짧은 동영상앱 광고효과에 영향을 미치는 요인에 관한 연구 - 중국 틱톡 앱 사용자를 중심으로 -

한소,양종훈 한국연기예술학회 2022 연기예술연구 Vol.26 No.2

In the era of rapid development through the Internet, technology, demand and markets are constantly changing, and recently, many consumers mainly watch short videos on smartphone. Companies have been able to deliver information to users by effectively converging micro-videos with mobile terminal functions, quickly drawing attention from users within a short time. In particular, short video media such as TikTok and Kwai in China's Internet platform industry are showing rapid growth and have more than 700 million users. Therefore, this study aims to conduct an empirical analysis on the effectiveness of advertisements shown through TikTok for users of TikTok. In this research attempted to reveal the effect of advertisements inserted into short video apps, and as a leading factor, it was to confirm the influence of variables such as the attributes of advertisements and the attributes of online opinion readers. In addition, the role of user immersion as a mechanism in the influence of advertising attributes and online opinion reader attributes on advertising effects was examined together. In order to find out the factors affecting the short video advertising effect and to confirm whether the factors that can affect this effect have practical meaning, a survey was conducted on 135 TikTok users to verify the advertising effect. As a result of the study, four advertising attributes (entertainment, information, reliability, obstruction) that convey word of mouth messages and four characteristics (popularity, expertise, homogeneity, and agreement) were found to have a negative effect on advertising effects. As its characteristics partially influence the advertising effect (ad attitude, purchase intention) through immersion, studies approached through social media and opinion leader characteristics from the perspective of consumer attitudes have academic and practical implications. 인터넷을 통해 빠르게 발전하는 시대를 맞이하여 기술, 업태, 수요, 시장 등이 끊임없이 변화하고 있으며, 최근 많은 소비자들이 모바일을 통해 주로 짧은 동영상을 시청하고 있다. 기업들은 마이크로 동영상을 모바일 단말기 기능과 효과적으로 융합하면서 이용자들에게 빠른 정보의 전달을 가능하게 하여, 짧은 시간 내 이용자들의 관심을 빠르게 이끌어낼 수 있게 되었다. 특히, 중국 내 인터넷 플랫폼 산업에 틱톡(Tiktok)과 콰이서우(Kwai)등 짧은 동영상 매체가 신속한 성장추세를 보여주고 있으며 7억 명이 넘는 사용자를 보유하고 있다. 따라서 본 연구는 틱톡의 사용자를 연구대상으로 하여, 틱톡을 통해 보여지는 광고의 효과에 대해 실증분석을 실행하고자 한다. 본 연구는 우선 짧은 동영상 앱에 삽입된 광고에 대한 효과를 밝히고자 하였으며, 그 선행요인으로써 광고의 속성과 온라인 오피니언 리더의 속성 등의 변수가 미치는 영향력을 확인하고자 한다. 또한, 광고속성과 온라인 오피니언 리더 속성이 광고효과에 미치는 영향에 있어, 그 메커니즘으로써 사용자의 몰입의 역할에 대해 함께 살펴보았다. 짧은 동영상 광고효과에 영향을 주는 요인을 찾아내고 이러한 영향에 미칠 수 있는 요인들이 실질적인 의미를 가지는지를 확인하기 위하여 틱톡 사용자 135명에 대해 설문조사를 진행하여 광고효과를 검증하고자 하였다. 연구결과 특히, 마케팅 전략 방안 중 하나로 활용되고 있는 광고 효과에 관한 연구로 구전 메시지를 전달하는 광고속성 4가지(오락성, 정보성, 신뢰성, 방해성), 오피니언 리더의 특성 4가지(인기성, 전문성, 동질성, 일치성)은 광고효과에 긍정적인 영향을 미치는 것으로 나타났으며 광고속성중 방해성은 광고효과에 부정적인 영향을 미친 것으로 나타났다. 그 특성이 몰입을 통하여 광고 효과(광고태도, 구매의도)에 부분적으로 영향을 미치는 것으로 나타나 이러한 소셜미디어를 통한 접근한 광고 그리고 오피니언 리더의 특성이 소비자의 태도적인 측면에서 접근한 연구는 학문적 및 실무적인 시사점이 있다.

