古典文學에 있어서 諧謔性考

이척수 군산대학교 1974 群山水産專門大學 硏究報告 Vol.8 No.2

Humor which is based on "aughter" like satire, irony, wit is a lower term of "the comic" The nature of the humor can be defined by examining three facets: first, the motive and the developing process of the humor, second, its function as the obiject of destruction and the subject of destruction, third, its spiritual value Humor comes from the emotiono fourdaily life. Humor has critical mind and discrimination of value based on intelligence which tries to destruct the deep-rooted social concepts. So it givesus laughter and pleasure and then evokes our viality. It also comes from the state of mind after transcending worldly life. Humor erodes us love of mankind by inquiring after the origin of humor instinct. Conequently, first of all, We can enjoy laughter and pleasure, composure and b brightness of our life, and then the feeling of emancipation. Humor is keenly related with laughter. But if we look into more closely, We can find laughter is immediately transformed into sourness: Grief is laughter, laughter is tears. These are t-he essence of humor. Social prodlems and research of humor nature was solved by humor love in "Hyang-Ga" (鄕歌) which transcended death. And liberation of human basic problemes was, too, solved by "Chung-S-an-Beyl-Gok (靑山別曲), influenced be "The Philosophy of Lao-Tznand Chuang Tzu (老莊思想). Such humor showed up in the golden age of Yi Dynasty and led us to the world cve off from social vanity, absurdity and irrationality. On the other side, humor, which Is acquired by destructing the social a-nd human demerits, has been shown In "Koryo-Gayo (高麗歌謠)," "Si-Jo(時調", "Ka-Sa (歌辭)" by unknown people of the political disputes by factio-ns and the two wars (兩亂), in the latter part of Yi Dynasth and fudfuther more in the noveles by low-class people (庶民小說), Bong-San Tal Chum(鳳山탈춤), the novels by Yeon-Am (燕岩) And the sexual one appeared as the important factor of humor and was spread overin "Kory-Gayo (高麗歌謠) Si-Jo (時調) "Ka-Sa(歌辭)," by unknown people and the Mask Dramas. Since the restoration of human nature is the sublime mission of art in the sublime mission of art in the modern times which started from the sci-entific technology, not from art, humor, whose spiritual valueis founded upon the research of human nature and the feeling of liberation, will contribute much to the modernart.

SDN에서 트래픽 예측을 위한 회귀 기반 기계학습의 단일 출력 모델 및 다중 출력 모델 간 성능 비교 분석

유연호(Yang Chuck Yoo),양경식(Gyenogsik Yang),유혁(Chuck Yoo) 한국정보과학회 2020 한국정보과학회 학술발표논문집 Vol.2020 No.12

Super Bowl Ads: An Empirical Investigation of the Advertising-to-Sales Relationship

