진도홍주의 만족도와 재구매 의도에 관한 실증적 분석

이제홍 ( Je Hong Lee ) 한국도서(섬)학회 2011 한국도서연구 Vol.23 No.1

Dynasty period, using Ji-Cho as the main ingredient. The official name of Jindo Hong-Ju is Traditional Red Liquor. Also, Hong-Ju which is red has a unique taste. The urpose of this study is to analyze the satisfaction and re-purchase intention of Jindo Hong-Ju. This paper investigates what determines the satisfaction and re-purchase intention of Jindo Hong-Ju for a consumer. There have been 300 samples and 250 returns. 212 of them are used for this study. The 212 samples are used to analyze the Jindo Hong-Ju. he main results are as follows. First, the multiple regression result shows that the consumer`s satisfaction for the Jindo Hong-Ju is affected by the ``Taste and Perfume``, ``Sales and distribution``, ``Price service``, and Hangover and health. Second, ``Advertisement and publicity` has no effect on satisfaction. Third, Jindo Hong-Ju`s satisfaction is positively affected by the re-purchase intention.

한국무역의 발전과 미래 무역의 신성장 요인에 관한 연구

이제홍(Je-Hong Lee) 한국무역연구원 2012 무역연구 Vol.8 No.1

Korea's trade grows larger every year. The country's trade volume for the first time surpassed $1,000 billion this year, about a 2,000-fold increase since 1963 when Korea officially marked itself as an international trading nation. The Korean economy have been developed by export driver policy. This study is the new growth determinant of future trade and development of Korean international trade. The purpose of article should be studies ways of improving for traditional trade countries and traditional export commodities. and than this study should be preparing short and long-term plans for new economy growth model in Korea international trade.

한류가 한국 국가이미지와 제품이미지에 미치는 영향 분석

이제홍(Je Hong Lee) 한국무역연구원 2015 무역연구 Vol.11 No.4

Korean wave (Hallyu) continues to develop in the global culture market. The study examines the effect of Korean image and product image caused by the Korean Wave. Specifically, this study tries to investigate how effective Korean Image and product image are on the purchase intention of Chinese customers. A survey of chinese customers was conducted from April 5 to December 2014. Analytical tools used included reliability test, exploratory factor analysis and multiple regression. Findings revealed that the Korean Wave has much effect on Chinese customers’ intention to purchase Korean products as a result of their perceived Korean image and product image. This study points out that Korean image is not affected by the movie or drama factor. However, Korean image is supported by K-Pop(music) and Korean Wave stars since it was determined that movie and drama, K-pop(music) and Korean stars showed influence in building Korean product image. Lastly, Korean image and Korean product image have positive effects on the purchasing intention of Chinese customers.

한국과 ASEAN 국가 간 교역관계 변화에 따른 수출 경쟁분석

이제홍 ( Je Hong Lee ),박도준 ( Do Joon Park ) 한국창업정보학회 2004 창업정보학회지 Vol.7 No.1

미국 소비자의 한국 국가이미지와 한국기업 브랜드 이미지에 관한 실증분석

이제홍(Je-Hong Lee) 한국무역연구원 2015 무역연구 Vol.11 No.6

The purpose of this paper is to explore empirically recognition of the South Korean image and the product brand image of selected South Korean corporate such as Samsung, LG and Hyundai-Kia Auto within the U.S.A. market. To this end, a survey of American. customers who are residents of the U.S.A. was conducted from August 5 to November 2015 using a questionnaire. Data gathered from North Texas 107 respondents were analyzed using the partial least squares regression approach. Empirical results divulged that South Korean image is not effects on Korean corporate brand image. also Korean product brand image of selected South Korean corporate do not an effect on U.S.A. customers. It is concluded that Korean purchasing intention image has a statistically significant effect on creating Korean corporate brand image including 'Korean products quality’, and 'Korean products brand’. However, Korea, products design is not statistically significant.

