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축구화 소비자의 제품선택기준이 상표충성도에 미치는 영향
임태성,이호열 한국스포츠리서치 2005 한국 스포츠 리서치 Vol.16 No.2
This study was to analyze and approach theoretically to the variables related to the brand loyalty and the consumer's behavior regarding soccer shoes targeting on the members of amateur soccer clubs, then was to investigate the primary factor of the selection standard influencing on the brand loyalty. 600 subjects were selected on amateur soccer clubs located in kyung-gi area by using the cluster sampling with questionnaire. With 20 exceptions caused by the lack of the reliability, only the data for 580 subjects was used, then the final data was completed through the process of tally, coding, and punching. The examining method on the questionnaire was made up of 17 questions for the general characteristics, 4 questions for the brand loyalty, and 17 questions for the selection standard. With investigating the reliability of the brand loyalty, it was Cronbach' α=.7543. With analyzing the primary factor of the selection standard was divided into 5 subordinate factors (reputation, quality, price, marketing, and purchasing convenience), the reliability of that was .6723-.8184. In order to consolidate all the variables, the analysis of reliability, the factor analysis, and frequency through the SPSS win 11.0 statistics program were used. In order to verify the main purpose of this study, the one-way ANOVA, and the multiple regression were used as well. The following conclusion was drawn through procedures which were described above. First, Through the analysis of the difference among primary factors of the selection standard depending on the general characteristics of soccer-shoes consumer, 20's consumers have more consideration to all the factors than 30-40's, and university(graduate) students do more than other people who is in other job categories. The well-educated people consider more the reputation, the quality and the marketing factor than the less-educated people. People in the high-income brackets consider more the quality and purchasing convenience. On the other hand, people in the low-income brackets consider more the price factor than others as well. Second, through the analysis regarding the influence of the selection standard of the soccer-shoes consumer on the brand loyalty, the subordinate factor of the selection standard influences on the brand loyalty, and the quality out of the subordinate factors is proved the most important factor. then the brand loyalty is influence by the reputation, the price. and the purchasing convenience in order.
임태성 한국어의미학회 2017 한국어 의미학 Vol.56 No.-
This study investigates the meaning extension of Korean verb ‘sotdda’. A meaning is based on embodiment, ‘embodied meaning’ conceptualizes as our experiences. The meaning extension is systematic by mechanisms of ‘Conceptual Metonymy’, ‘Conceptual Metaphor’, and ‘Fictive motion’. ‘Sotdda’ is the verb to imply directionality and to represent the change of state. ‘Sotdda’ extends from physical object to abstract object. Firstly, ‘sotdda’ extends to internally or externally bodily change like blood, chest, tooth, freckle, and lumbar etc. In this case, ‘sotdda’ is focusing an ending point by ‘Conceptual Metonymy’. Secondly, ‘sotdda’ extends fictively. In this case, ‘sotdda’ describes non-moving entity as moving entity like rock, mountain, hill, flower, building, bat, tower etc. Finally, ‘sotdda’ extends abstract object by ‘Conceptual Metaphor’. The directionality of ‘sotdda’ extends to positive or negative emotion. The positive emotion of ‘sotdda’ is of relevance to internal energy or external popularity. The negative emotion of ‘sotdda’ is of relevance to internal energy or external stimulation. And ‘sotdda’ extends to a solution in the idiomatic expression involving directionality. The extension of size is an external realization and value like history and gold. And ‘sotdda’ extends to an entity's awareness like the deceased. This study presents that the meaning extension of ‘sotdda’ is systematic in embodiment.
임태성,이종원 한국스포츠사회학회 2004 한국스포츠사회학회지 Vol.17 No.2
The purpose of this study was to make known the relationship between sport and the role of the third sector in Korea. For this purpose, this study focused on methodology of social history. In the first part, the study explored the theoretical analysis about the general concept of the third sector and its application into expansion of Korean sport. In the second half, this study pointed out the characteristic of Korean sport organizations belong to the third sector and placed them under the category of three types of autonomous, dependent, and cooperative pattern in respect of relationship into government. The results of the study were as follows: First, to aim at balanced development of Korean sport, a proper plan which was helpful to harmonious growth among government, market and the third sector in sport activity should be devised, and for this purpose, legislative, administrative, and financial aid into sport organizations belong to the third sector should be implemented above all. Secondly, sport organizations in Korean third sector must make constant efforts in improvement of independent spirit and strengthening internal capacity.