대리이론에 의한 호텔 인센티브제도의 효율성에 관한 연구

조문식 ( Cho Moon-sik ) 세명대학교 지역문화연구소 2003 지역문화연구 Vol.2 No.-

The performance evaluation of a hotel could be achieved through efficient incentive system under Agency Model. And also, it is closely related with the management accounting, which is likely to bring about the problem of moral hazard caused by the manager's the avoidance of risks or effects. For the hotel owner, it would be needed to minimize those two problems to give his managers incentives as well as risk aversion by using performance evaluation through proper reward or penalty have to be followed, the risk aversion uncertainty, efficiency of purpose achievement and versional quality will make the effect of job to various degrees. Accordingly, for efficient incentive system through performance evaluation under Agency Model, it would be more needed than in any other industries. So, this study tried to investigate factors which the Agency Model theory may be positive for hotel management and finally, by using actual evidence study it could demonstrate the incentive system, which would give the greatest degree of both the owner and managers.

패밀리 레스토랑의 온라인 구전, 신뢰성, 구전수용 그리고 레스토랑 방문의도의 구조적 관계

조문식 ( Moon Sik Cho ),조원섭 ( Won Seb Cho ) 관광경영학회 2010 관광경영연구 Vol.43 No.-

This paper reveals the effects of on-line word of mouth on intention of family restaurant visit using structural equation model. For this research the sample group is students of university. A total of 261 responses provide the validated data for analysis. The model and hypotheses were verified through the multivariate statistics and SEM using SPSS 12.0 and Amos 4.0. The results can be summarized as follows. First, consensus had a positive effect trust. Second, vividness had a positive effect trust. Third, community interaction had a positive effect trust. Fourth, trust had a positive effect acceptance of word of mouth and intention of family restaurant. The results of this study can be used for further studies of on-line marketing. This study also provides the authentic data for the efficient management of on-line word of mouth at family restaurant.

제천지역 호텔이용객의 객실 선택 특성에 관한연구

조문식 ( Cho Moon-sik ) 세명대학교 지역문화연구소 2004 지역문화연구 Vol.3 No.-

This study was undertaken to find out significant factors that encourage the customers to choice the hotel and to suggest the marketing strategies which can satisfy the customer's needs and increase the customer's visit. The research method to accmplish the purpose of this study carry out the filed survey on the customer's choice factors about Room department which based on the document study and previous study. The empirical findings of this study & this thesis try to suggest the following marketing strategies are as follow: First, when customers choose the hotel, women consider room factors importantly than men. so it is necessary to offer special service to satisfy woman. second, older and younger respondents consider room general factors service strategies should be developed. Recently, in the rooms envirinment of the hotel, the customer need is varied, highstandaed service is required, and an timely offer of the quick information is indispensable. Also competition between the similar hotel is deepening. in order to increasing room revenue, postive management tool is becomed powerful in the hotel industry.

연구논문(硏究論文) : 지역축제 참가자의 축제참가동기에 따른 축제만족도 차이분석에 관한 연구 -온달문화축제를 중심으로-

조문식 ( Moon Sik Cho ) 한국관광산업학회 2013 Tourism Research Vol.38 No.4

평형성(balance) 능력이 사이드스텝 테스트(side-step test) 결과에 미치는 영향

조문식(Cho, Moon-Sik),권태원(Kwon, Tae-Won) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.4