FTA 체결에 따른 한국 소비자의 수입제품 후생만족 수준에 관한 정성적 분석

이제홍(Je-Hong Lee) 한국무역연구원 2014 무역연구 Vol.10 No.4

If customs duties are abolished by the effectuation of the FTA, trade increases, efficiency in resource distribution improves and domestic production increases, thus expanding capital and improving productivity and eventually enhancing the real GDP in the middle or long term, This Study is to analyze in order to quality and price effective of Korean consumer s for U.S.A, EU product. This study is characterized by analyzing the US-US products, especially daily supplies, purchased by domestic consumers, using questionnaires. Furthermore, the study aims at offering suggestions in research and policy that could be used as important data for effectuating the future FTA. The purchase of US-EU products was driven by “price”, followed by “quality,” “design and outer appearance,” comfort and practicality in order. This indicates that ROK consumers purchase US and EU goods, since they think their prices will fall by the fall in customs duty. A survey questionnaire was sent to 1,000 sample in Korean consumer s in the domestic dwell, and 890 usable responses were obtained. The 553 samples are analyzed on the welfare satisfaction level of the Korean customer After the Korea-U.S.A. FTA Effectuation, Significant influences are had by marine products price, meat price, clothes and fashion products price and while no influence is had by groceries, electronic devices and electric home appliances, kitchen utensils and juice. After the Korea-EU FTA Effectuation, Significant influences are had by marine products price, meat price while no influence is had by groceries, electronic devices and electric home appliances, kitchen utensils and juice, clothes and fashion products price In conclusion, Korea-US and EU FTA is necessary to bolster economic cooperation in the future. It will decrease the price and improve the quality.

수입 원산지 제품 평가에 따른 한국 제품의 경쟁력 결정요인 분석 : 미국.일본.중국 상품 비교를 중심으로

이제홍(Je-Hong, Lee) 韓國貿易硏究所 2010 무역연구 Vol.6 No.3

The purpose of this study is to investigate the competitiveness determinants for appraisement of country-of-origin goods in import. Also This study was analysis to purchase frequency and purchase place for products of the U.S.A, Japan, China, in Korea market. The objective of this article is to explore the relationship between country of origin and consumer effect using empirical analysis. The country of origin was divided into country of design, assembly, and parts. A survey questionnaire was sent to 1,000 customer in Korea market, and 650 usable responses were obtained. The 510 samples are analyzed with the countries origin effect. This study was used to analysis the questionnaire date as SPSS ver. 12.0 statistical package. The qustionaire respondent be responded the male(263 numbers) and female(247 numbers). As a result, Its is showed that Korean are purchase not relative sexy, age, job, preference commodity, purchase frequency, purchase method of U.S.A, Japan and China products Multiple regression results show that the U.S.A, Japan and china are positively affected by satisfaction to 'Price', 'Quality', 'Use Safety', 'Convenience', 'Brand' factor for USA product of Korea customer's. This Study should be t-test to different analysis Korea product between USA, Japan and China. This countries show different to 'Price', 'Quality', 'Use Safety', 'Convenience', 'Brand' factor. Determinants factors of the Korea Consumers are comprised of 5 factor that is, 'Price', 'Quality', 'Use Safety', 'Convenience', 'Brand'.

불공정무역행위로 인한 지적재산권 보호방안에 관한 연구

이제홍(Je-Hong Lee) 한국무역연구원 2010 무역연구 Vol.6 No.1

The subject of this study is the protection plan for intelligent property rights of unfair international trade. In internationally dispute, Korea company says it is looking into what legal options it may take against the foreign company but admits that intellectual property protection is nearly nonexistent. Therefore, seeking to reinforce the protection of intellectual property, local companies are increasingly going after patents. The government is making continuous efforts to improve intellectual property rights protection and further efforts will continue because the future prosperity of the economy hinges on it. As a result, the penalties for IPR(intellectual property rights) infringement should be heavier and the law enforcement should be stricter.

한국 중소기업의 FTA 원산지규정에 따른 대응방안

이제홍(Je-Hong Lee) 한국무역연구원 2012 무역연구 Vol.8 No.4

This subject studies on the countermeasure on Country-of-Origin rules of Korean small and medium-sized enterprises. Korea is positioning itself as a major hub within an FTA network in the Asia-Pacific region. Most of the small-and medium-sized enterprises do not know well about FT A's strict country-of-origin rules, a violation of which would lead to harsh penalties. Government are belatedly hurrying to help SMEs be designated as certified exporters and deal with complicated place of origin rules. Yet the certification procedure would take at least a month, showing their lack of preparedness.

FTA 체결에 따른 수입제품의 소비자 후생척도에 관한 실태조사

이제홍(Je-Hong Lee),이청호(Cheong-Ho Lee) 한국무역연구원 2013 무역연구 Vol.9 No.1

The purpose of this paper is to analyze how the planned welfare lever of Korean consumer's for American and EU product, due to the Korea's FTA. The subject of the subject is A Swvey on Consumer Welfare Level for FTA under the Kwangju and Jeonnam. This study analyzed the impacts of the Korea-USA, the Korea-EU and the Korea-Chin-Japan FTAs on consumer welfare level and the satisfaction of directly related countries. The Korea-USA and the Korea-EU FT As could have some complementary relations to Korea. In conclusion, Korea-US-EU FTA is necessary to bolster economic cooperation in the future. It will provide increasing welfare level of American and EU product.