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개별관광객(FIT) 유치 인센티브 지원제도 도입에 관한 연구
허양례 한국호텔관광학회 2022 호텔관광연구 Vol.24 No.5
본 연구는 개별관광시장의 동향, 각 지자체에서 실시하고 있는 관광객 유치보상제도, 개별관광객의 행태특성 분석 등을 통하여 개별관광객 유치 증대를 위한 전략적 대안을 마련하고 필요한 기초자료를 제공하는데 그 목적을 두고 있다. 설문조사 결과, 개별관광객의 연평균 여행횟수, 방문목적, 평균여행기간, 여행시기, 이용 숙박시설, 정보입수 경로, 여행시 동반자, 이용교통수단, 선호하는 관광지, 1인당 여행비용, 목적지 선택시 중요시하는 속성 등에서 일반여행객과 차이가 있음을 확인하였다. 제도시행 현황에 대한 조사결과 관광객 유치를 위한 인센티브 제도는 전국 광역자치단체(17개)와 기초자치단체(226개) 중 16개 광역자치단체와 123개 기초자치단체에서 도입하고 있으며, 조례를 제정하여 지원하고 있는 곳은 12개 광역자치단체, 92개 기초자치단체에 이르렀다. 현재의 관광객 유치 인센티브제도는 첫째, 제도의 실효성 문제, 둘째, 외래관광객과 단체관광 위주의 제도. 셋째, 개별관광객에 대한 기준의 모호성, 넷째, 관련 조례의 제정 미비 등, 다섯째, 가변적이고 부족한 예산으로 정책의 일관성과 신뢰성 훼손, 여섯째, 여행사나 단체 지원으로 개별관광객 유치와 연관성 저하, 일곱째, 지원의 중복성 등의 문제 등을 안고 있었다. 따라서 본 연구는 이러한 문제점을 토대로 개별관광객 유치 인센티브 제도의 도입을 위한 시사점을 제시하였다. 단체관광은 중간 매개체가 있으므로 유치에 공헌한 매개체에 대한 인센티브 지원을 통해 유치 촉진을 도모할 수 있지만, 개별관광은 직거래 개념과 유사하므로 엄밀하게 인센티브 지급 대상 자체가 없는 것이다. 양자의 차이로 인해 통합운영 시 무리가 따를 수 밖에 없으며, 기존의 단체관광객 유치 인센티브 지원제도를 확장하여 개별관광객 유치를 위한 인센티브 제도로 사용하는 데는 한계가 노출되는 것이다. 따라서 본질적으로 제도에 대한 인식과 운영방식 자체를 바꿀 필요가 있다. 두 가지를 완전히 분리하여 별도로 운영하는 것이 필요할 것이다.
지역축제의 유형에 따른 방문행태특성 및 성과차이에 관한 연구
허양례,김홍범 한국호텔관광학회 2010 호텔관광연구 Vol.12 No.1
This paper investigated the difference of the characteristics and performance by the type of local festival to look for future development strategies by the type of the festival. Literature review and empirical study were conducted to achieve the above goal. Literature study reviewed previous studies on the festivals and suggested the study model to test hypothesis. A survey was conducted for the visitors of twelve festivals(four festivals by each type) held in Gwangju and Jeonanm area from the second half of 2006 to the first half of 2007. Finally, valid sample of 3,250 were analyzed. The result confirmed that there was significant difference between the satisfaction by each sector on performance of the festival. It was also confirmed that there was significant difference in satisfaction by each sector, characteristics of tourism behaviors, and performance(overall satisfaction, recommendation intention and revisit intention) by the type of the festival. Most of previous studies had limitation to suggest the idea to increase visitors' satisfaction by sectors, overall satisfaction, recommendation intention and revisit intention. This result indicated that the planning, public relations, operations and guide of the festival should be approached differently by the type and characteristics of the festival.
허양례 ( Yang Rye Her ) 한국관광산업학회 2015 Tourism Research Vol.40 No.2
This study aims to identify coastal cruise tourists`` major selection attributes, to confirm the difference of importance in selection attributes between general tourist attractions and coastal cruises, and to examine the difference of importance in selection attributes according to previous cruise experience and motivations. To achieve the research objectives, this study carried out literature review on coastal cruise, motive and selection attributes, and empirical research with coastal cruise tourists. The results are as follows: First, most of the coastal cruise selection attributes items were found to show high scores, which explained coastal cruise tourists considered the items to be important. Also, there was significant differences of selection attributes between general tourist attractions and coastal cruises, particularly of travel expenses, travel distance, knowledge acquisition/conditions of children``s education, satisfaction of self-respect, conditions of interactions with other people, others`` recommendation, popularity/awareness. advertisement/publicity contents, climate, safety, historicity, food, diverse resources, shopping. staying time, and travel time. Second, Second, that there was a difference in the perception of importance of some selection attributes according to the motivations to use the coastal cruise. Third, there was a difference in the perception of importance of some selection attributes according to previous cruise experiences. This study implies that the current status of the Korean cruise industry is at the beginning stage and there is not sufficient analysis on the cruise market, failing to address the difference between cruise tourism and general tourism. Based on the current results, the cruise industry should consider the significant difference between cruise tourism and general tourism in the process of decision making and policy making.
항공사 종사자의 근무형태에 따른 감정노동이 고객 지향성에 미치는 영향
김영진,허양례,최동희 한국호텔관광학회 2012 호텔관광연구 Vol.14 No.1
Using empirical analysis, this study was aimed to examine the effects of the emotional labor of airline ground staff and flight attendants had on customer orientation in order to suggest its relevant implications. Study subjects included both domestic and overseas airline employees, and 355 valid samples were collected for the survey. Multiple regression analysis was then conducted to determine the effects of emotional labor on customer orientation. It was found that only the airline employees’ internal emotional labor affected customer demand satisfaction and their satisfaction in engaging in customer orientation. Further, multiple regression analysis was conducted to determine if these effects varied depending on the position of the airline ground staff members and flight attendants. It was found that in the case of flight attendants, only internal emotional labor affected customer demand satisfaction and their satisfaction in engaging in customer orientation, whereas for the airline ground staff, external emotional labor and internal emotional labor affected customer demand satisfaction and employees’ satisfaction, respectively. In particular, it was demonstrated that the activities of the airline ground staff for meeting customer demand satisfaction decreased when their external emotional labor increased. This showed that the emotions of airline employees could be better managed by allocating them jobs that suit their aptitude, and not by merely introducing them to manuals and regulations in this regard. Appropriate job allocation may enhance their sense of pride in their positions as service providers and by the continuous education and training, would help them properly display emotional labor.
TV 드라마 속성, 촬영장소 속성, PPL효과와 관광행동과의 관계
오정근,허양례 한국호텔관광학회 2011 호텔관광연구 Vol.13 No.4
This study tried to verify a causal relationship and effects that TV drama’ and location’ attributes have on the inducement of tourists through product placement(PPL) Effect. The result of the study will indicate that drama attributes, such as popularity of actors, together with their acting abilities and direction, have positive effects on location attributes and product placement effects. location’ attributes such as suitability of place, recognition of place, recollection of place have positive effects on product placement effects. Product placement effects have also positive effects on tourist behavior such as intentions to visit and recommend the desired locations. Finally, location of TV drama as a means of marketing for tourist areas and tourism enterprises have positive effects on decision making of destinations. Central and local government can make good use of TV drama’ and location’ attributes as a strategic means of place marketing.