윤리적 소비자의 라이프스타일과 윤리적 소비 및 관계의 질에 관한 연구

임미라,김민호,임채성 한국호텔관광학회 2015 호텔관광연구 Vol.17 No.3

This study deals with the ethical consumption in Korea. Some Korean people are more focusing on the quality of relationship rather than product itself to their consumption. This ethical consumerism led to achievements both internal and external factors. As a result of factor analysis, total of 6 lifestyles and 4 ethical consumption factors were extracted. This usage of cannonical correlation analysis research is to show the correlation between the lifestyle and the ethical consumption. To verify the correlation between the lifestyle and the ethical consumption, T-test and multiple regressions analysis were performed. This research will provide valuable information regarding the self-respect and social lifestyle factors. (Those factors have 10% and 5% of valid correlation with the quality of relationship.

호텔레스토랑 선택시 LOHAS 소비자의 고객만족 및 고객충성도에 관한 연구

임미라,안대희,박상민 한국호텔관광학회 2013 호텔관광연구 Vol.15 No.2

The Study aims to comprehend the influence of LOHAS customer on satisfaction and loyalty with choice of hotel restaurant. To accomplish the goals, a field survey was conducted on the employees' of the Deluxe hotels in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. there were three subordinate concepts; eco-friendly, and Sustainability, positiveness. Second, perceived value noticeably affected the satisfaction of korean restaurant. respectively, the satisfaction of korean restaurant also noticeably affected customer loyalty. First, appeared by thing which Sustainability, positiveness affect in customer satisfaction in LOHAS consumer. but eco-friendly eco-friendly was expose that do not affect to customer satisfaction. Second, appeared by thing which positiveness affects to customer loyalty do in LOHAS consumer. However, Sustainability was expose that do not affect to customer loyalty. Third, customer satisfaction were deeply related with customer loyalty.

초등 과학영재 학생과 과학관련 방과후 학생 및 일반학생의 과학적 자기 효능감과 과학적 태도의 관계

임미라,최선영 한국초등과학교육학회 2017 한국초등과학교육학회 학술대회 Vol.72 No.-

인식도구로서 기하학 관념의 적용에 따른 헤어디자인 표현유형 연구

임미라 한국패션뷰티학회 2006 한국패션뷰티학회지 Vol.4 No.1

The purpose of this study is to historically examine the thoughts and ideas of geometry and to analyze the expression style of design applied to the mass communication such as magazines and world wide webs, by giving definitions on the ideas of geometry and the pattern of cognition. Geometry was evolved to Descartes's analytical geometry, projective geometry, non-Euclidean geometry and Topology at the end of 19th century. When geometry applies to design styles, it is devided into two field, plane geometry and solid geometry. The development of geometry was completed from the Pythagoras symbolic theory of number to Platonic spiritual geometry and Euclidean geometry. It can be studied that those have what kind of symbolic meanings and transformations on each hair design plan. It can also analized how those symbolic forms are appeared on the design form. This tendency means that there is always a try for the use of geometry as reasonable device for hair design. If the hair design and geometry have logical and artistical relation, we can make buildings which have a order, balance and harmony.

