국내 호텔과 외국 브랜드 레스토랑의 브랜드 제휴에 관한 연구

정규엽,손효경(Kyoo Yup Chung and Hyo Kyong S) 한국호텔외식관광경영학회 1998 호텔경영학연구 Vol.7 No.2

This paper introduces the concepts, worldwide trends, and proved pros and cons of the co-branding between hotels and branded restaurants; and examines important attributes and feasibility of co-branding for tourist hotels in Korea. The purpose of this study is to suggest strategies for enhancing business performances of F&B filed of tourist hotels in Korea. As an empirical study, questionnaire survey was conducted to identify relatives importances of attributes; correlation among investigated variables, e.g. factors, demographic variables, and price/value(dependent variable). and opinions for prospective co-branding affiliation between Korean tourist hotels and foreign branded restaurants. Through appropriate statistical analyses important findings and implications are suggested. The research result indicates that the co-branding will serve dual purposes of enhancing customer satisfaction and generating more revenue and profit of Korean tourist hotels.

외래관광객의 만족도에 영향을 미치는 서울의 도시관광요소와 도시이미지

정규엽(Kyoo Yup Chung),김한선(Han Seon Kim) 한국호텔외식관광경영학회 2009 호텔경영학연구 Vol.18 No.2

This research has been done to give some implications for city tourism revitalization by recognizing the importance of city tourism product using Seoul as research object by understanding Seoul`s city tourism, city image and the factors that affect city tourism. First, convenient facilities that are the basic of tourism since it gives positive effect on City`s unique image is concluded to be giving negative effects on Seoul tourism for they cannot aware the distinctions of Seoul city tourism. City tourism factors from city image that affects dynamic image are entertainment, location and infrastructure. Therefore, the enjoy and entertainment factors for tourists seem to be important factors in emphasizing the dynamic image of Seoul. Especially, from Seoul city tourism factors infrastructure affects all of city image. Therefore strengthening transportation, public security and road system is an important factor in improving Seoul city image. Second, all city tourism factors that foreign travellers directly experience are giving important effects to the satisfaction of foreign tourists. Therefor a general management of this is necessary. However, modernized image that can be the basic of a city is a pre-recognized factor that does not give distinction. Therefor this factor can be concluded to be not affecting Seoul tourism. Because of this, unique, pleasant and dynamic images from Seoul tourism factors have to be strengthened. In order to strengthen these kind of images, an efficient management of city tourism factors are necessary.

카지노 서비스품질이 자기효능감에 따라 세분화된 카지노시장에 미치는 영향

정규엽(Kyoo Yup Chung),곽강희(Gang Hee Guak),유승석(Seung Suk Yoo) 한국호텔외식관광경영학회 2007 호텔경영학연구 Vol.16 No.1

The purpose of this study is to analyse determinants of markets segmented by self efficacy perceived by foreign tourists who have visited domestic casino establishment. In general, it is a fact that the Casino have involved more negative aspects than positive ones. However this perspective on Casino has resulted from being overlooked that the Casino has been contributing to an increasement of inbound tourism demand on national tourism level. Another goal of the study is to emphasize the outstanding role of Casino industry that has been done for a growth of domestic tourism demand to foreigners by positively changing Casino`s existing image with its bright aspects. To accomplish the aim of this study, An author applied MNL(MultiNomial Logit) model and identified an influence using a class of maximum-likelihood regression estimators for collected data. As a result, 4 cluster was classified as follows: negative counterpart efficacy, negative individual efficacy, positive individual efficacy, positive counterpart efficacy. Therefore author expect that the result will be provided marketing implications acquired from this study for facility suppliers. The purpose of this study is to analyse determinants of markets segmented by self efficacy perceived by foreign tourists who have visited domestic casino establishment. In general, it is a fact that the Casino have involved more negative aspects than positive ones. However this perspective on Casino has resulted from being overlooked that the Casino has been contributing to an increasement of inbound tourism demand on national tourism level. Another goal of the study is to emphasize the outstanding role of Casino industry that has been done for a growth of domestic tourism demand to foreigners by positively changing Casino`s existing image with its bright aspects. To accomplish the aim of this study, An author applied MNL(MultiNomial Logit) model and identified an influence using a class of maximum-likelihood regression estimators for collected data. As a result, 4 cluster was classified as follows: negative counterpart efficacy, negative individual efficacy, positive individual efficacy, positive counterpart efficacy. Therefore author expect that the result will be provided marketing implications acquired from this study for facility suppliers.

