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네일 서비스업체의 인적ㆍ물적 서비스 속성이 고객만족 및 재방문의도에 미치는 영향
조고미(Koh Mi Cho),김윤(Yun Kim) 한국인체미용예술학회 2014 한국인체미용예술학회지 Vol.15 No.3
The purposes of this study were to verify physical and personal service attributions and their effects on customer satisfaction and intent to re-visit for services. To achieve the purposes, a questionnaire was conducted with 317 nail service customers. Data were analyzed by structure equation modeling of Amos 18.0 and SPSS 18.0. The results of this study were summarized as follows: First, personal service attributions were related positively to customer satisfaction. Second, physical service attributions were not related to customer satisfaction. Third, customer satisfaction was related positively to their intent to re-visit for service provision.
하선옥 ( Sun Ok Ha ),조고미 ( Koh Mi Cho ) 한국패션비즈니스학회 2008 패션 비즈니스 Vol.12 No.1
A face is the place where individuals can first give their images visually. This chapter presents how `Visual optical illusion` works in applying makeup and how to differentiate the direction, location and shape of Lip in the aspect of physiognomy. For this study, employed were five types of face shape produced by Photoshop program. The best-matched facial shape was examined through a questionnaire research after applying the optical illusion of Lip to the five types of face shape. The results were revealed to be identical to ones presented in make-up teaching materials. In conclusion, it was found that well-matched shape and size of Lip could make some changes in the facial impression, changing the face shape into oval shape. The facial line can be modified and supplemented by reshaping such facial parts as the Lip, producing well-balanced facial shape. Consequently, make-up was proved to be one of the methods which can be used to create social and psychological effect which can make a favorable facial impression and individuality, natural impression and image making depending on different purposes, taking advantage of optical illusion effect.
취업스트레스의 행동요인과 직업능력향상행동, 외모관리행동 간의 관계 : 광주광역시 대학생을 중심으로
피쟈치(Pi Jiaqi),조고미(Koh-Mi Cho) 한국인체미용예술학회 2021 한국인체미용예술학회지 Vol.22 No.4
This study investigated the behavioral factors of job-seeking stress on job competency improvement behaviors and Appearance Management behavior. It also examined the effects of job competency improvement behavior on Appearance Management behavior. The results found the following: First, in the hypothesis that ‘The behavioral factors of job-seeking stress will have a positive effect on job competency improvement behavior , as the influence of job-seeking stress increased, respondents behavior to improve job ability also increased. Second, in the hypothesis that ‘The behavioral factors of job-seeking stress will have a positive effect on appearance management behavior , as the influence of job-seeking stress increased, the behavior to improve the appearance management behavior of respondents also increased. Third, in the hypothesis that ‘job competency improvement behavior will have a positive effect on appearance management behavior , appearance management behavior also improved as job competency improved. The above results confirm that the behavioral factors of job-seeking stress by university students, have a considerable effect on their Job Competency Improvement Behaviors and that such affects appearance management behavior.
SNS 화장품 광고속성과 광고몰입, 구매의도의 연관성 연구
김은희(Eun-Hee Kim),조고미(Koh-Mi Cho) 한국인체미용예술학회 2021 한국인체미용예술학회지 Vol.22 No.2
The advantage of SNS platform service is two-way communication and fast transmission. These characteristics of SNS are being used as a new market approach for domestic and foreign companies. The summary of the results of this paper is as follows. First, information, amusement, and reliability properties of SNS had a positive influence on advertisement immersion. Second, it was found that the advertising properties of SNS cosmetics have an influence on purchase intention. Among them, pleasure has been identified as the most important attribute. Third, it was found that consumer s commitment to advertising also affects purchase intention. Overall, it can be seen that entertainment is an important factor in the consumer s immersion and purchase intention in the SNS cosmetics advertisement attributes, which suggests that advertisements that can entertain and influence consumers perspectives in SNS cosmetics advertisements are effective. Therefore, in the production of SNS cosmetics advertisements, it is necessary to produce advertisements with reliability are necessary and informationality while focusing on entertainment that can attract the attention of consumers.
