전주 한옥마을 관광지 음식점의 메뉴선택요인에 대한 가치지각이 재구매의도와 전환의도에 미치는 영향

전효진 ( Hyo Jin Jeon ) 대한관광경영학회 2013 관광연구 Vol.28 No.4

This study had purpose to analyse value perception, repurchase intention and switching intention by examining menu selection attributes of restaurants in Jeon-ju Han-ok village, and also, it is to analyse the effect of menu selection attributes on value perception, repurchase intention and switching intention. For this study 278 questionnaires which was distributed to restaurant customers from 10th of March, 2013 to 30th of March, 2013 in Jeon-ju Han-ok Village were used for analysis. The findings from this study were as follows. First, after factor analysis of menu selection attributes, it was divided into essential factor, external factor, service factor and psychological factor. Second, it is found that essential factor, external factor, service factor and psychological factor have effects on value perception at statistical significance level, then, the greatest of those is the essential factor. Third, it was found that the value perception of restaurants has positive influence on repurchase intention. Finally, it was found that after analysing the relationship between value perception and switching intention, value perception has negative influence on switching intention, and it also showed the higher value perception of restaurant customers, the lower switching intention.

패밀리 레스토랑 고객의 외식 행동과 서비스 품질 만족 요인에 관한 연구

전효진,Jeon Hyo-Jin 동아시아식생활학회 2006 동아시아식생활학회지 Vol.16 No.4

The purpose of this study was to obtain strategies for more effective management of family restaurants. A quantitative methodology was used to obtain the results. A questionnaire was designed to elucidate consumer dining patterns, as well as the factors that are important for consumers satisfaction in terms of the foodservice quality. The questionnaires were used to gather information from consumers at family restaurants and were then analyzed and evaluated. The results of this study indicated that there were important factors related to consumer satisfaction and the service aspects of family restaurants. As the results of empirical analysis, service quality factors in family restaurants were categorized into four factors such as inner shape of food, outer shape of food, facilities and service factors respectively. The analysis showed statistically significant difference at the 5% significance level in outer shape of food, facilities and service factors. These results will be used to assist in menu planning and quality reforms in the foodservice industry.

향토음식점 상차림의 시각적 요인이 고객만족도와 행동의도에 미치는 영향 연구

전효진(Jeon Hyo Jin) 한국식공간학회 2016 식공간연구 Vol.11 No.2

본 연구의 목적은 전주지역 향토음식점을 방문한 관광객을 대상으로 향토음식점의 상차림에 대한 시각적 요인을 실증적으로 분석하고, 이와 관련된 변수들이 고객만족과 행동의도에 미치는 영향을 알아보고자 전주지역에서 향토음식점을 방문한 고객을 대상으로 편의임의추출방식을 상요하여 260부의 설문지를 배포하여 그 중 불성실한 설문을 제외하고 총 247부를 실증분석에 사용하였다. 247부의 설문을 실증분석에 사용하였다. 향토음식점의 시각적 요인에 대한 분석결과 독창성과 조화성, 매력성 그리고 현시성 요인으로 분석되었으며, 향토음식점의 시각적 요인중 조화성요인과 매력성요인 및 현시성 요인은 고객만족에 정(+)의 영향을 미치는 것으로 나타났고, 고객만족은 재방문에 정(+)의 영향을 미치는 것으로 나타났으며, 고객만족은 추천의사에 정(+)의 영향을 미치는 것으로 나타났다. 향토음식점의 독창성요인은 고객만족에 영향을 미치고 있지 못하였다. 이러한 고객의 만족요소는 향후 상차림을 통한 고객의 만족도를 구성하는 내용으로 향토음식점의 상차림에 대한 방향성과 내용을 통해 향후 고객의 만족과 재방문 의사에 대한 고려가 필요할 것으로 사료되며, 향후 연구에서는 전통음식점과 일반음식점등의 상차림과 관련된 시각적 요인에 인식의 비교와 업종과 업태를 다양화하고 조사대상을 확대하여 상차림에 대한 더 많은 변수들과 상차림과 관련된 고객의 다양한 행동의도 등을 측정하여 이를 세분화할 필요가 있을 것이다. The purpose of this study is to empirically analyze the visual factors in table setting for local restaurants with tourists visiting restaurants in Jeonju. To investigate the effect on customer satisfaction and behavioral intention, 260 questionnaires were distributed to the customers who visited local restaurants in Jeonju. The total number of questionnaires was 247 after excluding poorly answered ones. The analysis revealed that the visual factors included harmoniousness, attractiveness, manifestation and originality. In the visual factors for local restaurants, harmoniousness, attractiveness and manifestation have a positive effect on customer satisfaction. Customer satisfaction worked positively (+) on return visit, and customer satisfaction, on recommendation intention while originality, on the other hand, did not affect customer satisfaction. These factors constitute the satisfaction of the customer through the reception. Therefore, it is necessary to consider the satisfaction of the customer and the intention of returning in the future in developing the direction and the contents of the reception of the local restaurant.

