[지역보도 부문/기획보도_제106회 이달의 방송기자상] 30대 가장의 허무한 죽음

주우진 (사)방송기자연합회 2017 방송기자 Vol.38 No.-

체험적 Brand 자산의 관리기법에 따른 가치평가와 국내외 실전 사례

주우진 한국마케팅연구원 2002 마케팅 Vol.36 No.3

다이렉트 마케팅의 전략적 활용방안과 실전사례

주우진 한국마케팅연구원 1999 마케팅 Vol.33 No.7

이제는 기업브랜드 시대

주우진 한국마케팅연구원 2004 마케팅 Vol.38 No.7

성경적 원리를 통한 가치 혁신으로 승부하라 : 김위찬: 르네 마보안의 「블루 오션 전략」

주우진 두란노 2005 목회와 신학 Vol.- No.195

「블루 오션 전략」이 목회에 주는 시사점을 몇 가지로 정리해 보았지만, 서두에서 말한 대로 목회의 요소들을 경영에 접목하는 것이 더 많은 유익을 주리라고 생각한다. 지금 기업 경영의 영역은 물질 만능주의, 구성원의 도구화, 해고에 대한 두려움과 과로 속에서 효율을 추구하는 메마른 사막과도 같은 곳이다. 경영이 어려운 기업은 물론이고 이익을 많이 내고 있는 블루 오션 기업도 풍요 가운데 구성원들의 마음이 피폐해지고 있는 실정이다. 이런 곳에 성경적 경영의 원리를 적용해 좋은 모델을 제시하는 기업이야말로 진정한 블루 오션이다.

한국적 거시경영의 기초 신유근 著 『현대의 기업과 사회 : 한국적 거시경영의 기초』에 대한 논평

주우진 韓國社會科學硏究協議會 1995 社會科學論評 Vol.- No.13

Exploring the Role of Preference Heterogeneity and Causal Attribution in Online Ratings Dynamics

주우진,노민정 한국마케팅학회 2014 ASIA MARKETING JOURNAL Vol.15 No.4

This study investigates when and how disagreements in online customer ratings prompt more favorable product evaluations. Among the three metrics of volume, valence, and variance that feature in the research on online customer ratings, volume and valence have exhibited consistently positive patterns in their effects on product sales or evaluations (e.g., Dellarocas, Zhang, and Awad 2007; Liu 2006). Ratings variance, or the degree of disagreement among reviewers, however, has shown rather mixed results, with some studies reporting positive effects on product sales (e.g., Clement, Proppe, and Rott 2007) while others finding negative effects on product evaluations (e.g., Zhu and Zhang 2010). This study aims to resolve these contradictory findings by introducing preference heterogeneity as a possible moderator and causal attribution as a mediator to account for the moderating effect. The main proposition of this study is that when preference heterogeneity is perceived as high, a disagreement in ratings is attributed more to reviewers’ different preferences than to unreliable product quality, which in turn prompts better quality evaluations of a product. Because disagreements mostly result from differences in reviewers’ tastes or the low reliability of a product’s quality (Mizerski 1982; Sen and Lerman 2007), a greater level of attribution to reviewer tastes can mitigate the negative effect of disagreement on product evaluations. Specifically, if consumers infer that reviewers’ heterogeneous preferences result in subjectively different experiences and thereby highly diverse ratings, they would not disregard the overall quality of a product. However, if consumers infer that reviewers’ preferences are quite homogeneous and thus the low reliability of the product quality contributes to such disagreements, they would discount the overall product quality. Therefore, consumers would respond more favorably to disagreements in ratings when preference heterogeneity is perceived as high rather than low. This study furthermore extends this prediction to the various levels of average ratings. The heuristic- systematic processing model so far indicates that the engagement in effortful systematic processing occurs only when sufficient motivation is present (Hann et al. 2007; Maheswaran and Chaiken 1991; Martin and Davies 1998). One of the key factors affecting this motivation is the aspiration level of the decision maker. Only under conditions that meet or exceed his aspiration level does he tend to engage in systematic processing (Patzelt and Shepherd 2008; Stephanous and Sage 1987). Therefore, systematic causal attribution processing regarding ratings variance is likely more activated when the average rating is high enough to meet the aspiration level than when it is too low to meet it. Considering that the interaction between ratings variance and preference heterogeneity occurs through the mediation of causal attribution, this greater activation of causal attribution in high versus low average ratings would lead to more pronounced interaction between ratings variance and preference heterogeneity in high versus low average ratings. Overall, this study proposes that the interaction between ratings variance and preference heterogeneity is more pronounced when the average rating is high as compared to when it is low. Two laboratory studies lend support to these predictions. Study 1 reveals that participants exposed to a high-preference heterogeneity book title (i.e., a novel) attributed disagreement in ratings more to reviewers’ tastes, and thereby more favorably evaluated books with such ratings, compared to those exposed to a low-preference heterogeneity title (i.e., an English listening practice book). Study 2 then extended these findings to the various levels of average ratings and found that this greater preference for disagreement options under high preference heterogeneity is more pronounced when the average rating is hig...

