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      • Psychological Stress Effect on Color Characteristics Observed in Casual Fashion

        Kanae Kurahayashi,Chiyomi Mizutani,Momoe Ukaji,Aliyaapon Jiratanatiteenun,Saori Kitaguchi,Tetsuya Sato,Kanji Kajiwara 한국색채학회 2011 한국색채학회 학술대회 Vol.2011 No.10

        For Japanese, the European style is not a traditional way of clothing, but the Japanese youth now adapt the European style as granted. As the cultural background is different from that in Europe, the Japanese youth never consider the social significance of the European style clothes, and design without any traditional restriction. In these 150 years, the Japanese have been unconsciously balancing their mentality between the European rational logics and traditional ambiguity. In other words, we are always under psychological pressure by clothing, and in consequence create the European-style clothes with the Japanese sense of value, leading to the birth of Japan cool. The Japan cool is in the sense a resistance against the rational civilization based on the European logics. This fact explains why the phenomena of the so-called Japonism appear periodically at the time of the industry revolution. The report aims to analyze the influence of the psychological stress and individual character on the choice of color in our daily clothing. A human character is another factor to be considered in the analysis. The results indicate the color characteristics depend on the psychological stress in some extent when the total stress is considered. However, Y (yellow) shows no stress dependence because the color variation could be less available in the market. The subjects were found to cocoon themselves to be less distinguished in public by the psychological stress. The Japan cool is thought to have emerged from the private clothes of the "black-list" type and the "calm" type under the psychological stress.

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