외식업체의 소비경험이 정보수용태도 및 장소애착에 미치는 영향

전효진(Hyo-Jin Jeon),김미진(Mi-Jin Kim) 한국조리학회 2020 한국조리학회지 Vol.26 No.12

외식업체의 유통경로상 관계특성과 만족에 관한 경로모형 연구

전효진 ( Hyo Jin Jeon ) 한국식품조리과학회 2006 한국식품조리과학회지 Vol.22 No.2

외식업체의 브랜드 개성이 자아이미지 일치에 미치는 영향에 관한 연구

전효진 ( Hyo Jin Jeon ) 전주대학교 사회과학연구소( 구 사회과학종합연구소) 2012 社會科學論叢 Vol.27 No.2

본 연구는 외식업체의 브랜드 개성이 자아이미지 일치에 미치는 영향을 분석하기 위하여, 외식업체 종사원을 대상으로 기존 연구 자료를 바탕으로 설문조사 통해 브랜드 개성과 자아이미지 일치에 관한 요인을 실증적으로 도출하고, 각각의 브랜드 개성에 관한 요인이 자아이미지에 미치는 영향정도를 살펴보고자 하였다. 브랜드 개성에 대한 요인 분석결과 진실성과 유능함, 강인함과 흥미성의 요인이 도출되었으며 자아 이미지 일치에 대한 요인은 개인적 자아 이미지 일치와 사회적 자아 이미지 일치로 나타났다. 브랜드 개성과 개인적 자아 이미지 일치와의 관계를 분석하기 위하여 다중회귀분석을 실시하였으며, 브랜드 개성이 개인적 자아 이미지에 미치는 영향력의 분석결과 유능함(p<.001)과 흥미성(p<.001), 강인함(p<.01)요인이 자아이미지에 미치는 영향이 통계적으로 유의한 결과를 나타내었으며, 브랜드 개성과 사회적 자아 이미지 일치와의 관계에서는 유능함(p<.01)과 흥미성(p<.05)요인이 사회적 자아이미지에 미치는 영향이 통계적으로 유의한 결과를 나타났다. This study has a purpose of analyzing the cause-effect relationship between brand personality and self-image congruity of restaurant employees. For this, survey was conducted based on earlier studies and empirically identified the variables of brand personality, self-image and the relationship between variables. The findings show that, first of all, the result of factor analysis of brand personality, it has been divided into 3 variables: interest, competent, and strength. The variables of self image congruity was classified between personal self image congruity and social self image congruity. Secondly, to find out the relationship between brand personality and personal self image congruity, multiple regression analysis was applied, the result has a statistical significance and it shows that competent(p<.001), interest(p<.001), strength(p<.001) have an effect on personal self-image. Finally, the finding shows that competent(p<.01) and interest(p<.05) have an effect on social self-image in terms of relationship between brand personality and social self-image congruity, and these results are statistically significant.

