서비스 아웃소싱에서의 구매사 몰입이 공급사에 대한 유지관성에 미치는 영향

조부연(Boo-yun Cho),강재정(Jae-jung Kang) 한국인터넷전자상거래학회 2012 인터넷전자상거래연구 Vol.12 No.4

Trust and commitment have been widely accepted as buyers’ relationship strategy in services supply chain management. The extant literatures have focused on positive effects of relationship strategy with little attention towards negative influences such as buyer’s switching inertia. Suppliers will have higher competitive advantages when buyer’s switching inertia exists in the incumbent?challenger rivalry, while buyer would lose flexibility when switching inertia is evident. In this paper, we primarily investigate the effects of buyer’s strategy, i.e. commitment, on buyer"s switching inertia mediated by supplier’s collaboration in services outsourcing context. And, we divide the sample into two groups, i.e. IT and non-IT services outsourcing, to identify the difference among different outsourcing phases. IT services outsourcing has been considered as a phase of business transformational outsourcing while non-IT services outsourcing is in contract-based outsourcing phase. The results show that buyer’s commitment positively influences the buyer"s switching inertia mediated by supplier collaboration without direct relationship in non-IT services outsourcing. We believe that the full mediation effects present the building process of switching inertia. Buyer’s effort (i.e. commitment) leads supplier’s collaboration which would turn into performance which guarantee buyer’s switching inertia in general services outsourcing. However, no mediation effect has been revealed in IT services outsourcing with just direct impacts on supplier’s collaboration and buyer’s switching inertia. So we recommend buyers for business transformational services outsourcing to cautiously compare positive effect (i.e. supplier’s collaboration) and negative effect (i.e. buyer’s switching inertia) when they apply relationship strategy.

아프리카 전통사회의 정치체제와 법 : 사례 연구 : 나이지리아의 이보(Ibo)족 사회를 중심으로

조부연(Cho Boo-Yun) 한국아프리카학회 2004 한국아프리카학회지 Vol.20 No.-

There was a time, indeed, not very long ago, when Western scholars thought and wrote that primitive and tribal societies in Africa had no laws. Of course, they saw 'law' as a word and concept of the western culture, in which there was the possible use of force, coercion, the courts and officials like judges, lawyers and policemen. Because the early European visitors to Africa did not observe such force, coercion or officials in black robes they concluded that Africa had no 'law.' For them, what 'law' the observed in Africa was European law, which had been introduced as part of the white man's colonizing and civilizing influence. What they observed in the courts of rulers like the Emire of Kano, Sokoto or Timbukto was attributed to the Islamic influence of the Arabs, who penetrated the Western Sudan in the 10th and 11 th centuries. Be that as it may, it is now well established that every human organization, be it primitive or modem, small- or large- scale societies, whether in Africa or else where, has its own law, which it has developed or made out of its own experiences, environment and needs. Such laws aid human organizations in the task of social control and survival, just as language aid their communication, and religion support their morality. Indeed, law has always been part of a society's culture and an important aspect of its heritage, because it stems from the economic, religious, political and social processes that support the society's culture. Law in Africa can only be seen, felt and defined according to the culture of the society or community whose law is being investigated. Just as each society has its own language, its religion and its rituals, so would it have its own history, its own culture and its own law. Africa is diverse and complex. Within this diversity, however, Africa has some unifying characteristics, especially within climatic and economic religions. In the same way, there are certain aspects of law in Africa which have common characteristics, particularly within cultural zones. For example, no indigenous African society has any law disallowing the practice of polygamy. Indeed, many African societies have laws stipulating that payment of brideprice or bridewealth was an essential condition for a valid marriage. There are laws in almost all parts of Africa which define the rules of succession and inheritance through the male line. Within these general categories, however, each society and each cultural zone would have its own particular variation of the general law.

Transitions to Democracy in Africa

조부연(Boo-Yun Cho) 한국외국어대학교 아프리카연구소 1999 Asian Journal of African Studies Vol.11 No.-

녹색생산성 향상 대상 심사기준의 개발에 관한 연구

조부연(Boo Yun Cho),박진수(Jin Soo Park),박광태(Kwang Tae Park) 한국경영학회 2009 한국경영학회 통합학술발표논문집 Vol.2009 No.08

파트너십 관계-개방형 혁신 프로세스 프레임워크에 대한 탐색적 연구

조부연,신기정,박광태,Cho, Boo-Yun,Shin, Ki-Jeong,Park, Kwang-Tae 한국과학기술정보연구원 과학기술정보센터 2010 Journal of Information Science Theory and Practice Vol.41 No.2

