리조트 이미지 광고의 수사학적 표현 중 비유법이 소비자의 태도에 미치는 영향에 대한 연구

정종인 ( Jong In Jung ) 한국정보디자인학회 2011 정보디자인학연구 Vol.17 No.-

본 연구에서는 기업광고의 표현 방법 중 수사학적 표현이 소비자의 태도에 미치는 영향에 대한 연구로 시각적 측면에서의 효과 분석에 대한 연구이다. 어떤 수사적 표현이 광고효과가 있느냐는 선행과제에 광고효과와 소비자의 태도에 대한 부분을 리조트 광고에 국한하여 연구하고자 한다. 본 연구에서는 광고의 시각적 표현에 중점을 두고 기업이미지 광고에 가장 많이 쓰이는 수사법중 고등학교 분류표에 의한 비유법 중 직유법, 은유법, 열거법, 대유법, 대구법임을 문헌을 통해 확인하고, 이에 따라 임의의 기업을 선정하여 앞서 열거한 수사법을 적용한 광고를 제작하여 광고효과를 측정하고, 기업이미지 광고가 기업에 대한 소비자의 태도 변화에 대한 영향을 측정하였다. 측정결과는 실험자들을 대상으로 한 실험 결과에 광고의 효과를 크게 기억측면과 호의적인 반응 두 가지 측면으로 살펴보았다. 기억측면을 측정하기 위해 광고상기와 광고재인이라는 두 가지 변수를 사용하였고, 호의적인 반응을 측정하기 위해 광고태도를 사용하여 연구가 이루어졌다. 실증분석을 통해 얻어진 연구결과로 다음과 같은 결론을 얻을 수 있다. 기업이미지광고의 목표를 어떻게 설정하는가에 따라 광고 수사법을 다르게 사용할 필요가 있고, 기업이미지 광고에서는 직접적인 표현을 사용하는 것이 바람직하지 않다. 본 연구결과 직유법은 광고기억의 측면이나 호의적인 반응측면 모두에서 가장 낮은 평가를 얻고 있다. 따라서 기업이미지광고에서는 직유법과 같은 수사법이 바람직하지 않다고 할 수 있다. 끝으로, 기업의 상황에 따라 서로 다른 광고 수사법을 사용할 필요가 있다. 따라서 각각의 기업이 처한 상황에 따라 수사법을 달리하여 기업이미지광고를 하는 것이 바람직할 것이다 The current study experimentally investigated the effect of various rhetoric expressions used in corporate image ads. For the design of the experiment, a rhetoric classification model included in high school curriculum-simile, metaphor, enumeration, synecdoche, and parallelism-was adopted, and to measure the implications on both ad effectiveness and consumer attitude, this study selected one particular industry resort industry and created different ads according to the adopted rhetoric classification model. Ad effectiveness was measured in terms of two variables on memory: advertisement recall and advertisement recognition. Consumer attitude was measured in terms of favorable response scores given by the participants. The analyses of the data obtained from the experiment produced the following findings. The results show that the rhetorical style of simile received the lowest scores in both ad effectiveness (recall and recognition) and consumers` favorable attitudes. It indicates that direct comparison is not a desirable figurative style in corporate image advertisement. It issuggested, however, that a variety of rhetoric expressions can be considered and utilized for corporate image advertisement depending on the goals and objectives of such advertising as well as unique circumstances that each corporation is situated in.

