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이덕무,윤홍근 조선대학교 지역사회발전연구원 2003 地域發展硏究 Vol.8 No.1
Promotional plans of Korean Restaurant Business to China Market are... First, the company had the clear background and goal in making inroads into the Chinese market. Second, it segmented the area and clarified the target market. Third, it selected the optimal local partner and built up the sense of confidence with local partner. Fourth, it established the specific business development strategy by agreement with the local partner after the market research was completed.