유도성 커플러를 이용한 지하공동구의 상태감시시스템

주우진,김현식,Ju, Woo-Jin,Kim, Hyun-Sik 한국정보통신학회 2017 한국정보통신학회논문지 Vol.21 No.8

지하공동구의 화재 발생 빈도는 다른 화재에 비하여 낮은 편이나 화재로 인한 피해는 경제적 손실 뿐만 아니라 사회운영 마비로 사회적 손실을 초래할 수 있다. 이에 본 논문은 지하공동구 내 설치된 누설 동축케이블을 이용하여 지하공동구의 상태감시시스템 구축에 대한 실증 시험 결과를 제시한다. 이를 위해 지하공동구에 설치된 누설 동축케이블에 삽입손실 특성이 $-6{\pm}2dB$인 유도성 커플러와 200 Mbps급 전력선 통신 모뎀을 연결하여 실증 시험한 결과, 500 m까지 IP 카메라의 송/수신을 확인하였다. 따라서 데이터 전송을 위한 통신선로의 추가 설치 없이도 지하공동구 내 설치된 누설 동축케이블을 이용하여 지하공동구에 상태감시시스템 구축이 가능할 것으로 판단된다. The incidence of fire in underground utility tunnel is lower than other fires, but the damage caused by fire can cause social loss due to social management paralysis as well as economic loss. Hereupon, this paper presents the results of an empirical test on the construction of the underground utility tunnel condition monitoring system using the leakage coaxial cable installed in the underground utility tunnel. For this reason, a verification test was conducted by connecting a inductive coupler 200 Mbps power line communication modem with insertion loss characteristics of $-6{\pm}2dB$ to the installed the leakage coaxial cable installed in the underground utility tunnel. As a result, We confirmed sending/receiving of IP cameras up to 500 m. Therefore, it is judged that it is possible to construct a condition monitoring system for underground utility tunnel by using the leakage coaxial cables installed in the underground utility tunnels without installing additional communication lines for data transmission.

