국제통상환경변화와 농업통상 전략

조성주(Cho Sungju),오새라(Oh Saera),김승애(Kim Seungae) 한국농촌경제연구원 2017 한국농촌경제연구원 기본연구보고서 Vol.- No.-

벤처 창업팀의 다양성이 창업 성과에 미치는 영향에 관한 연구

조성주 ( Sungju Cho ),이상명 ( Sang-myung Lee ) 한국중소기업학회 2020 中小企業硏究 Vol.42 No.1

지금까지 창업 성과에 관한 연구는 주로 창업자의 특성, 역량, 전략이 성과에 미치는 영향에 관한 연구들이 주를 이루고 있었다. 그러나 과학기술의 발달과 경영환경의 복잡성은 개인에 의한 창업보다 창업팀에 의한 창업을 활성화시키고 있다. 이에 따라 창업팀 특성이 창업 초기 기업에 미치는 영향에 대한 이론적이고 실제적인 연구의 필요성이 제기되었다. 본 연구는 벤처 창업팀의 다양성이 창업 성과에 미치는 영향을 확인하였다. 연구 모형을 검증하기 위해 전국 17개 지역, 18개 창조경제혁신센터 사업에 참여한 적이 있는 벤처 창업 기업 중 287명의 대표가 응답한 설문을 바탕으로 회귀분석을 통해 가설을 검정하였다. 분석 결과, 인구통계적 다양성에서는 성별 다양성만 비재무적 성과에 부정적 영향을 미쳤다. 정보 다양성은 경력 다양성이 재무적 성과에, 교육수준 다양성이 비재무적 성과에 긍정적 영향을 미쳤다. 또한 이전 공유경험이 높을수록 재무적 성과에 긍정적 영향을 미친 것으로 나타났다. 가치 다양성은 재무적, 비재무적 성과 모두에 부정적인 효과를 미쳤다. 이상의 연구 결과를 기반으로 연구의 시사점과 향후 연구 과제 등을 제시하였다. Many researchers conducted studies on the relationship between entrepreneur’s characteristic, capability, strategy and performance of new venture. However, the development of scientific technique and the complexity of the business environment have stimulated entrepreneurial teams rather than individuals. Therefore, the necessity of theoretical and practical study on the effect of the characteristics of an entrepreneurial team on the new venture companies was suggested. Initial research on entrepreneurial team diversity has primarily addressed the impact of demographic diversity on performance. In order to verify the research model of this study, 287 delegates of new venture companies that participated in the projects at the 18 Centers for Creative Economy & Innovation in 17 regions of the country conducted validity and reliability test based on the questionnaire to which they answered. The result shows that only gender diversity among demographic diversity affected non-financial performance. Information diversity influenced career diversity on financial performance and diversity in education on non-financial performance. Also, the higher the previous sharing experience, the better the financial performance. Value diversity has negative effect on both financial and non-financial performance. Based on the results, theoretical and practical implications are derived. Also suggested are methodological limitations and future research directions.

농식품 기업의 수출 결정 요인 및 전략 분석

조성주(CHO Sungju),문한필(MOON Hanpil),김상현(KIM Sanghyun),오새라(OH Saera) 한국농촌경제연구원 2019 한국농촌경제연구원 기본연구보고서 Vol.- No.-

'린 스타트업' : 창업 초기기업의 실패 최소화 전략

조성주,이상명,박병진,Cho, Sungju,Lee, Sang-Myung,Park, Byung-Jin 한국벤처창업학회 2014 벤처창업연구 Vol.9 No.4

최근 한국경제의 화두가 되고 있는 창업활성화를 위해서 많은 논의와 정책이 이루어지고 있으나, 결국 창업활성화는 창업 기업의 성공률이 높지 않다는 문제가 해결되어야 한다. 특히, 창업초기의 높은 실패율을 낮출 수 있는지의 여부가 창업활성화의 성패를 좌우하는 중요한 요인이 될 것이다. 이에 본 연구에서는 창업 초기기업의 실패 최소화 전략으로서 매우 유용한 시각을 제공하지만 그간 국내 학계에서 체계적으로 연구되지 않은 '린 스타트업'을 살펴보고, 이를 바탕으로 창업기업의 활용방안을 모색해 보고자 하였다. 구체적으로 린 스타트업'의 기본 프레임워크와 핵심원칙에 대한 설명과 함께, 창업기업의 사업추진 단계별 린 스타트업 개념의 적용방법을 사례를 통해 알아보는 한편, 린 스타트업'을 적용하는데 있어서 고려해야 할 사항을 제시하였다. 본 연구는 창업가가 실행할 전략뿐만 아니라 창업 실습을 가르치는 교육자와 창업 기업에 대한 멘토링을 제공하는 전문가들에게 효과적인 프레임웍이 될 수 있도록 전체적인 프로세스를 종합적으로 살펴보았다는 데 의의가 있다. There has been lots of discussions and new policies to encourage people to start new businesses. However, they key issue such as how to raise the success rate of new start-ups still needs to be resolved. Many believe that the success of policies and discussions for promoting entrepreneurship in Korea highly depends on how to lower the risks with which early stage start-ups encounter. In this backdrop, this study aims at providing an emerging approaches in entrepreneurship, 'lean start-up', which can work as an effective method with which early stage entrepreneurs can minimize challenges they face. Even though lean start-up is a widely accepted concept among practitioners and recognized as a useful tool for entrepreneurship and education, but has not got deserved attention from the academic world. This paper offers basic framework and key principles of lean start-ups, furthermore, shows Korean cases of step-by-step application methods of its concepts. It also suggest key issues in adopting lean start-up strategy. This study has implications and contributions for entrepreneurs, educators and researchers through providing comprehensive perspectives on process of the lean start-up strategy.

