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이현영 한국일러스아트학회 2008 조형미디어학 Vol.11 No.2
In modern society the use of internet has brought on various changes in the media. Also, the information and communications fields showed remarkable progress as well. As the number of internet users increased, internet advertisement suddenly became a very important medium of advertisement. In order to succeed as a medium of advertisement, you have to be able to persuade the consumers into buying your products and that would depend entirely on a creativity. A popular way to express creativity is by using the more sensitive approach to advertising, the use of fun in advertisements. Ads that use humor naturally catch the user's eye, at the same time not only are they advertising but also giving them something to smile about.The 'Fun' expression ways are already being used in television medium and press-printed medium advertisements and is proven to enhance the overall effect of the advertisement. However, the study about the use of 'Fun' advertising in internet banners is insufficient.Therefore, in this thesis I had researched the internet banners advertising through 'Fun' elements. Then, I tried to find out the efficient ways of ad strategies of the advertising expressions explored through the internet. 현대 사회의 인터넷 등장은 다양한 미디어의 변화와 정보통신의 발달을 가져왔다. 인터넷 이용자 수가 늘어나면서 인터넷 광고 규모도 급증하여 우리 사회의 중요한 광고 매체로 이용되고 있다. 특히 광고 커뮤니케이션의 성공여부는 결국 광고 디자인의 크리에이티비티에 따라 좌우된다고 할 수 있는데, 그런 표현소구 중 감성적 소구인 펀(Fun) 기법은 기발하고 참신한 아이디어를 통하여 이용자에게 즐거움을 주는 물론 광고효과 역시 높아가고 있다. 펀(Fun)기법은 이미 다른 매체를 통해 많이 활용되고 있으며 그 효과도 높은 것으로 연구되었다. 하지만, 인터넷 배너광고에서의 펀(Fun)광고에 대한 연구는 아직 미흡하다. 따라서 본 연구에서는 펀(Fun) 요소들을 통해 표현된 인터넷 배너광고 사례를 분석함으로써 인터넷에 표현되고 있는 광고 표현의 효과적인 광고 표현 전략의 방안을 마련하고자 하였다.
Property of regression estimators in GEE models for ordinal responses
이현영 한국데이터정보과학회 2012 한국데이터정보과학회지 Vol.23 No.1
The method of generalized estimating equations (GEEs) provides consistent estimates of the regression parameters in a marginal regression model for longitudinal data, even when the working correlation model is misspecified (Liang and Zeger, 1986). In this paper we compare the estimators of parameters in GEE approach. We consider two aspects: coverage probabilites and efficiency. We adopted to ordinal responses the results derived from binary outcomes.
스포츠 선수의 외상 후 스트레스 관리 및 스포츠 수행역량 강화를 위한 신체심리치료적 접근
이현영 한국리듬운동학회 2019 한국리듬운동학회지 Vol.12 No.2
The purpose of this study was to investigate the changes of sport post traumatic stress management and enhancing sport performance of the athletes in the rehabilitation process after sports injury. In the study, sport post traumatic stress,Resourcefulness, sports psychology skill, and self - management scale of 10 student players were verified using SPSS program 20.0. In this study. and analyzed the cases by measuring initial and late of each. The results showed a marked change in the perchance excess arousal and in the re-examination in post-sports trauma stress. It showed a marked change in the perchance the problem focused coping in Resourcefulness. It showed a marked change in the perchance Goal setting in sports psychology skills. This study are expected to help us understand the players who are suffering from post traumatic stress. and The body therapy program will help injured athletes.
현대소설에 나타난 결혼관계의 모순과 인물의 정체성 찾기
이현영 개신어문학회 2010 개신어문연구 Vol.0 No.32
Successful marital relationship may derive from the mutual respect and trust. Avoiding analysis that marital problems caused by communication can be solved by institutional and normative method, in this paper, I studied the fundamental questions such as purpose of existence and way of life. With the theory of psychoanalysis and thought that Levinas who emphasizes the existence of the other, I reviewed love and identity in 'Box of wife' of Ms. Yeun and 'Go alone like rhinoceros horn' of Ms. Gong in the point of institutional ideology. Marital problems caused by the absence of communication and misunderstanding of the diversity is connected to the existence of human beings. We can recognize the importance of original existence if only the other has insight that 'desire' is essentially different from identity.