국내 애멸구 (Laodelphax striatellus Fallen) (노린재목: 멸구과)의 시기별 날개형 및 기생율

손병인,정종국,이준호,Son, Byung-In,Jung, Jong-Kook,Lee, Joon-Ho 한국응용곤충학회 2014 한국응용곤충학회지 Vol.53 No.4

The small brown planthopper, Laodelphax striatellus (Fall$\acute{e}$n) (SBPH) is one of the important rice pests in Korea, which transmits rice stripe virus (RSV) to rice. This pest is an indigenous species in Korea and has also known to migrate from China to the western coastal areas of Korea. This study was conducted to investigate the wing morphs of SBPH and its parasitism rate of Haplogonatopus atratus Esaki et Hashimoto in Korea. In 2014, SBPH were collected in April and July from 16 sites throughout South Korea and their wing morphs and parasitism rates were measured under the microscope. Percentage of brachypterous male in July was significantly declined compared to that in April, while that of brachypterous female did not change. A positive relationship was found between latitude and percentage of brachypterous adults in April. Parasitism rate of both nymphs and adults were higher in April than July. In addition, nymphal parasitism rate was generally higher in western coastal areas. 애멸구(Laodelphax striatellus (Fall$\acute{e}$n))는 벼줄무늬잎마름병을 매개하여 심각한 피해를 야기하는 벼 해충으로 국내에서 월동하는 토착종이며 중국에서 국내 서해안지역으로 비래하기도 한다. 본 연구는 애멸구의 분산과 개체군 동태의 기초자료로 활용하기 위해 국내 16지역에서 2014년 4월과 7월에 애멸구를 채집하여 발생시기에 따른 날개형태의 비율과 홍집게벌 기생율 현황을 파악하였다. 수컷은 4월보다 7월에 단시형의 비율이 유의미하게 낮았고, 암컷 단시형 비율은 차이가 없었다. 회귀분석 결과 4월의 단시형 비율이 위도가 증가함에 따라 증가하는 경향을 보였다. 약충 및 성충의 기생율은 7월보다 4월에 높았다. 또한 서해안지역의 약충 기생율이 대체적으로 높은 경향을 보였다.

일부 지역사회 아동에서 구강건강 위험도 평가항목의 유용성 평가

류재인 ( Jae In Ryu ),김용진 ( Yong Jin Kim ),박주현 ( Joo Hyun Park ),김현주 ( Hyun Joo Kim ),김종애 ( Jong Ae Kim ),정종일 ( Jong Il Jung ),김철신 ( Chul Shin Kim ),정세환 ( Se Hwan Jung ) 대한예방치과·구강보건학회 2011 大韓口腔保健學會誌 Vol.35 No.2

Objectives. This study aimed to apply an oral health assessment model based on the care pathway to children and evaluate the validity of the risk assessment components in the model with regards to the oral health status of objective and subjective. Methods. 168 children from 8 community children centers in J district, S city, Gyeonggi-do participated in this study, while three dropped out. Finally, 165 children were selected as the study subjects (98.2% response rate). The oral health assessment form was adopted from the report of ``preliminary study of Primary Care Dentist System for Children (I)``. The independent variables were oral health risk assessment components and the dependent variables were df index, DMFT index, active dental caries in permanents teeth, gingival health status, and perceived oral health condition. Mann-Whitney test was used for the first two variables due to nonparametric distribution and chi-squared test was used for the last three. Results. There were significant mean differences for both dft index and DMFT index for the oral health risk assessments. DMFT index showed differences in 7 components of oral health risk assessment compared to the dft index, which did in 3 components. The existence of active dental caries in permanents teeth was statistically different in 5 oral health risk assessment components, the gingival unhealthy condition for 4 components, and perceived oral unhealthy condition for 1 component. Conclusions. ``High caries in mother and siblings`` in social history, ``new lesions since last check-up``, ``premature extractions due to caries``, ``heavily restored dentition`` in caries experience, ``evidence of gingivitis``, ``poor level of oral hygiene``, ``plaque retaining factors`` in periodontal disease experience/plaque showed statistically significant differences, whereas the other components did not.

