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AI 미디어 광고의 디자인 요소가 브랜드 태도와 구매의도에 미치는 영향 -모바일 광고를 중심으로-
전효진,이미숙 인문사회 21 2020 인문사회 21 Vol.11 No.5
The purpose of this study is to analyze the influence of the design elements of AI media advertisements on consumers’ brand attitude and purchase intention. For the purpose of this study, research hypotheses and research models were presented based on previous studies, and empirical analysis was conducted through a questionnaire survey. The results of this study are as follows: First, among the design elements of AI media advertisements, space, color, and temporal elements excluding shape have a significant influence on consumer’s brand attitude. Second, it was found that color and form factors among the design elements of AI media advertisement have a significant influence on consumers’ purchase intention. The implication of the study is that the influence of design elements was analyzed differently from previous studies on AI media advertising and the relative influence of AI media advertisement design elements on consumer’s brand attitude and purchase intention was verified. In spite of the results of the study, this study can be said to have limitations in generalization of the study results as the subjects are concentrated in one area. In the future, if the research subject is expanded and proceeded, more valid research results will be presented. 본 연구는 AI 미디어 광고의 디자인 요소가 소비자의 브랜드 태도와 구매의도에 미치는 영향을 분석하는 데 목적이 있다. 이를 위하여, 선행연구를 토대로 연구가설과 연구모형을 제시하고 설문조사를 통해 실증분석을 하였다. 연구의 결과는 첫째, AI 미디어 광고의 디자인 요소 중 형태를 제외한 공간, 색채, 시간적 요소가 소비자의 브랜드 태도에 유의미한 영향을 미치는 것으로 나타났다. 둘째, AI 미디어 광고의 디자인 요소 중 색채와 형태요소가 소비자의 구매의도에 유의미한 영향을 미치는 것으로 나타났다. 연구의 시사점은 기존 연구와는 다르게 AI 미디어 광고에 대한 디자인 요소의 영향력을 분석하였다는 것과 AI 미디어 광고 디자인 요소가 소비자의 브랜드 태도와 구매의도에 미치는 상대적인 영향력을 검증하였다는 것이다. 연구의 결과에도 불구하고 본 연구는 조사대상이 한 지역에 집중되어 연구 결과의 일반화에 한계를 지닌다고 할 수 있다. 향후에는 연구 대상을 확대하여 진행한다면 보다 타당성 있는 연구 결과를 제시할 것이다.
Testing Korean EFL Learners’ Verb-particle Collocation Knowledge and Use
전효진 대한언어학회 2011 언어학 Vol.19 No.3
This paper aims to assess EFL learners’ knowledge of English verb-particle collocations via general contexts in English. The "English Verb-Particle Collocation Test (VPC test)" was developed and administered to 134 Korean EFL learners at the university level. The VPC test consists of three subtests divided by test item types in line with recognition, recall, and production: a multiple-choice test, a gap-filling test, and a writing test: All the data were analyzed using statistical and psychometrical methods. The results of analysis revealed that the VPC test achieved not only an acceptably high degree of test score reliability for the two multiple-choice test sections, but also a solid reliability and a high correlation with the TOEFL (convt) scores. This study supports the argument that the VPC test created for the study is a reasonable measure of Korean EFL learners’ collocation knowledge. The study also demonstrates that test item formats and test length have a considerable impact on the reliability and validity of test scores. One more important finding was that the examinees tended to use specific, identifiable types of VPCs according to their essay test scores. Finally, this study reveals that VPCs can be indirect indicators of proficiency in EFL education.
사회적농업 식품에 대한 소비자 태도 및 구매의도에 미치는 관련요인 연구
전효진,조영복 한국비영리학회 2018 한국비영리연구 Vol.17 No.2
As interests in social farming are growing in South Korea, this study investigated relevant elements affecting potential consumer’s attitude and purchase intention of social farm foods as strategies for successful business related to sustainability in social farming. 187 adults were surveyed, and the SPSS 22.0 programme was utilized to extract exact statistics from questionnaires. The outcomes from verification of hypothesis through a regression analysis shall be as follows: firstly, only functional value significantly effected on consumer’s attitude among personal consumption values; secondly, ethical consumption propensity significantly affects consumer’s attitude; thirdly, among demographic features, only experience of purchasing ethical products positively impacts on consumer’s attitude; and finally, consumer’s attitude of social farm foods affects their purchase intention. These results from the hypothesis verification mean that consumers who regard qualities and price, who has ethical consumption propensity, and who have experiences of buying ethical products would take a positive attitude of social farm foods. Doing a promotion of social farm products, it should be considered to provide brochures with a hallmark and ethical value, or to sell them along with ethical products such as eco-friendly foods and fair-trade foods. Besides, encouraging consumers to have a positive attitude through consumer education would have a positive impact on the sale in social farm foods. 본 연구는 국내에서 사회적농업에 대한 관심이 높아지는 가운데, 사회적농업의 지속가능성과 관련된 비즈니스 성공을 이끌어내기 위한 시장전략도출로써 잠재적인 사회적농업 소비자의 태도 및 구매의도에 영향을 미치는 관련 요인을 알아보고자 하였다. 성인을 대상으로 설문조사를 진행하였으며, 총 187부의 설문지의 정확한 통계 값을 얻기 위해 SPSS 22.0 프로그램을 활용하였다. 회귀분석을 통한 가설 검증 결과는 다음과 같다. 첫째, 개인소비가치 중 기능적 가치만이 소비자 태도에 유의한 영향을 미쳤다. 둘째, 윤리적 소비 성향은 소비자 태도에 유의한 영향을 미치며 셋째, 인구통계학적 특성 중 윤리적 제품의 구매 경험만이 소비자 태도에 유의한 영향을 미친다. 넷째, 사회적농업 식품에 대한 소비자 태도는 구매의도에 영향을 미친다. 이와 같은 가설 검증 결과는 품질과 가격을 중요시 여기는 소비자, 윤리적 소비 성향이 있는 소비자, 윤리적 제품을 구매한 적이 있는 소비자가 사회적농업 식품에 대해 긍정적인 태도를 가지는 것을 의미한다. 사회적농업 식품을 판매할 때에는 품질 증명, 윤리적 가치 등이 실린 홍보물을 제공하거나 친환경 식품, 공정무역 제품 등 윤리적 제품과 함께 판매하는 방안을 고려해보아야 할 것이다. 또한 소비자 교육 등을 통해 긍정적인 소비자 태도를 가지도록 하는 것이 사회적농업 식품 판매에 긍정적인 영향을 미칠 것으로 판단된다.
