지리적표시제도가 임산물 구매의도 및 선호도에 미치는 영향 분석

송춘호 ( Chun Ho Song ),장동헌 ( Dong Heon Jang ) 한국농업사학회 2014 농업사연구 Vol.13 No.1

이 논문은 지리적표시 임산물에 대해 소비자의 반응을 분석하였다. 조사결과를 정리 하면 다음과 같다. 우선, 지리적표시 임산물의 제도인지와 구입경험의 비율은 낮았다. 또 한 버섯류와 과일류를 많이 구매하였고, 대형할인 마트를 주로 이용하였다. 구입주기는 월 1∼3회, 구입가격은 2만∼3만원이 많았다. 향후 지리적표시 임산물의 구매는 건강과 친환경적인 요인을 중시했고, 고품질 임산물일 경우 추가지불의 의향도 있었다. 그리고 지리적표시 임산물의 구매의도에 있어서는 지리적표시제의 인지, 이미지, 지각품질에 정 (+)의 영향을 주었다. 또한 구매선호에 있어서는 지리적표시제의 이미지와 지각된 품질 에 정(+)의 영향을 주었다. In this study, the responses of consumers on geographical indication forestry products were analyzed. The analysis result showed that the recognition on the system of geographical indication and the ratio of purchase experience were low. Also, the consumers purchased a lot of mushrooms and fruits, and they mainly used large retail stores. The purchase period was mostly 1 to 3 times a month and the purchase price was mostly 20,000 Won to 30,000 Won. For the purchase of geographical indication forestry products in future, the consumers placed emphasis on health and other eco-friendly factors, and they also showed their intention to spend more money for high-quality forestry products. And, the intension to purchase geographical indication forestry products had a positive influence on recognition, image and perceived quality, and the image and perceived quality had a positive influence on the purchase preference.

농촌관광 서비스품질이 관광객의 감정반응과 지역이미지 형성에 미치는 영향에 관한 연구

송춘호 ( Song Chun-ho ),송광인 ( Song Gwang-in ),남상준 ( Nam Sang-jun ) 한국관광산업학회 2021 Tourism Research Vol.46 No.2

우수한 서비스품질의 확보는 관광 콘텐츠 및 프로그램의 매력과 함께 관광의 성패를 좌우하는 관광객의 행동의도를 결정하는 중요한 요소 중 하나이기에 본 연구에서는 양질의 서비스품질을 갖춘 농촌관광 상품 마련에 이바지 하고자 농촌관광 서비스품질, 관광객의 감정반응, 지역이미지 형성 간의 관계를 검증하고자 하였다. 이를 위해 총 4개의 가설을 설정하였고, 그 검증 결과 관광객이 양질의 서비스품질을 경험하게 되면 긍정적 감정반응을 가지게 되고, 이러한 긍정적 감정반응을 통해 관광지에 대한 긍정적 이미지를 가지게 된다는 것이 확인되었다. 이에 농촌관광 상품을 개발하고, 운영 및 관리를 함에 있어서 농촌관광의 본연의 목적인 농촌다움을 더욱 부각시키면서 관광객의 긍정적인 감정반응을 높여 관광지에 대해 긍정적인 이미지를 형성할 수 있도록 하는 서비스품질을 확보하는 노력은 끈임 없이 이루어져야 할 것이다. Securing excellent service quality is one of the important factors that determine the intentional behavior of tourists, which determines the success or failure of tourism along with the attraction of tourism contents and programs. Therefore, this study tried to verify the relationship between rural tourism service quality, tourists' emotional response, and regional image formation in order to contribute to the establishment of rural tourism products with high quality service quality. For this purpose, a total of four hypotheses were set up, and as a result, it was confirmed that tourists experience high quality service quality, they have positive emotional responses, and they have positive images of tourist attractions through these positive emotional responses. Therefore, in developing, operating and managing rural tourism products, efforts to secure service quality that can raise positive emotional responses of tourists and form positive images of tourist attractions should be made without persistence while highlighting ruralness, the original purpose of rural tourism.

