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페이스북 브랜드 팬 페이지의 경품 이벤트 마케팅 전략에 관한 탐색적 연구
최윤진 ( Choi Yoon-jin ),전병진 ( Jeon Byeong-jin ),김희웅 ( Kim Hee-woong ) 한국정보시스템학회 2017 情報시스템硏究 Vol.26 No.2
Purpose Facebook is a social network service that has the highest number of Monthly Active Users around the world. Hence, marketers have selected Facebook as the most important platform to get customer engagement. With respect to the customer engagement enhancement, the most popular and engaging post type in the Facebook brand fan pages related to what was usually classified as `sweepstakes`. Sweepstakes refer to a form of gambling where the entire prize may be awarded to the winner. Which makes customers more engaged with the brand. This study aims to explore sweepstakes-oriented social media marketing approaches based on the application of big data analytics. Design/methodology/approach we collect sweepstakes data from each company based on the data crawling from the Facebook brand fan pages. The output of this study explains how companies in each category of FCB grid can design and apply sweepstakes for their social media marketing. Findings The results show that they have one thing in common across the four quadrants of FCB grid. Regardless of the quadrants, most frequently observed type is `Simple/Quiz or Comments/Quatrains [event type of sweepstakes] + Gifticon [type of reward prize] + Image [type of message display] + No URL [Link toother website] +Single-Gift-Offer [type of reward prize payment]`. So, if the position of the brand is hard to be defined by the FCB grid model, then this general rule can be applied to all types of brands. Also some differences between the quadrants of the FCB grid were observed. This study offers several research implications by analyzing Sweepstakes-oriented social media marketing approaches in Facebook brand fan pages. By using the FCB grid model, this study provides guidance on how companies can design their sweepstakes-oriented social media marketing approaches in the context of Facebook brand fan pages by considering their context.
악플의 원인 및 피해 관련 주요 요인 분석 : 혼합 방법론 접근
김소담(Sodam Kim),전병진(Byeong-Jin Jeon),이소현(So-Hyun Lee) 한국인터넷전자상거래학회 2021 인터넷전자상거래연구 Vol.21 No.6
With the development of information technology and the popularization of smartphones, criminal acts that occurred offline are rapidly increasing as they move to cyberspace. Since cybercrime occurs beyond time and space, the spread of damage is fast, and it has been raised as a serious social problem as well as individuals with an unspecified number of crimes. In particular, the negative phenomenon of malicious use of social media and blogs has been increasing as online communication with other people has become active. As cyber defamation and insults caused by malicious comments have been mentioned as serious social problems, solutions through related studies have been proposed, but most of the existing studies have been cases and survey studies in terms of abuse. In this study, the major factors of the abuse and damage of malicious comments are derived through multidimensional analysis using an interview and text mining from the perspectives of perpetrators and victims. This study proposes prevention and improvement measures based on the derived factors.
스마트 컨테이너 제어를 위한 센서 위치 최적화 알고리즘 개발
김정호 ( Jeong-ho Kim ),전병진 ( Byeong-jin Jeon ),박병준 ( Byeong-jun Park ),이상진 ( Sang-jin Lee ),임현석 ( Hyeon-seok Im ),김형훈 ( Hyung-hoon Kim ) 한국정보처리학회 2022 한국정보처리학회 학술대회논문집 Vol.29 No.2
스마트 컨테이너 제어를 위해서는 컨테이너 내부에 센서가 필요하나, 센서의 개수가 증가하면 비용 및 시스템 부하가 증가한다. 본 연구에서는 CFD(Computational Fluid Dynamics)를 이용하여 얻은 컨테이너 내부 온도 데이터와 센서 위치 최적화 알고리즘을 이용하여 컨테이너 내부 모니터링을 위한 최적의 센서 위치 결정 방법론을 제시한다. CFD 상용 SW로 컨테이너 내 · 외부 상황을 가정하여 내부 온도 데이터를 추출하고, 이를 바탕으로 내부 상태를 대표하는 공간들을 구분한다. 컨테이너 내벽에 부착된 센서가 탐지할 수 있는 능력을 탐지 거리 및 각도의 수식들로 나타내어 각 수식을 조합하여 센서의 탐지 능력을 수치화하고, 이 수치에 따라 균등하게 분포된 센서 위치 후보군 중, 선별된 공간을 탐지하는 센서 위치를 최적화하여 효율적인 컨테이너 제어를 위한 여건을 마련한다.