맥스팩터(Max Factor)의 업적 고찰을 통한 철학적 의미 연구
김은실 ( Eun Sil Kim ),조고미 ( Koh Mi Cho ) 한국미용학회 2015 한국미용학회지 Vol.21 No.3
The purpose of this study is to examine Max Factor, the founder of Max Factor company, who constructed the stepping stone in the hollywood make-up history and the media production. Max Factor company still has high reputation and value among the numerous make-up and media industries, and this study will re-examine the company`s footprint. The method of this study is designed from the domestic and overseas scholarly articles, which provide Max Factor`s biography, pictures, official web site, and news articles from all over the world. The time span for inspecting Max Factor company takes a place between 1914 and 2014, which is between immediately after Max`s death and the present in which P&G’s online marketing has been operated since P&G took over the ownership of Max Factor company. The result shows the challenge spirit and creativity of Max Factor company provided a huge success to the company. Newly invented make-up kits were not only thorough but also contained humanity, natural beauty, and futuristic features. As a result, Max Factor company became leading company in the industries, and no company could beat its popularity. For example, the air-spray body painting, optical illusion based animal make-up, innovative make-up research development, etc. are the proof of Max Factor`s characteristics which made him so special. Currently, there is Max Factor Museum established in Hollywood; therefore, it has been obvious that Mac Factor`s contribution in the art and make-up industry is very impressive. The history of Max Factor will remain forever among the people all over the world.
김윤(Yun Kim),조고미(Koh Mi Cho) 한국인체미용예술학회 2014 한국인체미용예술학회지 Vol.15 No.3
The purposes of this study were to verify internal service qualities and their effects on internal customer satisfaction and examine the relation between internal customer satisfaction and organizational commitment. To achieve the purposes, a questionnaire was conducted with 118 nail shop's employees. Data were analyzed by structure equation modeling of Amos 18.0 and SPSS 18.0 program. The results of this study were summarized as follow: First, internal marketing was related positively to organizational commitment. Second, internal service qualities indirectly effected organizational commitment through internal customer satisfaction. Third, the internal marketing was related positively to consumer orientation. Forth, internal service qualities indirectly effected consumer orientation through internal customer's satisfaction.
산학일체형 미용 도제학교의 교육서비스품질과 진로준비행동, 교육만족도 간의 연계성 연구
김보람(Bo-Ram Kim),조고미(Koh-Mi Cho) 한국인체미용예술학회 2021 한국인체미용예술학회지 Vol.22 No.2
This study analyzed the effect of educational service quality of students in industry-academia integrated apprenticeship schools on career preparation behavior and education satisfaction, centering on beauty high schools. According to this study, the quality of apprenticeship education services in the beauty field has a positive effect on students educational satisfaction and career preparation behavior. Therefore, students career preparation behavior has proven to be an important factor influencing the quality of education services and satisfaction with education. This study is significant in that it is an empirical study conducted with students of beauty high schools nationwide currently conducting industry-academia cooperation education. The results of this study are expected to be continuously sought to develop quality factors of educational services, which are important factors in industry-academia education, and to increase apprenticeship education satisfaction. We hope that this study will be used as a basic material for enhancing career preparation and educational satisfaction of beauty high school students.
개인(個人) 색채(色彩) 진단(診斷)에 따른 모발(毛髮)과 메이크업 색상(色相)의 변화(變化) -가을 타입의 모델을 중심(中心)으로-
나해윤 ( Hee Yun Na ),조고미 ( Koh Mi Cho ),이수희 ( Su Hee Lee ) 한국패션비즈니스학회 2005 패션 비즈니스 Vol.9 No.2
To find suitable color for an individual is very important in personal image-making. In recent years, the importance and role of personal image is also more emphasized. This study deals with the necessity of personal color system and the proposal of color which looks nice on a person as a result of personal color system. It also includes the method of making personal image by balancing between and using both favorite color and unfavorite color. Besides, I study how does the color image affect the personal appearance image in this paper. From clinical experiments. I concluded as follow. First, Each person has his suitable color. When the color is used. The color, pimples, flows and so on are covered and defects of his face are made up for. Second, By changing the factors of his own original color-group and decision factors - color of skin, hair, eye, etc -, I can change personal color-group. Third, The image of color affects the personal appearance image, when it used in make-up and hair-color. Considering above results, If one uses one`s suitable color, one will complement defects of one`s face and improve merits one`s. Besides, One will be more confident and active by using one`s suitable color.