Open innovation is a phenomenon that has been widely accepted by both practice and theory over the last few years. On the contrary, partner relationships have attracted little attention while the open innovation could not be emerged without the link to partners. This paper identifies and evaluates a framework for the partner relationships and open innovation processes. Based on the literatures regarding open innovation and partner relationships, we propose the framework of matrix type. We present results based on 352 open innovation cases reported during 2002-2009, and each case is classified into 5 different categories of the framework. JV-C(Joint Venture relationship & Coupled process) archetype has dominated the cases with 178 cases(50.6%) where JV-O(Joint Venture relationship & Outside-In process) follows JV-C with 124 cases(35.2%). No significant change has been found in the number of cases after 2003 when open innovation firstly suggested. However, the number sharply increases in 2009 by boom in JV-C and JV-O. These results show the importance of partner relationships and preference toward Joint Venture relationship in open innovation, while the conventional approaches has just focused on value-chain partnership. We find remarkable collaboration cases contributed by universities and government invested research centers, so the role of non-profit R&D organizations has also been discussed. 글로벌 지식환경이 변화하면서 기업과 연구조직의 혁신활동도 전환기를 맞이하고 있으며, 그 대표적 현상이 개방형 혁신이다. 조직의 경계를 넘는 지식흐름의 방향에 따라 내향형, 외향형, 상호형 개방으로 혁신 프로세스가 나누어져 왔으나, 파트너와의 관계를 고려한 프레임워크에 대한 논의는 미미하였다. 본 연구에서는 개방형 혁신 프로세스와 협업 파트너와의 관계를 두 축으로 하여 파트너십 관계-개방형 혁신 프로세스 프레임워크를 제시하였다. 또한, 2002년에서 2009년까지 언론을 통해 공표된 개방형 혁신사례를 제시된 프레임워크에 따라 분류하여, 국내 개방형 혁신 현황을 분석하였다. 352건의 사례 분석을 통하여 조인트 벤처 관계에서 상호형 혁신 프로세스가 가장 많이 나타나고 있는 것과 2009년에 개방형 혁신이 급증하는 것을 발견하였다. 대기업 중심 사례연구에서 발견하지 못한 상호협력형 사례들을 다수 발견하면서, 개방형 혁신 주체로서의 대학 및 출연(연)의 역할에 대하여 논의하였다.

녹색생산성 향상 대상 심사기준의 개발에 관한 연구

조부연(Boo Yun Cho),박진수(Jin Soo Park),박광태(Kwang Tae Park) 한국경영학회 2011 經營學硏究 Vol.40 No.2

The environment has been on top of the agenda in global economy, and companies have been trying to find opportunities for sustainability in green growth. While green management has been considered as a new opportunity for growth, strategy for environment-friendly management remains an uncharted terrain. We aim to investigate the nature of green productivity and propose the evaluation system, which induces green productivity improvement. Green Productivity Improvement Award(GPIA) has been suggested for the purpose of attracting companies` interest more on green productivity improvement. Development of criteria for GPIA is the main purpose of this paper. To establish a new award, it is important to build a clear evaluation system, and that system should be equipped with evaluation criteria inducing potential candidates` efforts, relative weights reflecting key factors to be rated higher, and evaluation methodology providing systematic assessment guidelines. In this paper, we limit ourselves to the scope of evaluation criteria and relative weights, with evaluation methodology remained for the future research. We developed Green Productivity Improvement Index(GPII) as a set of evaluation criteria, and recommend it to be applied to evaluate the company`s green productivity improvement efforts. While most previous studies have been focusing on Green Productivity Index(GPI) which only considered the relationship between productivity and its environmental impact, GPII more focuses on the processes and drivers of green productivity, assuming that results would be the outcome of those drivers and processes. It also widens its evaluation window from the Corporate orientation to Shareholders` perspective with series of green productivity improvement activities. Based on the Balanced Score Card(BSC), we build six perspectives derived from four original BSC perspectives(Learning and Growth, Internal Business Process, Customers, and Shareholders) and two new perspectives(External Process and Social Responsibility) which have been proposed to consider green productivity characteristics. Corporate Orientation and six perspectives are subdivided into thirty KPIs, and those KPIs are weighted by its relative importance. Analytic Hierarchy Process(AHP) methodology has been applied to rate the relative weight of each KPI. Nine-point Likert-type scales are used in paired comparison. Respondents for this analysis are consultants who have expertise in corporate evaluation, professors, Ph. D. holders and Ph. D. students who major in operations management. We propose relative weights and ranks for perspectives and KPIs respectively, based on the results of AHP. Findings of this study are as follows. First, we develop a set of evaluation criteria for GPIA which fulfills the needs to evaluate green management and productivity improvement. We also emphasize the importance of drivers and processes which have received little attention. Proposed GPIA would be a unique tool to Green productivity improvement. Secondly, criteria could be used as a green productivity management tool for the for-profit organization when that company implement the strategy for productivity improvement with green management. BSC has been widely applied to business area, so we believe that GPIA could be easily adopted by the practitioners. Lastly, proposed tools would be valuable for companies` sustainable development and social responsibility. Evaluation methodology has not been covered in this research and remains for the future research. Refinement for weights on criteria considering different characteristics of industries has also been recommended for future research.

