해외 만화원작의 활성화전략

채지영 ( Jee Young Chae ) 가톨릭대학교 콘텐츠산업과 문화정책연구소 2007 디지털콘텐츠와 문화정책 Vol.2 No.-

국가브랜드 제고를 위한 한국인의 전통문화 소비실태 연구

채지영(Chae Jee-Young),윤유경(Yoon You-Kyung) 한국문화산업학회 2007 문화산업연구 Vol.7 No.2

The purpose of this research is to understand an idea of national brand value and find its competitiveness and make a plan for its improvement through finding the trend of consumption on Korean traditional Culture. For this, online survey of 1,175 men and women over 13 years old in 2006 is carried out to analyze the consumption on six kinds of Korean traditional culture, and used the national brand asset classification as a standard model. As a result, traditional culture had a core role in formulating the image of Korean traditional culture, and in particular, Kimchi was chosen as the most useful item which shows Korea. Also, through analyzing consumption intention on Korean traditional culture, the most competitive field was appeared to be Korea Traditional House, ‘han-ok'. Particularly it corresponds with the pro-environment and well-being trend based on the consumption analysis, and it was predicted to be in the limelight as a competitive cultural item hereafter. Showing the difference by age, unexpectedly, the younger they are, the higher interest they showed in Korean traditional clothes and the musical performance. This is a good example of the effect of the recent education emphasizing traditional culture experience. It is necessary to make an industrial strategy for the children ‘foot in the door' to be the main class of consumption on traditional culture from now. However, it was pointed out that the problem of management of Korean national brand was using various types of slogans without an agreement on identity based on its brand reality. Lastly, it requires the systematic management of national brand in terms of it fluidity and at the same time, plans must be groped for establishing its own identity. The purpose of this research is to understand an idea of national brand value and find its competitiveness and make a plan for its improvement through finding the trend of consumption on Korean traditional Culture. For this, online survey of 1,175 men and women over 13 years old in 2006 is carried out to analyze the consumption on six kinds of Korean traditional culture, and used the national brand asset classification as a standard model. As a result, traditional culture had a core role in formulating the image of Korean traditional culture, and in particular, Kimchi was chosen as the most useful item which shows Korea. Also, through analyzing consumption intention on Korean traditional culture, the most competitive field was appeared to be Korea Traditional House, ‘han-ok'. Particularly it corresponds with the pro-environment and well-being trend based on the consumption analysis, and it was predicted to be in the limelight as a competitive cultural item hereafter. Showing the difference by age, unexpectedly, the younger they are, the higher interest they showed in Korean traditional clothes and the musical performance. This is a good example of the effect of the recent education emphasizing traditional culture experience. It is necessary to make an industrial strategy for the children ‘foot in the door' to be the main class of consumption on traditional culture from now. However, it was pointed out that the problem of management of Korean national brand was using various types of slogans without an agreement on identity based on its brand reality. Lastly, it requires the systematic management of national brand in terms of it fluidity and at the same time, plans must be groped for establishing its own identity.

한류 활성화를 위한 정책 진단과 전망

채지영(Jee Young Chae) 서울행정학회 2006 서울행정학회 학술대회 발표논문집 Vol.- No.-

체험상품으로서의 대중음악 소비행위에 관한 연구

채지영 ( Jee Young Chae ) 한국소비자학회 2003 소비자학연구 Vol.14 No.2

The purpose of this study is to explore the characteristics of consumption practices of popular musical goods. The focus of the study conducted through in-depth interviews is an interpretational analysis on what consumers take the good of popular music for and what the characteristics of diverse consuming practices are. The results are as follows: First, if consumers could have experience to listen to `music` during their invested time without regard to their financial payment for the goods of popular music, they considered all of it the same musical goods. In other words, they think that a difference between the goods is just a distinction in hardware. Therefore, it is proved that popular musical merchandise is very likely to be considered as public goods like free parks or museums to consumers. Secondly, the consuming experience of popular music was analyzed a private and a social dimension. The private dimension was centered in the pleasure of the consuming experience through diverse and complex emotions like love, happiness, self-esteem, comfort, and sadness beyond affection or liking dealt with in the existing marketing and consumer psychology. In the consuming experience in a social dimension, popular music functioned as a social medium, was consumed as a public-owned image, and performed as a social classification. This study showed that it was possible to bring out popular music as one of popular cultural merchandise, which was out of the main stream of the existing marketing or consumer psychology, to a main stream theme of the study.