호텔,외식산업 배경음악의 장르와 템포에 따른 무드에 관한 연구

정규엽(Kyoo Yup Chung),조수현(Soo Hyun Cho),이원봉(Won Bong Lee) 한국호텔외식관광경영학회 2008 호텔경영학연구 Vol.17 No.3

This thesis groved for the necessity of various studies to prove indoor music effects in a restaurant and made an effort to find the difference of indoor music effect between a general restaurant and other restaurants in the hotels, centering on other-level customers and room service price. In addition, this thesis suggested that it be necessary to deeply arrange eu-function and dis-function aroused by music in managing restaurants. This thesis has an aim first to point out the genres and tempos favorable to give an effective mood, and second to also present the tempos and volumes suitable to the restaurants classified with a theme, so that the managers of hotels and restaurants could put into practical use them. This author performed a field experiment, targeting on the customers who had a meal at hotel restaurants and general restaurants, and selected a restaurant at Y hotel located in DAEJEON and an Italian restaurant named `O` located in DUNSAN-DONG, DAEJEON from SEPTEMBER 2 to SEPTEMBER 25, for total 24 days. The conclusion is as followings. Responders expressed themselves that slow tempos were appropriate to inducing comfortable and affirmative feelings, that medium tempo was appropriate to inducing familiar and happy feelings, and that fast tempo was appropriate to inducing pleasing feelings and favorable impression. Slow tempo, inducing comfortable feelings, will make customers stay in the business site for long time, but on the contrary, fast tempo, inducing heated feelings will make them stay for a short time. So it`s reasonable to select fast-tempo music to increase fast seat circulation rate. Putting into practical use of the findings in the field is available to a study on music effects so that it can be meaningful in the practical affair aspects. For example, in case a manager wanted to change business place mood, a background music so that it could easily be changed into great effects. In case the business place confirmed a concept of a business place, a selected music would highlight the concept. In case a manager wanted to appeal to customers` emotion, the manager would be able to select some musics as genres and tempos presented by this thesis. This thesis suggests that managers satisfy customers and complete the financial results and aims with customers` emotion arranged by the musics at the same time.

특급 호텔의 운영 효율성 벤치마킹에 관한 연구

정규엽(Kyoo Yup Chung) 한국호텔외식관광경영학회 2006 호텔경영학연구 Vol.15 No.1

고객 추구가치에 따른 호텔시장 세분화

정규엽(Kyoo Yup Chung),장세유(Se You Jang),김이종(Lee Chong Kim) 한국호텔외식관광경영학회 2006 호텔경영학연구 Vol.15 No.2

캐주얼 다이닝 레스토랑의 서비스 불공정성이 고객불량행동의도에 미치는 영향

정규엽(Kyoo Yup Chung),이승헌(Seung Heon Lee),심성우(Sung Woo Sim) 한국호텔외식관광경영학회 2008 호텔경영학연구 Vol.17 No.2

호텔기업의 부서별 정보시스템 활용 방안에 관한 연구

정규엽(Kyoo Yup Chung),최민우(Min Woo Choi) 한국호텔외식관광경영학회 2006 호텔경영학연구 Vol.15 No.2

호텔기업의 BSC 구축을 위한 핵심성과지표 개발

정규엽(Kyoo Yup Chung),서용진(Yong Jin Seo),이승연(Seung Yeon Lee) 한국호텔외식관광경영학회 2006 호텔경영학연구 Vol.15 No.3

국내 진출 위탁경영호텔에 관한 연구

정규엽(Kyoo Yup Chung),성기만(Gi Mahan Sung) 한국호텔관광학회 2000 호텔관광연구 Vol.2 No.1

The purpose of this paper is to suggest appropriate strategies for effective hotel management contract. As a methodology of this study, hotel management contract proposals are reviewed; and contract conditions and reports are analysed. Major findings and suggestions are as follows: ① Communications with mother company should be frequently conducted for the operation planning, suggestible facilities, royalty structure, etc. ② Mutual communications for each content area should be discussed. ③ The starting point of management contract should be focused during the on going management contract period. ④ Preparations of opening, cost of chain system, advertising and public relation costs, purchasing commission should be deeply manipulated between the two parties of mother company and chain company.