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조구현 한국호텔관광학회 2001 호텔관광연구 Vol.3 No.2
Travel industry in Korea has growed quickly in quality and quantity since the liberalization measures. However, some travel agents tend to copy the travel services and packages developed and offered by other agents. This has caused the disturbance in the structure of distribution. For this reason, it is essential to introduce the certification for excellent travel services and packages. If such a system is introduced, consumers will have the opportunity to choose the best one available. In addition, it will add in the development of domestic travel industry by acting publicity campaign for excellent services and packages both Korea and abroad. There are several steps which must be taken to introduce and effectively settle the certification system for travel services and packages. First, an method of assessment should be constructed. This method should be understood by travel agents and consumers. Second, the government should give incentive to travel agencys which develop good travel services and packages. Third, the government should be careful when they decide the area of application and select committee who will investigate which services and packages are the best. In conclusion, the certification for travel services and packages will make a contribution to an increase in the rate of competition among domestic travel agencys. In order to maintain this, the government should continuously review travel services and packages and perform quality control and check on a regular basis.
조구현 한국관광식음료학회 1997 관광식음료경영연구 Vol.7 No.1
It is expected that Korean restaurant business will become one of the most important contributors to the notion's economy by the year 2000. As the many visible and invisible trade barriers are tumbled down and market opening to foreign competition expedites, a strategy to solidify the competitiveness of the restaurant industry is urgently needed. Some of the strateges that need to sharpen the competity edge are as follows: 1. Development of restaurant business management knowhow and enhancement of information gathering capability. 2. Development of its own unique brand of food and service tailored to many different tastes of clientele. 3. Promotion of the industry's globalization efforts with the development of local restaurant brand & Korean traditional foods and with the expansion of foreign investment. 4. Reinforcement of staff training and provision of a compensation package to attract qualified personnel. 5. deregulation of many anachronistic laws and restrictions with government's full support for the industry to realize what it's supposed to be in the 21st century.
우리나라 外食産業 實態와 經營改善 方案에 관한 硏究 : 觀光食堂業을 中心으로
조구현 韓國食飮料經營硏究會 1995 食飮料經營硏究 Vol.5 No.-
It is expected that the restaurant business will become a major industry in the next century. Furthermore, the conclusion of Uruguay Round free trade negotiations expedited the need to hike the industry`s competitive edge and globalization efforts. To cope with the tough situation the following management improvement actions/programs are strongly recommended : 1. Enhance customer service and diffentiate it from competitors 2. Cut down on cost by computerizing business operation 3. Develop a quality new product with focus on traditional Korean Foods 4. Develop overseas markets 5. Redress the Industry's quite bad image with government's taxational and financial supports 6. Beef up employee job training 7. Attract quality workforce by providing better working condition and compensation package