions smart tourism from a techno-centric perspective that frames a seamless connection between the device and its software, to a more human-centric perspective that favors the user's needs, desires as perceived through the senses. An updated Smart Tourism Design emphasizes the aesthetic dimension of smart tourism that presents the objects of the travel experience as destination specific rather than universal, through representations as digital artifacts. This theory is based on an empirical and objective understanding of representations and how they can be identified as useful in the digital augmentation of travel experiences. Using Peirce's sign systems and Gibson's theory of affordances, smart tourism can transcend a prefabricated device-oriented experience to a closer dynamic and direct interaction between the user and the travel destination. Researchers and developers can use semiotics as a structural approach to recognizing objects as sign-types, and they can use affordances to better identify the immediacy of digital artifacts and purpose-driven by users' spontaneous and immediate motives.
Hotel Mobile App Uses and Instant Gratification: Applying for U&G Theory
Chulmo Koo,Hanna Lee,Namho Chung 한국경영정보학회 2015 한국경영정보학회 학술대회논문집 Vol.2015 No.11
Considering the overflowing growth of mobile commerce, a relatively small amount of research attention has been paid to mobile consumer behavior. This paper attempts to explain the important role of Instant Gratification Theory to hotel booking through mobile applications (app). By applying and extending Uses and Gratification Theory (U&G), this paper will examine the stimulus of the gratifications that mobile app users accept in the hotel reservation. This research supplements current U&G theory literature, and this extended U&G theory thus has significance to purchase intention using mobile apps in the hotel context. This paper is keen to provide hotel marketers with a specific and relevant understanding of what stimulates purchase intention in using mobile applications. Survey data by a questionnaire will be the primary source, and structural equation modeling (SEM) will be used to test the conceptual model to prove the research hypotheses. Expected results will be discussed theoretically and practically.