일부 지역아동센터 치과주치의 사업의 진료내용 및 비용 분석

류재인 ( Jae In Ryu ),김용진 ( Yong Jin Kim ),박주현 ( Joo Hyun Park ),김현주 ( Hyun Joo Kim ),김종애 ( Jong Ae Kim ),정종일 ( Jong Il Jung ),김철신 ( Chul Shin Kim ),홍민경 ( Min Kyeong Hong ),정세환 ( Se Hwan Jung ) 대한예방치과·구강보건학회 2013 大韓口腔保健學會誌 Vol.37 No.1

Objectives: This study aimed to identify a relationship between dental service items and fees among dental clinics; this is important when deciding capitation rates for a registered system. The status of oral health, use of dental service items, and amount of dental fees for community care children were compared according to the dental clinics with which they were registered. The dental fees were analyzed using the oral health risk assessment components to identify the relationship between them. Methods: The study subjects comprised 182 children from 8 community children centers in J district, S city, Gyeonggi-do. The independent variables were the dental clinics and the dependent variables were oral health status (decayed, missing, filled teeth [DMFT] index or df index), dental service items (total number of visits and dental filling type), and dental fees (total fees, National Health Insurance [NHI] coverage, and NHI non-coverage). The variables displayed a nonparametric distribution and were hence analyzed by the Kruskal-Wallis test. The nonparametrically distributed oral health risk assessment components were analyzed by the Mann-Whitney test. Results: The higher the DMFT index, the higher the number of dental clinic visits and number of children with dental fillings. There were differences in the number of dental fillings between clinics except for resin-based fillings; this gap was wider for amalgam and gold inlay fillings. The dental fees differed between clinics and was probably dependent on the whether the major dental service type was NHI-covered or non-covered. “Anterior caries or restorations” in children with caries and “plaque retaining factors” in children with periodontal disease experience/plaque displayed statistically significant differences for total fees and NHI non-covered fees, respectively. Conclusions: The preference for specific service items leads to a difference in dental fees. It is essential to develop guidelines under a capitation agreement and practice them in order to achieve a successful registered dental system.

Lipoxygenase 결핍된 Non-GM콩의 특성

이수정(Soo-Jung Lee),김인성(In-Sung Kim),이혜진(Hye-Jin Lee),정종일(Jong-Il Chung),성낙주(Nak-Ju Sung) 한국식품영양과학회 2013 한국식품영양과학회지 Vol.42 No.10

