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The purpose of the Study was to invesigate the relationships between self-concepts of elementary school students and parental attitudes. To achieve this purpose, the following specific objectives were set forth. 1. Trait saliense by grade levels in the free-answered positive and negative self-evaluations. 2. Age differences in the means of the global and seperate aspects of self-concept. 3. The combined and the relative effects of selected variables on academic and non-academic self-concepts. 4. The impacts of moral judgment and causal attributions for success and failure on academic self-concept and general self-worth. The instruments used for the study were open-ended questionnaire designed to describe about his(her) own good and bad points that individual subject has thought and felt. structured questionnaire of self with 50 items designed to measure seven sub-area of self-concepts. structured questionnaire of causal attributions for success and failre with 40 items. The parental attitudes scale was designed to measure four sub-areas of parental attitudes such as 'acceptance', 'autonomy', 'overexpectation', and 'inconsistency' between fatherss and mothers attitudes. The major findings were as follows : 1. The dimensions of free-answered self-evaluations contanined general self, physical self, family self, moral-ethical self, personal self, self of intellectual ability, self of specific skills, and others. 2. The negative responses in free-answered self-evaluations were higher than the positive responses for 5th and above graders. 3. As the grade(age) got higher, the responses of general and abstract of self in free-answered self-evaluations were increased, while the responses of concrete and observable aspects of self were dcreased. These results suggest that age differences of self-concepts are closely related to the development of cognitive structure. 4. The level of academic and non-academic self-concept measures showed a slightly dcreasing tendency between male and fale. But, the tendency was statistically significant for academic self-concept only. Both acedemic and non-academic self concept measures tended to be unexpectedly stable. During the period non-academic self-concept measure showed a little more positive tendency than academic self-concept did. 5. The perceived parental attitudes showed higher correlation coefficients with non-academic self-concept than with academic self-concept. 'Acceptance' of the parental attitudes had a profound effect on both academic and non-academic self-concept was about r-.50 and with academic self-concept about r-.30. Even when all the effects of horne social status and academic achievements were controlled. The correlation coefficients between acceptance and the two measures of self-concepts were statistically significant. 6. There was a significant difference in the mean level of academic self-concept measure only between the chosen and the rejected groups on the sociometric groupings. At all grade levels, the chosen group had the expected high mean of academic self-concept measure than the rejected group had. However. the mean difference in non-academic self-concept measure between the two sociometric groups was not statistically significant.
지방정부의 행정PR 발전방안에 관한 연구 : 부천시 사례를 중심으로
한혜자 가톨릭대학교 행정대학원 2011 국내석사
행정PR은 그 중요성에도 불구하고 이에 관한 연구가 많지 않다. 특히 지방정부의 행정 PR에 관한 연구는 주로 중앙정부의 홍보전담 부서인 공보처에 대한 연구를 중심으로 이루어졌으며 상대적으로 도, 시, 군 등 지방정부의 행정홍보에 관한 연구는 많지 않은 편이다. 본 연구에서는 정부PR의 개념을 “정부와 국민의 상호관계에 대한 적절한 조정에 주목하여 어떤 사업 혹은 정책, 제도를 위해 정보를 제공하고 설득 및 조정을 통해 국민의 지지를 유도하는 시도”로 파악하고자 한다. 지방정부의 행정PR연구에 도움이 될 수 있도록 이론적 논의를 통하여 구조도 작성을 위한 분석항목을 도출하고, 이를 바탕으로 지방정부의 행정PR 활동 발전방안의 우선순위를 분석하는 것을 연구목적으로 설정하였다. 분석항목으로는 먼저 상위수준에서 PR 조직 전문화, PR 프로그램 선정, 우호적 PR환경 조성 등 3가지의 항목을 도출하였다. 또한 각각의 하위 수준 항목으로 PR 조직 전문화에는 리더의 인식제고, PR인력의 전문성 제고, PR부서의 위상 제고 등이 있으며, PR프로그램 선정의 하위수준으로는 정책(행정)과 PR프로그램 연계성 제고, PR매체의 다양화, PR효과에 대한 평가 및 피드백 강화 등으로 도출하였다. 마지막으로 우호적 PR환경 조성의 하위수준 항목으로는 주민과의 쌍방향 의사소통의 강화, 언론기관과의 우호적 관계, 내부고객과의 업무협조 강화 등으로 선정하였다. 분석은 AHP 계층화분석을 실시하였으며, 조사대상은 공무원과 기자를 대상으로 인식도 차이를 검증하였다. 분석결과 상위수준에서 기자와 공무원 모두 PR조직 전문화를 1순위로 선정하였으며, PR프로그램 선정은 공무원은 3순위, 기자는 2순위로 약간의 차이를 보였으며, 우호적 PR환경 조성은 공무원과 기자 동일하게 2순위로 나타났다. 또한 각각의 하위수준 분석결과 PR 조직 전문화에서는 기자와 공무원 모두가 리더의 인식 제고를 가장 중요하게 생각하였으며, PR인력의 전문성 제고와 PR부서의 위상 제고가 뒤를 이었다. PR 프로그램 선정의 하위수준에서는 공무원은 정책(행정)과 PR프로그램 연계성 제고를 가장 중요하게 생각하였으며, 기자는 PR 매체의 다양화를 가장 중요하게 생각하여 인식의 차이가 나타났다. 마지막으로 우호적 PR환경 조성의 하위수준에서는 공무원과 기자는 모두 주민과의 쌍방향 의사소통의 강화가 1순위로 나타났으며, 기자는 언론기관과의 우호적 관계를 2순위로, 공무원은 내부고객과의 업무협조 강화를 2순위로 생각하였다. 