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PATTERNS IN MARKETING PRACTICES OF RUSSIAN COMPANIES ACROSS FOUR FINANCIAL GROUPS
A.Grigoriev,Darya Lagutaeva,Olga Tretyak 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
This paper broadly addresses the development of optimal marketing budget allocating among firms in the Russian market and applies methodologies produced by the contemporary marketing practices (CMP) project (New Zealand, the university of Auckland). From that project, it would seem that there are two separate paradigms that distinguish modern firms, namely a transactional approach and a relational approach. In a transactional type, the marketing campaign depends entirely upon closing the sale, based on a marketing miх or 4P conception. Relational marketing is based, rather, on a long term relationships with the customer, and it is generally typical of B2B markets where a limited number of companies try to develop customer’s loyalty due to the strong competition. Using marketing practices according to these two paradigms in Russia as an emerging market, however, reveals a difficulty in determining how to apply the CMP method to businesses: how is firm efficiency in these markets associated with one paradigm or the other? Is the situation in Russia typical for transition or emerging markets, or is it closer to that of advanced market economies, and which patterns in marketing practices do companies from different financial level prefer? Finally, how can firms use this approach to optimize marketing resources allocation? These questions were not resolved by the CMP project, yet they are critical for understanding the evolution of firms in transition countries such as Russia. The theoretical understanding in the literature shows a general cross-country relationship between marketing practices and firm efficiency. It is generally admitted that marketing creates value for a company, e.g. by analyzing customer database, selecting profitable clients segments, activities of the company, choosing an appropriate business model and strategic direction of the company. These are some of the most prominent reasons why marketing and company’s revenues are closely connected (Doyle, 2000; Rust et.al. 2004). The literature on marketing practices additionally identifies several regularities for developed and emerging markets: 1. Increased effectiveness can be achieved primarily by using database technology: switch marketing attention from markets to customers (individuals) and analyze clients flow. (Sheth and Sisodia, 2002; Rust and Chung, 2006) 2. Markets should be aimed not only at the customer acquisition but also at the customer retention. (Sheth and Sisodia, 2002) 3. Marketing is mostly characterized by delayed effect in time, implying companies should relate marketing activities with longer term effects (Dekimpe, Hanssens, 1995). 4. The consumer-company interrelation influence on the cumulative level of the marketing assets of the company. (Reinartz and Kumar, 2002)
Wear Debris Analysis using the Color Pattern Recognition
Chang, Rae-Hyuk,Grigoriev, A.Y.,Yoon, Eui-Sung,Kong, Hosung,Kang, Ki-Hong Korean Tribology Society 2000 KSTLE International Journal Vol.1 No.1
A method and results of classification of four different metallic wear debris were presented by using their color features. The color image of wear debris was used far the initial data, and the color properties of the debris were specified by HSI color model. Particles were characterized by a set of statistical features derived from the distribution of HSI color model components. The initial feature set was optimized by a principal component analysis, and multidimensional scaling procedure was used fer the definition of a classification plane. It was found that five features, which include mean values of H and S, median S, skewness of distribution of S and I, allow to distinguish copper based alloys, red and dark iron oxides and steel particles. In this work, a method of probabilistic decision-making of class label assignment was proposed, which was based on the analysis of debris-coordinates distribution in the classification plane. The obtained results demonstrated a good availability for the automated wear particle analysis.
VLADIMIR M. MASALOV,ELENA A. KUDRENKO,NATALIA A. GRIGORYEVA,KSENIA V. EZDAKOVA,VLADIMIR V. RODDATIS,NADEZHDA S. SUKHININA,MIKHAIL V. AREFEV,ALEXANDER A. MISTONOV,SERGEI V. GRIGORIEV,GENNADI A. EMELCHE 성균관대학교(자연과학캠퍼스) 성균나노과학기술원 2013 NANO Vol.8 No.4
Ultramicrotomy was used to prepare a cross-section of shell-like amorphous SiO2 spherical particle synthesized by the multistage Stöber method which allowed performing first direct observations of the hierarchical structure of the SiO2 particle by transmission and scanning electron microscopy. The presence of primary, secondary and tertiary particles forming the inner structure of SiO2 spheres was established. The use of the small angle scattering of neutrons and synchrotron radiation techniques has enabled to define the size of the primary particles, the fractal parameters of their surface and the bulk density of the SiO2 spheres.
Genome sequence of a white rot fungus Schizopora paradoxa KUC8140 for wood decay and mycoremediation
Min, B.,Park, H.,Jang, Y.,Kim, J.J.,Kim, K.H.,Pangilinan, J.,Lipzen, A.,Riley, R.,Grigoriev, I.V.,Spatafora, J.W.,Choi, I.G. Elsevier Science Publishers 2015 Journal of biotechnology Vol.211 No.-
Schizopora paradoxa KUC8140 is a white rot wood degrader commonly found in Korea. Tolerance to heavy metals and polycyclic aromatic hydrocarbons and dye decolorization activity make this strain a potential candidate for mycoremediation. We report the genome sequence of S. paradoxa KUC8140 containing 44.4Mbp. Based on ab initio gene prediction, homology search and RNA-seq, total 17,098 gene models were annotated. We identified 17 lignin-modifying peroxidases and other 377 carbohydrate-active enzymes for modeling lignocellulose deconstruction and mycoremediation.