Chuck Tomkovick 한국마케팅과학회 2010 마케팅과학연구 Vol.20 No.4

The aura surrounding Super Bowl commercials is unique in American culture. These in-game ads are closely watched and critiqued by millions of television viewers in a manner that is both entrenched and ritualistic. Fueled by the relentless media hype that surrounds them, these ads attract an eclectic audience comprised of both Main Street and Wall Street viewers. In summary, Super Bowl telecasts are routinely the most highly watched programs aired on television, its viewers are as interested in the ads as they are in the game, and the athletes and advertisers share the stage in this high stakes, high profile buzz-driven entertainment environment. While the size and make-up of the audience which views the ads is fairly predictable, the results that the ads generate are much less apparent. It is commonly known that airtime cost exceeds $100,000 per second, and ad production and merchandising expenses represent millions of dollars beyond that. With this cost meter running at full tilt, it is apparent that something dramatic needs to occur on the revenue side for firms to re-coop their investments. The purpose of this manuscript is to investigate this advertising-to-sales relationship through the study of five product categories which were commonly represented in the array of 2009 Super Bowl ads. These include soft drinks, sports drinks, beer, cereal, and salty snacks. This type of brand-specific, Super Bowl advertising analysis has not been reported in the literature before. Below are the research questions which this study investigates. 1. Do brands which receive in-game Super Bowl advertising support experience significant sales lift, and if so, for how long?2. How do the sales of Super Bowl promoted products compare with the sales of competitive products which do not receive similar in-game advertising support?Regarding this study’s methodology, The Nielsen Company, a global leader in market research and online intelligence was contacted and generously gave this researcher permission to analyze their proprietary scanning data for the weeks surrounding the 2009 Super Bowl. Access was restricted to bar-code scanned data from one large retail chain in one large metropolitan area. A non-disclosure agreement included the prohibition on referencing any specific brands analyzed. Sales data on 501 products for the weeks ending January 31, February 7, February 14, February 21, and February 28, 2009 were analyzed. These items included ten products which received in-game advertising support for the 2009 Super Bowl February 1, 2009. Analyses included weekly dollar sales for each product as well as percentage changes in the dollar volume of those products for same store sales versus comparable weeks in 2008. Regarding results, of the nine Super Bowl promoted brands represented in this study, the two salty snacks brands and one of the two soft drink brands consistently outperformed their category for each of the first three weeks following the Super Bowl. If this same pattern were replicated across the nation, then these sales increases alone would more than pay for the investment in Super Bowl ads. The beer brands promoted in the Super Bowl also experienced robust sales, but did not outperform their category. This is in part because the entire beer category generated hefty sales during this study period. Given that beer sales for Super Bowl promoted products were uniformly strong, and got stronger in weeks following the game, the link between advertising and revenue again appears solid. With respect to cereal and sports drinks, the results were mixed. The sports drink brand which chose to invest in Super Bowl advertising did not fare as well. Ironically, this brand utilized the talents of Tiger Woods and other celebrities to promote its expanding line of sports drinks. This brand experienced sales declines in three of the four weeks following the Super Bowl. Given that this was long before the Tiger Woods PR debacle, the results provi...

The Role Colour in the “Health and Wellbeing” of Built Environments

Chuck Yu 한국색채학회 2010 한국색채학회 학술대회 Vol.2010 No.5

표준과 지적재산의 시너지효과 창출: 혁신 장려와 마켓 성장의 원동력

Chuck Adams, W. Charlton 한국특허정보원 2011 Patent 21 Vol.93 No.-

Intellectual property (IF) is essential to standards development although countervailing interests among stakeholders can sometimes undermine trust and inhibit progress. A consequence of slow or non-existent standards development is the loss of potential markets that can emerge only with an internationally recognized standard. Standards developing organizations (SDOs) can enable new markets by ensuring fairness and trust in their venues. The IEEE Standards Association (IEEE-SA) is an SDO that has defined specific steps to facilitate this outcome by means of its internationally recognized patent policy. This paper will describe the underlying principles that guided the creation of IEEE-SA' s policy; highlight five of the major elements of the policy; and suggest a process for integrating IF into standards so that IF stakeholders, in conjunction with standards developers, might agree to meet certain expectations in order for the standards-making process is to be successful and encourage market development.

Olympic Advertisers Win Gold, Experience Stock Price Gains During and After the Games

