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정문식,장동련 커뮤니케이션디자인학회 2014 커뮤니케이션 디자인학연구 Vol.48 No.-
현대사회의 소비 트렌드(Trend)의 변화는 직접적소비가 이루어지는 인스토어(In-Store)환경에서도 일어나고 있다. 인스토어 미디어 역시 소비자와의 상호작용을 유도하는 연출이 증가하였고, 그 중요성 또한 부각 되고 있지만, 그에 따른 새로운 소비자 커뮤니케이션 전략 수립에는 늘 부족함이 있다. 따라서 본 연구에서는 지금까지 이루어졌던 인스토어 미디어의 다양한 유형의 구분에 행동유도성(Affordance)의 개념을 도입하여, 그 사례별 유형을 분류 하였다. 또한, 소비자행위를 7단계로 구분하여 단계별 상호작용을 위한 행동유도성을 도출하여, 행동유도성이 포함된 인스토어 미디어의 사례를 분석하였다. 인스토어 미디어의 유형별 사례 분석의 결과 다양한 인스토어 미디어는 소비자의 행위단계별 행동유도성을 포함하고 있음을 알 수 있었으며, 인스토어 미디어가 포함하고 있는 정보의 유형에 따라 소비자의 행위 단계별 상호작용을 유도하고 있음을 알 수 있었다. The transition of social trend as a consequence of a myriad of structural change in modern society changes consumer consumption trend, and it also take place in the In-store environment where direct consumption occur. These days various kinds of media of in-store environment also put a lot of efforts to interact with customers, and its importance became much more important than the past. Despite of awareness of the importance in in-store media, there is lack of establishing the communication strategy of the new consumers. Therefore in this study, I tried to classify various types of in-store media, drag the concept of Affordance into in-store media and also tried to classify examples of interactions between in-store media and consumer by type. So I classified 7 steps of consumer behavior in in-store environment to draw a conclusion about the concept of Affordance based on the requirement of each steps and analyzed the examples of in-store media including the concept of affordance. As a result, various in-store media includes affordance of consumer’s action stages, and in accordance with the information types that in-store media includes, it induces consumer’s interaction in each action stage.
VSA-SS-DVB 킬레이트형 양이온 교환수지에 대한 중금속 이온의 흡착특성과 분포계수
정문식,정문호,김공수 대한보건협회 1986 대한보건연구 Vol.12 No.1
The chelate ionic exchange resins(Resin Ⅰ and Resin Ⅱ) were prepared by sulfonation of 5-vinyl salicyl aldoxime-styrenedivinyl benzene copolymer(VSA-St-DVB) synthesized from the different reaction steps. The adsorption characteristics and distribution coefficients of heavy metal ions such as Pb (Ⅱ), Cr(Ⅲ), Zn(Ⅱ), Cu(Ⅱ), Fe(Ⅲ), Co(Ⅱ), Cd(Ⅱ), Ni(Ⅱ), and Hg(Ⅱ) were investigated using the batch method. The ion exchange coefficients of Resin I and Resin Ⅱ were respectively 4.2meq/g and 4.8 meq/g, and adsorption rate of metal ions showed fast respectively. The adsorption capacities of Cu(Ⅱ), Fe(Ⅲ), Zn(Ⅱ), Cr(Ⅲ) ions to the Resin I were maximum at pH 5~6 and those of Cu(Ⅱ), Hg(Ⅱ), Cd(Ⅱ), Zn(Ⅱ) ions to the Resin Ⅱ were maximum at pH 6~7. The distribution coefficients of metal ions on these Resins were increased with decreasing concentration of hydrochloric acid solution. It was observed that the heavy metal ions such as Pb(Ⅱ), Cr(Ⅱ), Fe(Ⅲ), and Hg(Ⅱ) could be selectively separated and recovered from the wastewaters by the elution chromatography using Resin Ⅱ with 1 M hydrochloric acid solution.
정문식,김우정,신애숙,김종군 한국농화학회 1985 Applied Biological Chemistry (Appl Biol Chem) Vol.28 No.2
Dried black soybeans were soaked in water at the temperature range of 4℃∼100℃ and in salt or sugar solution at 100℃ in order to investigate their effects on the cooking ratio and diffusion property of color pigments. As the temperature increased, the equilibrated absorbance at 490㎚ of soaking water after 120min was linearly increased. The activation energy for diffusion of color pigments were found to be 4.23 Kcal/mole at the range of 60℃∼100℃ and 8.31Kcal/mole at 4℃∼60℃. The cooking ratio, % cooked beans after heating, of black soybeans were more affected by the salt concentration that of sugar. Both concentrations reduced the cooking ratio as they increased. The sorption isotherm of Kongjaban showed a quite different curves between the storage at 4℃ and 25℃. The sorption and desorption rates during storage could be represented by the equation of log(dw/dt×10³)=alogt+logb with a very high correlation.