식음료 팝업 스토어 이용 소비자의 혁신성이 구매의도에 미치는 영향: 감성적 소비가치 매개효과를 중심으로
전효진,김미진 한국이벤트컨벤션학회 2022 이벤트 컨벤션 연구 Vol.18 No.4
Purpose–This study is to understand the effect of food and beverage pop-up stores consumer innovation on emotional consumption value and purchase intention to use. Design, data, and methodology –Consumer innovation, emotional consumption value, and purchase intention using food and beverage pop-up stores were all composed of single factors. Based on previous studies, this study hypothesized that consumer innovation affects emotional consumption value and emotional consumption value affects purchase intention. It also hypothesized that the emotional consumption value of food and beverage pop-up stores would mediate the relationship between consumer innovation and purchase intention. Confirmatory factor analysis, structural equation model, and mediating effect were performed using the amos version 26 program. Result–The purpose of this study is to study the effect and mediating effect of consumer innovation using food and beverage pop-up stores on purchase intention. Conclusions–As a result of the study, consumer innovation in food and beverage pop-up stores can provide results as a marketing strategy that can give emotional value to inspire purchase intentions that lead to future behavior of consumers through emotional consumption value.
어머니의 정서표현성과 놀이신념이 유아의 놀이성에 미치는 영향
전효진,문혁준 학습자중심교과교육학회 2023 학습자중심교과교육연구 Vol.23 No.15
Objectives The purpose of this study is to examine how mother's emotional expressiveness and play belief affect child’s playfulness. Methods The data were collected from 307 mothers with children in 18 kindergartens and daycare centers located in the Seoul metropolitan area, and surveys, using questionnaires, were conducted. Results A significant correlation between the mother's emotional expressiveness and the child's playfulness sub-factors appeared. And result of the study, mother's positive emotional expressiveness and mother's play belief affect to overall child’s playfulness. Conclusions This study has academic significance in considering the effect of mother's emotional expressiveness and mother's play belief on child's playfulness. These results are significant in that they can be used in the development of parent education programs to improve child's playfulness and positive emotional expressiveness and mother's play belief.
전효진,김진현 한국생물공학회 2023 Biotechnology and Bioprocess Engineering Vol.28 No.4
The synergistic effect of introducing both ultrasonic cavitation bubbles and gas bubbles to the extraction of paclitaxel from Taxus chinensis biomass was investigated. The addition of gas bubbles to ultrasonic extraction significantly improved the extraction efficiency, confirming that ultrasonic cavitation bubbles and gas bubbles have a synergistic effect. Furthermore, an ultrasonic power of 250 W and a gas flow rate of 1.750 L/min could recover up to 94% of the paclitaxel from the biomass. In addition, as the ultrasonic power and gas flow rate increased, the extraction rate constant, the effective diffusion coefficient, and the mass transfer coefficient also increased. The efficiency of paclitaxel extraction was improved by the efficient crushing of the biomass facilitated by the synergistic effect of the ultrasonic cavitation bubbles and the gas bubbles.
공학교육인증 졸업생과 비인증 졸업생의 취업률 비교 분석: 서울시립대학교 사례
전효진,김학진,김영욱 한국공학교육학회 2013 공학교육연구 Vol.16 No.1
This study investigated the effect of engineering education accreditation on employment rate at the University of Seoul. The graduates who had been educated in the accredited program showed higher grade point average (GPA) and higher employment rate (89.0%) than the graduates who had been educated in the program without the accreditation (70.9%). The employment rate of all graduates increased with increasing GPA, the mathematics-science-computer (MSC) credit acquired, design credit acquired, and the number of interviews with supervising professors. Theses results showed that the MSC and design subjects and the counselling are at least beneficial in getting a job for students at the University of Seoul. When GPA, design credit acquired, and the number of counselling are the same, graduates with the engineering education accreditation showed much higher employment rate than the graduates without the accreditation. These preliminary results suggest that the engineering education programs with accreditation at the University of Seoul are beneficial for students in getting a gob through motivating them to acquire more credits in design subjects, doing greater number of counselling with supervising professors, and making better academic achievement. In addition, the engineering education accreditation at the University of Seoul helped students developing their personal skills such as team workability, communication skills, and creativity via carrying out design subjects, which may affect the employment rate indirectly.