브랜드 리뉴얼이 브랜드 이미지에 미치는 영향 연구 - 전북은행 사례를 중심으로 -

임미라,정성환 한국브랜드디자인학회 2013 브랜드디자인학연구 Vol.11 No.3

브랜드 리뉴얼은 노후화된 브랜드를 재 포지셔닝하여 브랜드를 확장 또는 잠재시장을 변경하고자 할 때 사용하는 기 업의 커뮤니케이션 활동이다. 본 연구는 실제상품이 아닌 무 형의 서비스상품을 제공하는 금융회사 로고 디자인의 리뉴얼 이 브랜드 이미지에 미치는 영향을 조사하고자 하였고, 브랜 드의 여러 요소 중 고객의 즉각적인 반응을 알 수 있는 심벌 과 로고에 대해 연구 하고자 한다. 브랜드 리뉴얼의 형태는 기존 형태와는 전혀 다른 대대적인 리뉴얼과 기존의 형태에서 최소한의 형태변형만 보여주는 JND(最小可知差, Just Noticeable Difference)를 활용한 경우 로 나뉘는데, 전북은행의 경우 JND를 활용한 브랜드 리뉴얼 을 실시하였다. 설문지를 통해 전북은행 브랜드 리뉴얼 후 브랜드 이미지 를 조사해본 결과 크게 4개의 그룹으로 나뉘었다. 첫 번째 그 룹은 현재 전북은행을 거래하고 있는 리뉴얼 인지그룹, 두 번 째 그룹은 전북은행을 거래하지만 리뉴얼 비인지 그룹, 세 번 째 그룹은 전북은행을 비거래 고객이지만 리뉴얼 인지그룹, 마지막으로 비거래 고객이면서 리뉴얼 비인지 그룹으로 나누 어 각각 분석해 보았다. 각 그룹을 분석해본 결과는 다음과 같이 요약할 수 있다. 첫째, 최소가지차를 활용한 브랜드 리뉴얼을 인지하고 있 는 고객은 전북은행에 대한 브랜드 이미지가 긍정적이었다. 리뉴얼 인지경로는 대면채널인 ‘지점간판’과 비대면 채널인 ‘홈페이지’였고 거래고객과 비 거래고객 모두 같은 경로였다. 둘째, 거래중인 고객이지만 전북은행 브랜드 리뉴얼을 인 지하지 못하고 있는 고객의 비인지 이유를 분석해본 결과 브 랜드 애착이 감소해 있었다. 브랜드 애착이 감소한 이유는 과 거의 금융상품 소비패턴이 은행원이나 지인에 의한 소비였던 반면, 현대의 고객은 실질적으로 혜택을 줄 수 있는 상품과 금융기관을 선호하고 있었다. 전북은행의 경우는 넓은 영업 망을 장점으로 꼽은 반면에 상품과 실질적인 혜택에 대해서 는 아쉬움을 가지고 있었다. 셋째, 전북은행을 거래하지만 브랜드 리뉴얼을 인지하지 못하고 있는 고객과 비거래 고객의 리뉴얼 비인지 이유는 ‘홍보부족’과 ‘의식하지 않아서’를 꼽았는데, 고객은 적극적인 커뮤니케이션을 원했던 반면, 은행은 소극적인 커뮤니케이션 전략을 펼쳐 브랜드 애착이 감소하였고 은행의 선호도에도 영향을 미쳤을 것이다. Brand renewal is a communication activities of compani es that used to try to change the brand repositioning dila pidated, the market potential or extend the brand. In this study, rather than the actual product, renewal of the logo design of the financial companies that provide services In tangible goods are trying to study the impact on the bran d image, out of some of the elements of the brand, the immediate response of the customer it is intended for res earch and logo symbols can know. The in the form of a and existing renewal a big way of an entirely different, form of brand renewal is, is divid ed into the case the deformation of the form of at least has take advantage of the display JND from the conventi onal type but, of brand which utilized the the case JND of Jeon-buk bank I conducted a renewal. As a result of the brand renewal of Jeon-buk Bank in the questionnaire, we investigated the brand image, it wa s divided into groups of four major. The first group, curr ently, the group or renewal that trading Jeon-buk Bank, the second group, group or renewal fire, the third group is non-trade customers all over the Jeon-buk bank trans actions Jeon-buk Bank but, at the end of the group rene wal and analyzed while being non-transaction customer, each divided into groups renewal non. It can be summari zed as follows: The results of the analysis of each group. First, customers are aware of the renewal of the brand by utilizing the smallest car was a positive brand image of the entire Jeon-buk bank. Path is a renewal was a pat h of both non-trading customers and customer transactio ns was ‘home page’ is a non-face-to-face channel as ‘sig ns point’ is a face-to-face channel. Second, customers trade in will not be able to recognize the brand renewal of Jeon-buk Bank Customer, as a resu lt of analyzing the reasons for that is Brand Attachment was reduced. the reason that Brand Attachment is reduce d, consumption pattern of financial instruments of the pas t while was by friend and banker, modern of the consum ers had hoped to financial institutions or products which can give benefits substantially. in the case of Jeon-buk Bank, while listed benefits a wide sales network, the sub stantial benefits of the product, it had lacking something. Third, trading of all Jeon-buk bank can not recognize th e brand renewal, the reasons why renewal non-trade cus tomers with customers, cited the ‘inadequacy of public rel ations’, ‘the not aware’, but the customer I wanted a proa ctive communication, but attachment is reduced to brand to expand the modest communication strategy, the bank' s had an impact on the evaluation of the bank.

다문화사회의 다문화교육

임미라 한국테러학회 2011 한국테러학회 학술회의 자료집 Vol.2011 No.-

컬러에 의한 PI진단과 조화성에 관한 연구 -뤼셔의 색채이론을 중심으로-

임미라 한국뷰티아트학회 2005 한국뷰티아트학회지 Vol.3 No.1

서원대학교 통학시설의 문제점과 개선방향 모색

임미라 서원대학교 학생생활연구소 2003 학생생활연구 Vol.21 No.-

비반흔성탈모의 두피모발관리에 대한 미용학적 고찰 : 동ᆞ서양 대체요법적용을 중심으로 Focused on Eastern and Western Alternative Therapies

임미라 ( Mi Ra Lim ) KAT 한국두피모발관리사협회(KST 한국두피모발미용학회) 2005 대한미용학회지 Vol.1 No.1

관광관련전공 대학선택동기가 학생만족 및 학교충성도에 미치는 영향

임미라(Mi Ra Lim),김윤민(Youn Min Kim) 한국관광연구학회 2013 관광연구저널 Vol.27 No.2

The purpose of this study is to analyze which service factor students consider important and satisfied with in choosing a college, to provide a basic data necessary for the entrance examination and policy decision of a college and a useful information necessary for its positioning strategy. The purpose of this study is to figure out how motivation of choosing a college in affects, satisfaction and collage loyalty through a survey from Oct. 1 to Oct. 15, 2012 on total 200 owners of student of collage in seoul. The result is summarized as follows. Overall, college choice from Tourism -related Majors had a positive effect on satisfaction, satisfaction and loyalty of them. Also, satisfaction had a positive effect on loyaty of collage, It says that efforts for a are positive effects on and useful variables to commitment of relationship. This result indicates that a concentrative management and operation is necessary for the first priority element that should be improved for the item that is important in choosing a college but gives a low satisfaction.