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장효,한금희,최석남 관광경영학회 2019 관광경영연구 Vol.92 No.-
The recent rapid development of marine tourism has attracted much attention to fishing villages. Fishing village tourism not only meets the tourism needs of the surrounding citizens, but also has great significance for revitalizing rural areas and balanced national development. This study focuses on the change of fishing village tourism policy in Korea and China. The purpose of this study is to analyze the advantages and disadvantages and characteristics of fishing village tourism policies of both countries, and to provide economic, cultural, policy and environmental complementary suggestions for sustainable fishing village development. The research method mainly focused on bilateral literature and articles. As a result, fishing village tourism in Korea has developed into the center of enactment and enforcement of related laws. In the case of China, the development of fishing village tourism is promoted as the center of government policy. The two countries' fishing villages are engaged in various cooperations in terms of economy, culture, policy and environment.
초콜릿 패키지 디자인이 소비자 구매 조건에 미치는 영향에 관한 연구
장효,장청건 한국융합학회 2021 한국융합학회논문지 Vol.12 No.11
사회경제의 부단한 진보와 발전에 따라 상품 포장의 중요성은 나날이 현저해지고 있으며, 그것은 이미 사업 자와 소비자 사이의 중요한 의사소통 형식이 되어, 사업자 간의 중요한 경쟁 수단이 되었다. 이 논문의 연구범위는: 우선 문헌 조사를 통해 포장설계의 기능과 소비자의 구매 태도를 분석하고 일반 초콜릿 포장과 여행기념품 초콜릿 포장을 대상으로 이름, 색상, 로고, 일러스트 등을 분석·연구했다. 연구방법은: 설문 조사를 통해 패키지 디자인에 대한 소비자의 구매 태도 및 개인의 가치 구현에 따라 소비자의 구매 여력과 패키지 디자인이 구매 조건에 미치는 영향과 연구를 심층적으로 살펴봤다. 본 연구의 결과, 첫째, 일반 초콜릿 포장과 여행기념품 초콜릿 포장부터 소비자 소비 현상까지 보면 일반 초콜릿이 더 선호된다. 둘째, 소비자가 제품을 구매할 때 초콜릿의 맛은 제품 패키지 디자 인보다 중요한 속성이다. 셋째, 각 제품군에서 소비자들은 초콜릿 제품을 살 때 자신의 지향적인 가치를 중시한다. 넷째, 패키지 디자인과 맛이라는 두 가지 중요한 속성 아래 일반 초콜릿은 여행기념품 초콜릿보다 구매 의도가 높다. With the continuous progress and development of the social economy, the importance of commodity packaging is increasingly manifested. It has become an important form of communication between businesses and consumers, and an important means of competition between businesses. The research scope of the thesis: First, through literature investigation, analyze the function of packaging design and consumers' buying attitude, and analyze the name, color, logo, illustration, etc. for general chocolate packaging and travel souvenir chocolate packaging. Research method: Through questionnaire survey, according to consumers' purchasing attitude and personal value of package design, we have in-depth understanding of consumers' purchasing power and package design's influence on purchasing conditions and research. According to the results of this study, first, from the perspective of general chocolate packaging and travel souvenir chocolate packaging to consumer consumption phenomena, general chocolate is more popular. Second, when consumers buy products, the taste of chocolate is more important than product packaging design. Third, in each product group, consumers value their own value when buying chocolate products. Fourth, due to the two important attributes of packaging design and taste, ordinary chocolate has a higher purchase intention than travel souvenir chocolate.
试论明清时期汉语语音近三百年的演变 ―以≪翻译老乞大≫,≪重刊老乞大谚解≫右音为例―
장효만,안말숙 동양한문학회 2013 동양한문학연구 Vol.36 No.-
The Ming and Qing Dynasties are the late period of modern Chinese development. With great changes in speech sound and many hot issues for academic research, it is an important transition phase from modern Chinese to contemporary Chinese. Therefore, the phonetic study in Ming and Qing Dynasties has become one of the research focuses for Chinese phonology study. Based on Lao Qi Da, a Chinese textbook used in Cho-Sun Dynasty of Korea, the paper discusses the Chinese phonetic evolution in three hundred years(1515~1795) during the Ming and Qing Dynasties by comparing the right annotated pronunciations in Lao Qi Da(1515) and Nokeoltae Eonhae(1795). 명청시대는 근대 중국어에서 현대 중국어로 넘어가는 중요한 과도기로 어음연구에 있어서 커다란 변화를 가져옴과 동시에 학술적으로도 관심을 많이 받기도 하였다. 명청시대 어음연구는 음운학 연구의 주관심 분야 중의 하나이다. 본고에서는 한국 조선시대의 중국어학습 교재인 『老乞大』를 사례로, 1515년에 편찬된 『飜譯老乞大』와 1795년에 편찬된 『重刊老乞大谚解』 두 저서의 우음(右音)에 대한 비교분석을 통하여 명청시대 즉 1515년에서 1795년까지 근 300년 동안의 중국어어음의 변천에 대해 고찰하고자 한다.
장효리 인문사회 21 2023 인문사회 21 Vol.14 No.3
Using Mengniu as a case study, this research aims to explore the impact of ESG performance on corporate value from the perspective of Altman-Z model and Tobin’s Q value. This study mainly adopts the literature research method and case analysis method. Firstly, the domestic and international literature on ESG is combed. Secondly, the rating performance and practices of the case company Mengniu regarding ESG management are introduced. Finally, the impact of its ESG performance on corporate value in terms of both book value and market value is analysed, and conclusions are drawn. The comprehensive analysis concludes that improving ESG ratings has a positive effect on both book value and market value of enterprises, affecting corporate value to a certain extent. Companies should focus on improving their ESG ratings and performance to enhance corporate value by strengthening environmental protection, social responsibility and good governance.