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이화자 한국만화애니메이션학회 2009 한국만화애니메이션학회 학술대회자료집 Vol.2009 No.6
현대에 와서 동물캐릭터의 도상적 상징성은 자의로 만들어져 사회적 약속에 의해 기호작용을 하게 되었고, 공공기관이나 기업을 상징하기 위해 동물캐릭터는 심벌로 만들어져 적극 활용되고 있다. 오늘날은 이 환영의 동물캐릭터들이 중요한 아이콘으로 작용하고 있고, 상품개발자는 세속적인 동물 콘텐츠를 지속적으로 만들어내고 있다. 본 논문에서는 미학사에서의 ‘상징성’을 이론적 배경으로 하며, 동물캐릭터의 시작이었던 애니메이션과 동물캐릭터의 접목을 통해서 살펴본 매체 발달에 의한 현대 동물캐릭터의 응용을 기술한다. 그리고 기업 및 공공기관 홍보용 동물캐릭터의 활용 사례 중 대표적이라 할 수 있는 서울시의 동물캐릭터 ‘해치’의 상징성을 분석한다.
한·중 두 언어의 대조연구 현황에 관한 고찰- 연구목적에 따른 통계 분석중심으로 -
이화자 한국언어문화교육학회 2019 언어와 문화 Vol.15 No.1
The selected a Korean academic journal on the comparative research of two languages between Korea and China, which was published on the Korean Academic Information Site (RISS) since the establishment of diplomatic relations between Korea and China until August 2017.A statistical analysis was attempted for the purpose of the research and according to the field of research. Unlike the existing preliminary analysis the purpose of the study was considered the control purpose, the control analysis data, and the control method.In the field of research, we examined the present status of focusing on the linguistic field according to the research purpose. existing preliminary analysis Through detailed examination, we intend to reorganize the existing research status and look at the future direction of the contrast study and the development of the contrast study by combining the translation field such as machine translation and video translation.
이화자 호남대학교 2004 호남대학교 학술논문집 Vol.25 No.1
The purpose of this research is to find out how multi-national advertising agencies based in the US are approaching and strategic ways to build the foundation in the Korean advertising industry. According to this research, we have found out several findings. These are the findings from the economic & advertising industry standard point of views. First, after opening doors for the Korean advertising industry since 1988, the common flow for the multi-national agencies are from a joint venture to an independent agency. Second, the outcome of the multi-national advertising agencies entering the Korean market is the increase of advertising budget by multi-national companies in Korea. Third, the multi-national agencies caused fierce competitions among other agencies and possible to inroad the Korean advertising industry. However, it contributed to improve the structure of the advertising industry & contributed the indsutry to be reasonable. Fourth, as of 2003, the multi-national advertising agencies consist of approximately 50% of Korean advertising market but they are not investing in people or system, but investing only if existing advertisers continue to advertise. Finally, the result is that in order to globalization, we need to make a global standard and develop new medias.