대형할인점과 공급업체의 협력-상생 가능성에 대한 이론적 고찰

주우진,김현식 한국유통학회 2007 한국유통학회 학술대회 발표논문집 Vol.- No.-

체인화, 대형화 등을 통해 대형화한 소수의 대형할인점이 범위의 경제 및 규모의 경제를 통해 구매협상력을 강화하고 경제 전체에서 차지하는 비중이 지속적으로 증가하는 소매집중현상은 중소형 공급업체 등 수직적 거래의 상대에게 다양한 압박 요인으로 작용하고 있다. 이에 본 연구에서는 국내외 관련문헌에 대한 조사를 통해 소매집중 현상이 공급업체와 소비자에 미치는 효과의 실태를 확인해보고, 대형할인점과 공급업체의 협력-상생 가능성을 이론적으로 모색해보았다. 본 연구의 체계는 다음과 같다. 우선 §1에서 소매집중현상에 대한 문제제기를 한 후, §2에서 관련 연구 문헌에 대한 메타 분석을 통해 소매집중현상에 대한 사실관계의 이해를 시도하고, §3에서 갈등이론을 통해 대형할인점과 공급업체 간 협력-상생의 개념을 정리해보고, §4에서 협상이론을 통해 대형할인점과 공급업체 간 협력­상생의 가능성을 모색해본 후, §5에서 요약, 실무적, 이론적 시사점에 대해 논하였다. 본 연구의 결론은 다음과 같다: 첫째, 소매집중현상이 공급업체의 성과를 악화시키고 사회후생을 악화시킬 것이라는 우려는 근거가 약하다. 지나치지 않을 경우, 대형할인점의 협상력 증대는 이중마진을 축소시켜 경로 전체 파이를 증대시킴으로써 공급업체의 이익도 증가시킬 수 있다. 둘째, 소매집중에 의해 대형할인점 협상력이 증대되는 환경 속에서도 대형할인점과 공급업체 간 협력-상생의 가능성은 분명히 존재한다. 셋째, 대형할인점과 공급업체는 상호간 이해의 조화성이 높은 문제를 개발, 선택, 집중함으로써 협력-상생을 이끌어내는 것이 바람직하다.

Jeju Air: Branding of a K-Pop Airline

주우진,백은수,고경표 한국마케팅학회 2013 ASIA MARKETING JOURNAL Vol.14 No.4

South Korea’s LCC (Low Cost Carrier) industry, which started from the 2000s, brought upon a new lifestyle within the country. In Korea, unlike European or U.S. markets, air travel was limited and previous domestic airlines mostly focused on the business sector. The LCC industry had a shaky start with high initial investment and low load factors, but soon started to take root as they started to take over the domestic market and competed for overseas routes, making air travel a reality for the masses. Today, profitability of low-cost airlines have been improving as their routes expanded and load factors went up, especially in routes connecting China, Korea and Japan. Also, greater aircraft usage by utilizing “red-eye” flights to Southeast Asian destinations greatly improved the efficiency of aircraft operations. Further, the decrease of the public’s initial rejection of low-cost airlines also served as a contributing factor. A significant portion of the market for domestic flights is now owned by low-cost airlines. The market share of domestic flights for low-cost airlines, which was only 2.17% in2006, increased to 9.72% in 2008, to 27.35% in 2009, and to 34.1% in 2010. In the first half of 2011, the market share for domestic flights went over 40%. An industry specialist pointed out, “because domestic flights have short travel distances, price is more of a significant factor than service. Comparatively, this provides a structure in which low-cost airlines can easily advance.” Even in short-distance international flights such as flights to Japan, the advancement of low-cost airlines is continuing as of today. Jeju Air, which has shown the fastest growth rate among all domestic low-cost airlines, has exceeded 2 billion won in sales in 2011. Since its inaugural flight in 2006, its average yearly growth rate was 91%, and it has been earning surplus profits since the second half of 2010. In 2011, Jeju Air’s sales from international flights began to exceed those of domestic flights. In the fast growing market for low-cost airlines, there are many airlines from other Asian countries competing in the same market. In terms of price, Korean LCCs are positioned somewhere between a full service carrier (FSC) and a traditional LCC which charges as low as 50% of the FSCs fare. The ticket cost of domestic low-cost airlines is about 70%~80% that of major airlines such as Korean Air, or Asiana. In the following case study, we will examine and analyze the results of brand building strategies of Jeju Air, which has secured a new competitive advantage in the intensifying competitive landscape and is pursuing a significant leap as an Asian LCC. Specifically, we will analyze and contrast the brand building strategies, various customer satisfaction activities, and service management programs of successful global LCC firms such as Air Asia, Jetstar, and JetBlue. Jeju Air has benchmarked their success factors, and such principles have been reflected in Jeju Air’s brand building strategies, which began in April of 2012. Through the analysis of customer feedback collected in September of the same year, we aim to show the effectiveness and limitations of Jeju Air’s brand building strategies as well as present future challenges.