아두이노 제어를 통한 멀티콥터 수평제어

전효진(Hyo Jin Jeon),정원진(Won Jin Jeong),이홍석(Hong Seok Lee),송정훈(Jeong Hoon song) 대한기계학회 2017 대한기계학회 춘추학술대회 Vol.2017 No.4

김제지평선축제 관광객의 인구통계적 특성에 따른 방문동기 차이 검증 연구

전효진 ( Hyo Jin Jeon ) 대한관광경영학회 2015 관광연구 Vol.29 No.6

The purpose of this study targeting to visitors of Horizon Festival, is to analyze difference in characteristics of respondents based on purpose of the visit. And it is to provide relevant organizations with basic data which can be used for successful festival. This result are as followings. First, it was shown that purpose of the visit is categorized into three criterions; cultural experience, departing from daily life and congeniality. Second, the result of difference varied by visitor`s gender indicated that criterions of cultural experience and congeniality showed significant difference between male and female. Third, the result of difference varied by visitor`s age indicated that congeniality criterion has no difference between groups; congeniality criterion showed the highest averaged value among people between 10-19 years old, 20-29 years old and above 50 years old, while people between 40-49 years old showed their highest averaged value in cultural experience. Fourth, the result of difference varied by visitor`s education showed that there is no difference among groups in terms of cultural experience. The identical tendency was shown among people who graduated junior college, university and graduate school. Fifth, the result of difference varied by visitor`s current residence showed no difference among groups. It was indicated that visitors living in Seoul and Jeju showed the highest value in cultural experience criterion, while people living in Gyeonggi-do, Chungcheong-do, Gangwon-do, Jeolla-do, Gyeongsang-do showed highest value in congeniality criterion. Sixth, the result of difference varied by visitors` occupation showed difference among groups in terms of departure criterion. It was indicated that businessman, civil servant, specialized job and independent businessman showed similar tendency. It is expected that this study can be used meaningfully for developing promotion strategy and festival program that are initiated every year.

외식업체 정보제공수단이 장소애착과 구전의도에 미치는 영향

전효진(Hyo-Jin Jeon),김미진(Mi-Jin Kim) 한국조리학회 2020 한국조리학회지 Vol.26 No.11

성당기(盛唐期) 조계혜능(曹溪慧能) 선관(禪觀)의 해석적 변용(變容) - 최고본(最古本) 『단경(壇經)』을 중심으로 -

전효진 ( Jeon Hyo-jin ) 동아시아불교문화학회 2018 동아시아불교문화 Vol.0 No.34

The Dunhuang edition(敦煌本) of the Platform sutra(壇經) is viewed as the closest to Huineng’s view of Chan for the reason that it is the oldest extant version the sutra. However, it should be reviewed again in view of the circumstances that as a result of Shenhui’s(神會) activities towards the government and society during the period of prosperous Tang Dynasty, the Southern Order was enhanced, whereas the Northern Order was annihilated. The purpose of Shenhui’s activities was to establish the Southern Order as a line representing orthodox transmission from the Fifth Patriarch, and disparage Shenxiu(神秀) of the Northern Order, thereby establishing himself as the seventh patriarch. A series of the processes were based on the argument of Southern Order’s sudden enlightenment and Northern Order’s gradual enlightenment(南頓北漸論), which, however, shows several problems. First, leaning toward the argument of sudden and gradual enlightenment, they don’t match the sutra of Lengqui Order(楞伽宗) and the East Mount Teaching(東山法門). Second, the argument of sudden enlightenment has been packaged as significant, starting with the Diamond Sutra, even up to now. Third, even Huineng’s view of Chan revealed in the Dunhuang version was interpreted arbitrarily, and this aroused controversy over the sudden enlightenment and gradual enlightenment, which has continued in the history of East Asian Buddhism. In the area of spiritual exercise(修), the capabilities(根機) are also divided into before and after enlightenment, which become ambiguous each other. And as for englightenment, only sudden enlightenment comes to be acknowledged. Therefore, the more the consideration is made from the perspective of the existing controversy, the farther it drifts apart from the great cause of the Platform Sutra. It is thought that the true significance of Huineng’s view of Chan does not lie in stipulating enlightenment as sudden or gradual, but in enhancing the spirit of more advanced Mahayana Buddhism, that is, the emphasis of direct practice and spiritual exercise.