고령화 현황과 건강증진 프로그램의 개선방향

김해룡,Kim, Hae-Ryong 한국건강관리협회 2004 한국건강관리협회지 Vol.2 No.2

The aging of population in Korea is proceeding in such a fast speed that other developed countries kaven't experienced. Korea already emerged in the aging society in 2000, and expected to become an aged society in 2019.There(ore, making effort to improve the quality of life of the aged people tv prolonging their social, economic activity, resulting in retrenchment of expenditure on health is very important. Developing nutrition and exercise programs to improve the quality of life of the elderly people, resulting in prolonged independent life is as important as medical care after onset of diseases. As a national preventive measure to save elderly people from becoming in need of assist, comprehensive program including teaching computer to prevent senile dementia, nutritional and exercise programs, along with programs of everyday life activity for the risk-group people should be carried out,

고객만족 경영전략

김해룡,Kim, Hae-Ryong 대한병원협회 2006 대한병원협회지 Vol.35 No.5

친환경상품 가격인하와 가격공정성 지각: 죄책감과 소비자 친환경관심의 역할

김해룡 ( Kim Hae-ryong ) 한국고객만족경영학회 2020 고객만족경영연구 Vol.22 No.1

그동안 친환경상품 가격에 대한 연구들은 주로 소비자들의 지불의도를 중심으로 진행되면서 친환경상품의 고가(프리미엄)전략을 뒷받침해주었다. 그러나 상대적으로 비싼 가격요인 때문에 친환경상품시장의 성장이 지체되고 있는 점을 고려한다면, 가격인하와 같은 가격전략의 효과를 다각도로 살펴보는 것이 필요하다. 본 연구는 친환경상품의 가격인하 효과를 소비자들의 가격공정성 관점에서 파악하고 있다. 연구결과 소비자들은 경쟁관계에 있는 일반 상품(친환경이 아닌) 대비 비싼 가격(가격인상)의 친환경상품보다 싼 가격(가격인하)의 친환경상품 가격을 더 공정하다고 판단하였으며 높은 구매의도를 보였다. 또한 가격인하에서 구입하지 않을 때 느끼는 죄책감이 가격인상에 비해 더 높았다. 결과적으로 가격인하에서 느끼는 죄책감은 가격공정성 지각을 통해 소비자들의 구매의도에 직접 또는 간접적으로 영향을 미쳤다. 한편 가격구조에 따른 죄책감은 소비자들의 친환경관심 정도에 따라 다르게 나타났으며, 이러한 연구결과들은 친환경상품의 가격인하전략을 수행할 때 목표시장선정이나 프로모션 전략에 활용될 것으로 기대된다. This study examines the effect of price discount of environmentally friendly product on perceived price fairness. The results reveal that consumers in low price(price discount) became even more guilty, had more perceptions of price fairness, and showed higher purchase intentions than consumers in high price(price increase). Furthermore, we explain the relationship between feeling of guilt and purchase intentions, suggesting the mediation process of price fairness. In the meantime, this study also examined whether consumers’ environmental concerns interact with price level on the feeling of guilt. In addition to encouraging relevant studies, we emphasized the importance of segmentation and emotional marketing with price strategy of green marketing.

