청산도 슬로우걷기 축제의 평가요인과 만족이 구매의사에 미치는 영향

이후석 ( Hoo Suk Lee ),오민재 ( Min Jae Oh ),이승로 ( Seung Lo Rhee ) 한국도서학회 2012 韓國島嶼硏究 Vol.24 No.4

This study investigated the relationships among festival evaluation factors, purchase intention, and satisfaction. Data was collected from the 330 visitors of Cheongsando Slow Walking Festival (April 16- April 30, 2012). The results were as follows: Firstly, festival evaluation factors (``accessibility/promotion and information``, ``festival`s contents``, ``food/tourism``, ``facilities``, except festival`s products) had a significant influence on visitor`s satisfaction. Secondly, festival evaluation factors (``accessibility/promotion and information``, ``festival`s contents``, ``food/tourism``, except ``facilities``, ``festival`s products``) had a significant influence on purchase intention. Thirdly, satisfaction of visitors had a significant influence on purchase intention. Lastly, satisfaction had a mediating effect on the relationship between festival evaluation factors(``accessibility/promotion and information``, ``festival`s contents``, ``food/tourism``, except ``facilities``, ``festival`s products``) and purchase intention. Previous researches saw satisfaction as a mediating variable, and this information triggered the discovery of the relationship between festival evaluation and behavioral intention. As a result, it was found that satisfaction played a mediating role on the relationship between festival evaluation and behavioral intention.

Pine과 Gilmore의 체험요소가 농촌관광객의 만족에 미치는 영향 연구

이후석(Hoo Suk Lee) 한국관광연구학회 2015 관광연구저널 Vol.29 No.3

This study was intended to verify Pine & Gilmore’s experience factors(4Es) through rural tourist’s cases and effect relationship between rural tourist’s satisfaction with each factor and mediating effect of perceived value. 240 samples, which were acquired through questionnaire to ask rural tourists to Ymsil Cheese Village in JeonlaBukDo from July until August in 2014, were used as data. Analysis results were as follows; First, as a result of factor analysis to verify dimension which showed rural tourist’s experience factors, four factors(educational, esthetic, escapist, and entertainment) appeared and it was proved that Pine & Gilmore’s theory was applied to rural experience factors. Second, experience factors(educational, esthetic, escapist, and entertainment) had meaningful influence on the satisfaction. Third, the analysis results using a regression equation of 3 stages suggested by Baron & Kenny(1986) were as follows; In the first stage, it was analyzed that the perceived value was playing a mediating part in the relationships between rural tourist’s experience factors and satisfaction In the second stage, educational, esthetic, escapist, and entertainment had a meaningful influence on the satisfaction(dependency variable). In the results of the third stage inputting mediate variable (perceived value), only three factors(educational, escapist, and entertainment) had a meaningful influence and when educational, escapist, and entertainment of rural tourists’ experience factors had an influence on the satisfaction, the perceived value was mediate partially, but ‘esthetic’ was mediating perfectly. Consequently, it was analyzed that the perceived value was playing a mediating part in the relationships between rural tourist’s experience factors and satisfaction.

실버관광객의 추구편익이 관광지 선택 중요도에 미치는 영향

이후석(Hoo Suk Lee),오민재(Min Jae Oh),맹창호(Chang Ho Mang) 한국관광연구학회 2010 관광연구저널 Vol.24 No.4

This study analyzed the relationship between silver-tourists` benefit sought and the importance of destination choice. The results of this study were as follows; Canonical Correlation Analysis to understand the relationship between both of them showed that entertainment, attraction, and novelty, the factors of silver-tourists` benefit sought, contributed to tourism experience, tourism resource, and tourism facility, the factors of the importance of destination choice, by relative explanation. In the relationship between silver-tourists` benefit sought and the importance of destination choice, the results of Hierarchial Regression Analysis which focused on the moderation effect of economic power and health condition were that economic power appeared to control the relationship between silver-tourists` benefit sought and the importance of destination choice and that health condition had no effect in relationship between both of them.