The purpose of this study was to see the good balance and bad balance is affecting the results of the agility side-step test through the balance and agility tests that are functional elements of neuromuscular system. First, the record of a high-balanced(One-leg-standing) male group(75.41±30.67) to the result of the side-step(31.17±7.02) was shown to be high, and the record of a low-balanced male group(21.68±11.04) to the result of the side-step(29.86±7.34) was shown to be low. Second, the record of a high-balanced(One-leg-standing) female group(100.20±38.55) to the result of the side-step(38.55±10.47) was shown to be high, and the record of a low-balanced female group(26.09±13.85) to the result of the side-step(26.22±4.40) was shown to be low. Third, the result of correlation between the male balance(One-leg-standing) and the side-step was shown to be positive with r=.315 and significance level .01, and the result of correlation between the female balance(One-leg-standing) and the side-step was shown to be strongly positive with r=.672 and significance level .01. Fourth, the result of correlation between the high-balanced(One-leg-standing) male group and the side-step according to the male’s height was shown to be weak positive for the one-leg-standing with r=.038, and negative for the side-step with r=.143. For the low-balanced male group it was shown to be weak positive for the one-leg-standing with r=.082, and negative for the side-step with r=.086. For the high-balanced female group according to the female’s height it was shown to be negative for the one-leg-standing with -.234, and weak positive for the side-step with r=.136. For the low-balanced female group it was shown to be negative for the one-leg-standing with r=.102, and weak positive for the side-step with r=.321.

주동근과 길항근의 상호근력작용에 관한 연구

조문식(Cho, Moon-sik),권태원(Kwon, Tae-Won) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.5

The purpose of this study was to provide the basic data about the correlational muscle action between agonistic muscle and antagonistic muscle through the isometric training of musculus quadriceps femoris and biceps femoris. The experiment was performed to compare and analyze the effect of agonistic muscle training on the correlational muscle action when isometric training was performed for agonistic muscle(musculus quadriceps femoris) and antagonistic muscle(biceps femoris) at the angle of 90°. With CyBex 770, at 60°/sec, maximum muscular strength was measured over 3 times and the peak torques of extensor muscle and flexor muscle were measured. 1RM measurement was performed for training strength of each group. 80% strength of leg extension and leg curl was used over 3 times and 5 times per week respectively for 4 weeks. The measured peak torque values were compared and analyzed. The study result revealed that when the values of antagonistic muscle(biceps femoris) before and after training were compared in agonistic muscle(musculus quadriceps femoris) training result of 90° isometric training, the value after training(289.00±42.083) was higher than that before training(253.00±54.892). However, it was found that the difference was not statistically significant. In addition, when the values of a ntagonistic muscle(musculus quadriceps femoris) before and after training were compared in the training of agonistic muscle(biceps femoris), the Value after training(190.00±30.361) Was higher than that before training(168.63±40.817). However, it was found that the difference was not statistically significant.