CSR활동의 적합성과 CSR연상

김해룡(Hae Ryong Kim),이형탁(Hyoung Tark Lee) 한국경영학회 2010 經營學硏究 Vol.39 No.4

The social responsibility of companies has become a crucial factor to consider for the survival and growth of business firms. Academic attention to CSR has also continued for a long period of time. However, few studies have been done about the effectiveness of CSR activities on employees. Recently, some researches are paying attention to the influence of CSR activities on employees, but the research has several limitations. First, some studies emphasize the relationship between employees’ perceptions of CSR and commitment to their companies, it is unclear what process by which commitment is formed. The present study examines the way in which employees’ CSR associations influence their commitment to companies. It focus specifically on the potential effects of the cognitive identification and emotional response. Second, there have been no studies about the effectiveness of CSR fit on employees’ perceptions of CSR activities. In forming perceptions of CSR, employees are likely to guess their company’s motivation according to the level of CSR fit. We deal with the CSR fit in terms of company’s characteristic and employee self-concept. To test the hypotheses, we took a survey with 149 employees. The structural model was tested using a estimation by MLE and all hypotheses were supported. The current study contribute to the literature in several ways. First, this study demonstrates that CSR activities influence employee commitment, and also examines employee-company identification process by which organizational commitment is formed. When employees perceive their company to be a socially responsible, s/he would go through identification process, which consists of cognitive identification and emotional response. Through the experience of congruity felt and emotions, employees become increasingly committed to the relationship with their company. Another contribution is the establishment of a positive relationship between CSR fit and employees’ perceptions of CSR. This study shows the fact that company-cause fit and employee-cause fit are both significant antecedents of CSR associations. Bring these discussions together, it is believed that companies should manage their CSR activities in terms of employees' perspective.

직무자율성과 조직구성원 태도간의 관계에 대한 자기효능감의 매개효과에 관한 연구

김해룡(Hae-Ryong Kim) 한국인사관리학회 2006 조직과 인사관리연구 Vol.30 No.3

  본 연구는 직무자율성과 자기효능감에 대한 연구의 중요성을 인식하고 기존 연구의 한계를 지적하면서 직무자율성, 자기효능감, 그리고 조직구성원 태도간의 관계들에 초점을 둔다. 연구변수들간의 관계에 대하여 기존 연구들로부터 이론적 연결을 도출하고 매개작용모형을 제안한다. 제안된 연구모형은 울산지역의 생명보험설계사 220명의 응답을 표본으로 실제적으로 검증되었다. 연구결과, 자기효능감은 직무자율성과 직무만족간의 관계에 대하여 부분적 매개작용을 하였지만, 직무자율성과 조직몰입간의 관계에서는 매개작용을 하지 않았다. 연구발견에 대한 논의에는 학계와 실무계를 위한 시사점과 본 연구의 한계 및 미래연구 방향을 포함하였다.   Recognizing the importance of job autonomy and self-efficacy in modern Korean management, this study focuses on the relationships among the variables of interest. A mediation model was suggested on the basis of theoretical linkages from prior relevant studies. The research model was empirically tested with 220 financial planners worked in Ulsan Metropolitan City. Findings are as follows: self-efficacy played as a partial mediator on the relationship between job autonomy and job satisfaction. However, there was no empirical evidence for the mediating effect of self-efficacy on the relationship between job autonomy and organization commitment. Discussion was performed on the implications of the study for academics and practitioners, the limitations of the study, and some directions for future studies.

네트워크외부성과 모바일 결제서비스 지속사용의사: 자아일치성과 기능일치성을 중심으로

김해룡(Kim, Hae Ryong),주무(Zhou, Wu),윤승재(Yun, Seungjae) 동국대학교 사회과학연구원 2021 사회과학연구 Vol.28 No.1

