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RISS 인기검색어
- 검색키워드
- 저자 : 전유창(Jeon, You-Chang) (검색결과 57 건)
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스티븐 홀의 교육시설건축에 나타난 감성적 공간의 표현요소에 관한 연구 - 대학교육시설의 공공공간을 중심으로 -
전유창,김도식,Jeon, You-Chang,Kim, Do-Sik 한국교육시설학회 2011 교육시설 Vol.18 No.2
The purpose of this study is to analyze the methods applied to educational facilities of Steven Holl's architecture, especially focusing on sensible elements in the public space. Steven Holl has realized distinct space by applying very specific and limited concept. such as perspective space, color, light and shadow, time duration and perception, haptic realm, and proportion & scale. Education facilities designed by Steven Holl, are influenced the sensible aspects of space, form, materials, patterns, and other various sensible elements. Beyond the limits of color and sculptural vocabulary, Steven Holl utilizes a variety of ways which shown in educational facilities design and is identified by the emotional phenomenology of perceptual experience. Various elements in the public space are reinforced through light and materials to make experiential space in the educational facilities. This study used a composition of space that combines various sensible elements, meanings, and senses to examine how Steven Holl's architecture can mediate and reproduce user' emotional experiences and discover the existential relationship between space and user in public space of educational facilities.
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체험 마케팅 도구로서의 공간 디자인 과정 및 전략에 관한 연구
전유창(Jeon, You-Chang),김승욱(Kim, Seung-Wook) 한국실내디자인학회 2009 한국실내디자인학회논문집 Vol.18 No.4
In consumer space, architecture is experiencing the rise of architectural design that reflects the experience of the customer. As a result, the shape and space in architecture have overcome their basic functional aspirations, thus fulfilling the aesthetic desires driven by human sensibility. This has led to overcome the primary internal condition of sales of industrial establishments and made possible its role as a marketing tool through the improvement of the brand image and in charge of indirect sales. This research will be based on the Prada Tokyo Epee Center’s architectural process, designed by Herzog De Moron, focusing on the relationship between the space design process and strategy and experimental marketing aiming towards the architect’s intention and goal in relation to perceptive communication. This paper will thus look into how experiential marketing strategies, prominent in marketing, are being shown in comsumer spaceas design elements. It will further investigate into how design elements is being used as a tool for product sales and brand image reconstruction. In conclusion, authors discuss importance of experimental marketing tool in the current consumer society and role of contemporary architects who need to consider design that does not only satisfy their customers but further stimulates their desires.
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