단양군 대표축제 방문동기에 따른 시장 세분화 연구 -온달문화축제를 중심으로-

조문식 ( Moon Sik Cho ) 한국관광산업학회 2015 Tourism Research Vol.40 No.4

본 연구의 목적은 단양 온달문화축제를 방문하는 관광객들의 동기를 세분화하여 축제 방문객들의 특성을 살펴보고 그 분석 결과를 토대로 단양 온달문화축제의 경쟁력을 강화하기 위한 방안을 제시하는데 있다. 단양 온달문화축제는 단양지역을 홍보하는 마케팅 수단이며, 지역의 경제를 활성화하는 긍정적인 역할인 대표적인 지역의 문화관광축제이다. 자료는 단양군의 대표축제인 온달문화축제로 설정하고 축제 기간인 2014년 10월 2일부터 10월 5일 까지 축제 방문객들을 대상으로 수집되었으며 분석에 이용된 표본은 총 280부이다. 온달문화축제의 시장을 세분화하기 위해 축제 방문동기를 유형화하고 그에 영향을 미칠 수 있는 인구통계학적 특성, 축제 행동특성 및 만족도를 설명변수로 MNL모형을 통하여 추정 하였다. 분석결과, 축제의 방문동기 유형은 3개의 집단으로 구별되었으며 각 집단의 유형별로 영향을 주는 변수가 각기 달리 나타났다. 인구통계학적 특성에서는 성별, 결혼여부, 거주지역, 소득, 교육수준, 방문횟수, 방문경험, 체류기간, 만족도 등이 소비행위에 영향을 주는 요인으로 나타났다. 최종적으로 해당 지역의 축제에 관한 정책수립과 전략을 수행하는데 필요한 자료를 실증적으로 제시한 것에 의의가 있으며, 지역의 대표적인 문화축제로 온달문화축제의 시장특성을 이해하는 것은 향후 축제의 성공여부와 관련이 높다. 수요자에 대한 정확한 이해를 바탕으로 축제의 프로그램을 구성하고 지역의 특성을 방문객들에게 제시한다면 축제의 만족도는 물론 축제를 통한 지역의 경제 활성화에도 도움이 될 것이다. 본 연구는 해당 지역의 축제에 관한 정책수립과 전략을 수행하는데 필요한 자료를 실증적으로 제시한 것에 의의가 있으나 지속적인 모니터링을 통한 방문객의 특성을 관찰하고 유사한 여타 축제의 결과물과 비교 분석함으로서 좀 더 세밀한 전략이 도출될 것이라 판단된다. The purpose of this study is to investigate motives behind visit to Danyang-gun Ondal festival and to examine the characteristics of the festival visitors. Based on the analysis, this study aims to suggest ways that strengthen the competitiveness of Danyang Ondal Festival. Danyang Ondal festival which is designed to promote the Danyang area as a cultural district plays its positive role to activate the economies of the region. The questionnaire was distributed to festival visitors who attended the Ondal Culture Festival between October 2, 2014 to October 5, 2014. 280 usable samples were collected and used in the final analysis. The results were as follows: three types of motives behind visit to festival were found and each type has its own unique set of variables that influences the motives. Demographic characteristics that were found to influence consumer behavior are as follows: gender, marital status, residence, income, education level, number of visits, visiting experience, length of stay, satisfaction. This study provides significance in that it suggests empirical evidence which is necessary to set policy and strategic direction of the festival. To have an understanding of unique characteristics of Ondal cultural festival which is a representative cultural festival of the area might be the cornerstone to the success of the festival. Creating a festival program based on the accurate understanding of the needs of the consumer and unique characteristics of the area would contribute to the satisfaction of the visitors of the festival as well as local economic development.

순발력(power) 검사의 표준화 작업에 관한 연구

조문식(Cho, Moon-Sik),권태원(Kwon, Tae-Won),최영철(Choi, Young-Chyul) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.4

The study had a doubt that existing explosive muscular strength test record, the better value of twice performances in existing explosive muscular strength test according to manual. Therefore, the study tried to increase the number of performances and allow resting time between tests to propose the valid test method to standardize 6 items of explosive muscular strength test such as standing broad jump, standing high jump, medicine ball throw, vertical high jump, shot put and helmas jump in order to check what kind of change exists in the ability of explosive muscular strength. The purpose of this study was to find out the correlation to get reliability data by researching the significance of correlation among 6 items. The study results are as follows. First, the result of performing the test about 6 items of explosive muscular strength over 10 times continuously, the average value showed a little difference but it did not show signigicant difference statistically(p>.05). Second, 10 times of performances about 6 items showed a little difference on average by group but the difference was not significant (p>.05). It does not show the statistical significance in the comparison of resting times such as between 0 minute and 3 minutes, between 0 minutes and 6 minutes and between 3 minutes and 6 minutes (p>.05). Third, for the correlation between continual test 〈Table 15〉 and resting test 〈Table 16〉 about 6 item, of explosive muscular strength test such as standing broad jump, standing high jump, medicine ball throw, vertical high jump, shot put and helmas jump, all 6 items showed very significant level(<SUP>***</SUP>p<.001).

자동차 야영 관광 활성화를 위한 정부관광기구의 역할연구

조문식(Cho Moon Sik),하헌국(Ha Hun Kook),박영목(Park Young Mok) 한국관광레저학회 1992 관광레저연구 Vol.- No.4

문경지역의 관광자원 개발 방향에 관한 연구

조문식(Cho Moon Sik) 한국관광레저학회 1996 관광레저연구 Vol.8 No.1