모바일 결제서비스 시장이 급속히 성장하고 있다. 본 연구는 모바일 결제서비스가 가장 활성화된 중국 소비자들을 대상으로 네트워크외부성과 지속사용의사의 관계를 탐색하고 있다. 특히 본 연구에서는 기존의 모바일 연구에서 다루지 않았던 자아 및 기능일치성의 개념을 도입하여 이용과정을 설명하고 있다. 연구결과, 모바일 결제서비스의 네트워크외부성(이용자 수와 부가서비스)은 자아 및 기능일치성에 모두 긍정적인 영향을 미치는 것으로 나타났다. 기존의 정보시스템이나 모바일 연구들에서는 주로 효용관점에서 기능에만 주목하였는데, 이러한 연구결과는 모바일 결제서비스 이용자들에게 기능 뿐 아니라 자아표현적인 가치도 매우 중요하다는 사실을 보여준다. 또한 자아 및 기능일치성은 이용자들의 만족과 전환비용에 서로 다른 영향을 미친다는 사실을 확인하였다. 자아일치성은 만족에 직접 영향을 미치지는 못했지만 기능일치성을 통해서 간접적인 영향을 미쳤으며, 전환비용에는 영향을 미치고 있었다, 반면 기능일치성은 만족에는 영향을 미쳤지만, 전환비용에는 영향을 미치지 않았다. 마지막으로 만족과 간접네트워크외부성이 지속사용의사에 미치는 영향을 확인할 수 있었다. The mobile payment service market is growing rapidly. This study explores the relationship between network externality and continuance usage intention for Chinese consumers where mobile payment services are most active. In particular, this study describes the use process by introducing concepts of self and functional congruity that were not covered in conventional mobile research. Result shows that the network externality of mobile payment services (number of users and additional services) has a positive effect on both self and functional congruity. Existing studies on information systems and mobile have focused mainly on functions from a utility point of view, but the result of this study shows that not only functions but also self-expressive values are very important to mobile payment service users. It was also confirmed that self and functional congruity has a different effect on users’ satisfaction and switching costs. Self congruity did not directly affect satisfaction, but indirectly affect satisfaction through functional congruity and was affecting switching costs. Functional congruity, on the other hand, affected satisfaction but did not affect switching costs. Finally, we were able to check the effect of satisfaction and indirect network externality on continuance usage intention.

지역이미지와 소재원산지 평가가 지역제품구입에 미치는 효과

김해룡 ( Hae Ryong Kim ),이형탁 ( Hyoung Tark Lee ) 한국소비자학회 2011 소비자학연구 Vol.22 No.2

최근 지역원산지효과와 관련된 연구들이 늘고 있다. 본 연구는 국내 사과산지에서 생산되는 와인에 대한 소비자들의 구입의사를 소재원산지평가 관점에서 살펴보고 있다. 본 연구는 지역이미지를 소재원산지평가의 선행변수로 제시하면서 지역이미지가 구입의사에 미치는 직·간접효과를 살폈다. 또한 소재원산지평가가 구입의사에 미치는 영향력을 지각된 가치와 지각된 위험의 매개과정으로 설명하였다. 연구결과 지역의 인지적이미지와 정서적이미지는 모두 해당지역의 소재원산지평가에 긍정적인 영향을 미치는 것으로 나타났다. 그러나 지역이미지가 구입의사에 미치는 직접효과는 입증되지 않았다. 한편 소재원산지평가는 와인의 구입의사에 직접적이고 긍정적인 영향을 미칠 뿐만 아니라, 와인에 대한 지각된 가치를 높이거나 지각된 위험을 낮추는 과정을 통해서 간접적으로 구입의사에 영향을 미치는 것으로 나타났다. 이를 통해 지역브랜드와 제품생산과 관련된 소재원산지 단서를 체계적으로 활용하는 전략이 해당 지역에서 제품을 생산하여 판매하는 기업들에게 유용한 마케팅전략이 될 수 있음을 알 수 있다. Several studies have shown that a product`s country of origin(hereafter COO) can influence consumers` evaluations of the product. However, despite their importance, the studies of place-of-origin effects(hereafter POO) have remained largely neglected. Consider, though, that POO may be expected to have a large effect on product evaluation, it is unclear what process by which product evaluation is formed. The existing literature suggests that COO construct can be broadly understood and decomposed from a single measure to a multidimensional construct. For example, country-of-design(COD) and country-of-parts(COP) evaluations affect consumer perceptions of product quality. In the present research, we investigate the relationship among place image, POO evaluations, and consumers` purchase intentions of the regional product. Especially, we will consider the POO evaluations, giving a highlight on the place-of-parts(hereafter POP) for the regional product. To explain how POP evaluations create purchase intentions of the regional product, we suggest the role of both perceived value and perceived risk. Specifically, this study explains how both perceived value and perceived risk can mediate the effects of POP evaluations on purchase intentions of the regional product(apple-wine). We also suggest that adding place image is needed to consider different effects on purchase intentions. The present study considers place image as an antecedent of consumers` POP evaluations. It also considers the direct relationship between place image and purchase intentions of the regional product. To test the hypotheses, we took a survey with 245 adult consumers. Apple-wine was selected for the study because wine consumers are highly influenced by wine attributes such as brand and producers. POO information also could be one of the most important factors influencing wine consumption. We established the following hypotheses. H 1.1: Consumers` cognitive associations for the place(place image) have a positive relationship with POP evaluations. H 1.2: Consumers` affective associations for the place(place image) have a positive relationship with POP evaluations. H 2.1: Consumers` cognitive associations for the place(place image) have a positive relationship with purchase intentions of the regional product. H 2.1: Consumers` affective associations for the place(place image) have a positive relationship with purchase intentions of the regional product. H 3.1: Consumers` POP evaluations have a positive relationship with perceived value of the regional product. H 3.2: Consumers` perceived value has a positive relationship with purchase intentions of the regional product. H 3.3: Consumers` POP evaluations have a negative relationship with perceived risk of the regional product. H 3.4: Consumers` perceived risk has a negative relationship with purchase intentions of the regional product. H 4: Consumers` POP evaluations have a positive relationship with purchase intentions of the regional product. The results of measurement model indicate that the across construct confirmatory factor analysis provided an acceptable fit to the data. We tested the proposed conceptual model using structural equation modeling. The results also indicate that the data fit our conceptual model acceptably. The results show that both cognitive and affective place image have influence on POP evaluations in the positive direction. However, place image has no direct effect on purchase intentions. Meanwhile, POP evaluations can also have a positive direct influence on purchase intentions. This study also found that POP evaluations increase purchase intentions, mediated by customers` perceived value and perceived risk. Perceived risk also has a negative relations with perceived value. This study extends the existing research stream on place marketing. Based on the COO related theories, the present study confirms that POP can be a key factor in terms of building consumers` positive attitude for the regional products. This study also offers insight in to understanding of marketing strategy for the regional products. Specifically, results provide support for the contention that the application of place image and product-related origin informations is an effective way to increase the regional product`s marketing performance.