단기와 장기간의 커피 관장이 간기능, 혈당과 요산 검사수치에 미치는 영향

송춘호 ( Chun Ho Song ) 한국자연치유학회 2014 Journal of Naturopathy Vol.3 No.2

The purpose of this study was to understand the effects of coffee enema therapy on the examined values of liver functions and blood glucose and uric acid by total blood tests before and after the treatment of coffee enema. The study included the group A of 8 clinical subjects, and the group B of a couple in cohabitation. The control group in the group A had 10 times of enema by normal saline during 5 weeks while the test group having 20 times of enema by coffee during the same period. The blood samples of the group A were collected 2 times, before and after the treatment. The test group of the group B have continued coffee enema 2 times per week for 2 years to be compared to the control group. In the liver function test, the test group of group A showed decrease in the total protein(TP), total bilirubi (TB), albumin(Alb) and globulin(Glob), while increase in the aspartate aminotransferase (AST), alanine aminotransferase (ALT), alkaline phosphatase (ALP), γ-glutamyl transferase (GGT). The test group of group B showed decrease in the TP, Alb, Glob, AST, ALT, GGT, while increase in the TB. The test group showed high improvements after the treatment in the longterm therapy. The glucose test showed increase in the blood glucose in the test groups of group A, while decrease in the glucose in the test group of group B. However the values were not significant. The uric acid has increased in the control group and decreased in the test group both in the group A and B. The uric acid test has shown more decrease in the test group of group B. The average change before and after the treatment was an increase by 0.25 mg/dl in the control group and a decrease by -0.53 mg/dl in the test group to show opposite results. In the group B, the average change before and after the treatment was an increase by 0.47 mg/dl in the control group and a decrease by -0.13 mg/dl in the test group. Both the decrease in the group A and B showed statistical significance. The blood urea nitrogen( BUN) has decreased in the test group of group A and B. The creatinine has decreased in the test group A, however increased in the test group of group B. The calcium has increased in the test group of the group B. In the thyroid functions, the free T and thyroid stimulating hormone have high decreased in the test group of the group B. The coffee enema therapy showed more improvements after the treatment in the longterm therapy. Coffee enema is considered to be beneficial for the improvement of liver functions, glucose metabolism and uric acid, and maintenance of health as a natural therapy.

단기소득 임산물에 대한 소비자의 인식 실태분석

송춘호 ( Chun Ho Song ),조가옥 ( Ga Ok Cho ),장동헌 ( Dong Heon Jang ) 전북대학교 농업과학기술연구소 2014 농업생명과학연구 Vol.45 No.2

이 연구는 단기소득 임산물에 대한 소비자의 인식 실태를 분석하였다. 조사내용은 인구통계학적 특성, 구매품목과 장소, 구매주기와 가격, 구매시 중요하게 생각하는 요소, 고품질에 대한 추가지불, 소비촉진과 활성화 방안 등이다. 분석결과, 소비자들은 버섯류와 곶감류의 구매가 많았고, 장소는 대형마트가 많았다. 그리고 구입시에 맛, 양, 가격, 원산지표시를 중요시 하였고, 구입동기는 건강, 친환경, 안전성의 순이었다. 또한 고품질 단기소득 임산물의 우선구매와 추가지불의 의향도 있었다. 소비촉진을 위해서는 체계적인 유통망 구축과 지속적 홍보가 필요했으며, 단기임산물에 대해서 전반적으로 좋은 이미지를 형성하고 있었다. 단기소득임산물은 생산지의 분산성, 제품의 계절성이 강하고 제품의 특성상 부패와 품질저하의 위험성이 높은 특징을 갖고 있다. 이로 인하여 품질의 규격화와 표준화 등이 어려워서시장을 확대시켜 나가는데 있어서 어려움을 겪고 있다고 할 수 있다. 따라서 단기소득 임산물에 대한 소비자 인식실태를 바탕으로 보다 체계적인 생산 및 마케팅 전략을 마련할 필요가 있을 것이다. The purpose of this study is to analyze the status of consumers`` recognition on non-timber forest products. The contents of investigation include demographic characteristics, items and places of purchase, period and price of purchase, elements which are considered important for purchasing, additional payment for high quality, consumption promotion and revitalization measures. The analysis result shows that the items purchased most by consumers were mushrooms and dried persimmons and the most popular place to purchase was the major retail stores. And, the factors considered for purchasing the non-timber forest products were taste, quantity, price and the indication of the origin. Also, the motives to purchase include health, eco-friendly and safety, and in case of high quality non-timber forest products, consumers showed their intention to purchase on the preferential basis and pay additionally. And, the analysis result also shows that it is necessary to establish the distribution channel and carry out the publicity activities continuously in future in order to promote the consumption of non-timber forest products.

로컬푸드 직매장의 발전전략 -일본 JA로컬푸드 직매장의 사례분석을 중심으로-

송춘호 ( Chun Ho Song ),백승우 ( Seung Woo Baek ) 한국식품유통학회 2014 食品流通硏究 Vol.31 No.2

The channel of a direct transaction is very various in korea. Among them, the interested thing is Yong Jin`s local food store. This local food store benchmarked the instance of the Japan. So the instance of the Japan is important. This study is to analyse the instance of the Japan and Based on this, propose the development strategy. First, the production reformation is needed. Second, the distribution reformation is needed. Third, the added value have to be improved through the sixth industry. Fourth, the strategy is needed like the fosterage of the agricultural product sommelier. The fifth, the safety desire of the consumer has to be satisfied. The sixth, the analysis of commercial power has to be consistently implemented. Finally, the ability of the store manager has to be strengthened through the store manager training.