랜던 로날드(Landon Ronald)의 연가곡 <A Cycle of Life>을 중심으로 한 20세기 영국 예술가곡의 음악적 특징

한소 동방문화대학원대학교 문화예술콘텐츠연구소 2023 문화와예술연구 Vol.21 No.-

This study aims to summarize the historical flow and development of British artist songs greatly influenced by European music and to present unique cultural and musical characteristics, internal emotions, and poetic rhymes in artist songs composed in the 20th century. In order to achieve this research purpose, first, the historical flow of British songs was divided into five periods and explained. In the 20th century, famous British composers presented the fact that music was composed in connection with poetry due to the background of their preference for poets, and at the same time identified the general characteristics of the artist's song at that time, for example, the melody and composition of the 20th century British artist's song. Finally, through this, the characteristics of 20th-century British artist songs were summarized in combination. The results derived from this are considered to be useful reference materials for playing and expressing the love song <A Cycle of Life>. As a music researcher or vocal performer, I hope to expand my understanding of 20th-century British artist songs and help me study other 20th-century British artist songs. 본 연구는 유럽 음악의 영향을 크게 받은 영국 예술가곡의 역사적 흐름과 발전을 정리하고 이를 바탕으로 영국 작곡가들을 특정된 20세기에는 작곡한 예술가곡에서 나타난 고유한 문화적, 음악적 특징, 내면적 감정 그리고 시적 운율 등을 제시하고자 한다. 이러한 연구 목적을 달성하기 위해 먼저, 영국 가곡의 역사적인 흐름을 다섯 개 시기로 나누어 정리하여 설명하였다. 20세기 영국 유명한 작곡가들은 자기 나라의 시인을 선호하는 배경으로 인해 음악을 시와 연결하여 작곡하는 사실을 제시하고 당시 예술가곡의 일반적인 특징을 파악하는 동시에 연가곡 <A Cycle of Life>을 예로 들어 20세기 영국 예술가곡에 나타난 선율, 조성 등 음악적 특징을 구체적으로 파악하였다. 마지막으로 이를 통해, 20세기 영국 예술가곡의 특징을 조합적으로 정리하였다. 이로 도출된 결과는 연가곡 <A Cycle of Life>를 연주하고 표현하는 데에 유용한 참고자료로 된 것으로 판단된다. 음악연구자 또는 성악연주자로서, 20세기 영국 예술가곡에 관한 이해를 넓히며, 이를 비롯한 다른 20세기 영국 예술가곡을 연구하는 데에 도움 되길 바란다.

밀양시 체류형 농촌관광에 대한 도시민 인식조사 및 지불의사금액 추정 - 체험 마을을 중심으로-

한소여,조재훈,조정민,김정빈 한국농식품정책학회 2017 한국농식품정책학회 학술대회 논문집 Vol.2017 No.2

국산 소나무재의 초음파 전달 속도에 미치는 영향인자에 대한 고찰

한소라,박천영,이전제 韓國木材工學會 2005 한국목재공학회 학술발표논문집 Vol.2005 No.-

표고버섯(Lentinus edodes) 용매 추출물의 항산화 활성 및 항균 효과

한소라(So-Ra Han),김미진(Mi-Jin Kim),오태진(Tae-Jin Oh) 한국식품영양과학회 2015 한국식품영양과학회지 Vol.44 No.8

