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윤정헌 ( Yoon Jung-heun ),박명서 ( Park Myeong-seo ) (사)한국마이스관광학회 2017 MICE관광연구 Vol.17 No.3
This study is to test whether the tourism preparedness affects the negative emotional response and whether the negative emotional response affects the avoidance behavior. The results showed that tourism preparedness influenced negative emotional response. Negative emotional response was found to have a effect on avoidance behavior. This results can provide the following implications. First, the government and tourism enterprises operating tourism destinations will need to continuously improve through periodic evaluation in strategical view. Second, six components of tourism preparedness has effect on the negative emotional response. Therefore, detailed correspondence is requested for each component. Third, it is necessary to pursue the minimization of the negative emotional response in the first place. Fourth, it would be desirable to construct strategy that focuses on expanding the positive emotional response rather than focusing on reducing the negative emotional response in the long term.