길이 끝나는 곳에서 등산이 시작, 블랙야크

조부연(Boo Yun Cho),정순여(Soonyeo Jung) 제주대학교 관광과경영경제연구소 2023 産經論集 Vol.43 No.1

BYN블랙야크는 친환경 및 ESG 경영을 지향하는 기능성 아웃도어 브랜드이다. 위기를 비즈니스 모델 전환의 계기로 삼는 창업주의 경영철학이 주목을 받으면서, 성공적 창업 및 기업운영 사례로 탐색되어 왔다. 기존의 사례연구에서는 기업사 또는 창업주에 주목하면서, 구체적 경영적 상황에 대한 해당 기업의 해법 제시를 기반으로 한 시사점 도출 및 학습현장 적용에 제한이 있었다. 본 연구에서는 3가지 토론문제의 제시 및 이에 대한 해법제시를 통하여, 본 기업 사례가 경영교육의 현장에서 접목되도록 하였다. 3가지 토론문제는 다음과 같다. 1) 기업가의 철학과 기업의 경쟁력과의 관계, 2) 기업핵심역량 정의 방향성, 3) MZ 세대 대상 아웃도어 브랜드 확장 및 온라인 쇼핑몰 운영의 유의미성이 제시되었다. 이에 대하여, 각기 기업 경쟁우위, Pull - Push 전략, 브랜드 확장 전략에 기반하여, 해당 기업사례에 적용하였다. BYN Black Yak is a functional outdoor brand that pur sues eco-friendly and ESG management. As the founder's management philosophy, which uses the cris is as an opportunity to transform the business model, has been attracting attention, it has been explored as examples of succes sful start-ups and business operations. Existing case studies focused on corporate history or founder s, but there were limitations m deriving implications and applying learning sites based on the company's proposal of solutions to specific business situations . In this study, by presenting three discussion problems and presenting solutions to them, the case of this company was incorporated in the field of management education. The three discussion questions are: 1) The relationship between the entrepreneur's philosophy and the company's competit iveness, 2) the direction of defining corporate core competencies, and 3) the significance of outdoor brand expansion and online shopping mall operation for the MZ generation were presented. Regarding this, based on the company's competitive advantage, pull-push strategy, and brand expans ion strategy, it was applied to the corresponding business case.

중국인 관광객의 외식지출이 국내 산업에 미치는 영향에 대한 연구

강연실(Kang Yun Sil),배형석(Bae Hyoung Seok),조부연(Cho Boo Yun) 한국외식경영학회 2017 외식경영연구 Vol.20 No.2