소상공 예비창업자의 성격과 리더십이 창업효능감에 미치는 영향에 관한 연구

김해룡(Kim, Hae Ryong) 대한경영학회 2008 大韓經營學會誌 Vol.21 No.6

법치주의에 대한 신공공관리체제(New Public Management) 발전의 영향

김해룡 ( Kim Hae-ryong ) 한국외국어대학교 법학연구소 2007 외법논집 Vol.25 No.-

Bei dieser Abhandlung handelt es sich um die Verhaeltnisse zwischen New Pblitc Management und Rechtsstaatsprinzip. Heutzutage wird die Modernisierung des Verwaltungssystems als eine wichtige Aufgabe behandelt. Angesichts der heutigen zeitlichen Umkehrung ergibt sich die Frage, wie die Funktion des Staates zur Anpassung an diese neue Zeit geaendert werden soll. Der traditionelle Begriff des Staates, der in einem territorial Raum Traeger der Souveraenitaet ist, koennte geaendert werden. Seit Anfang unserer Geschichte gab es eine andauernde Diskussion ueber den Ursprung des Staates und deren Funktionen. Viele Theoretiker bemuehten sich um Ausforschung dieser Themen. Der soziale Wohlfahrtstaat wurde lange Zeit als ein hoechst fortgeschrittener Staat anerkannt. Aber es ist heutzutage bekannt, dass dieser Wohlfahrtstaat ein Gegenstand von Reform diskissionen ist. In der Wohlfahrtsstaaten ergeben sich viele Probleme, beispielsweise das Finanzdefizit wegen der uebermaessigen Ausgaben fuer die Wohlfahrtspflege und fuer den dazu erforderlichen grossen Verwaltungsapparat, der Rueekgang der Arbeitsmotivation des Buergers und die Senkung der Produktivitaet der Arbeitskraefte, usw. Auch wird der soziale Wohlfahrtstaat wegen seiner sozialen Rechtsstaatlichkeit durch eine Verzoegerung der Verwaltungsentscheidungen belastet, die durch kompliaale Verwaltungsverfahien gehemmt werden. Fuer die Bewaeltigung dieser Probleme suchen viele Laender heutzutage nach Staatsreformen bzw. Verwaltungsreformen. Das Emeuerungsvorhaben des Wohlfahrtsstaats bezieht sich auf den in zu beschreibenden Situationswandel. Die Neue Steuerungsmodel zur Staatsfuntion koennte man verstehen, dass sie einen neuen Weg zur Reform der taditionellen demokratischen - liberalen Staaten, die auf demGewaltenteilungssystem aufgebaut wird. Um die Verwaltungsmodernisierung bemueht sich man, die Patizipation Buergers in der Verwaltungsverfahren erweitern zu koennen. Die Mitwirkung der Buerger auf der Verwaltungsentscheidung koennte viele Vorteil mitbringen, zB. die Rationalitaet der Verwaltungsentscheidung, Reehtsschutzmoeglichkeit der Buergers u.s.w. Bei dieser Abhandung wurde mit dem Thma besonders diskutiert, wie die Funktion der Gesetzgebung mit der Erweiterung von Buergerbeteilung geaendert werden. Zu erweitern sind die zukunftige Gesetzgebung stark geaedert werden, dass sie die bei der Erzeugung der Rahmengesetzen befriedigen soll. Anstatt dessen koennte die Rolle der Verwaltung mit der Mitwirkung der Buerger noch vergroesser werden. Unter diesen Hinsicht soll die Verwaltungskontrollsysteme der dritten Gewalt erneut werden.