식용 표고버섯을 acetone, ethyl acetate 및 ethanol 등 여러 용매로 추출하여 각 추출용매에 따른 표고버섯 추출물의 항산화 및 항균 활성을 측정하였다. 추출물은 최소 농도인 98 mg/mL에 맞추어 모든 실험을 진행하였다. 표고버섯의 폴리페놀 함량은 유의적 차이는 보이지 않았으나 극성이 큰 ethanol 추출물이 acetone 추출물과 ethyl acetate 추출물 보다 다소 높게 조사되었으며, ABTS 라디칼 소거능에서도 유사한 경향을 확인하였다. 반면에 플라보노이드 함량과 DPPH 라디칼 소거능은 ethyl acetate와 acetone 추출물이 ethanol 추출물보다 다소 높게 조사되었다. 폴리페놀과 플라보노이드 함량은 낮았지만 DPPH 라디칼 소거능에서 항산화 활성을 확인할 수 있었으며, 특히 ABTS 라디칼 소거능은 86.8∼98.5%로 표준물질 항산화제인 ascorbic acid보다 좀 더 높은 항산화 활성을 확인하였다. 표고버섯의 다재내성 관련 항균 활성은 ethyl acetate 추출물이 6종의 다제내성 균주인 3종의 그람 양성균 Bacillus subtilis, Staphylococcus aureus 및 Micrococcus luteus와 3종의 그람 음성균 Escherichia coli, Pseudomonas aeruginosa 및 Enterobacter cloacae 등 모두에서 항균 활성을 가지고 있는 것을 확인하였다. 특히 B. subtilis에 대하여 가장 높은 항균활성을 보였으며, P. aeruginosa, M. luteus, Ent. cloacae 및 B. subtilis에서는 acetone, ethyl acetate 및 ethanol 추출물 모두에서 항균 활성을 확인할 수 있었다. The aim of this study was to investigate the antioxidant and antimicrobial activities of various solvent (acetone, ethyl acetate, and ethanol) extracts from Lentinus edodes. The antioxidant activities were evaluated by measuring total polyphenol and flavonoid contents, 2,2-diphenyl-1-picrylhydrazyl (DPPH) radical scavenging activity, and 2,2"-azino-bis(3-ethylbenzothiazoline-6-sulfonic acid) (ABTS) radical scavenging activity. Total polyphenol content and ABTS radical scavenging activity were highest in ethanol extract. ABTS radical scavenging activity of ethanol extract showed the highest value (98.5%), which was similar to that of ascorbic acid (95.7%). The ethyl acetate extract from Lentinus edodes showed relatively high total flavonoid content and DPPH radical scavenging activity. Negative correlations were found between total polyphenol contents and DPPH radical scavenging activities in Lentinus edodes extracts. Antimicrobial activities of the extracts were determined against Bacillus subtilis, Staphylococcus aureus, Micrococcus luteus, Escherichia coli, Pseudomonas aeruginosa, and Enterobacter cloacae by the disc diffusion method. The acetone and ethanol extracts showed moderate antimicrobial activities against almost all tested microorganisms except E. coli and S. aureus, respectively. The ethyl acetate extract showed a significant growth inhibition effect against E. coli, Ent. cloacae, and B. subtilis.

유제품 및 가공식품에서 Listeria monocytogenes 검출을 위한 배지법과 신속 검사키트의 유효성 검증

한소리,현지연,김희연,박종석,허석,신호철,서건호,Han, So-Ri,Hyeon, Ji-Yeon,Kim, Hee-Yun,Park, Jong-Seok,Heo, Seok,Shin, Ho-Chul,Seo, Kun-Ho 한국축산식품학회 2008 한국축산식품학회지 Vol.28 No.5

