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국제무역환경변화에 따른 탄력적 무역경영전략에 관한 연구
홍창기(Hong Chang-Ki) 한국문화산업학회 2007 문화산업연구 Vol.7 No.1
Current international trade environment has been changing fast and continuously according to the globalization and digitalization. And it confronts with various kinds of uncertainty. So Korean trade structure has changed into that of the advanced countries over the world. And international trade business strategy of Korean firms engaged in export business should be changed into the up-to-date strategy. The flexible model of international trade business strategy make the firms successful by carrying out the export business activities adapting the international trade terms to current Korean marketing environment. For this purpose, wrote an introductory remarks as a way of bringing in the point at issue in the first chapter. And in chapter Ⅱ, examined about the major contents of the change of the international trade business environment. In chapter Ⅲ, studied about the change of the international trade business strategy. And finally, singled out the conclusion in the last chapter. Current international trade environment has been changing fast and continuously according to the globalization and digitalization. And it confronts with various kinds of uncertainty. So Korean trade structure has changed into that of the advanced countries over the world. And international trade business strategy of Korean firms engaged in export business should be changed into the up-to-date strategy. The flexible model of international trade business strategy make the firms successful by carrying out the export business activities adapting the international trade terms to current Korean marketing environment. For this purpose, wrote an introductory remarks as a way of bringing in the point at issue in the first chapter. And in chapter Ⅱ, examined about the major contents of the change of the international trade business environment. In chapter Ⅲ, studied about the change of the international trade business strategy. And finally, singled out the conclusion in the last chapter.