Lipoxygenase(LOX)가 결핍된 non-GM콩인 개척#1(검정콩, LOX2,3-free), 개척#2(황색콩, LOX2,3-free) 및 진양콩(황색콩, LOX1,2,3-free)의 이화학적 특성과 두부 수율을 LOX가 존재하는 태광콩(황색콩, LOX1,2,3-present)과 비교하였다. 콩의 길이 및 백립중은 태광콩에 비해 개척#1이 유의적인 차이로 컸으며, 황색콩에서는 LOX가 결핍된 품종이 태광콩보다 크기 및 중량이 다소 작았다. 콩을 12시간 동안 수침한 후 콩의 중량 증가율은 217.07~226.55%로 개척#2가 유의적으로 높았다. 전체적인 색차(ΔE)는 개척#1이 유의적으로 높았으며, 3종의 황색콩은 시료 간에 비슷한 경향이었다. 조지방 함량은 태광콩이 17.30%로 유의적으로 높았으며, LOX가 결핍된 콩은 13.71~14.66%로 시료 간에 유의차가 없었다. 조단백질 함량은 개척#1(34.79%)이 타 시료(32.93~33.47%)에 비해 유의적으로 높았다. 구성아미노산 함량은 모든 시료에서 glutamic acid의 함량이 가장 높았으며, 총량은 개척#1이 32.42 g/100 g으로 가장 많았고 개척#2와 태광콩은 비슷한 함량이었다. 이소플라본 함량은 LOX가 결핍된 콩이 태광콩에 비해 더 많았으며, 특히 개척#1(1672.54 μg/g)에서 가장 높았다. 콩의 총 페놀 함량은 개척#1이 276.91 mg/100 g으로 가장 높았으며, 플라보노이드 함량은 개척#1(26.93 mg/100 g)이 타 시료에 비해 2.6~2.8배 정도 높았다. DPPH, ABTS 라디칼 소거활성 및 환원력은 개척#1이 타 시료에 비해 높았다. Non-GM콩으로 제조한 두부의 수율은 개척#2에서 가장 높았다. 황색콩인 개척#2는 이화학적 특성 및 항산화 활성 측면에서 태광콩과 유사하였고 두부 수율이 높아 두부 제조에 적합한 품종인 것으로 사료된다. The properties of non-GM soybeans with lipoxygenase (LOX) free genotypes, such as Gaechuck#1 (black, LOX2,3-free), Gaechuck#2 (yellow, LOX2,3-free) and Jinyangkong (yellow, LOX1,2,3-free), were compared to Taekwangkong (yellow, LOX1,2,3-present) as control. Length and weight of soybeans were significantly longer in Gaechuck#1, but LOX free genotypes of yellow beans was smaller than Taekwangkong, in terms the size and weight. After soaking for 12 hr, increased ratios of soybean weight were 217.07~226.55%, and they were significantly higher in Gaechuck#2. The total color difference (ΔE) to Taekwangkong was the highest in Gaechuck#1, but another yellow soybean were similar. Crude lipids content was significantly higher in Taekwangkong (17.30%), and these LOX free genotypes (13.71~14.66%) did not show significant difference. Crude protein contents were significantly higher in Gaechuck#1 (34.79%) compared to the other soybeans (32.93~33.47%). Contents of glutamic acid among the detected composition amino acid were highest, and its total contents were highest in Gaechuck#1 (32.42 g/100g), and the total content of Gaechuck#2 was similar to Taekwangkong. Contents of total isoflavone were higher in LOX free genotypes than Taekwangkong, especially significantly higher in Gaechuck#1 (1672.54 μg/g). Contents of total phenol were highest in Gaechuck#1 (276.91 mg/100 g), and flavonoids content of Gaechuck#1 (26.93 mg/100g) was 2.6~2.8 times higher than the other samples. DPPH, ABTS radical scavenging activities and reducing power were significantly higher in Gaechuck#1. The yield of soybean curd from tested samples was the highest in Gaechuck#2. Gaechuck#2 as LOX free genotypes was similar to Taekwangkong with regard to physicochemical properties and antioxidant activities. Therefore, we propose that Gaechuck#2 is a more suitable genotype for soybean curd products.

일부 지역아동센터 아동에 대한 치과주치의 사업 3년간의구강건강상태, 진료 및 비용 분석

류재인 ( Jae In Ryu ),김용진 ( Yong Jin Kim ),박주현 ( Joo Hyun Park ),김현주 ( Hyun Joo Kim ),김종애 ( Jong Ae Kim ),정종일 ( Jong Il Jung ),홍민경 ( Min Kyeong Hong ),정세환 ( Se Hwan Jung ) 대한예방치과·구강보건학회 2014 大韓口腔保健學會誌 Vol.38 No.4

Objectives: This study aims to investigate the trends and progress in oral health status, dental serviceitems, and fees among children receiving community-based registered dental care over a three-yearperiod. Methods: The study subjects were selected from nine community children centers in J district of S city,in the Korean province of Gyeonggi-do. The sample included 222 children who had received care in2011 and 2012, and 205 children, in 2013. The dependent variables were oral health status (df indexand decayed-missing-filled teeth index), dental service items (total number of visits and dental fillingsby type), and dental fees (total fees, National Health Insurance [NHI] coverage, and NHI non-coverage),analyzed by year. The percentages of dental caries and dental service items were tested using chisquareanalysis, and the mean of each variable, including dental fees, was tested using the Kruskal-Wallis method, owing to non-parametric distribution. Results: There was a statistically significant decrease in the rate of dental clinic visits for treatment, andan increase in the mean numbers of filled teeth and sealants performed per year. The rate and numberof dental fillings increased steadily, whereas the services for oral health promotion and preventionwere decreased. The number of dental visits and the total fees decreased steeply, especially within thesecond half of the last measured year: around 90,000 earned within that time, compared to 170,000earned during the first year. Conclusions: Dental clinic visits should be encouraged on a regular basis for oral health promotion andprevention by both patients and providers using capitation payment systems, for example. It is necessaryto monitor and provide training for all related staff by developing a manual for oral health examinationand treatment, adjusted for the registered dental system. Policy measures addressing the needsof vulnerable social groups are needed more than ever. Therefore, it is important to provide as muchtargeted support and training to the registered dental system as possible.

