TV 노출 분석을 통한 프로야구 타이틀 스폰서 기업의 브랜드 가치 평가 연구

김종환 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.6

The purpose of this study was that we made an estimate of the abilities of brand exposure and brand value of sponsor in TV through analyzing the brand exposure of "Samsung stock in mess media which were title sponsors of Pro-baseball in KBS1-TV Sports News at 9. And we offered some materials as the basis of picking up sponsor and sponsor group. To accomplish our purpose, we analysed reporting on Pro-baseball and hold in the name of "Samsung stock 2004" which were broadcasted in KBS1-TV Sports [News at 9 from July, 12, 2004 to Nov, So we measured brand exposure time of sponsor's title. For the analysis of TV exposure we used TV exposure analysis program(Kim, Chong Hwan, 2004) and monitored the brand of title sponsor during the investigating times. All results of these was imput and analysed. The result was as following. First, as a result of analysing the brand exposure of "Samsung stock" was total 1,197 seconds, In particular, the importance of board advertisement turned to be the most highest effect of exposure brand on Pro-baseball was totally 706 seconds. Second, as the consequence of survey on the Frequency of Pro-baseball, Pro-football on the air, Pro-baseball sent out on the air total 509 times, average 4.8 times per day. Third, during these times we also analysed also brand exposure value of sponsor. The result showed that 'Samsung stock" could get ￦611,070,050 exposure value with exposing total 1,197 seconds in KBS1-TV sports news at 9.

새마을運動의 展開論理

黃淸一 청주대학교 새마을연구소 1986 새마을硏究論文集 Vol.3 No.-

레저스포츠의 槪念追求 爲한 硏究

鄭淸子,朴南煥 江原大學校附設體育科學硏究所 1985 江原大學校附設體育科學硏究所論文集 Vol.- No.10

This study is designed to examine what is leisure-sport and the transition of sport. Leisure-sports, the conception combined leisure and sport, are amusements(plays) as a social instrument in spare time of human life and extension of physical ability and a kind of organized social phenomena in observing many rules.

전자선을 이용한 전신 피부 치료의 선량분포

김성환,박종삼,이준일 대구보건대학 1997 대구보건대학 論文集 Vol.17 No.-

Total Skin Electron Therapy(TSET) was used to treat superficially widespread skin legions such as mycosis fungoides and achronic progressive lymphoma. This paper described the dosimetry for the TSET at energy of about 6 MeV electron beams(Linear Accelerator, Siemens Mevatron KD) with dual field beams. The optimal conditions of the TSET were achieved when source skin distance was 500 cm, the angle between dual beams was 28^(。) and thickness of acryle filter was 0.8cm. At that time, the mean energy of electron beam was 3.8 MeV and the filed size of electron beam at the patients treatment plane was 180×100 ㎠. Within this rectangle, the uniformity of dose distribution was ±10% and the uniformity was ±5% except comer of the rectangle med. And the dose rate of the center was 11.7 cGy/min.

社會體育 振興計劃 樹立을 위한 基礎 調査硏究

金鍾先,高興煥,黃寅勝,金基雄 梨花女子大學校 韓國生活科學硏究院 1988 韓國生活科學硏究院 論叢 Vol.41 No.-

On the basis of a theoretical tenet that voluntary sports commitment is a result of participation motivation both inherent in and extrinsic to the participant, a survey research was conducted with 664 university students sampled from six major universities located in the metropolitan Seoul area. It was theorized that the intrinic motivation for sports commitment is intimately associated with the relative degree of sport socialization which is postulated to be highly dependent upon personal attributes (e.g., sex, sport aptitude, interest, attitude, etc.) as well as upon influences from parents, peers, and teachers during the maturing ages, i.e., elementary and secondary school ages. A self-report sports commitment questionnaire along with a sport socialization scale assessed 1) the present levels of sports commitment of respondents and 2) the degrees of sport socialization as well as socializing factors including personal attributes and influences from significant others. Data analysis(using ANOVA, multiple regression analysis, etc.) revealed that: 1) a very low percentage of respondents practices sports and exercises; 2) even the sport-committed group is engaged mostly in a limited kind of sports learned at the schools, instead of such life-time oriented individual and dual sports as bowling, badminton and jogging, with the frequency and duration being low and short; 3) the main reasons for participating in sports are such extrinsic factors as improvement of health and weight control, rather than pursuit of fun, enjoyment, achievement and win; 4) in contrast, the main reasons for not participating in sports are lack of interest, concern, and skill as well as lack of time and facilities; 5) the sports commitment is significantly influenced by the degree of sport socialization which, in turn, is determined, to a great degree, by such socializing factors as personal interest, attitude, sex, birth place, and influences from significant others. In order to promote mass sports, thus, these results, taken together, suggested a need for more emphasis on school physical education directed toward enhancing the awareness, interest, and attitude toward sports along with the provision of space and facilities for mass sports from the governmental standpoint.

