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전효진 열상고전연구회 2018 열상고전연구 Vol.61 No.-
사호도(四皓圖)는 전한시대 역사서에 등장하는 네 명의 노인 사호(四皓)를 제재로 한 그림으로, 조선시대 전반에 걸쳐 왕실․사대부 문인들에게 은거의 절개와 입조 양 면에 있어 유교적 교훈을 일깨워주는 감계화(鑑戒畵)로 큰 애호를 받았다. 사호도의 인기는 19세기에 이르면 문인 남성을 넘어서 다양한 계층의 사람들에게까지 확산되는데, 이는 서화 구득 계층의 다양화와 서화 유통의 발달이라는 조선 후기 서화 시장의 변화상 외에도, 사호 고사의 대중적 인식을 확산시킨 초한연의소설(楚漢演義小說)의 광범위한 보급과도 밀접한 관계를 지닌다. 초한연의소설은 19세기를 전후하여 번역본 출판의 활성화와 구전 유통을 통해 폭넓은 계층의 사람들에게 전해졌다. 따라서 소설의 확산과 사호 이야기의 인기와 더불어 사호도에 대한 대중의 관심 역시 함께 상승한 것으로 이해된다. 조선에서 가장 활발히 유통된 초한연의소설은 서한연의(西漢演義) 로, 여기에서 사호는 태자의 황제 등극을 도와 이야기의 대단원을 이끌어내는 결정적인 역할을 하는 인물이자 신선으로 부각된다. 실제로 19세기에는 신선 이미지가 부각되는 사호도가 여염집의 장식 그림으로 널리 활용되기도 한다. 사호도의 성행과 연의소설 간의 영향관계를 뚜렷이 보여주는 사례로, <신(信)>에 대응하는 도상으로 사호도가 등장하는 문자도(文字圖)가 있다. 각 문자에 상응하는 상징 고사의 구성과 도상은 사호가 연의소설의 등장인물로서 인기를 얻어 활발하게 그려진 정황을 잘 보여 준다. Shihaotu(Shihao Painting), the painting style based on the story of Shihao from QuinHan(Former Han) Dynasty, was greatly appreciated by royal families and noblemen throughout the Joseon Dynasty as confucian didactic painting, which symbolized both the fidelity to seclusion and attendance to the government. In the nineteenth century, the popularity of Shihaotu spreaded beyond the noblemen to various levels of people. In addition to the diversification of the painting collectors and the development of the painting distribution market, this prevalence of Shihaotu was also closely related to the widespread dissemination of Chu-Han historical novels. Since the nineteenth century, Chu-Han historical novels were extensively disseminated to a wide range of people through the active distribution of translation copies and oral transmission. Therefore, as the novel spreaded and popularity of the story increased, it can be inferred that popular interest in Shihao and Shihaotu also increased. In Xihanyanyi which was the most actively circulated Chu-Han historical novels in the Joseon Dynasty, Shihao was depicted as a crucial role in leading the conclusion of the story, helping the prince to become the emperor and Taoist immortals(Xian). Actually, Shihaotu of Taoist immortals images emerged as the widely used decoration paintings of middle class houses in the nineteenth century. Munjado(literally meaning “characters”), in which Shiahotu appears as a symbol corresponding to the character of <Shin>, is a clear example of the relationship between the prevalence of Shihaotu and Chu-Han historical novels. Through an iconographic analysis of the way in which the symbolic story corresponding to each character was drawn, it is revealed that Shiaho was drawn because of their popularity as the character of these novels.
외식업체의 정보제공수단이 구전의도에 미치는 영향 -수용태도의 매개효과를 중심으로-
전효진,김미진 관광경영학회 2020 관광경영연구 Vol.99 No.-
The effect of the information provision means of the food service company on the word-of-mouth intention was investigated through the parameter acceptance attitude. First, Hypothesis 1 on the effect of food service provider on acceptance attitude had a significant effect on reception attitude. Second, to understand the effect of information provision means on word-of-mouth intention, regression analysis was conducted by analyzing each item of information provision means. As a result, human cues, functional cues, and spatial cues according to the factors of information provision had a significant effect, but it did not have a significant effect on digital cues.Third, as a result of Hypothesis 3, simple regression analysis was conducted to find out the effect of acceptance attitude on word-of-mouth intention. Fourth, as a result of analyzing the mediating effect of acceptance attitude between information provision means and word-of-mouth intention, human cues, functional cues, and spatial cues of information provision means played a partial mediating role, and digital cues played a role of fully mediating acceptance attitude among information provision means.