상위수준과 하위수준의 중요도를 종합한 결과, 공무원은 리더의 인식제고를 가장 중요한 방안으로 생각하였으며, PR인력의 전문성 제고가 2순위, PR부서의 위상 제고가 3순위로 나타났다. 기자의 경우는 리더의 인식제고를 가장 중요한 방안으로 생각하였으며, PR인력의 전문성 제고, 주민과의 쌍방향 의사소통의 강화 순으로 나타났다. Public relations(PR) in administration has not been studied by many in spite of its importance. Especially studies on PR in local governments were done mostly concerning the Ministry of information, which is the bureau in charge of central government's PR. Relatively, there are not many studies on PR of provinces, counties and cities as well. In this study, the concept of governmental PR would be taken as a trial- A trial to watch out proper adjustment on mutual relationship between government and citizen. A trial to provide information for a certain business or a policy, a system, and to persuade to earn people's support. I drew out analyzed items for structure map through theoretical approach, to help study PR in administration. From this, I could set study's goal to prioritize development strategies of PR in local government. For analyzed items, I came across three items as superordinate category; specialization of the PR groups, selecting PR programs, building PR friendly environment. As subordinate categories to specialization of the PR groups, we got improved recognition of leaders, professionalism of PR agents, status of PR departments. As subordinate categories to selecting PR programs, we got improved relationship between policy and PR program, more diverse PR media, evaluate the PR effect and strengthen feedbacks. Lastly, as subordinate categories to building PR friendly environment, we got reinforcement of mutual relationships with citizen, amicable attitude with mass media, strong working bond with inner clients. I conducted AHP hierarchical analyzation, verifying a perceptible difference between public official and journalist. The result came out to have the same first place, specialization of the PR groups. But in selecting PR programs public officials placed it the third, while journalists put it the second, showing slight difference. As building PR friendly environment, the two groups thought of it to have the second importance. And in subordinate categories to specialization of the PR groups, the result came out to be the two groups put improved recognition of leaders in the first place, making improved professionalism of PR agents the second place, which leaves improved status of PR departments the third. In subordinate categories to selecting PR programs, public officials placed improved relationship between policy and PR program as the first one, while journalists thought more of diverse PR media, showing difference in idea perception. Lastly, in subordinate categories to building PR friendly environment, both public officials and journalists placed reinforcement of mutual relationships with citizen the first, but broke placing second place. Journalists thought amicable attitude with mass media is important, while public officials thought strong working bond with inner clients is important as to place the second. Conclusion in total, public officials thought improved recognition of leaders is the most important strategy, improved status of PR departments the third. Journalists too, thought improved recognition of leaders is the most important strategy, and improved professionalism of PR agents the second place, but they placed reinforcement of mutual relationships with citizen the third most important strategy.
Research of Shandong Traditional Culture and Women in Mo Yan's Works Han Huizi Department of Chinese Lang. & Lit. Graduate School of Soongsil University Mo Yan, the first Chinese national to be awarded the Nobel Prize in Literature, is widely regarded as one of the most influential realist literary figures in China and Asia over the past three decades. Many of Mo Yan's works delve deeply into the circumstances and inner worlds of women, portraying a diverse array of female characters and images. These women serve as witnesses to and bearers of their times, reflecting the decline, transformation, and reconstruction of traditional Chinese culture—exemplified by Shandong—over two centuries, from the late 18th to the late 20th century. The proposed work primarily focuses on Frog and Big Breasts and Full Hips, while also engaging with Mo Yan’s other long-form literary works centered on women. Employing psychoanalytic theory and feminist theory as analytical tools, the study takes as its entry point the traditional Chinese cultural order rooted in the Qilu cultural sphere of Northeast Gaomi Township, Shandong—the core setting of Mo Yan’s works and the region where he grew up. Utilizing