국내 외식산업은 최근 몇 년간 괄목할만한 성장세를 기록하며 국내경제에 미치는 영향도 커지고 있다. 이에 본 연구에서는 방한 중국인 관광객의 외식지출을 통한 외식산업이 국내경제에 갖는 위상을 점검하고 경제적 파급효과에 대해 분석하고자 하였다. 이를 위하여 2010년부터 2015년까지의 최근 외래관광객 지출비용을 가지고 산업연관표를 재구성하여 각종 승수 및 전후방연관효과, 경제적 파급효과를 산출하였다. 분석결과 음식점업의 각종 승수는 전 산업 평균을 상회하는 수준을 보이며, 경제여건에는 상대적으로 둔감하게 반응하나 후방연관효과가 높은 것으로 나타났다. 또한 경제적 파급효과는 직·간접적으로 발생한 생산파급액이 3조 182.29억 원, 소득파급액은 4,758.83억 원, 부가가치파급액은 1조 785.95억 원, 순간접세파급액은 233.68억 원으로 연평균 약 33%가량 증가한 것으로 나타났다. 주요 관광 경쟁국인 일본과 비교해 방일 중국인 관광객 수준의 식음료비 지출을 가정하여 경제적 파급효과를 추정한 결과, 각종 파급액은 개별항목 합산 기준으로 93.4%, 총 지출비용 기준 65.4% 증가할 것으로 분석되었다. The domestic food service industry has experienced remarkable growth of recent years and its impact on the domestic economy is also increasing. The purpose of this study is to examine the status of the food service industry in the domestic economy by analyzing the Chinese tourists s food expenditure. As a result of the analysis, the economic ripple effect was 3,182.29 billion won directly or indirectly generated production spending, 4,758.83 billion won of income spread amount, 1,785.95 billion won of added value worth, The spillover amount was 23.366 billion won, which was found to have increased about 33% per year. Assuming the same level of economic impact as that of Japan, which is a major competitor of the tourism industry, it is analyzed that the spreads will increase by 93.4% based on the sum of individual items and 65.4% based on the total expenditure cost.

종업원에 대한 보상전략이 몰입에 미치는 영향

김재영(Jae-Young Kim),조부연(Boo-Yun Cho) 한국컴퓨터정보학회 2015 韓國컴퓨터情報學會論文誌 Vol.20 No.3

정보기술의 발달에 따라 집에서 근무하는 재택근무제는 조직과 조직원 모두에게 도움이 되는 미래지향적인 근무방식으로 인식되고 있으며, 선진국을 중심으로 재택근무제에 대한 관심이 높아지고 있다. 기업에 요구되는 비용절감압력 가중에 따라서 재택근무제가 조직 경쟁력 제고의 중요한 수단으로 고려되고 있으나, 재택근무제도에서 발생할 수 있는 조직원의 이탈 및 통제 문제에 대한 연구가 부족한 상황이다. 본 연구에서는 기존 연구에서 논의되었던 보상전략들과 조직몰입의 관계를 재택 및 내근의 상이한 근무제도 상황에서 비교하여 제시하였다. 이를 통하여, 상이한 근무제도에서 기업이 선택해야할 보상전략을 찾고자 하였다. 연구의 결과, 기업의 외재적·내재적 보상이 근로자의 지속적 몰입에 미치는 영향요소임을 확인하였으며, 근로자가 지각하는 정서적 몰입이 규범적 몰입을 매개로 지속적 몰입에 영향을 미치는 단계적 과정을 검증하였다. 특히, 보상지원전략이 조직원의 몰입에 미치는 영향이 근무제도(내근직과 재택근무)에 따라 상이하게 발생함이 실증하였다. Information technology enables home-based working which is a new way to satisfy the firm and its employees. Firms are under pressure of cost reduction, and employees want to maintain balance of life between work and family. Considering the organization’s capability can be the core competency, firm’s efforts to acquire workers’ commitment have been important issue in human resource management. However, researches to increase the workers’ loyalty and commitment within home-base working have not been widely studied. This study tries to identify the relationships among firms’ rewards supporting strategies and workers’ perceived commitment with the working system as a context. Results confirm that the organization’s extrinsic and intrinsic rewards affect the worker’s continuous commitment, and the mediating role of normative commitment between workers’ perceived affective commitment and continuous commitment has been found. Also, we empirically identify the moderating role of working systems(i.e., home-based, vs. office-based) within organization’s rewards supporting strategies and workers’ commitment perceptions.

공급사개발 및 정보공유가 신제품 개발성과에 미치는 영향

김재영(Jae-Young Kim),조부연(Boo-Yun Cho),강재정(Jae-Jung Kang) 한국인터넷전자상거래학회 2014 인터넷전자상거래연구 Vol.14 No.1

We explore the influences of supplier development and information sharing on new product development (NPD) performance with the mediating variable of NPD process integration between buyer and supplier. NPD has been a competitive weapon in a global market, and competitions occur among supply chains rather than rival firms. Without the collaboration with suppliers, firms can hardly achieve NPD performance in this global competition. However, existing studies have been concentrated on buying firm’s strategies without considerations of integrated process in a supply chain. We gathered data from the firms in manufacturing sectors, and the results show that information sharing and supplier development increase NPD performance mediated by NPD process integration. Especially, direct relationship between information sharing and NPD performance vanishes when the mediating variable emerges. This study emphasizes the importance of process integration in NPD process, and suggests stepwise process in achieving NPD performance.