관광목적지 이미지와 행동의도의 관계에서 지각된 가치의 매개효과

이후석(Hoo Suk Lee) 한국관광연구학회 2013 관광연구저널 Vol.27 No.3

This study analyzed an mediate effect of destination image and perceived value behavioral intention (a Case of Heyri Art Village in Paju). To investigate this research, a total of 269 questionnaires are collected from Oct. 5th 2012 till Oct. 14th 2012 and the data were analyzed by frequency analysis, factor analysis, multi -regressions and Sobel test through SPSS 20.0. The findings were as follows: First, cognitive images (environment, facilities, food) affected perceived value(social/emotional value) and affective images(tolerance, fun) did perceived value(social/emotional value). Cognitive images(environment, facilities affected behavioral intention and affective image(fun) did behavioral intention. Through analyzing the relationship between the effect of the image on the behavioral intention and the mediate effect of perceived value, it was found out that perceived values (social/emotional value, functional value) played the role of the indirect mediate in the environment of cognitive images, of the direct mediate in facilities, and of the indirect mediate in the fun of affective images. And expectation value of perceived value played the role of the direct mediate in the facilities of cognitive images and fun of affective images.

중요도·성취도 분석을 이용한 하이서울페스티벌 방문객 만족 평가

이후석(Hoo Suk Lee) 한국관광연구학회 2007 관광연구저널 Vol.21 No.3

박물관 방문객의 관람동기 유형별 지각된 성과와 만족 분석

이후석(Hoo Suk Lee) 한국관광연구학회 2007 관광연구저널 Vol.21 No.1

방문객 특성에 따른 관광영향인식 차이

이후석(Hoo Suk Lee),오민재(Min Jae Oh) 한국관광연구학회 2006 관광연구저널 Vol.20 No.2

This study was performed to find whether there is the difference of the perception to tourism impact between tourists and residents, depending on demographic characteristics and whether or not participation in festival programs, through visitors to Icheon Ceramic Festival. By the results of the positive analysis, tourism had influences on the culture, the environment, the contact, and the economy. And it was analyzed that the group of the tourists had the different perceptions to the cultural and the economic impact depending on the academic backgrounds, incomes, and whether or not the participation in festival programs, and that the group of residents had the different perceptions to economic impacts. Thus, to develop tourism impact affirmatively, the policy alternative for the more environmental impacts will need than for the cultural, economic, and contact factors.

문화관광상품으로서 박물관 서비스품질에 대한 중요도 만족도 분석

이후석(Hoo Suk Lee) 한국관광연구학회 2008 관광연구저널 Vol.22 No.1

문화유산에 대한 관광이미지가 만족에 미치는 영향 연구

이후석(Hoo Suk Lee),오민재(Min Jae Oh) 한국관광연구학회 2006 관광연구저널 Vol.20 No.1

The result of this study concluded that the tourist image had an significant effect on the satisfaction. Therefore, so that the tourists may form the good image not only before visiting but also for touring, service-strategy differentiate the segmented groups needs and this strategy will create tourist-demands.

관광객 특성에 따른 문화유산 평가속성(HISTOQUAL) 연구

이후석(Hoo Suk Lee) 한국관광연구학회 2014 관광연구저널 Vol.28 No.7

This study was attempted to verify that it needs to be adapted in order to suit better new services` contexts and identities a new scale, namely HISTOQUAL, which evaluates service quality provided in heritage sites also, the difference by the characteristics of tourists(Changdeokgung and Suwon Hwaseong). Data were collected from 460 tourists who visited Changdeokgung Palace Complex(230) and Hwaseong Fortress(230) on August 2013. The results were as follows: Firstly, through an exploratory factor analysis on the HISTOQUAL(8 items) was found out tangibles, interpretations, conveniences, objective authenticity, responsiveness, constructive authenticity, educations, existential authenticity. Secondly, there were perceptive differences about HISTOQUAL in the dimensions of occupation, educational level, income, and marriage scales among the demographic profiles of tourists. Thirdly, there were perceptive differences about HISTOQUAL in the dimensions of heritage site, traveling companies, information sources, stay scales among the tourists` behavior.