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이현영 한국일러스아트학회 2008 조형미디어학 Vol.11 No.2
In modern society the use of internet has brought on various changes in the media. Also, the information and communications fields showed remarkable progress as well. As the number of internet users increased, internet advertisement suddenly became a very important medium of advertisement. In order to succeed as a medium of advertisement, you have to be able to persuade the consumers into buying your products and that would depend entirely on a creativity. A popular way to express creativity is by using the more sensitive approach to advertising, the use of fun in advertisements. Ads that use humor naturally catch the user's eye, at the same time not only are they advertising but also giving them something to smile about.The 'Fun' expression ways are already being used in television medium and press-printed medium advertisements and is proven to enhance the overall effect of the advertisement. However, the study about the use of 'Fun' advertising in internet banners is insufficient.Therefore, in this thesis I had researched the internet banners advertising through 'Fun' elements. Then, I tried to find out the efficient ways of ad strategies of the advertising expressions explored through the internet. 현대 사회의 인터넷 등장은 다양한 미디어의 변화와 정보통신의 발달을 가져왔다. 인터넷 이용자 수가 늘어나면서 인터넷 광고 규모도 급증하여 우리 사회의 중요한 광고 매체로 이용되고 있다. 특히 광고 커뮤니케이션의 성공여부는 결국 광고 디자인의 크리에이티비티에 따라 좌우된다고 할 수 있는데, 그런 표현소구 중 감성적 소구인 펀(Fun) 기법은 기발하고 참신한 아이디어를 통하여 이용자에게 즐거움을 주는 물론 광고효과 역시 높아가고 있다. 펀(Fun)기법은 이미 다른 매체를 통해 많이 활용되고 있으며 그 효과도 높은 것으로 연구되었다. 하지만, 인터넷 배너광고에서의 펀(Fun)광고에 대한 연구는 아직 미흡하다. 따라서 본 연구에서는 펀(Fun) 요소들을 통해 표현된 인터넷 배너광고 사례를 분석함으로써 인터넷에 표현되고 있는 광고 표현의 효과적인 광고 표현 전략의 방안을 마련하고자 하였다.
Property of regression estimators in GEE models for ordinal responses
이현영 한국데이터정보과학회 2012 한국데이터정보과학회지 Vol.23 No.1
The method of generalized estimating equations (GEEs) provides consistent estimates of the regression parameters in a marginal regression model for longitudinal data, even when the working correlation model is misspecified (Liang and Zeger, 1986). In this paper we compare the estimators of parameters in GEE approach. We consider two aspects: coverage probabilites and efficiency. We adopted to ordinal responses the results derived from binary outcomes.
스포츠 선수의 외상 후 스트레스 관리 및 스포츠 수행역량 강화를 위한 신체심리치료적 접근
이현영 한국리듬운동학회 2019 한국리듬운동학회지 Vol.12 No.2
The purpose of this study was to investigate the changes of sport post traumatic stress management and enhancing sport performance of the athletes in the rehabilitation process after sports injury. In the study, sport post traumatic stress,Resourcefulness, sports psychology skill, and self - management scale of 10 student players were verified using SPSS program 20.0. In this study. and analyzed the cases by measuring initial and late of each. The results showed a marked change in the perchance excess arousal and in the re-examination in post-sports trauma stress. It showed a marked change in the perchance the problem focused coping in Resourcefulness. It showed a marked change in the perchance Goal setting in sports psychology skills. This study are expected to help us understand the players who are suffering from post traumatic stress. and The body therapy program will help injured athletes.
이현영,Ki Young Joon,Park Su Yeong,Cho Soo Yeon,Seo Jinyoung,임경준,정기태 대한마취통증의학회 2020 Anesthesia and pain medicine Vol.15 No.4
Background: Cimifugin is one of the components of the root of Saposhnikovia divaricata. The extract derived from S. divaricata is traditionally used as an analgesic. This study was conducted to evaluate the analgesic effect of intrathecal cimifugin in the formalin test.Methods: Male Sprague–Dawley rats (n = 20) were randomized into four groups for intrathecal administration of 70% dimethylsulfoxide and various doses of cimifugin (100 μg, 300 μg, and 1,000 μg). The typical flinch response after the injection of 5% formalin into the hind paw was assessed in two distinct phases: phase 1 until 10 min, and phase 2 from 10 min to 60 min. ED50 values were calculated via linear regression.Results: Intrathecal cimifugin significantly reduced the flinch response in both phases of the formalin test. Significant antinociceptive effects of cimifugin were found with the dose of 300 μg in phase 1 and the dose of 100 μg in phase 2. The ED50 value (95% confidence intervals) of intrathecal cimifugin was 696.1 (360.8–1,342.8) μg during phase 1 and 1,242.8 (42.0–48,292.5) μg during phase 2.Conclusions: Intrathecal cimifugin has an antinociceptive effect against formalin-induced pain. Cimifugin has an anti-inflammatory effect at low concentrations, and non-inflammatory analgesic effect at higher concentrations.