대중 매체의 발전과 문화 및 예술의 변모 : 매체 본질주의와 문화연구의 주장에 대한 비판

오종환 한국미학회 2003 美學 Vol.36 No.-

In our times we have seen a brilliant development of mass media, especially electronic media . They have greatly influenced our life style. We have seen the development of computer and internet which is sometimes said to make virtual reality come t rue pretty soon. These mass media have been making a new environment f or culture and arts. But little attention has been paid to mass culture and/or mass arts in the academic fields of philosophy or aesthetics. The reason for this neglec t is that the value or standard of mass culture is little or low. But the mass cultu re has become so important in our contemporary lives that no one can avoid its influence, and now it is urgent to study its philosophical significance. So we need to survey precedent studies of mass culture and/or mass arts in order to constru ct a fully comprehensive philosophical theory of mass culture and/or mass arts w hich can comprise the recent and future developments in culture and arts. One o f those precedent studies can be named an essentialist approach, which asse rts that the nature of mass medium itself determines that of its content. McL uhan's famous dictum, "the medium is its message," is a paradigm example. Be njamin asserts that the technically reproducible media are the symbol and also t he cause of the era of proletariats. But their arguments are wrong, because media themselves cannot determine the nature of their content. Another precedent study is cultural studies, which in their early stage has mainly focused on cultura l phenomena from the perspective of anthropology. The so-called "culture v s. civilization tradition" has considered mass culture to be vulgar and shallow beca use of the mass-produced cultural commodities. Mass culture must be impro ved, through education of people, toward high culture. The English tradition of cul tural studies up to 1960s can be seen as the process of overcoming this prejudic e, and since 1970s it has been greatly influenced by the French post-structu ralism. According to post-structuralism, the subjectivity of individual is denied and the positive activity of individual is only apparent, since it is construct ed by the political and social structure in which the individual is located. We are d eceived by false belief, to contribute to the capitalist ideology in our society a ccording to Marxism which is a main factor of post-structuralism. Therefore, mass culture and mass arts are only the passive means for the active political ends. But these theses cannot explain the cultural phenomena that go against the dominant ideology in a society. The notion of hegemony is a better candidate that c an explain such phenomena. We can now accept again the positive role of each in dividual and the autonomous developments of cultural phenomena. We can reach th e conclusion that the post-structuralism and Marxism have tried to explain cultu ral phenomena from their political viewpoint. But this viewpoint cannot fully explain the many facets of culture and/or arts. To explain the mass arts, we must appea l to some factors of characteristics of traditional arts, for if there are no suc h connections between them, we cannot even classify some mass cultural phenomen a as mass arts. But we must also concede that cultural studies can provide s ome insight against the traditional notions of aesthetics, which makes the arts separate from our actual lives. So the desirable theory of mass arts must be a com bination of some parts of traditional aesthetics and some fruitful outcomes of cultural studies.