Lipoxygenase 결핍콩으로 제조한 된장의 품질 특성 및 항산화 활성

이수정(Soo-Jung Lee),김인성(In-Sung Kim),호문사(Wen-Si Hu),하은선(Eun-Seon Ha),정종일(Jong-Il Chung),성낙주(Nak-Ju Sung) 한국식품영양과학회 2016 한국식품영양과학회지 Vol.45 No.1

LOX 결핍콩(진양, 05C4 및 LS)의 가공적성을 평가하기 위하여 재래 된장을 제조하여 일반 콩(태광) 된장과 품질 특성 및 항산화 활성을 비교하였다. 된장에서 수분과 조단백질 함량은 LS 된장이 유의적으로 높았으며, 조지방 함량은 7.92~8.22%로 콩 품종에 따른 유의차가 없었다. 탄수화물함량은 LS 된장이 가장 낮았다. 된장의 환원당은 태광 된장에 비해 진양 된장이 유의적으로 높았다. 아미노태 질소 함량은 태광 된장에 비해 3종의 LOX 결핍콩 된장에서 유의적으로 높았다. 된장의 색깔은 태광 된장에 비해 05C4 및 LS된장은 차이가 없었으며, 진양 된장은 두드러진 색차를 보였다. 된장의 구수한 맛은 태광 된장이 다소 높았으며, 짠맛은 LOX 결핍콩 된장이 다소 높게 평가되었다. 향미는 LS 된장이 가장 강한 것으로 인지되었다. 전반적인 기호도는 시료간에 차이가 미미하였다. 총 아미노산 함량은 태광 된장에 비해 진양 및 05C4 된장에서 다소 높았으며, 필수 아미노산은 태광 된장에 비해 3종의 LOX 결핍콩 된장이 높게 정량되었다. 이소플라본의 총량은 태광 된장(374.79 μg/g)에 비해 3종의 LOX 결핍콩 된장(522.16~684.46 μg/g)에서 유의적으로 높았다. 총 페놀 함량은 태광 된장에 비해 05C4 및 LS 된장이 유의적으로 높았으며, 플라보노이드 함량은 LS 된장만 태광 된장에 비해 유의적으로 높았다. DPPH 라디칼소거 활성과 FRAP법에 의한 환원력은 진양 된장이 우수하였으나 ABTS 라디칼 소거 활성은 LOX 결핍콩 된장이 태광된장에 비해 유의적으로 높았다. LOX 결핍콩으로 제조한 된장은 아미노산과 이소플라본의 함량 및 항산화 활성 측면에서 된장 가공적성에 적합한 것으로 판단된다. To evaluate processing suitability of lipoxygenase (LOX)-free genotype soybeans (Jinyang, 05C4 and LS), quality characteristics and antioxidant activities of their Doenjang products were compared to those of Doenjang made from Taekwang soybean (LOX-present) as the control. Moisture and crude protein contents of Doenjang were significantly higher in LS than the control. Crude lipid content was not significantly different and was in the range of 7.92∼8.22% in all samples. Carbohydrate content was significantly lower in LS than Taekwang. Content of reducing sugar in Doenjang was significantly higher in Jinyang than Taekwang. Contents of amino-type nitrogen were significantly higher in LOX-free cultivars than Taekwang. Colors of 05C4 and LS Doenjang were not different compared to that of Taekwang, whereas Jinyang Doenjang showed a noticeable color difference. Taekwang Doenjang had a slightly stronger savory taste than another sample. LOX-free cultivars had a strong salty taste. Flavor was the strongest in LS, whereas overall acceptability showed little difference among all samples. The total amino acid content was slightly higher in Jinyang and 05C4 than Taekwang, and content of essential amino acids was higher in Doenjang from LOX-free cultivars than Taekwang. Isoflavon content was significantly higher in Doenjang (522.16∼684.46 μg/g) made from LOX-free cultivars than in Taekwang (374.79 μg/g). Total phenol content was significantly higher in 05C4 and LS, and flavonoid content was significantly higher in LS than Taekwang. Antioxidant activities were highest in Jinyang based on DPPH radical scavenging and reducing power. ABTS radical scavenging activity was significantly higher in Doenjang made from LOX-free cultivars than Taekwang. These results suggest that Doenjang from LOX-free cultivars could have a suitable genotype for Doenjang processing since it is more effective in terms of amino acids, isoflavone contents, and antioxidant activity.