카카오톡 네트워크 외부성 효과

김해룡(Hae Ryong Kim),윤승재(Seung Jae Yun),김지영(Ji Young Kim),이문규(Moon Kyu Lee) 한국마케팅학회 2013 마케팅연구 Vol.28 No.2

최근 들어 스마트폰 이용환경에서 카카오톡과 같은 모바일 인스턴트 메신저(이하 MIM 서비스)의 이용이 폭발적으로 증가하고 있다. 본 연구는 특히 MIM 서비스의 이용자 수의 효과에 주목하고 있다. 구체적으로는 이용자수에 입각한 네트워크 효과인 네트워크 외부성과 재이용의사와의 관계를 살피면서, 그 과정에서 나타나는 네트워크 외부성의 긍정적·부정적 효과를 살피고 있다. 먼저 긍정적인 효과는 S-O-R 모형에 입각해서 네트워크 외부성이 지각된 상호작용성과 긍정감정을 통해 재이용의사의 증대로 연결되는 순차적인 매개모형을 제시하였다. 반면 네트워크 외부성의 부정적 효과는 지각된 위험의 매개과정을 통한 재이용의사의 감소로 설명하였다. 이 과정에서 상호작용성과 긍정감정이 지각된 위험을 일정부분 줄여줄 것이라는 가설을 제시하였다. 연구결과 네트워크 외부성의 긍정적인 매개효과는 분명하게 입증하지 못하였다. 대신 대안모형과의 비교를 통한 분석에서 네트워크 외부성이 이용의사에 직접적인 영향을 미쳤으며, 이 과정에서 지각된 상호작용성을 통한 간접효과를 확인할 수 있었다. 반면 지각된 위험을 통한 부정적인 매개효과는 확인하지 못했다. 이러한 연구결과들을 중심으로 이론적·실무적 시사점 및 향후 연구방향이 논의되고 있다. Mobile instant messaging(MIM) services, for example, KakaoTalk, have begun to grab worldwide attention of the mobile phone users. The present study examines the way in which network externalities (i.e., number of users) influence their continuous usage intentions. It focus specifically on the potential positive and negative effects of the network externalities. This study proposes a conceptual model, based on the S-O-R theory, that network externalities have a positive effect on usage intentions through the experience of perceived interactivity and positive emotions. Further, this study also suggests that network externalities would be negatively related with usage intentions via perceived risk. By comparison with an alternative model, the result shows that network externalities have a directly effect on usage intentions. Meanwhile, perceived interactivity plays an important role as a partial mediator. However, network externalities do not effect on the perceived risk. Bring these discussions together, it is believed that network externalities become a crucial factor to consider for the survival and growth of MIM services.