전기영동을 이용한 한국산 다슬기과(Pleuroceridae)의 계통분류

김종환,정우석 충남대학교 기초과학연구소 1995 忠南科學硏究誌 Vol.22 No.1

Electrophoretic analysis has been used frequently to quantify genetic variability in many organisms. Isozyme variation between species of Pleuroceridae was analyzed by an electrophoretic technique. Pleuroceridae is consisted of two genus (Semisulcospira and Koreanomelania) and each genus is consisted of six species and three species, respectively. Among the Pleuroceridae, two genus and six species were analyzed. Each species of Pleuroceridae was collected in Nam-hangang and Kumgang. In SDS-PAGE patterns there are no distinctive differences among species. But in isozyme analysis using 7 isozymes (Esterase, Acid phosphatase, Alkaline phosphatase, Malate dehydrogenase, Alcohol dehydrogenase, Catalase, Peroxidase) of them. Semisulcospira libertina and S. coreana are the most highly related (0.86). S. gottschei is the least lowly related (0.44). Koreanomelania globus (0.62) is more related than S. tegulata (0.52) but less related than S. forticosta (0.67). The order of similarity relationship from S. libertina is S. coreana, S. forticosta, K. globus, S. tegulata and S. gottschei.

紅花 추출물의 카드뮴 독성 해독 효과 연구

孫仁煥,길인호,李鐘燮,李起男 한국전통의학연구소 1998 한국전통의학지 Vol.8 No.2

A study on the antitoxic effects of Flos Carthami against Cadmium Chloride Toxicity in Live and Kidney of Rats. This study was performed to find out the effect of Flos Carthami against Cadmium toxicity. The experimental rats were divided into 5 groups such as control group, Cadmium alone treatment group, three simultaneous treatment groups of Flos Carthami and cadmium. Rat were given pellets administration with three dosage of Flos Carthami such as 4mg/kg body weight for four weeks. The results were summarized as follows on: 1. The simultaneously administration of Flos Carthami and cadmium significantly more decreased cadmium concentration in liver and kidney tissues compared to the administration of cadmium alone(p<O.05). 2. The simultaneously administration of Flos Carthami and cadmium significantly more increased metallothionein concentration in liver and kidney tissues compared to administration alone(p<O.05).

자궁내막증 판별에 대한 표지자로 β-catenin에 대한 연구

최종환,류려선,서재홍 朝鮮大學校 附設 醫學硏究所 2008 The Medical Journal of Chosun University Vol.33 No.2

Backgrounds: β-catenin, a member of the catenin family, is an adhesion molecule normally present in the sub-plasmalemmal cell membrane. It is abnormally transferred to the nuclei when the adenomatous polyposis coli pathway, on which it depends, is altered. Abnormal β-catenin expression is documented in fibromatosis, intestinal polyps and endometrial carcinoma. The diagnosis of endometriosis is usually straightforward. However, it may be difficult to distinguish between endometriosis and other entities when the epithelial component is scare. There is currently no other marker that helps support the diagnosis of endometriosis. Design: This study aimed at: (a) determining whether β-catenin can identify normal endometrial tissue (proliferative phases and secretory phases), and (b) Validating the potential utility of β-catenin in identifying the stroma and glands in endometriosis. In addition to 22 cases of normal endometrial tissue. We tested 46 cases of endometriosis using β-catenin antibody (clone 14, transduction Labs) via immunohistochemistry. Results: 43 out of 46 cases of endometriosis showed Co-expression of β-catenin on both the gland and storma (either nuclear or membranous pattern). In the remaining 3 cases, β-catenin's expression was only focal. The stroma in 21 out of 22 cases of normal endometrium was detected by β-catenin, showing either a membranous or nuclear signal. In only 1 case, the signal distribution was very focal. No of the internal negative control tissues (ovarian stroma, myometrium) showed any significant levels of β-catenin expression. Conclusion: This study shows that β-catenin can successfully detect the glandular and stromal components of endometriosis, with a striking contrast to surrounding tissue, resulting in a very 'clean' background. β-catenin, thus, has the potential of identifying these lesions in morphologically equivocal situations. The mechanisms of abnormal expression of β-catenin on the stroma of endometriosis is unclear, and warrants further investigations.

Paraquat Poisoning에서의 hemoperfusion치료 경험

김시환,최재성,윤경우,김영조,최수봉,김종설 대한신장학회 1986 대한신장학회잡지 Vol.5 No.1