적층각이 다른 CFRP/Al 혼성 원형부재의 충돌안전성능 평가

양용준 ( Yong Jun Yang ),김영남 ( Young Nam Kim ),차천석 ( Cheon Seok Cha ),정종안 ( Jong An Jung ),양인영 ( In Young Yang ) 한국안전학회(구 한국산업안전학회) 2015 한국안전학회지 Vol.30 No.6

The actual condition is that environmental pollution due to the development of various industries has recently become a serious issue. An interest in improving the gas mileage is rising due to an increase in the number of vehicles in the era of high oil price in particular. In order to solve this problem, priority should be given to light-weight design of car body, However, at present, a design method enabling the conventional steel plate to be replaced is direly needed in order to guarantee passengers`` safety according to excessive light-weight design of car body. In this study, in order to apply a design method that could realize fuel savings and environmental pollution prevention through an improvement in gas mileage together with meeting the safety requirements for vehicles, it was supposed that CFRP/Al composites member would be used as primary structural member. And to this end, it was intended to obtain optimum design data by experimentally implementing external impulsive load applied to the car body. According to results of impact test of CFRP/Al composites member, a collapsed shape of folding, crack, and bending occurred. So, it was possible to find that energy was observed. And in case of specimen having an angle of 90° in the outermost layer and stack sequence of [90°2/0°2]s, its collapsed length was shown to be short. Therefore, it was possible to find that the absorbed energy was shown to be higher by 20% or above at the maximum.

DSRC를 활용한 교통 정보 수집 응용 인터페이스 개발

정종인(Jong-In Jung),정성대(Sung-Dae Jung),이상선(Sang-Sun Lee),김종복(Jong-Bok Kim) 한국통신학회 2008 한국통신학회 학술대회 및 강연회 Vol.2008 No.4

CFRP/Al 혼성 사각부재의 충격에너지 흡수 메카니즘의 실험적 고찰

황우채 ( Woo Chae Hwang ),차천석 ( Cheon Seok Cha ),양용준 ( Yong Jun Yang ),정종안 ( Jong An Jung ),양인영 ( In Young Yang ) 한국안전학회(구 한국산업안전학회) 2015 한국안전학회지 Vol.30 No.6

In this study, the collapse characteristic of CFRP/Al compound square tube was investigated experimentally. The conclusions are as follows; The impact collapse characteristic of CFRP/Al compound square tube was found to be the most superior stacking conditions [90°]8. It showed that a very stable collapse mode was crushing. In the member with [0°2/90°2]s and [90°2/0°2]s, stacking conditions, 0° fibers were splayed to the external by laminar bending, while the 90° fibers were held between the folds of the aluminum member by laminar bending, local buckling and transverse crack. In the member with [45°2/45°2]s stacking conditions, fibers were held between the folds of the aluminum member by local buckling and transverse crack.