methodologies such as literature analysis, comparative research, and interdisciplinary approaches, the thesis examines Mo Yan’s literary works from the perspectives of the psychology, imagery, and traditional social norms associated with women in Shandong's traditional culture. The first chapter explores the rationale for this study from three perspectives: Mo Yan's status in world literature, the rich elements of Shandong's traditional culture embedded in his works, and the influence of his portrayal of women on East Asian literature. It reviews relevant research closely related to this study, including analyses of Mo Yan's background, his focus on female characters, his distinctive language style, and critical studies of Big Breasts and Full Hips and Frog. The second chapter focuses on examining Mo Yan’s upbringing, his writing experiences, major works, and creative motivations. This analysis provides a comprehensive understanding of the factors that shaped his literary perspective and thematic choices, offering insights into the origins and evolution of his unique narrative style and the recurring motifs in his works. Additionally, the chapter approaches the cultural issues in Mo Yan’s novels from the perspective of the regional inheritance of Shandong's traditional culture. This cultural "rootedness" is embodied in the long-standing and deeply ingrained historical legacy and national heritage that permeate his works, reflecting the enduring influence of his homeland’s traditions on his literary creations. The third chapter focuses on analyzing the creative background of Frog and Big Breasts and Full Hips, offering a qualitative assessment of the primary character portrayals in both works. It constructs the maternal figure in Big Breasts and Full Hips, examining the reasons behind Mo Yan’s depiction and its literary significance. Similarly, it provides a layered analysis of the “aunt” character in Frog, describing her psychological evolution over time. Moreover, the section delves into the themes and writing techniques employed in these works. From the perspective of the relationship between humans and nature, it explores the shared and deeply rooted rural sentiment expressed through Mo Yan’s characters, interpreting his works through the lens of the traditional modes of thought in his hometown of Shandong, China. The fourth chapter examines the foundation of traditional social relationships in Shandong as depicted in Mo Yan’s novels, focusing on the perspective of human relationships within society. It explores the roles individuals occupy within the patriarchal framework of a typical family, presenting the structure of family ethics cantered on patriarchy. The chapter reflects on traditional views of procreation aimed at continuing the family line and the family structure organized around ethical order. In the traditional Chinese worldview of marriage and childbirth, young men and women form new families through formal marriage and, as an essential task beyond agricultural activities, bear and raise a significant number of offspring, predominantly boys. This cultural imperative underscores the inseparability of individuals from their societal roles, even in self-sufficient agrarian communities. Through this lens, Mo Yan’s literary creations highlight the characteristics of familial ethical order, the traditional view of passing on the family line, and the familial structures rooted in ethical norms. Keywords: Mo Yan; Chinese literature; Shandong; Traditional women 莫言是首位中国籍诺贝尔文学奖获得者,是过去三十年中国乃至整个亚洲最具影响力的现实主义文学巨匠。莫言的多部作品都对女性的境遇和心理进行了深刻的描写,其笔下的女性性格、形象多种多样,她们是时代的见证者和承受者,从她们身上可以看见中国十八世纪末至二十世纪末这二百年间,以山东为代表的传统文化的式微、变革和重构。 本篇论文主要以《蛙》和《丰乳肥臀》为中心,同时涉及莫言的其他关于女性书写的长篇著作,以心理分析理论和女性主义理论为工具,以其作品铺陈的核心地点——山东高密东北乡,即莫言成长所属的齐鲁文化圈的中华传统文化秩序为研究切入视角,运用文献分析法、对比研究、跨学科研究等研究方法,从山东传统女性心理、形象和传统规则秩序等角度对莫言的文学作品进行分析。 第一章主要从莫言的世界文学地位、莫言作品当中丰厚的山东传统文化要素和莫言笔下的女性之于东亚文学的影响等三个角度揭示了本研究的选题依据。并从莫言的生活背景研究,女性书写研究,语言风格研究,作品《丰乳肥臀》及作品《蛙》的研究入手,整理了与本文相关性较强的研究成果。 第二章围绕莫言的成长环境、写作经历、主要作品、创作动机进行研究。同时,建构了文学作品与山东历史和传统文化的逻辑联系,对山东传统文化背景下的女性形象进行阐释。同时从山东传统文化的地区性传承视角切入,研究了莫言小说中的文化问题。故乡的这种文化“根性”,就体现在这些绵延已久且深入人心的历史性积淀与民族性传承之中。 第三章主要分析了《蛙》与《丰乳肥臀》的创作背景,对两部作品中呈现出来的主要人物形象作出定性的分析判断。建构了《丰乳肥臀》中母亲的人物形象,并分析了莫言建构这个人物的原因和文学意义;对《蛙》中“姑姑”的形象进行了分层描写,并对其人物心理的变迁作出一定的描述。另外,这部分还对两部作品的主题和写作技巧进行了分析。并从人与自然关系的角度切入,围绕莫言作品人物中共同彰显的、典型的乡土情结,以莫言家乡中国山东的传统思维方式为视角解读其作品。 第四章从人与社会关系的视角切入,研究了莫言小说中山东传统社会关系的基础。主要从人在社会当中所处的角色出发,呈现了父权为核心的典型家庭伦理秩序的样貌,体现了传宗接代的传统生育观、以伦理秩序为核心的传统家庭结构观。在中国传统婚育世界观中,青年男女通过正式婚姻组成新的家庭,并在此基础上生育抚养以男孩为主体的数量可观的后代,是除农业生产活动以外的重要任务。人不能脱离社会单独生存,即使在自给自足的农业社会也是如此。从人在社会当中所处的角色来看,莫言的文学创作主要呈现了典型的家庭伦理秩序样貌,体现了传宗接代的传统生育观以及以伦理秩序为核心的传统家庭结构观。