선진 사례분석을 통한 농업의 수출산업화 방안 연구

이상현(Lee Sanghyeon),조성주(Cho Sungju),정대희(Chung Daehee),안수정(Ahn Soojung),오새라(Oh Saera) 한국농촌경제연구원 2016 한국농촌경제연구원 기본연구보고서 Vol.- No.-

보호무역주의 확산에 따른 농식품 통상분쟁 실태와 정책과제

김상현(Kim Sanghyun),조성주(Cho Sungju),오새라(Oh Saera),박수연(Park Suyeon) 한국농촌경제연구원 2019 한국농촌경제연구원 기본연구보고서 Vol.- No.-

산림자원 순환경제 기반 마련을 위한 산림관리 효율화 방향

안현진(An Hyunjin),이상민(Lee Sangmin),조성주(Cho Sungju) 한국농촌경제연구원 2019 한국농촌경제연구원 기본연구보고서 Vol.- No.-

Post-FTA 농업통상 현안 대응 방안

김영훈(Kim Younghoon),어명근(Eor Myongkeun),이상현(Lee Sanghyeon),조성주(Cho Sungju),정대희(Chung Daehee),안수정(Ahn Soojung),오새라(Oh Saera) 한국농촌경제연구원 2016 한국농촌경제연구원 기본연구보고서 Vol.- No.-

Background of Research The world economy had been pursuing multilateral systems under the WTO. However, regionalism has intensified with rapid expansion of free trade agreements since 1990. On the other hand, the international trade order is recently changing from bilateral FTAs to Mega FTAs. TPP, which was concluded at the end of 2015, is an agreement, intended for economic integration of 12 countries, and by TPP, negotiation of RCEP is also accelerating. Korea has concluded 15 FTAs with 52 countries as of July 2016 and bilateral FTAs with major countries are about to be completed. Therefore, it is time to review negotiation strategies on TPP and RCEP as well as trade policy of Mega FTA. This study reviews issues to consider when negotiating TPP and RCEP, drawing negotiation strategy. Also, it aims to suggest trade strategy which can minimize impact on the agricultural sector and utilize Mega FTAs. Method of Research Literatures regarding trends of international trade order and discussion on Mega FTAs were reviewed to study background of new international trade order. Also, current trade issues which Korea is facing were analyzed through the results of TPP negotiation, discussion and issues of RCEP, previous studies and statistical data. Regular forums and seminars were held to discuss current agricultural trade issues and the implications drawn from the forums were reflected in this study. The agricultural trade forum was formed of experts from agricultural and non-agricultural sectors and it was used as a door to collect extensive opinions. Research Results and Implications It is expected that the international trade negotiation will be developed, mainly by Mega-FTA and certain agendas in future. In particular, TPP established regulations on new trade issues over free trade of goods, including regulations which have not been treated in the WTO. Korea is required to have attitude of careful access since it has to adopt the existing agreement as a late comer. Most of all, conflicts between agricultural and non-agricultural sectors concerning market opening are likely to occur, so responses need to be prepared to minimize social conflicts and costs considering domestic and overseas requirements. In particular, we need to prepare for additional market opening of sensitive products such as rice and measures on reinforcement of SPS regulations. Since Korea opened ASEAN and Chinese markets at a low level through FTAs, RCEP is likely to have bigger effect than that of TPP. Particularly, because there are a lot of agricultural exporters in RCEP, we need to prepare for responses to market access and regulations. Through Mega FTA, Korea will be able to create added value in terms of backward participation which exports manufactured products using the materials from overseas. Not only expanding exports of processed food with customs benefit of materials imported through Mega FTAs, but we also need to make it as an opportunity to export agricultural materials to the member countries.