소비자의 생강 및 생강 가공제품의 구매행태 분석

송춘호 ( Chun Ho Song ),차지은 ( Ji Eun Cha ),장동헌 ( Dong Heon Jang ) 전북대학교 농업과학기술연구소 2016 농업생명과학연구 Vol.47 No.2

This study aims to analyze the consumer purchase behavior of ginger and ginger processed products. For the analysis, researches were done on purchasing place and time, quality standard, preferred packaging, willingness to pay additional expenses regarding the purchasing of ginger while for the ginger processed products we conducted a research on consideration factors affecting to purchase, the purpose of purchasing and intake, purchasing price, preferred packaging unit and product preference. According to the research, the age range from 30s to 40s were the majority of the respondents so we need to reinforce targeted marketing to these consumers. Un-processed gingers were purchased throughout the year and on purchase, and the research data shows that the consumers considered the production region and the quality of taste and the scent the most. Also, there is a necessity to promote small packages due to the fact that most of the purchases were made in small amounts. In case of ginger processed products, the purchase frequency was low and the purchase criteria were in the order of taste, place of origin, and price. Especially in the case of ginger processed products, many consumers replied that it was inconvenient for them to eat the products at home so we will need more products focused on consumer convenience in the near future.

농촌체험 이미지가 농산물 구매의도에 미치는 영향

송춘호 ( Chun Ho Song ),김중기 ( Jung Gi Kim ),이남수 ( Nam Soo Lee ),장동헌 ( Dong Heon Jang ) 전북대학교 농업과학기술연구소 2017 농업생명과학연구 Vol.48 No.1

Recently, the interest and participation of the citizens in the rural experience has been increasing. In addition, the experience of farming is spreading beyond the scope of simple experience and the intention of purchasing agricultural products. Therefore, the image of the region plays an important role when the citizens experience the rural experience. This study analyzed whether the rural experience image affects the purchase of agricultural products. As a result of the analysis, the landscape and location of the rural experience and the image of the facility were related to the purchase intention of agricultural products. Therefore, it is necessary to continuously manage and improve them and to revitalize local economy through rural experience.

단기와 장기간 커피 관장이 적혈구, 백혈구와 심지혈의 생화학적 수치에 미치는 영향

송춘호 ( Song Chun Ho ),이형환 ( Hyung H. Lee ) 한국자연치유학회 2014 Journal of Naturopathy Vol.3 No.2

The effects of longterm or shortterm coffee enema therapy were investigated on the human physiology by total blood tests before and after the treatment. The study included the group A of 8 clinical subjects, and the group B of a couple in cohabitation. The control group in the group A had 10 times of enema by normal saline during 5 weeks while the test group having 20 times of enema by coffee during the same period. The blood samples of the group A were collected 2 times, before and after the treatment. The test group of the group B have continued coffee enema 2 times per week for 2 years to be compared to the control group. The concentration of caffeine in the coffee solution was 297.39 mg per liter. The measured values of red blood cells (RBC), hemoglobin (Hb), hematocrit (Hct), mean corpuscular hemoglobin (MCH), mean corpuscular hemoglobin concentration (MCHC) have decreased in the test group in the group A after the therapy. The measured values of platelet and mean corpuscular volume (MCV) have increased in the test group. However, those of the RBC, Hb, Hct, PLT and MCV have increased more than the group A. This results are the differences between group A and B. In the white blood cell concerns, neutrophils, lymphocytes and immature cells have decreased, and the numbers of the neutrophils and basophil have increased in the test group of group A. In the group after the longer therapy the measured values of white blood cells (WBC), neutrophils, immature cells have decreased, however those of eosinophil, basophil and lymphocytes have increased in the test group of the group B. No differences appeared in the longterm or shortterm therapy in the WBC concerns. The lipid and cardiovascular test have shown the decrease in the total cholesterol and triglyceride in both test groups of group A and group B. In the group A, the total cholesterol has decreased by 17.5 mP/MDL in the control group and by 6 mg/MDL on the test group after the treatment on average to show greater decrease by saline enema. The group B showed decrease of 2.67 mg/dl in the control group and 15.33 mg/dl in the test group to show greater decrease by coffee enema. And the decrease in the group B showed statistical significance (p<.01). The LDL results have decreased both in the control group and the test group, with greater amount of decrease in the test group of the group B. The average decrease was 3.33 mg/dl in the control group and 12 mg/dl in the test group. Overall the variations of measured values were in the range of reference index. In conclusion coffee enema is considered to be beneficial for the improvement of blood index and maintenance of health as anatural therapy.