Chuck Tomovick,Rama Yelkur 한국마케팅과학회 2010 마케팅과학연구 Vol.20 No.1

There has been considerable research examining the relationship between stockholders equity and vanous marketing strategies. These include studies linking stock price perfonnance to advertising, customer service metrics, new product introductions,research and development, celebrity endorsers, brand perception, brand extensions, brand evaluation, company name changes, and sports sponsorships. Another facet of marketing investments which has received heightened scrutiny for its purported influence on stockholder equity is television advertisement embedded within specific sporting events such as the Super Bowl. Research indicates that finns which advertise in Super Bowls experience stock price gains. Given this reported relationship between advertising investment and increased shareholder value, for both general and special events, it is surprising that relatively little research attention has been paid to investigating the relationship between advertising in the Olympic Games and its subsequent impact on stockholder equity. While attention has been directed at examining the effectiveness of sponsoring the Olympic Games, much less focus has been placed on the financial soundness of advertising during the telecasts of these Games. Notable exceptions to this include Peters (2008), Pfanner (2008), Saini (2008), and Keller Fay Group (2009). This paper presents a study of Olympic advertisers who ran TV ads on NBC in the American telecasts of the 2000, 2004, and 2008 Summer Olympic Games. Five hypothesis were tested: HI: The stock prices of finns which advertised on American telecasts of the 2008, 2004 and 2000 Olympics (referred to as O-Stocks), will outperfonn the S&P 500 during this same period of time (i.e., the Monday before the Games through to the Friday after the Games). H2: a-Stocks will outperfonn the S&P 500 during the medium tenn, that is, for the period of the Monday before the Games through to the end of each Olympic calendar year (December 31 st of 2000, 2004, and 2008 respectively). H3: a-Stocks will outperfonn the S&P 500 in the longer tenn, that is, for the period of the Monday before the Games through to the midpoint of the following years (June 30th of 200 I, 2005, and 2009 respectively). H4: There will be no difference in the perfonnance of these O-Stocks vs. the S&P 500 in the Non-Olympic time control periods (i.e. three months earlier for each of the Olympic years). H5: The annual revenue of finns which advertised on Amelican telecasts of the 2008, 2004 and 2000 Olympics will be higher for those years than the revenue for those same finns in the years preceding those three Olympics respectively. In this study, we recorded stock prices of those companies that advertised during the Olympics for the last three Summer Olympic Games (i.e. Beijing in 2008, Athens in 2004, and Sydney in 2000). We identified these advertisers using Google searches as well as with the help of the television network (i.e., NEC) that hosted the Games. NEC held the American broadcast rights to all three Olympic Games studied. We used Intemet sources to verify the parent companies of the brands that were advertised each year. Stock prices of these parent companies were found using Yahoo! Finance. Only companies that were publicly held and traded were used in the study. We identified changes in Olympic advertisers' stock prices over the four-week period that included the Monday before through the Friday after the Games. In total, there were 117 advertisers of the Games on telecasts which were broadcast in the U.S. for 2008, 2004, and 2000 Olympics. Figure I provides a breakdown of those advertisers, by industry sector. Results indicate the stock of the finns that advertised (O-Stocks) out-perfonned the S&P 500 during the period of interest and under-perfonned the S&P 500 during the earlier control periods.

연구원 활동 : 발표논문요약 < 전기공학분야 >

(Jong Chuck Jung),(Kye Hun Lee),(Young Shin Woo),(Man Young Sung) 고려대학교 공학기술연구소 1994 공학기술연구소보 Vol.1 No.-

Olympic Advertisers Win Gold, Experience Stock Price Gains During and After the Games

Tomovick, Chuck,Yelkur, Rama Korean Academy of Marketing Science 2010 마케팅과학연구 Vol.20 No.1