국가브랜드 제고를 위한 한국방문 외국인의 한국 전통문화 소비실태 연구

윤유경(You Kyung Yoon),채지영(Jee Young Chae) 이화여자대학교 이화사회과학원 2007 사회과학연구논총 Vol.18 No.-

본 연구는 한국방문 외국인의 한국 전통문화 소비 실태를 파악하고 이를 바탕으로 우리 전통문화의 경쟁력을 살펴봄으로써 국가브랜드 가치 향상 방안을 모색하였다. 이를 위해 2006년 11월 일정기간 동안 한국을 방문한 외국인 366명을 대상으로 한국 전통문화 6개 분야에 대하여 분석을 실시하였으며, 분석의 틀은 국가브랜드 자산구분 기준을 사용하였다. 연구결과, 대한민국 국가브랜드에 대해서는 브랜드 리얼리티에 기초한 아이덴티티의 합의가 시급한 것으로 나타났다. 한국 전통문화에 대한 인식 및 이미지에 가장 큰 영향을 미치는 것은 대중문화였으며, 이는 전통문화에 대한 간접적 홍보 전략이 효과적임을 보여 주었다. 한국 전통문화를 통한 국가브랜드 가치 향상 방안은 경쟁력있는 분야에 대해 우선적 부분 지원방안이 유용하며, 한국 전통문화 분야 중 외국인에게 가장 경쟁력 있는 분야는 한국음식인 것으로 나타났다. 국가브랜드에 대한 논의는 환경의 변화에 따라 유동적이라는 점에서 체계적인 관리가 필요하며 국가브랜드 아이덴티티에 대한 정립과 함께 이에 대한 대처 방안들이 지속적으로 모색되어야 할 것이다. This study investigates the consumption of Korean traditional culture by foreign visitors in Korea and analyzes the competence of Korean traditional culture. The authors explore ways to improve the quality of national brand based on the result of the study. A sample of 366 foreigners who visited Korea in the year 2006 were asked about Korean traditional culture in 6 categories. The national brand asset classification is used as the framework of analysis. The result of the study shows that it is urgent to make arrangements about national brand identity based on the brand reality. The Korean pop culture is the most influential in the recognition of Korean traditional culture and its image. For the improvement of national brand it is more efficient to use indirect public relations strategies than direct ones. Priority should be given in subsidizing the competitive areas of Korean traditional culture. The most competitive item to foreigners is Korean food. A systematic management of the national brand is necessary considering the fluid situation of the international environment. Moreover, continuous and consistent efforts should be made to define and improve the national brand identity.

팬덤의 심리학적 접근과 문화연구 제언

윤유경(Yoon You-Kyung),채지영(Chae Jee-Young) 한국문화관광연구원 2009 문화정책논총 Vol.21 No.-

공간 구성 요소 스터디를 기반으로 한 오피스 공간 설계

김수아 ( Su-a Kim ),채지영 ( Jee-young Chae ) 숙명여자대학교 디자인연구소 2019 숙명디자인학 연구 Vol.27 No.-

공간은 인간의 삶을 영위하는데 기반이 된다. 주거공간이 업무공간이 하나였던 과거에서 현대로 오면서 그 공간이 분리되었다. 지금은 분리된 업무공간 내에서도 공간을 효율적으로 사용하는 방법에 대해 새롭게 모색해나가고 있다. 본 논문에서 소형공간을 효율적으로 사용하는 방법을 모색하며 그 기반이 되는 공간의 경계, 위계, 접근성에 대해 조사했다. Space is the basis for leading human life. The space was separated from the past when residential space was one and moved to modern times. It is now seeking new ways to use space efficiently, even within separate workplaces. In this paper, the boundary, hierarchy and accessibility of the space on which it is based were investigated, seeking to use the small space efficiently.