현곡(玄谷) 평신탕(平腎湯)의 구성한약과 그 기미배오(氣味配伍) 분석

총배금,송춘호,김보경,사춘교,신우진,박동일,신순식,Tsung, Pei-Chin,Song, Choon-Ho,Kim, Bo-Kyung,Xie, Chun-Jiao,Shin, Woo-Jin,Park, Dong-Il,Shin, Soon-Shik 대한한의학방제학회 2008 大韓韓醫學方劑學會誌 Vol.16 No.2

Background and Objectives : There are three kinds of formulas for purging the kidney to cure its sthenic syndrome based on the types of preparation formulas : Sashintang, Sashinhwan and Sashinsan. There are 4 kinds of Sashintang, 1 kind of Sashinhwan and 1 kind of Sashinsan. Combination of herbal medicines, carried out in formulas for purging the kidney, consists of various kinds depending on medical scientists' personal experience in medical treatment without any general principles, which makes it difficult to apply it to clinical use. The objectives of this study lie in theoretical establishment of Pyeongshintang for curing the sthenic syndrome of kidney through analyzing the component medicines and combination principles of Hyeongok's Pyeongshintang, and furthermore, maximizing the clinical use of Pyeongshintang. Methods : This study analyzed the component medicines and combination principles of Hyeongok's Pyeongshintang based on the theory for properties and tastes of herbal medicines from the "Yellow Emperor's Canon of Internal Medicine", the theory for principal herbal medicine, assistant herbal medicine, adjuvant herbal medicine, dispatcher herbal medicine, and the five elements doctrine. Hyeongok's Pyeongshintang is an odd prescription, composed of 7 kinds of ingredients : No.1 Rhizoma Alismatis (2don;7.5g), No.2 Poria (1don;3.75g), No.3 Radix Paeoniae Alba (1don), No.4 Fructus Chaenomelis (1don), No.5 Polyporus (1don), No.6 Cortex Cinnamomi (1don), and No.7 Radix Glycyrrhizae (1don) Results : There are three methods for curing the sthenic syndrome of kidney according to the five elements doctrine : purging the kidney, purging the liver and invigorating the spleen. First, if you suffer from the sthenic syndrome of the kidney, you need to purge your kidney. There are two available methods, including taste and property purgation according to the theory for properties and tastes of herbal medicines. They each imply the salty taste and the hot property purge the kidney. In the case of taste purgation, two herbal medicines with salty taste, Rhizoma Alismatis and Poria, are combined into the principal and assistant herbal medicine, respectively. For property purgation, two herbal medicines with the hot property, Polyporus and Cortex Cinnamomi, are combined into adjuvant herbal medicines. Secondly, if you suffer from the sthenic syndrome of the kidney, you need to purge your liver which is child in the mother-child relationship in inter-promotion among the five elements. There are two methods to purge the liver, including taste and property purgation according to the theory for properties and tastes of herbal medicines. They each mean the sour taste and the cool property purge the liver. Therefore, it is important to use sour herbal medicines for taste purgation and cool ones for property purgation. Both sour and cool herbal medicines, Radix Paeoniae Alba and Fructus Chaenomelis, are combined into adjuvant herbal medicines. Lastly, if you suffer from the sthenic syndrome of the kidney, you need to invigorate your spleen which is an element being surpassed in the relationship between the elements surpassed and ones not surpassed in inter-restraint among the five elements. There are two methods to invigorate the spleen, which include taste and property invigoration according to the theory for properties and tastes of herbal medicines. Taste invigoration means to invigorate the spleen with sweet taste and property invigoration to invigorate the spleen with warm property. Therefore, it is important to use sweet herbal medicines for taste invigoration and warm ones for property invigoration. Both sweet and warm herbal medicines, Polyporus and Cortex Cinnamomi, were combined to invigorate the spleen and purge the kidney. In addition, Radix Glycyrrhizae are combined as dispatcher herbal medicine, harmonizing all the herbal medicines composing the formula. Conclusions : First, to cure the sthenic syndrome of the kidney, the methods o

이종 접합체의 원공에서 파생하는 균열에 대한 혼합모드 파괴기준의 설정

정남용,송춘호,Jeong, Nam-Yong,Song, Chun-Ho 대한기계학회 2001 大韓機械學會論文集A Vol.25 No.6

Application of bonded dissimilar materials in many industries are increasing. When these materials are to be used in structures, it needs to evaluate the failure strength applying fracture mechanics. Al/Epoxy bonded dissimilar materials with an interface crack and an interface crack emanating from an edge semicircular hole were prepared, experiment of fracture toughness were carried out. Stress intensity factors of interface cracks in bonded dissimilar materials were computed with boundary element method(BEM) and the fracture criteria of mixed mode crack were analyzed. From the results, the fracture criteria and the method of strength evaluation by the fracture toughness in Al/Epoxy bonded dissimilar materials were proposed.