相?多的??目的是?了?明股????和一些市??略之?的?系. 之前的?究包括?于股票价格表?和?告之?的?系, ?客服??, 新?品介?, ?究???, 名人??, 品牌感知, 品牌价???, 公司名??化, 以及??相?的?助者地位. ?一?据??可以?股?????生影?的因素是?含特殊?育事件的???告, 例如超?杯. ??指出以超?杯??材做了?告的公司股票价?都有所提升. ?告?出?告投?和股?价?提升之?的?系, 作??普通又特殊的事件, 令人吃?的是???注的?林匹克???的相??告投?以及之后的效果?股?价?的影?效果?小. 然而???果?示?林匹克???的主?地却?受?注, ?外所受?注的是?事的???播?行期??告的?政?固. 著名的包括Peters (2008), Pfanner (2008), Saini (2008), and KellerFay Group (2009). ?篇?文提出了有?在2000, 2004以及2008年夏季?林匹克???期?在美??家?播中?行????告宣?的客?的?究.以下?所??的五?假?: 假?一: 2008, 2004和2000年在美????播中播放???告的公司股票价格在同期比斯坦普500股票价格指?表?要好. 假?二: ??相?股票价格比斯坦普500股票价格指?在整??告播放期?都表?的更好, 播放期?是指????始前的周一到?年年底. 假?三: ??相?股票价格比斯坦普500股票价格指??期都表?的更好, ?期是指????始前的周一第二年的年中. 假?四: 在?有???的期?, ??相?股票价格和斯坦普500股票价格指???有明?差?. 假?五: 在美????播中播放???告的公司的?年年?比其他非??年?要好. 本?究??在?去三????期?做?告公司的股票价格(北京??, 雅典好?, 悉尼??). 我?通?Google和????(例如NBC)??定?些?告. NBC在?去的三?????得了在美??播?. 我?使用互????定?些做??告的品牌的母公司. 股票价格是通?使用Yahoo???道??得的. 本文所使用的所有的信息都是被公?的信息. ?共有117????告在2008, 2004和2000年在美?播放. ??可以??例1中?得. ?果表明?些??相?股票在??期?以及??前期比斯坦普500股票价格指?表?要好. 相同的?果也可以在???始以后到?年年底, 以及之后半年的??中?得. 价格?力, 信?理?, 高收?率, 以及企?的刺激?略都??一??果有着??. ?文最后??告商和?究者提出了建???以后的?究提出了方向. There has been considerable research examining the relationship between stockholders equity and various marketing strategies. These include studies linking stock price performance to advertising, customer service metrics, new product introductions, research and development, celebrity endorsers, brand perception, brand extensions, brand evaluation, company name changes, and sports sponsorships. Another facet of marketing investments which has received heightened scrutiny for its purported influence on stockholder equity is television advertisement embedded within specific sporting events such as the Super Bowl. Research indicates that firms which advertise in Super Bowls experience stock price gains. Given this reported relationship between advertising investment and increased shareholder value, for both general and special events, it is surprising that relatively little research attention has been paid to investigating the relationship between advertising in the Olympic Games and its subsequent impact on stockholder equity. While attention has been directed at examining the effectiveness of sponsoring the Olympic Games, much less focus has been placed on the financial soundness of advertising during the telecasts of these Games. Notable exceptions to this include Peters (2008), Pfanner (2008), Saini (2008), and Keller Fay Group (2009). This paper presents a study of Olympic advertisers who ran TV ads on NBC in the American telecasts of the 2000, 2004, and 2008 Summer Olympic Games. Five hypothesis were tested: H1: The stock prices of firms which advertised on American telecasts of the 2008, 2004 and 2000 Olympics (referred to as O-Stocks), will outperform the S&P 500 during this same period of time (i.e., the Monday before the Games through to the Friday after the Games). H2: O-Stocks will outperform the S&P 500 during the medium term, that is, for the period of the Monday before the Games through to the end of each Olympic calendar year (December 31st of 2000, 2004, and 2008 respectively). H3: O-Stocks will outperform the S&P 500 in the longer term, that is, for the period of the Monday before the Games through to the midpoint of the following years (June 30th of 2001, 2005, and 2009 respectively). H4: There will be no difference in the performance of these O-Stocks vs. the S&P 500 in the Non-Olympic time control periods (i.e. three months earlier for each of the Olympic years). H5: The annual revenue of firms which advertised on American telecasts of the 2008, 2004 and 2000 Olympics will be higher for those years than the revenue for those same firms in the years preceding those three Olympics respectively. In this study, we recorded stock prices of those companies that advertised during the Olympics for the last three Summer Olympic Games (i.e. Beijing in 2008, Athens in 2004, and Sydney in 2000). We identified these advertisers using Google searches as well as with the help of the television network (i.e., NBC) that hosted the Games. NBC held the American broadcast rights to all three Olympic Games studied. We used Internet sources to verify the parent companies of the brands that were advertised each year. Stock prices of these parent companies were found using Yahoo! Finance. Only companies that were publicly held and traded were used in the study. We identified changes in Olympic advertisers' stock prices over the four-week period that included the Monday before through the Friday after the Games. In total, there were 117 advertisers of the Games on telecasts which were broadcast in the U.S. for 2008, 2004, and 2000 Olympics. Figure 1 provides a breakdown of those advertisers, by industry sector. Results indicate the stock of the firms that advertised (O-Stocks) out-performed the S&P 500 during the period of interest and under-performed the S&P 500 during the earlier control periods. These same O-Stocks also outperformed the S&P 500 from the start of these Games through to the end of each Olympic year, and for six month

Photocatalytic Oxidation for Maintenance of Indoor Environmental Quality

Yu, Chuck W. F.,Kim, Jeong Tai SAGE Publications 2013 Indoor + built environment Vol.22 No.1

Material Emissions and Indoor Simulation

Yu, Chuck W. F.,Kim, Jeong Tai SAGE Publications 2013 Indoor + built environment Vol.22 No.1