Listeria monocytogenes is a foodborne pathogen inducing listeriosis in human. We compared two different culture methods for detection of L. monocytogenes and validated two commercial kits, $VIDAS^{(R)}$ and $REVEAL^{(R)}$ for Listeria. L. monocytogenes was inoculated into various food samples to generate partial positive samples. The inoculated samples were enriched in half-Fraser broth for 48 hr at $30^{\circ}C$. The enriched samples were streaked onto Oxford agar at 24 and 48 hr postincubation followed by biochemical confirmation and concurrently analyzed by using the two commercial kits for comparison. When the enrichment period was extended from 24 to 48 hr, the numbers of positive samples were dramatically increased from 6 to 52 out of 80 samples tested using the culture method. With the commercial kits, the numbers of positive samples were also significantly increased from 10 to 18 and 1 to 18, respectively, when the enrichment period was extended from 48 to 72 hr. There was no statistical difference between the 24 hr culture method and $VIDAS^{(R)}$ or $Reveal^{(R)}$ with 48 hr enrichment. In conclusion, the 24 hr for the culture method was insufficient to detect L. monocytogenes in various foods. The commercial kits could be adequate means for presumptive screening of L. monocytogenes in food.

Evaluation of Genotoxicity and 28-day Oral Dose Toxicity on Freeze-dried Powder of Tenebrio molitor Larvae (Yellow Mealworm)

한소리,윤은영,김지영,황재삼,정은주,문경식 한국독성학회 2016 Toxicological Research Vol.32 No.2

The larval form of Tenebrio molitor (T. molitor) has been eaten in many countries and provides benefits as a new food source of protein for humans. However, no information exists regarding its safety for humans. The objective of the present study was to evaluate the genotoxicity and repeated dose oral toxicity of the freeze-dried powder of T. molitor larvae. The genotoxic potential was evaluated by a standard battery testing: bacterial reverse mutation test, in vitro chromosome aberration test, and in vivo micronucleus test. To assess the repeated dose toxicity, the powder was administered once daily by oral gavage to Sprague-Dawley (SD) rats at dose levels of 0, 300, 1000 and 3000 mg/kg/day for 28 days. The parameters which were applied to the study were mortality, clinical signs, body and organ weights, food consumption, ophthalmology, urinalysis, hematology, serum chemistry, gross findings and histopathologic examination. The freezedried powder of T. molitor larvae was not mutagenic or clastogenic based on results of in vitro and in vivo genotoxicity assays. Furthermore, no treatment-related changes or findings were observed in any parameters in rats after 28 days oral administration. In conclusion, the freeze-dried powder of T. molitor larvae was considered to be non-genotoxic and the NOAEL (No Observed Adverse Effect Level) was determined to be 3000 mg/kg/day in both sexes of SD rats under our experimental conditions.

Factors Affecting Suicide Attempters Visiting Emergency Departments: Through a Focus on Acquired Capability with Rehearsal for Suicide, Negative Urgency, and Social Support

한소리,이영숙,김지선,김은지,허인수,이주영,윤희정,심세훈 대한우울조울병학회 2020 우울조울병 Vol.18 No.2

This study examines how acquired capability for suicide, negative urgency, and social support effectuate a suicide attempt. Sixty-three adults having visited an emergency room due to a suicide attempt were studied. The results can be summarized as follows. First, there were no significant sex differences in acquired capability for suicide, negative urgency, and social support. Second, the correlation among suicidal ideation, acquired capability for suicide, negative urgency, social support, and suicide attempts was examined. Results showed that suicide attempts were significantly and positively correlated with suicide ideation, acquired capability for suicide, and negative urgency. However, social support and suicide attempts did not significantly correlate. Third, results of hierarchical regression analysis indicated that acquired capability for suicide and negative urgency significantly predicted suicide attempts even when suicide ideation was controlled, but social support did not significantly explain attempts. In other words, study results imply that suicide attempts increase when acquired capability for suicide and negative urgency are high. Study results offer empirical data for understanding the intrinsic characteristics of individuals attempting suicide.

[가작] Walk, Play, Communicate at Schoolscape

한소리 한국교육시설학회 2012 교육시설디자인 공모전 Vol.2012 No.1

사용자 목 자세 불편도를 개선하기 위한 샴푸용 의자의 목 받침대 설계

한소라,이지훈,이혜화,정수정 대한인간공학회 2013 대한인간공학회 학술대회논문집 Vol.2013 No.5